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COMPANY PROFILE
VISION
All kids are beautiful. We love dressing
them with elegance and style.
MISSION
To create contemporary collections with a unique and recognizable
design and a focus on high quality and sustainability.
To innovate through tradition of an
historic luxury Brand.
CORPORATE STRATEGY
RESEARCH,CREATIVITY AND
INNOVATION Simonetta has always been able to anticipate kids
fashion trends through a continuous search for materials, lines and wearability. Innovation and a firm focus on the future are deeply rooted in its
heritage, a traditional history of style and elegance.
Italian design creativity is internally developped from project to prototype until the industrial
production of the collection.
Distribution The company is in the «high» segment market due to a selected and reliable
distribution network. The rich portfolio of licensed brands creates strong production and sales synergies.
OUR COMPETITIVE ADVANTAGE
Flexibility Simonetta has a flexible production structure dealing with qualified and certified suppliers
completing its production cycle. It has a strict quality control of raw materials , inspects all
stages of product process and checks the final product to ensure the highest standard of quality
on all its collections. While Simonetta developped its own brand, it also has been working for 20 years with luxury fashion
maisons . Charm and glamour of adult high fashion features in Simonetta kid.
CORPORATE STRATEGY
1956 The Tailor’s
shop Simonetta was founded by Maria Bianca Mazzarini Stronati,who decided to open a small tailorshop entirely devoted to kids in Jesi (Italy).
1981 The company Simonetta collections are immediately renowned for the use of quality fabrics, a great attention to details in little dresses , the innovative design, perfect fit and comfort. Thanks to success in sales, the small tailor shop evolves and becomes a company, Simonetta S.p.a.
THE
NINETIES THE GROWTH Simonetta brand expands into foreign markets and becomes an international benchmark for style and elegance in luxury fashion for kids.
2000 THE LICENSING
The company starts a partnership with the most famous adult fashion houses. Simonetta signs licensing agreements with Roberto Cavalli and Tod’s.
Simonetta story
2010 Simonetta announces a deal with LVMH group and signs a licensing agreement with Fendi for Fendi kids. In 2016 the partnership evolved in a product development agreement.
2016 Simonetta continues to expand internationally with new licensing agreements. The historical French Maison Lanvin Paris chooses Simonetta to develop Lanvin enfant brand. Simonetta also joins force with the exclusive English car brand, Aston Martin.
2017 Simonetta and Lvmh strengthen their partnership. The historical Italian label, Emilio Pucci will be included in Simonetta licensing porfolio with a collection for girls ranging from newborn to 14 years old.
2018 Simonetta launches at Pitti Bimbo Vespa Kidswear as a result of new license with Piaggio group. Simonetta inks a licensing deal with French Maison Balmain Paris for the production and distribution of Balmain kids collection.
Simonetta e la sua storia
Simonetta story
Simonetta story
From family business to
corporate in a group with
global vocation
On June 2017, Isa seta from Carisma group acquires Simonetta. New financial and
managerial resources combine with a network of international relationships with suppliers and
high fashion maisons.
Simonetta collections continue to charm with a unique and distinctive style fusing beauty and comfort under the creative direction of Mila
Zegna Baruffa. New suggestions evoke a modern and contemporary lifestyle.
Inserire immagine
The company today
…A UNIQUE AND RECOGNIZABLE
STYLE
Polka dots Printed, embroidered, patterned and stylized , iconic in Simonetta
collections.
The company today
Simonetta boasts an excellent positioning in the «contemporary luxury» segment of the kidswear fashion market with an annual revenue of more than € 25 milion (2017).
The company today
It produces approx. 500.000 garments per year.
The distribution includes about 400 customers among mono
brand, multi-brand and Department stores in Italy and
worldwide.
Customer relationships are managed both through a show-room in Milan and
through a selected network of agents and distributors.
Retail channel is ensured by four Flagship
Stores, in Italy and abroad.
Market penetration is also guaranteed by a website
combining in an only platform business information with shop
on-line.
SS19 FW18
SS17
Main distribution channels
On line
Department Stores
Flagship Stores
Milano Dubai Jeddah Riyadh
Dubai
Marbella
Tokyo
Osaka
The Company today
The Company today
Italy - Milano
Via Manzoni
UEA - Dubai
City Walk –Level Kids
KSA – Jeddah/Riyadh
Al Garawi Galleria
Japan - Osaka
Rihga Royal Hotel
Qatar - Doha
Salam - The Gate Mall
UEA – Dubai
Dubai Mall – Galeries Lafayette
Spain - Marbella
El Corte Ingles
SHOW ROOM
MILANO
The company today
foto foto
foto foto
Contacts
Showroom
Registered
office
Press
Simonetta Channel
Simonetta_official
Simonetta
Web&E-shop simonetta.it
Via San Marcello 102 Jesi (AN) – Italy Ph: +39 0731 2301 Mail: [email protected]
Via Sant’Agnese 12 Milano – Italy Ph: +39 02 875769 Mail: [email protected]
Via San Marcello 102 Jesi (AN) – Italy Ph: +39 0731 2301 Mail: [email protected] [email protected]
