Content1. Company Background

- Led by Astute Management which has rich market knowledge

& Competence

2. Expanding Retail Network

- Supported by Experienced Retail Operation & Buying

Department

3. Unique and Fashion-Forward

Product Range

- Highly welcomed by affluent fashion lovers and consumers from

all walks of life

4. Continuously Increasing & Well-maintained Brand Awareness

- Supported by Expertise in Marketing & PR

5. Strategic Development Planning

- Supported by Insightful Planning and Business Goals

Moda Mia Limited

Company Background

1. Expanding Retail Network

2. Unique and Fashion-Forward Product Range

3. Continuously Increasing & Well-maintained Brand Awareness

Strategic Development

Planning

Past & Present Future

Company Background• Hong Kong-based leading

distributor and retailer of a number of top-tier international fashion brands in Asian market

• Strong presence particularly in Hong Kong & Macau

• Brands under Moda Mia include:

• Distributor & Purveyor of:– All Vivienne Westwood products in

Hong Kong & China

– Hunter wellington boots and accessories

– Accessories of various reputed brands

In Hong Kong & Macau

• Own retail chain – moda SHU– Expanding rapidly in last 2 years

– Actively searching for international designer brands which offer high-quality and exclusive products for consumers

Expanding Retail Network• World-renowned designer brand:

Vivienne Westwood

– 13 boutiques in China, Hong Kong & Macau

– All in prime locations with high traffic of high-spenders and fashionistas

– Variety of merchandise including:

• Men’s and ladies’ ready-to-wear, shoes, bags, wallets, scarves, ties, gloves and accessories. Just to name a few.

– Strong brand awareness built on extensive local media coverage and continuous support from celebrities and artistes

*Hong Kong is the biggest market of Vivienne Westwood in Asia (excluding Japan)

K11 Art Mall, ShanghaiWorld’s Largest VW Store

6,000 Square Feet (600 Square Metres)

KK Mall, Shenzhen

La Perle, Guangzhou

Boutiques in China

Boutiques on Hong Kong Island

Paterson Street, Causeway Bay Times Square, Causeway Bay

Sogo Department Store, Causeway Bay

Boutiques in Kowloon, N.T. & Macau

Festival Walk, Kowloon Tong Langham Place, Mongkok

Miramar Shopping Mall, Tsim Sha Tsui

New Town Plaza, Shatin

Shoppes @ Four Seasons, Macau

Ocean Terminal, Tsim Sha Tsui

Ocean Terminal, Tsim Sha Tsui

Expansion Plan in Hong Kong

2014 New Shop Locations

Q4 Grand Century Place, Mongkok; Sogo Department Store in Tsim Sha Tsui

• Multi-brand fashion accessories store: moda SHU– Offers a variety of high-end avant garde fashion accessories

from worldwide

– Brands purveying include:• Vivienne Westwood

• Hunter

• LuLu Guinness

• Valentino

• Roberto Cavalli

• Moschino

• Gianfranco Ferre

• Nina Ricci

• Christian Lacroix

• Barbara Rihl

• Braccialini

• Francesco Biasia

• Massimo Trulli

• Malababa, etc.

– Offers exclusive range of new and upcoming international designer fashion accessories

– Operates 6 stores currently with retail network expansion planned in the near future

*Add Eccentricity, Uniqueness and Exclusivity to the merchandise mix to bring Newness and Excitement to our customers

Newest moda SHU Concept Store landed KK Mall Shenzhen and Yihua Department Store in Zhongshan

Inspired by modern living environment, the interior adopts clean and fresh colour tones. Merchandise are display in a tasteful and

contemporary retail environment.

Stores in Hong Kong & Macau

Olympian City, West KowloonPlaza Hollywood, Diamond Hill

Shoppes Cotai Central, Macau Shoppes Cotai Central, Macau

Expansion Plan in Hong Kong & China

2014 New Shop Locations

Q4 Grand Century Place, Mongkok

• moda SHU Galleria

– Offering a selection of high-end scarves

Sogo Department Store, Causeway Bay

• Hunter Pop-up Stores (2014)

Festival Walk, Kowloon Tong Sogo, Causeway BayGrand Century Place, Mongkok

• Moda Mia Outlet

Horizon Plaza, Ap Lei Chau Grand Plaza, Mongkok

Selection of Shopping Malls• Target at different consumer

segments at high traffic locations

• high-end to luxury neighbours– E.g. moda SHU’s neighbours in KK Mall

are Furla, Paul & Joe, Vivienne Westwood, Cerruti, etc.

– Finetuning the shop concept for upgrading the brand image in order to attract more well-off hedonic shoppers

Aim at acquiring special area for various assortment of a wide range of westernized and unique brands

• Select prime locations yet with different merchandise mix of Vivienne Westwood to cater the taste and needs of different consumer segments

– E.g. Luxury store concept with 2 levels is located in Paterson Street, Causeway Bay

– E.g. Anglomania concept store in Langham Place which targets more at the young and affluent fashion shoppers

Vivienne Westwood New Store Concept

Unique & Fashion-Forward Product Range

Tremendous Support by Celebrities- Celebrities Shop at Vivienne Westwood Stores

Celebrities who have visited our shops:

- Faye Wong 王菲- Wyman Wong 黃偉文- Cecilia Cheung張柏芝- Stephy Tang 鄧麗欣- Eason Chan陳奕迅- Hilary Tsui徐濠瑩- 鄧萃雯- Francis Ng 吳鎮宇- 泳兒, etc.

Celebrities in Vivienne Westwood

Celebrities in Hunter

Events – Fashion Show

Increasing & Well-maintained Awareness by Strong Marketing & PR

Spring/Summer 2014

Events – Fashion Show/ Boutique Grand Opening

Fall/Winter 2012 Spring/Summer 2010 Boutique @ Paterson Street, 2007

Event – Exhibitions/Pop-up Store Opening

Life in Fashion Exhibition, 2008 Hunter Pop-up Store @ Festival Walk, April 2013

Extensive Media Coverage – Vivienne Westwood

Extensive Media Coverage – moda SHU/Hunter

Extensive Media Coverage – LuLu Guinness/ Le Chameau

Future Development Plan

• Establishing a “Branded City” in Zhongshan, PRC

– A regional hub with collaborated functions of R&D, design, production, logistics, retail, wholesale, franchising and international trade

Major events in Branded City:

– Market weeks for buyers from all around the Asia market

– Fashion shows during market weeks

– Training centre and showrooms for brands

Providing an all-rounded solution for brands which plan to enter China market by

Franchising, Wholesaling and Retailing

What does Branded City offer?

1. Individual showroom for brands to showcase their products at Branded City throughout the year Key developers, potential licensees and department store buyers from

China and other Asian countries

2. A must-visit venue for landlords, fashion buyers and department store operators with 170 showrooms consist of various reputed international brands

Discovering international brands with good business potential in China

3. Large scale bi-annual Fashion Weeks and many other smaller fashion events

shoe shows, garment exhibitions, accessories fair, etc.

Explore new fashion & accessories that are suitable for different shopping mall concepts

4. Sole distributor or licensee of the brands Negotiate for retail locations on

behalf of international fashion and accessories brands

5. Branded stores and moda SHU concept stores will be opened to explore the enormous business opportunities 600 branded stores and moda SHU

concept store in 10 years

Prime retail space needed

Strong profile in Retail Operation and Marketing can bring traffic to the various retail locations/malls

Look & Feel of the Multi-purpose Marketing & Exhibition Venue

A contemporary & spacious multi-purpose complex with modern facilities & sophisticated impression that

embrace the essence of Fashion & Marketing

Exterior & Entrance of Branded City

Mr. Ki Hong Miao, Managing Director of Moda Mia Limited, explained with various media for the revolutionary concept and planning in fashion industry in China

Bazaar Men, Hong Kong

FLASHON, Hong Kong

Media Showed Interests in the Revolutionary Ideas

WenWeiPo, Hong Kong

Ta Kung Pao, Hong Kong

JMEN BY JESSICA, Hong Kong

MR, Hong Kong Singtao Daily, Hong Kong

Modern Weekly, China