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C O M P A N Y P R E S E N T A T I O N | P A G E 1
C O M P A N Y P R E S E N T A T I O N | P A G E 2
Index
INTROduCTION |03ESSENTIEL AT A GLANCE |07OuR MISSION / VISION / VALuES |10OuR SHOWROOM |11OuR STORES |13CONTACT |21
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What started out as a basic T-shirt collection in 1999 grew into a colorful Ready-to-Wear collection for men and women. Besides 30+ own points of sales in Belgium, France and uK, you will also find our collection in numerous multi-brand stores both nationally and internationally, including most European countries, but also the uSA, Russia and the Middle East.
The Essentiel success story - which is intertwined with other stories and chance events - is unique in Belgium.
A love story…
Esfan Eghtessadi, the son of Nicole Cadine (fashion designer), grew up in a world of textiles, sketches and fashion collections. On the evening he first met Inge Onsea, he immediately saw in her the incarnation of grace and femininity.
An Icon… This encounter evolved into a love story, a passion that led to a wedding, the birth of two children and… Essentiel.
… becomes A lIfe story
In 1999 Esfan and Inge take their chance and launch a T-shirt collection on the market.
The range consisted of four models in twenty different colours, essential basic garments that are necessary in every wardrobe. The young couple's apartment served as a showroom, and the T-shirts sold like hot cakes. After a year, the first store opened in Antwerp. Four seasons later, knitwear, jackets, dresses, shirts and trousers in trendy colors, new materials and an entire new range of accessories were added to the collection.
Essentiel was born as a full-fledgedReady-to-Wear collection.
An out-and-out success! Following an unexpected triumph at the Who's Next fair in Paris, Essentiel opens boutiques in Knokke, Brussels, Antwerp, Leuven, Hasselt and Bruges. From one victory to another, the determination to undertake a next step is as great as ever. In 2004, Essentiel launches its first men's collection. The existing stores are complemented with a Men's Corner, while men only stores are opened in Antwerp, Knokke, Leuven and Hasselt. This development has also spread abroad, with new points of sales opening in France and the uK.
EssEntiElA success story unIque In the belgIAn fAshIon lAndscApe
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ESFAN EGHTESSAdI & INGE ONSEA
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the next chApters
Essentiel nowadays stands for refreshing, offbeat & luxurious fashion, renowned for its graphic or floral prints and trendy mixes of color. Both the men and women collections are rich, unique and accessible.
Essentiel’s international ambitions have been growing over the last three years.In France, it has begun its expansion through the opening of own stores in Paris (Le Marais, Saint Honoré), in parallel with corners in the best French department stores: Le Printemps, Les Galeries Lafayette and Le Bon Marché. This expansion will continue throughout Paris and France in order to increase both Essentiel French-international exposure and brand awareness.In the uK, after Fenwick, it opened a corner at Harvey Nichols, and is now looking for opportunities allowing it to broaden its London footprint.Essentiel has been exploring new territories and found seasoned business partners to represent it widely within Europe and also globally, in the uSA, Canada, Ex-CIS Countries… As of early 2014, partners will be opening numerous Essentiel stores across Korea and Australia.
to be continued...
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essentIelAt A glAnce
1999 •Creation of the Belgian fashion brand ESSENTIEL Antwerp
2000 •First international showing at the “Who's Next” trade show in Paris (Women)
•Opening of our first Flagship store in Antwerp
•In-house visual merchandising team
2001 •dramatic increase of the number of wholesale points all over the world
2002 •Major wholesale Agent in France
2003 •Major wholesale Agent in The Netherlands, Spain & Italy
2004 •Creation of our first Men's collection
•First showing at the “White” Trade Show in Milan
•First showing at the Copenhagen International Fashion Fair
•Reinforcement of the styling studio to increase focus and specialties (woven, Jersey,
knit, accessories…)
2005 •First steps in the strategic plan of a new lifestyle concept: women and men's clothes,
furniture, cosmetics and decoration
2006 •First store in France: Paris
•Creation of a new program of dynamical bi-weekly visual merchandising
2007 •Opening of our Asian office in Hong-Kong
•Second flagship store (600m²) on Brussels' most famous avenue
•Corner in London Fenwick department Store
•First showing at the “Pitti uomo” Exhibition in Firenze (Men)
•First Men's store in Antwerp
2008 •Second store in France: Lille
•Corner in the Parisian “Bon Marché”
2009 •Reinforcement of the retail chain and start of refurbishing existing stores
•Fashion Show with the international press for ESSENTIEL's 10 years birthday
2010 •Adding of intermediate Flash & Capsule collections to the seasonal main collections
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ownshops
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ownshops
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2011 •New single HQ in Antwerp (1.500m² with a 500m² Showroom)
•New store in “Le Marais”, Paris
2012 •Launch of our ‘e-commerce’ online store
•New store in the “Quartier St Honoré”, Paris
•Corner in the “Le Printemps - Haussmann”, Paris
2013 •development of the first pre- and beach/lounge collections, leading to 10 collections per year
•Creation of a visual merchandising central laboratory
•Major wholesale Agent in the uSA (Los Angeles)
•Major wholesale Agents in the uK, Switzerland and Austria
•First showing at new trade shows: Coterie (New York) and Scoop (London)
•Corner in “Harvey Nichols”, London
Today, we count 29 own points of sales, 150+ collaborators, a 15 people styling
office and are globally present in 35 countries via 700+ multi-brand stores
2014 - ... •Co-opening of a Showroom in düsseldorf to develop Germany
•Major wholesale distributors for Australia and Canada
•First showing at new trade shows: Premium (Berlin), ENK (Las Vegas), Capsule (Paris)
•Corners in “Galeries Lafayette” and “BHV”, Paris
•Structured prospection in ex-CIS countries
Essentiel stores opening in 2014
• 2 in Séoul, Korea
• 1 in Melbourne, Australia
• France- Paris: Galleries Lafayette Haussmann & BHV
- department stores: Toulouse, Marseille and Lyon
C O M P A N Y P R E S E N T A T I O N | P A G E 9
CLOCKWISE FROM TOP LEFT:BRuSSELS (dANSAERTSTRAAT), GENT (HENEGOuWENSTRAAT), BRuSSELS (dANSAERTSTRAAT), ANTWERP (SCHuTTERSHOFSTRAAT)
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mIssIon-vIsIon-vAlues
OuR MISSION
the essentIel’s mission is twofold •bringingfunintofashionthroughasubtlemixof prints,colorsandfabrics,
atanaffordableprice•plungingintotheEssentiel’sworldshouldbeanexperienceleadingtoadream,
emotionandhappiness
OuR VISION
Wewantto •expandEssentiel'simagegloballythroughtherightchoiceof localdistribution •becomeandremaintheundisputedleaderinaffordablefashion •increasethechoiceof accessoriestobroadenourcustomers'reach •ensureconstantsalesdynamicsthroughmultiplecollectionsperyear •optimizeourinternalprocessesandsupply-chaintoincreaseprofitability
OuR VALuES
•Passion:bepassionateandenthusiasticineverythingyouaccomplish •innovation:becreativeandinnovativeallthetime;leaveyourmindopento emotionandfeeling •Consistency:spreadyourimagecoherentlyeverywhere •Permanent questioning:nothingisdueoreternal;continuouslyquestion yourself tostayatthetop •integrity:berespectful,humanandfairwitheveryone
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our showroom
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THIS PAGE, CLOCKWISE FROM TOP LEFT:LILLE (RuE dES déBRIS ST-ETIENNE), ANTWERP MEN'S STORE (SCHuTTERSHOFSTRAAT), LILLE (RuE dES déBRIS ST-ETIENNE), BRuSSELS (AVENuE LOuISE) NEXT PAGE: GENT (HENEGOuWENSTRAAT)
our stores
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THIS PAGE, CLOCKWISE FROM TOP LEFT:GENT (HENEGOuWENSTRAAT), ANTWERP MEN'S STORE (SCHuTTERSHOFSTRAAT), BRuSSELS (dANSAERTSTRAAT), BRuSSELS (AVENuE LOuISE) NEXT PAGE: LILLE (RuE dES déBRIS ST-ETIENNE)
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PREVIOuS PAGE: BRuSSELS (AVENuE LOuISE)THIS PAGE, CLOCKWISE FROM TOP LEFT:
ANTWERP MEN'S STORE (SCHuTTERSHOFSTRAAT), BRuSSELS (AVENuE LOuISE),
LEuVEN MEN'S STORE (L. VANdER KELENSTRAAT), BRuSSELS (AVENuE LOuISE)
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THIS PAGE, CLOCKWISE FROM TOP LEFT:GENT (HENEGOuWENSTRAAT), BRuSSELS (AVENuE LOuISE), LILLE (RuE dES déBRIS ST-ETIENNE), ANTWERP MEN'S STORE (SCHuTTERSHOFSTRAAT)NEXT PAGE: BRuSSELS (AVENuE LOuISE)
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contActHEAd OFFICEArenbergstraat 21, B-2000 Antwerp, BelgiumPhone +32(0)3 201 13 80Fax +32(0)3 201 13 [email protected]
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belgIum
ANTWERPEN (WOMEN)Schuttershofstraat 262000 Antwerpen
ANTWERPEN LOMBARdENVEST (WOMEN)Lombardenvest 392000 Antwerpen
ANTWERPEN (MEN)Schuttershofstraat 422000 Antwerpen
BRuGGE (WOMEN)Noordzandstraat 428000 Brugge
BRuSSEL LOuISE (WOMEN - MEN)Avenue Louise 661050 Brussel
BRuSSEL dANSAERT (WOMEN - MEN)Rue Antoine dansaert 761000 Brussel
GENT (WOMEN - MEN)Henegouwenstraat 29000 Gent
HASSELT (WOMEN)Aldestraat 293500 Hasselt
KNOKKE (WOMEN)Kustlaan 146 A8300 Knokke-Heist
KNOKKE (MEN)Kustlaan 1028300 Knokke-Heist
LIER (WOMEN)Antwerpsestraat 63-652500 Lier
LEuVEN (WOMEN)Bondgenotenlaan 93000 Leuven
LEuVEN (MEN)L. Vander Kelenstraat 12-143000 Leuven
LIEGE (WOMEN - MEN)Passage Lemonnier 48-56Au coin Vinâve d'Île4000 Liège
NAMuR (WOMEN)Rue Saint Jacques 205000 Namur
NIEuWPOORT (WOMEN)Albert I Laan 225C8620 Nieuwpoort
ROESELARE (WOMEN)Ooststraat 1078800 Roeselare
uCCLE (WOMEN)Chaussée de Waterloo 9501180 uccle
WOLuWE (WOMEN)Rue St. Lambert 202 bte 451200 Woluwe-Saint-Lambert
frAnce
PARIS (WOMEN)Rue du Marché St-Honoré 1075001 Paris
PARIS (WOMEN - MEN)Rue du Temple 4475004 Paris
LILLE (WOMEN - MEN)Rue des débris St-Etienne 9259800 Lille
Printemps - Haussmann (WOMEN)Boulevard Haussmann 6475009 Paris
Galeries Lafayette - Haussmann(MEN)Boulevard Haussmann 4075009 Paris
BHV Rivoli (ACCESSORIES)Rue de Rivoli 5275189 Paris Codex 4
Le Bon Marché – Rive Gauche (MEN)24, Rue de Sèvres75007 Paris
2014- Printemps - Marseille & Lyon- Galeries Lafayette - Toulouse
unIted KIngdom
Harvey Nichols - Knightsbridge (WOMEN)Knightsbridge 109-125London SW1X7RJ
stores
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BELGIuMOona
Rijnkaai 222000 [email protected]
Tel: +32 3 213 99 90
THE NETHERLANdSOona NederlandRokin 75 unit 5.4
1012 KL [email protected]
Tel: +31 20 63 80 926
uKLucy Wernick Fashion Agency
11 Bowling Green LaneClerkenwell
London EC1R [email protected]
Tel: +44 20 7580 8644
press AgencIes
