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Company Presentation
Table of ContentsCompany Profile 3Brand Portfolio 10New Brands 13Brands 15Customers 54 Suppliers 100The Team 107Our Leadership Team 108Brand Manager 110Marketing 114 Trade Shows 118Press-Impressions 122 PR 123Press Shows & Press Tours 124IT 126Accounting 126Customer Service 127Administration 127Apprenticeship 127Subsidiaries 128Tax Consultants 129Social Committment 130Membership 131Logistics 132Sales Team 137Contact 146
2 3
Company Profile
With a keen sense for new trends and popular
labels F1-Generation is the perfect partner for
the distribution of well-known brands on the European
market.
F1-Generation is distributing over 30 high-end fashion
brands and has proven to be a competent partner of its
customers. The brand portfolio of F1 ranges from desig n-
er lingerie and loungewear, sleepwear, swimwear, leg wear,
shapewear and fashion accessories.
4 5
6 7
8 9
10 11
Brand Portfolio
Lingerie, Shapewear, Swimwear, Lounge- & Sleepwear,
Socks, Legwear & Accessoires
SWIM UNDERWEAR
SWIM UNDERWEARSLEEPWEAR
SLEEPWEAR
12 13
New Brands®
MANSWIMWEAR
SWIMWEAR
14 15
Brands
Lingerie, Shapewear, Swimwear, Lounge- & Sleepwear,
Socks, Legwear & Accessoires
16 17
About the brand:
The secret of success of the famous shapewear label:
innovative materials, well-conceived cuts and unequalled
wearing-comfort for maximum effect. Founded in 2000
by Sara Blakely Spanx inspires women all over the world.
Distribution: Germany, Austria, Switzerland,
Turkey, Greece, Iceland, Estonia,
Latvia & Lithuania
Distribution: Germany, Austria, Switzerland,
Belgium, The Netherlands,
Luxembourg, Bulgaria, Romania
& Malta
About the brand:
The world-renowned fashion designer Donna Karan from
New York presents DKNY fancy sleepwear and comfy
loungewear. The DKNY sleepwear ensures a lovely fit and
feel with the temperament from New York City. The cozy
loungewear shows fabulous chic and is fun.
18 19
About the brand:
Stella McCartney Lingerie is luxurious, immaculately
designed and comfortable. Reflecting the modern wom–
an’s aspirations it is the epitome of natural confidence and
sexy femininity – a unique lingerie collection.
Distribution: Germany, Austria, Switzerland,
France, Spain, Portugal, Estonia,
Latvia, Lithuania, United Kingdom
& Ireland
About the brand:
US fashion designer Michael Kors is famous for his unique
and extraordinary designs. This style is also reflected in
the younger collection MICHAEL Michael Kors swimwear.
The label joins young and sportive creations in combina-
tion with classy elegance.
Distribution: Germany, Austria, Switzerland,
Belgium, The Netherlands,
Luxembourg, France, Spain,
Portugal, Italy, Greece, Turkey,
Malta, Russia, Lebanon & UAE
20 21
About the brand:
Each one of Carmen’s elegant designs combines classic
artistry with striking silhouettes designed to accentuate
the inherent beauty of the female form. His unique ability
to highlight a woman’s best features has made him a
favorite of celebrities.
Distribution: Germany, Austria, Switzerland,
Belgium, The Netherlands,
Luxembourg, France, Spain,
Portugal, Italy, Greece, Turkey,
Malta, Russia, Lebanon & UAE
About the brand:
Best known for its fine Merino wool tailoring and gen–
tlemen‘s apparel, the company offers up stunning signa-
ture collections featuring super-soft fabrics, classic briefs,
box er shorts and colorful dress socks.
Distribution:Germany, Austria, Sweden
(fashion only), Norway (fashion
only), Denmark (fashion only),
Finland (fashion only) & Iceland
(fashion only)
22 23
About the brand:
Creative Director Jeremy Scott easily channels Moschino’s
reigning designer ethos, celebrating the fun, the feminine
and the fiercely chic. From chain-trimmed and quilted sep–
arates to logoed knits and fast food-inspired sportswear,
Moschino ups the ante on playful, polished musts.
Distribution:Germany, Austria, Switzerland,
Belgium, The Netherlands,
Luxembourg, Sweden, Norway,
Denmark, Finland & Iceland
SWIM UNDERWEAR
SWIM UNDERWEAR
Distribution: Germany, Austria & Luxembourg
About the brand:
Bread & Boxers was born by offering high-quality under-
wear and socks for travelers and business men and wo-
men who were always on the road. The brand has since
evolved into a complete line of basic underwear and
lounge wear for both men and women.
24 25
About the brand:
Crisp color, graphic prints and playful sophistication are
all hallmarks of the Kate Spade sleepwear collection.
The exuberant approach to the everyday encourages per-
sonal style with a dash of incandescent charm what ma-
kes the colourfully attitude.
SLEEPWEAR
Distribution: Germany, Austria, Switzerland,
Belgium, The Netherlands,
Luxembourg, Bulgaria, Romania
& Malta
About the brand:
Kate Spade New York is a global lifestyle brand offering
aspirational luxury swimwear with a clever wit and playful
charm. The spirited approach, commitment to curiosity
and passion for sharing the colorful world still shapes all
that is the Kate Spade swimwear collection.
Distribution: Germany, Austria, Switzerland,
Belgium, The Netherlands,
Luxembourg, France, Spain,
Portugal, Italy, Greece, Turkey,
Malta, Russia, Lebanon & UAE
SWIMWEAR
26 27
Distribution: Germany, Austria, Switzerland,
Belgium, The Netherlands,
Luxembourg, France, Spain,
Portugal, Italy, Greece, Turkey,
Malta, Russia, Lebanon & UAE
About the brand:
„The swimsuit that shapes you“ is the best description for
this swimwear collection. The designers created a tech-
nology for comfort and body shaping. The incomparable
fit with the Perfection Fit™ Technology guarentees a fig-
ure-flattering swimwear.
About the brand:
Polo Ralph Lauren swim is a sporty, contemporary line of
stylish swim- and beachwear, produced with the highest
quality and designed to make a statement. This lifestyle
label is synonymous with true American style. Slick, ele-
gant but full of fun, Polo Ralph Lauren boasts a chic and
modern spirit.
Distribution:Europe
28 29
About the brand:
Ralph Lauren has always stood for providing quality
products, creating worlds and inviting people to take
part in their dream. The sleepwear collection enchants
with classic colours as well as beautiful patterns.
Distribution: Germany, Austria, Switzerland,
Belgium, The Netherlands,
Luxembourg, Bulgaria, Romania
& Malta
SLEEPWEAR
About the brand:
Lauren by Ralph Lauren is a feminine take on the heri tage
brand and offers strong seasonal styles with a polished
edge. The selection of Lauren by Ralph Lauren beachwear
features preppy-chic all-in-ones with flirty ruffles details,
all-American color palettes, figure-flattering swim skirts
and bikinis and stylish cover-ups.
Distribution:Europe
SWIMWEAR
30 31
About the brand:
F1-Generation designed a line that includes both crew
socks and sneaker socks. The crew socks come in a selec-
tion of 25 fabulous colours, many of which you will find
nowhere else. The sneakers socks are available in 10 col-
ours. They allow you to be creative with your looks, every
day again.
Distribution:Europe
About the brand:
Fashion is supposed to break boundaries and push the
envelope, and nobody does it better than Calvin Klein
when it comes to tights. Innovation and experimentation
has never been this much fun before.
Distribution:Germany, Austria, Switzerland,
Ireland, United Kingdom, Belgium,
The Netherlands, Luxembourg,
Norway, Sweden, Finland,
Denmark, Island, Estonia,
Latvia, Lithuania & Russia
32 33
About the brand:
Muchachomalo is colourful, sporty and individual. The
Dutch label offers extravagant underwear, swimwear and
socks for men and women. Each collection tells its own
story and enthralls with unique prints.
Distribution: Germany, Austria & Switzerland
About the brand:
Vince Camuto‘s swimwear is contemporary, sexy and
sophisticated. Never compromising on style and quality,
the swimwear collection is relaxed and effortlessly incor-
porates gorgeous solids, prints and unexpected details.
Distribution: Germany, Austria, Switzerland,
Belgium, The Netherlands,
Luxembourg, France, Spain,
Portugal, Italy, Greece, Turkey,
Malta, Russia, Lebanon & UAE
34 35
Distribution: Germany, Austria, Spain, Portugal,
Estonia, Latvia, Lithuania, United
Kingdom & Ireland
About the brand:
Stella McCartney Swim sets new standards for any other
coming swimwear collection. Sexy, playful and sophisti–
cat ed. That is what the brand is about and it is also re-
flected in the new swimwear collection. High quality and
playful prints show design at its best.
Distribution: Germany, Austria, Spain, United
Kingdom & Ireland
About the brand:
Stella McCartney Swimwear for Men is classic but inherently
cool, injecting energy into timeless silhouettes and styles.
Modern in approach, it draws on icons and subcultures,
bridging the gap between formal and casual, while keeping
with the brand’s responsible and sustainable ethics.
MAN
36 37
Distribution:Germany, Austria, Switzerland,
France, Spain, Portugal, Estonia,
Latvia, Lithuania & Russia
About the brand:
Heidi Klum Intimates collection covers every woman’s
lingerie needs from everyday basics to maternity wear to
bedroom seductress. Heidi Klum Intimates offers a unique
style direction, an innovative use of colour and strong
designs that are both practical and flirtatious.
About the brand:
Rayville is designed in Sweden and focuses on the wom–
en’s and men’s night- and loungewear category, currently
offering PJs, nighties morning robes and loungewear. The
underlying idea is to offer fashionable garments for all the
moments when it is time to get dressed to unwind.
Distribution:Germany, Austria, Switzerland,
France, United Kingdom & Ireland
38 39
Distribution:Germany, Austria, Switzerland,
Belgium, The Netherlands
& Luxembourg
About the brand:
P. J. Salvage is one of the leading manufacturers of
fash ionable pyjamas, loungewear, lingerie and men‘s
underwear. The label convinces by using luxurious fabrics
and colourful, fancy prints. The nightwear is hip, stylish,
sassy and may be worn outside of the bed.
About the brand:
Dsquared2’s philosophy is an edgy mix of Canadian
iconog raphy, refined Italian tailoring and playful sensual i–
ty. The collections are a seamless melding of contrasts:
sporty and glamorous, laidback and extravagant, mascu-
line and feminine.
Distribution:Germany, Austria, Sweden, Nor-
way, Denmark, Finland & Iceland
40 41
Distribution: Germany & Austria
About the brand:
Pleasure State is about enchanting luxury, ultimate com-
fort and sensual seduction. The Australian lingerie brand
creates wonderful ladies‘ undergarment made of highest
quality. The label also focuses on best wearing comfort
for every day.
Distribution:Germany, Austria, Switzerland,
France, Spain, Portugal, Estonia,
Latvia, Lithuania & Russia
About the brand:
Heidi Klum – the name implies elegance and style. The
new swimwear line continues this unmistakable style.
With high quality fabrics and applications, every part of
the collection is a highlight. The very good processing
and the high comfort of the collection underline the look
that makes every part of it special.
42 43
Distribution:Europe
About the brand:
Hot Sox is a designer and manufacturer of unique and
extraordinary fashion socks. Hot Sox sets the trends in
fashion legwear. The brand offers unique, patterned and
bold designs in men’s socks and women’s legwear for all
occasions including professional, sport and holiday socks.
About the brand:
With the hallmarks of creativity in design and fabrica–
tion, reliability, speed and competitive pricing, Echo
quickly becomes an indispensable partner to their cus–
tomers. Since it‘s founding in 1923 Echo has been design–
ing custom accessories and works of art for some of the
most prestigious names in the world.
Distribution: Germany, Austria, Switzerland,
Belgium, The Netherlands,
Luxembourg, France, Spain,
Portugal, Italy, Denmark, Swe-
den, Finland, Czech Republic,
Estonia, Latvia, Lithuania, Po-
land, Russia & Slovakia
®
44 45
About the brand:
The bra-sized collection incorporate the latest trends,
appropriate styling and an incomparable fit with the Per-
fection Fit™ Technology. For figure-flattering, comfort able
and supportive swimwear and especially for a younger
target group.
Distribution: Germany, Austria, Switzerland,
Belgium, The Netherlands,
Luxembourg, France, Spain,
Portugal, Italy, Greece, Turkey,
Malta, Russia, Lebanon & UAE
Distribution: Germany, Austria & Switzerland
About the brand:
Through Bravado‘s unique Test Wear Program, they en–
gage with real moms of all sizes and in all stages of moth–
erhood, and garner invaluable feedback that influences
their designs. As a result, with the help of hun–dreds of
moms, the design team uses their expertise and under-
standing of the little details to develop and optimize nurs-
ing bras that truly give moms the best experience. Brava-
do is the market leader for nursing bras in the Unit ed
States, Canada and Asia.
46 47
Distribution:Germany, Austria, Switzerland,
United Kingdom, Ireland,
Norway, Sweden, Finland,
Denmark, Island, Estonia,
Latvia, Lithuania & Russia
About the brand:
HUE-leggings are always a good idea. They are comfort-
able, fashionable and stylish. The designs range from
cheeky, conspicuous and casual to classy, elegant and
sexy. Furthermore the material selection leaves nothing
to be desired.
Kayser-Roth Corp kayser135254a_1pg_1 Proof 2
Cyan Magenta Yellow Black
About the brand:
Maison Close is luxury high-end erotic lingerie from Fran-
ce. The label offers not only sexy luxury & erotic lingerie
but also refined erotic accessories such as masks, mas–
sage candles, handcuffs and ready to wear like sexy dres-
ses, bodysuits and catsuits. Maison Close is carried by
subtle allusions to the Belle Époque libertinism and con–
stant references to Haute Couture and has caught the eye
of the world’s most influential photographers, stylists and
fashion icons.
Distribution:Austria, Belgium, The Netherlands,
Luxembourg, Greece, Denmark,
Sweden, Norway, Finland & Iceland
48 49
About the brand:
Even that Kenneth Cole always go with the latest fashion
trends, more than 30 years of tradition are hiding behind
the label. Kenneth Cole makes a meaningful connection
with people by addressing not just what they look like
on the outside but who they are on the inside. The edgy,
urban lifestyle is transported through every detail in the
design: clean lines with a twistare what makes the Ken-
neth Cole beachwear collection.
Distribution: Europe
Distribution: Germany, Austria, France &
United Kingdom
About the brand:
Stella Jean swimwear is a crossover of European preci–
sion and caribbean lightness and tells a story about glob–
al community between the origin countries of the design–
er: Haiti and Italy. The swimwear collection is a modern
and luxurious interpretation the chola culture and it’s fine
embroidered fashion.
50 51
About the brand:
CARDO Paris embodies le sport chic and mixes smart fab–
rics and practical shapes with a high end design. With an
emphasis on cut and high-quality fabrics, the brand offers
a range of bikinis and one-piece swimsuits that focus on
comfort without sacrificing style. Incorporating trend led
details into every collection, the brand’s signatures inclu-
de plunging V-necklines, sporty stripes and exposed zips.
Distribution: Europe
Distribution: Europe (except Portugal, Spain &
France)
About the brand:
In just over 40 years, the brand has become a reference
in the world of French and international ready-to-wear,
beach wear and accessoires. The Morgan style is a strong
and modern identity: beach wear outfits that strike a bal–
ance between sensuality, charisma, rock and glam detail.
It is the image of a resolutely modern woman who is a
little impertinent, free and active.
52 53
Distribution Australia &
New Zealand
Underwear Swimwear & SocksSWIMWEAR
54 55
Customers
On the following pages you will
find an overview of key accounts:
Berlin France Dubai
Istanbul
56 57
58 59
60 61
goes museumIn cooperation with
!
Hotsox is sold in most of the finest museum shops, you find our socks for example at:
PARIS PARIS BRUSSELS
LONDON CAMBRIDGE
MUNICH
COLOGNE
AMSTERDAM VIENNA
FRANKFURT
STÄDLMUSEUM
62 63
SponsoringRomy Gala
Awards
Sponsoring
@
64 65
@
66 67
68 69
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72 73
74 75
76 77
78 79
80 81
82 83
84 85
86 87
88 89
90 91
9392
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100 101
Suppliers
Lingerie, Shapewear, Swimwear, Lounge- & Sleepwear,
Socks, Legwear & Accessoires
Komar is an international company
specialised in the design, marketing,
sourcing and distribution of sleep wear,
intimates, kids and layering brands.
Komar represents nearly 100 lifestyle
brands such as DKNY Sleepwear, Kensie, Lauren Sleepwear
or Oscar De La Renta.
Bendon is a world leader in intimate
apparel and was founded in 1947 in
New Zealand. Bendon‘s brands include
Bendon, Bendon Man, Davenport, Heidi
Klum Intimates, Evollove, Pleasure State. Globally Bendon‘s
brands are distributed through over 4,000 doors across 34
countries.
Based in New York Swimwear
Anywhere Inc. is the premiere
de signer and manufacturer
of swimwear in North Ameri-
ca. Through its extensive portfo-
lio of brands and li cense, the company has
dominated the swimwear industry in qual ity and inno-
vation. Among Swimwear Anywhere’s li censed brands
are Michael Kors, MICHAEL Michael Kors, Kate
Spade New York, Tommy Hilfiger, Proenza Schouler,
Carmen Marc Valvo, Coco Rave and Vince Camuto.
Renfro Cooperation is a global lea-
der in the design, manufacture,
marketing, merchandising and sell-
ing of legwear products in North
Amer ica and selected international
markets. It licenses an extensive list of
lea- ding brands including Fruit of the Loom, Dr.
Scholl‘s, Ralph Lauren/ Lauren Polo, New Bal–ance, Cop-
per Sole, Wrangler and Carhatt. It owns brands including
K. Bell and Hot Sox.
102 103
Suppliers
Lingerie, Shapewear, Swimwear, Lounge- & Sleepwear,
Socks, Legwear & Accessoires
Founded in 2007 in The Netherlands.
The label is specialized in colorful
underwear, swimwear and socks for
men and women.
Founded in 2000 by Sara Blakely, who
owns the company 100%. The innova-
tive products made the company to
the world leader in shapewear.
Founded in 2008 in Sweden. Every day
underwear for men and women. Well
dis tributed in Europe, USA, Canada and
Korea.
The label was established in 1996 in
the USA and can be found in over 20
countries worldwide. P. J. Salvage is
the leading lifestyle brand, known
for its luxurious fabrics and chic de-
signs for the young and contemporary
consumer.
Founded in 2015 in Stockholm by
Klas Rosenblad. The label has one
simple focus: fashionable lifestyle
wear, in and out of bed. They offer
pyjamas for young people in good
quality and at affordable prices.
Founded by Allan Colvin over 25 years
ago to fill a niche in the swim and
active wear marketplace. Today
Lauren Ralph Lauren Swimwear, Polo
Ralph Lauren Swimwear and Kenneth
Cole belong to the company‘s brand
portfolio.
104 105
Suppliers
Lingerie, Shapewear, Swimwear, Lounge- & Sleepwear,
Socks, Legwear & Accessoires
Kayser-Roth is one of the legwear
industry’s most innovative compa-
nies. Kayser-Roth is owned by The
Golden Lady Group, a leading man–
ufacturer of hosiery, which operates
more than 500 Goldenpoint specialty
stores throughout Europe. HUE Leggings,
Calvin Klein or Burlington
socks belong to the company’s brand portfolio.
Established in 1923, Echo Design is a leader in creating
innovative and beautifully designed
accessories and home products.
The brand includes scarfs and
wraps, bags, cold weather items,
gloves, outerwear and beachwear.
The company is based in New York
City.
®
Velmar belongs to the AF-Group
(Alberta Faretti). The Company start-
ed its production and distribution
activity of own brands of lingerie,
beachwear and homewear in 1983 in
Italy. Today Velmar provides a port-
folio of different Italian brands. One of
their most famous fashion brands is Mo-
schino, offering a wide range of swimwear and underwear.
Since 1950 the company collaborat ed over the years with
the most important and renowned fash–
ion house, such as Armani, Fendi and
Cavalli. Today Ermenegildo Zegna,
Stella McCartney Swimwear Man,
Stella McCartney Lingerie, Dsquared2
and Stella Jean Swimwear to their
brand portfolio.
Founded in 1992 in Canada by 2
moms, the label is specialized in
comfortable and stylish nursing
bras. All bras are “OEKO-TEX Stan-
dard 100” certified. Comfort never
looked so good!
106 107
The Team
The team of F1-Generation consists of 50 reliable and
qualified employees. Good service and high
quality are the keys to success, which is reflected in long
lasting and successful customer relationships. Whether it
is IT, finances, PR, marketing or sales and customer service
– our departments strive for quick and simple solutions
and always try to offer different options for a successful
cooperation. As one of the main European distributors we
provide a multilingual team, speaking twelve languages:
German, English, Spanish, Italian, Dutch, French, Korean,
Turkish, Chinese, Polish, Russian and Greek.
Suppliers
Lingerie, Shapewear, Swimwear, Lounge- & Sleepwear,
Socks, Legwear & Accessoires
CARDO Paris offers a comprehensive
range of comfortable, performant and
elegant swimwear and swim related
accessories. Emmanuelle Cardo
found–ed the brand in 2014 with the
ambition to combine performance
and elegance.
Maison Close is luxury high-end erotic
lingerie from France. The label offers
not only sexy luxury & erotic lingerie
but also refined erotic accessories
such as masks, mas–sage candles,
handcuffs and ready to wear like
sexy dresses, bodysuits and catsuits.
Bora Bora is a pioneer in the spanish
swimwear industry. Since 1986 they
produce colorful printed swimwear.
109108
Our Leadership
The owner and founder of the company is Andreas
Hüttenhölscher.
Andreas Hüttenhölscher is the managing director/
shareholder of F1-Generation. He is directing the sales
representatives and therefore the direct contact for our
customers and suppliers. With a great sense for fashion
trends Andreas is the creative head when it comes to
acquiring internationally well-known brands.
Mobile + 49 172 2457627 | [email protected]
111110
Brand Manager
Each Brand Manager is responsible for oversee-
ing the entire creative process for their
brands. It is their duty to coordinate sales and marketing
pro cesses as well as monitor, measure and manage brand
equity and increasing the brand awareness.
Michael Kujanek
Phone + 49 221 270598-27
Senior Brand Manager
Spanx – Hotsox – Pantone
Tina Lhee
Phone + 49 221 270598-248
Brand Manager
Bread & Boxers – Muchachomalo –
Moschino Underwear and Swimwear for
Women and Men– Ermenegildo Zegna –
Stella McCartney Swimwear for Women
and Men – Stella McCartney Lingerie –
Dsquared2 – Stella Jean Swim
Andreas Röhrig
Phone + 49 221 270598-15
Senior Brand Manager
Heidi Klum Intimates – Heidi Klum Swim –
Pleasure State - P.J. Salvage
Christiane Ulrich
Phone + 49 173 5700612
Senior Brand Manager
DKNY – Lauren Ralph Lauren Sleepwear and
Swimwear – Polo Ralph Lauren Swimwear
- Kenneth Cole Swimwear
Sandra Benger
Phone + 49 221 270598-22
Brand Manager
Rayville – HUE – Calvin Klein Hosiery
112 113
Daniela Heimann
Phone + 49 221 270598-238
Brand Manager
MICHAEL Michael Kors – Vince Camuto –
Coco Rave – Kate Spade - Carmen Marc
Valvo
Kristina Lucht
Phone + 49 221 270598-16
Junior Brand Manager
Echo
Eva Endresz
Phone + 49 221 270598-250
Brand Manager
Bravado – Maison Close – CARDO Paris
Nicole Thybussek
Phone + +49 221 270598-18
Junior Brand Manager
Morgan de Toi
115114
Marketing
The marketing department currently consists of six
people who are responsible for creating an
ap pealing brand appearance and supporting our cus-
tomers in the following fields:
POS material and fixtures, advertisement, window
merchandising, in-store merchandising, shop-in-shop
concepts, online presence, printed products such as
flyers or banners, organization of events, preparation of
lookbooks and catalogues as well as mailings for trade
shows and marketing campaigns.
Sebastian Lamot
Phone + 49 221 270598-257
Head of Marketing & PR
Carina Kockelke
Phone + 49 221 270598-246
Marketing & PR
Sounia Ouali
Phone + 49 221 270598-233
Exhibition Planing
117116
Celine Assmann
Phone + 49 221 270598-237
Visual Marketing
Felicia Lamot
Phone +49 221 270598-232
Marketing & Graphic
Elena Schulz
Phone + 49 221 270598-244
Marketing Trainee
Dajana Itter
Phone + 49 221 270598-258
Online Marketing
Linda Warot
Phone + 49 221 270598-251
Marketing Trainee
119118
Trade Shows
Planning organization and realization of trade
shows is a further focus of the market–
ing department. One member of our team is completely
focused on the organisation and coordination of trade
shows and order days. Together they make sure that F1 is
represented on all relevant fairs and is always delivering a
high-class appearance.
We exhibit in the following cities:
Paris, London, Berlin, Munich, Hamburg, Cologne,
Frankfurt, Leipzig, Amsterdam, Antwerp, Birmingham,
Vienna, Barcelona, Florence, Moscow, Cannes, Salz-
burg, Dortmund, Copenhagen, Miami & Sydney.
Unique Paris
The Supreme Munich
120 121The Supreme Munich
122 123
Press-ImpressionsPR
The PR department of F1-Generation always can rely
upon an extensive network and excellent per-
sonal relationships with editors from trade and con sumer
press magazines all over Europe. Journalists, editors,
bloggers and stylists are always being updated on the
newest brands, lines and trends of F1-Generation.
The planning and realization of a wide range of PR
activ ities such as PR mailings, news about the lines,
sweep stakes, media cooperation, sample mailings and
many more are amongst the daily business of the PR
department.
By working closely together with the marketing and PR
departments of our suppliers and customers we are able
to support mutual projects and successful campaigns.
To measure our success and performance in the interna-
tional press our PR department regularly sends out clip-
pings and reportings.
124 125
Press Shows & Press Tours
To inform extensively the international media and
maintain close contact to the most important media
representatives, F1 places high importance on PR shows
and tours all around Europe.
Twice a year we take part in the Munich Press Open. We
present the newest collections, latest labels and trends
to editors, bloggers and media representatives from Ger-
many, Austria and Switzerland. Journalists of VOGUE,
ELLE, Madame, Grazia, Gala and many more have the
chance to get in touch with the high-end labels of F1-Ge-
neration. Of course the F1 PR team also organizes PR
shows, collection presentations and editor meetings in
the main fashion trade centers like Madrid, Amsterdam,
Paris or London.
These activities are not only a possibility to present the
latest trends but are an opportunity to open doors for new
cooperations, such as TV-styling, editorials or product pre-
sentations.
Spanish, German and Dutch Vogue, Cosmopolitan, In-
Style or Elle in each market, Grazia in The Netherlands or
Telva in Spain – we have them all.
Munich Press Open
Munich Press Open
126 127
Accounting
Our dedicated accounting department consists of
two full-time and two part-time employees. The
team works with our customers and suppliers regarding
financial business processes.
IT
Our business might look simple at first sight but
taking into consideration that we work with
about 100 European Key Accounts who expect us to ad-
just our processes to their processes and not vice versa,
taking further into consideration that we work with cus-
tomers within as well as outside of the European Union,
that we work with customers in Euro, Swiss Franc and
British Pounds and that we work with customers in many
lan guages and of course with many different ERP sys-
tems, some of them with packaging or delivery requests
and that for more than 20 brands with their own rules
and problems it makes you understand why we have
three people in IT. The IT-experts work closely together
on developing innovative and effective in-house software
programs in order to improve the cooperation with our
customers. Last but not least their focus lies on develo-
ping further applications for the business software Micro-
soft Business Navision. Our IT-specialists are constantly
optimizing software processes and systems which enable
and improve the cooperation with customers.
Customer Service
Our experienced customer service devotes all its
attention to our customers and their needs.
Three employees take care of all kinds of orders received
by phone or by mail. The team is always eager by support
you and find the most efficient solutions.
Administration
Two qualified people support the company by taking
care of the reception as well as coordinating the
internal and external exchange of information.
Apprenticeship
F1 -Generation offers attractive training programs.
We train and develop people in wholesale and
retail management. Furthermore we provide trainee
programs for graduates in several departments such
as marketing, PR or as sales & marketing managers.
Currently we have one trainee in marketing and three
apprentices.
128 129
F1 has companies in Germany: F1-Generation GmbH and
transfash AG plus subsidiaries in Spain: F1-Generation
España S.L.U. and in the UK: F1-Generation (UK) Ltd.
F1 has also a Subsidiary in Australia: A Bigger Splash Pty Ltd.
Subsidiaries
Obviously we have VAT numbers where we have compa-
nies/subsidiaries but on top we have VAT numbers in Fran-
ce, Belgium and Austria to be able to offer concession busi–
ness.
Tax Consultants
130 131
Social Committment
F1 -Generation supports following organisations
by donations:
Hütti‘s Balkanhilfe
MembershipF1-Generation is the only European company that is member
in the respectable Underfashion Club. Established in 1958
the club is dedicated to education and works in all facets
of the intimate apparel industry: foundations, daywear,
sleepwear, robes and loungewear.
Their annual Femmy Gala, a premier event in the intimate
apparel industry, recognizes and celebrates the achieve-
ments of intimate apparel industry leaders worldwide.
Honorees are chosen from all sectors of the business and
have included Designers Donna Karan and Josie Natori, re-
tailers Neiman Marcus and Victoria’s Secret, manufactur-
ers Carole Hochman Design Group and Maidenform, and
industry notables Eileen West and Elle Macpherson.
132 133
Logistics
Transfash AG is our reliable logistics partner.
All processes such as import/ex-
port of goods, packing, freight, duties and transport in-
surance as well as customized product preparation are
being conducted in their warehouse. On more than
23,000 sq m 24 employees guarantee a smooth work-
flow of the shipping process.
Additionally F1-Generation employs a specialist for
custom regulations who supports customers and sup-
pliers with these kind of questions and problems. Thus
we ensure smooth and fast import and export processes.
135134
136 137
Sales Team
Our sales team is on the move with passion and com-
mitment Europe-wide. Our sales employees are
the first contact for questions about all our brands and
collections and are available for you at any time.
Besides our sales team free sales agents work for us to
guarantee an efficient customer support in our distribu-
tion area.
138 139
Sales Team
Andreas Hüttenhölscher
Phone Europe + 49 172 2457627
Phone Australia & New Zealand + 49 170 3880115
Europe, Australia & New Zealand
Ditte Wolf
Phone + 49 160 96644048
Germany & Switzerland
Thomas Wilhelmy
Phone + 49 172 1997737
Germany, Switzerland & Malta
Brigitta Rathbauer
Phone + 43 664 1262921
+ 49 160 90968091
Austria, Switzerland & Liechtenstein
140 141
Caroline Schnepp
Phone + 49 162 2638901
France, Belgium, Romandy & UAE
Dietmar Clemens
Phone + 49 174 3279876
Germany & Switzerland
Mechdy Hamza
Phone + 49 174 2715139
Germany & Switzerland
Erik W. Dijkstra
Phone + 31 6 222 42 850
Belgium & Netherlands
Dani Sandberg
Phone + 359 8 881 51 010
Bulgaria
Emma Chapman
Phone + 44 7795 824884
United Kingdom & Ireland
142 143
Gianni Furini
Phone + 39 (39) 24447126
Italy & San Marino
Carlos Vaquero
Soho Intimates Agency
Phone + 34 630 961939
Spain, Portugal & Andorra
Irene Boulas
Phone + 30 693 8897591
Greece & Cyprus
Christine Petsiavas
Phone + 30 210 6202301
Greece
144 145
Eya Hayder Bourguiba
Phone + 46 732 543 612
Scandinavia
Jeanette Worsoe
Phone +45 (40) 504645
Denmark
Miriam Hayder
Phone +46 709 828363
Scandinavia
Kristjan Rajando
Phone + 372 (53) 464648
The Baltics, Finnland & Russia
Evelyn Heikkila
Phone +372 (56) 654 789
Russia
146
Contact
F1-Generation GmbH
Palmstraße 36
50672 Cologne
Germany
Phone +49 221 270598-0
Fax +49 221 270598-10
E-Mail [email protected]
www.f1-generation.com
Last updated: 03.08.2018
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