Company Presentation - Delivery Hero · Delivery Hero SE. Company Presentation. 8. 3. Highly Predictable Customer Behaviour With Accelerating . Growth… Source: Company information

1Delivery Hero SE. Company Presentation.

Company

Presentation

H1 – 13 September 2018


Our Clear Vision

Create an amazing takeaway experience

AMAZING

FOOD

AMAZING

ORDERING

AMAZING

SERVICE


We Are an Online Food Orderingand Delivery Marketplace

USER RESTAURANT

1

2

Customer Order

Received (TBU)

3

Search

OrderReceive

Deliver

4

Eat

Cook

6

RESTAURANT

DRIVER

Customer Order

Received (TBU)

5

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwju8dLYoMfPAhXGrD4KHWPGBewQjRwIBw&url=http://lickability.com/pinpoint/&psig=AFQjCNGwZf1ya_E1CPn_nHgaa5riHnf1Vg&ust=1475880278593539

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwju8dLYoMfPAhXGrD4KHWPGBewQjRwIBw&url=http://lickability.com/pinpoint/&psig=AFQjCNGwZf1ya_E1CPn_nHgaa5riHnf1Vg&ust=1475880278593539


Delivery Hero in 2017 at a Glance: Best-in-class Performance and Global Leadership

Present in

39Countries4

>€70bn2

Current Food Delivery Market Taking on

>€500bn2

Food Services Opportunity

Source: Company information; Euromonitor; World Bank; United Nations

Notes:1. On a constant currency basis. 60% on a reported basis.2. Management estimates.3. Source: Euromonitor International; Economies and Consumers; data as of 2016.4. Excluding foodora own-delivery only countries (Canada, Norway) as well as Costa Rica and Paraguay.

292mOrders in 2017

€3.8bnGross Merchandise

Value in 2017

Already Reaching

2.7bn People3

+65%1

Revenue Growth


1 Large Market Opportunity

2 Highly Attractive Markets

3 Very Strong Business Fundamentals

4 Leadership in Innovation and Technology

5 Global Category Leadership

6 Multiple Drivers for Long-term Growth

DELIVERY HERO HIGHLIGHTS


Unlocking the Large and UnderpenetratedFood Market

Online & Mobile Engagement

On-demand &Last-mile Logistics

Life-style, Urbanization & Convenience

Mega Trends That Drive Additional Growth Total Food Market

€7.5tn2

Takeaway Market in Delivery Hero’s Countries

>€70bn1

Food Services in Delivery Hero’s Countries

>€500bn1

Opportunity

Source: Company information; Euromonitor

Notes:

1. Management estimates.2. Source: Euromonitor International; Economies and Consumers; Global Food Market represents Consumer Expenditure on Food and Catering,

value at fixed 2016 exchange rates; data as of 2016.

1

Delivery Hero GMV

€3.8bn in 2017


Our Customers Consistently Increasing Order Frequency Across our Highly Attractive Markets2

High and increasing order frequency across highly attractive markets over time

Month 1 Month 47 Month 1 Month 47 Month 1 Month 47 Month 1 Month 47 Month 1 Month 47 Month 1 Month 47

INCREASING # OF ORDERS Average Monthly Orders per Active Customer Over Time

Source: Company information

Note:• Example: Cohort (March 2013) is shown; “Month 1” refers to April 2013.

MENA excl. Turkey Turkey Asia Americas Europe excl. Nordics Nordics

+40%

+33%

+27%

+19%

+95%

+32%


3 Highly Predictable Customer Behaviour With Accelerating Growth…

Source: Company information

Note:1. “Cohort” refers to customers grouped by the calendar year in which they first placed an order with Delivery Hero.

2015 2016 2017

Orders From2015 Cohort

MAJORITY OF ORDERS FROM RETURNING CUSTOMERSTotal Orders per Cohort per Year

High ReturningCustomer-base

Increasing First-timeCustomer-base



+29%

+31%

v

• Customer Experience driving our retention and frequency

• Returning customers continue to order more frequently

• Customer acquisitions continue to grow

• Word of mouth and referrals continue to be a major driver of new customers

• We expect frequency to continue to increase


RESTAURANT PARTNER SOLUTIONS

Restaurant-facing technology to deepen our relationship with our restaurant partners

Tools for restaurants:

• Order transmission

• Order processing

• Partner integration

• Order tracking

• Restaurants performance reports

• Business Intelligence to enable better product and operational decisions

DESCRIPTION

LOGISTICS SERVICES

Improvements in logistics efficiency (e.g. delivery rider scheduling, fleet management, etc.) via central services, enabling to cut delivery fee

Our technology provides smart and efficient delivery processes:

• Rider scheduling

• Rider staffing

• Fleet management

• Route Optimization

• Real-time delivery estimates

DESCRIPTION

PLATFORM

Localisation challenge solved with:

• Central services:

• Personalization and Search & Discovery

• Restaurant Partner Solutions

• Logistics Services

• Data warehouse & Analytics

• Performance Marketing

• Restaurant CRM (Salesforce)

• Finance systems

• Customer reviews

• Regional platforms:

• Cultural specifics

• Address systems

• Integrated payment systems

DESCRIPTION

Discovery based on inspirational content and next generation browsing experience

Personalisation based on consumer preferences and machine learning

Recommendation to customers with targeted messages and tailored product experience

Our goal is for the customer to ultimately outsource its food decision to us

PERSONALIZATION SEARCH & DISCOVERY

DESCRIPTION

Leadership in Innovation and Technology4


5 We Are One of the Global Leaders in Online Food Delivery with Significant Reach, Scale and Growth

EUROPE

13COUNTRIES

189mTOTAL POPULATION

72%URBAN POPULATION

AUSTRIA / BOSNIA AND HERZEGOVINA / BULGARIA /

CROATIA / CZECH REPUBLIC / FINLAND / GERMANY /

GREECE / HUNGARY / MONTENEGRO / ROMANIA / SERBIA /

SWEDEN

MENA

9COUNTRIES


65%URBAN POPULATION

BAHRAIN / JORDAN / EGYPT / KUWAIT / OMAN / QATAR /

SAUDI ARABIA / UAE / TURKEY

AMERICAS

7COUNTRIES


84%URBAN POPULATION

ASIA

10COUNTRIES


47%URBAN POPULATION

BANGLADESH / BRUNEI / HONG KONG / MALASIA /

PAKISTAN / PHIILIPINES / SOUTH KOREA / SINGAPORE /

TAIWANT / THAILAND

ARGENTINA / CHILE / COLOMBIA / ECUADOR / PANAMA /

PERU / URUGUAYSource: World Development Indicators, 2018; rounded figures

Notes:1. Excluding foodora own-delivery only countries (Canada,

Norway) as well as Costa Rica and Paraguay.


Multiple Driversfor Long-term Growth and Profitability6

Source: Company information; management estimates; Euromonitor

Notes:1. Based on our IPO disclosure.2. Source: Euromonitor International; Economies and Consumers; Global Food Market represents Consumer Expenditure on Food and Catering, value at fixed 2016 exchange rates; data as of 2016.

€72bnTakeaway Market

Going Online1

Taking on

€7.5tn Food Market Opportunity2

Increased Frequency Through Better

Experience

Take-rate Expansion

with Best Marketplace

Markets Already +18%

Above 50% EBITDA Margin

in Best Markets

Ongoing

IndustryConsolidation

FOOD MARKETTRANSFORMATION

TAKE-RATEIMPROVEMENT

MARGINEXPANSION

M&AFOR SCALE

ONLINETRANSITION

TECHNOLOGY & INNOVATION


BUSINESS MODEL & FINANCIALS


Our Business Model Is Designed for MultiyearRevenue Growth

AverageBasket Size

GMV RevenueOrders

Recurring high quality cohorts combined with

strong new customer growth and increasing

frequency

Take-rate expansion driven

by market maturity and own delivery

Take-rate

IN

CR

EA

SIN

G

IN

CR

EA

SIN

G


17.4% 17.1%

10.4%

13.9%

16.0%

16.3%

12.5%

14.6%

14.1%

15,40%

Q2 2016 Q2 2017 Q2 2018

17.0%

14.2%

13.2%

10.3%

9.2%

Growing Take-rates With Significant Long-termUpside Potential

Source: Company informationNotes:1. For the like-for-like definition, please refer to the “Definitions” slide.2. Total segment revenues.

Europe

Asia

Americas

Group

MENA

REGIONAL TAKE-RATES1 SEGMENT REVENUE H1 2018 BY SOURCE2

Commissions73%

Delivery Fees11%

Prime Placings 7%

Credit card use 4%

Other5%


Continuous Track Record of Quarterly Growth

Orders GMV Revenues

Q1 Q2 Q3 Q4 Q1 Q2

2016 2017

Q3 Q4

1. Growth rates are on a constant currency basis

• Like-for-like, please refer to the “Definitions” slide

• All values in Unit million / € million

Q1

2018

4144

47

56

60

66

71

82

89

95

Q2

560585

659

765

832

892

960

1.083

1.150

1.209

Q1 Q2 Q3 Q4 Q1 Q2

2016 2017

Q3 Q4 Q1

2018

Q2

6977

84

103

116

126

135

157

171

186

Q1 Q2 Q3 Q4 Q1 Q2

2016 2017

Q3 Q4 Q1

2018

Q2

+44% +48% +60%1 1


H1 2018 Financial Highlights

€357mREVENUES

+60% Y-o-Y Growth 1

184mORDERS

+46% Y-o-Y Growth 1

€2.4bnGROSS MERCHANDISE VALUE

+50% Y-o-Y Growth 1

1. Like-for-like, please refer to the “Definitions” slide and on a constant currency basis.


278337

7 9

313

480

1319

28

44

1823

Growth across all Segments

Europe MENA Asia AmericasAverage Order Value

€ 14.8€ 15.5

Average Order Value

€ 12.3€ 11.1

Average Order Value

€ 15.7€ 15.9

Average Order Value

€ 15.7€ 14.1

Ord

ers

1G

MV

1,2

Reven

ue

1,2

Source: Company informationNotes:1. Absolute Numbers for the like-for-like definition, please refer to the “Definitions” slide2. Growth rates on a constant currency basis

+27%+57%

+46%

206285

95 108

4858

33

67

33

46

12 16

+31%

+22%

+74%

+44%

+46%

+20% +130%

+47%

+69%

Q2 2017 Q2 2018 Q2 2017 Q2 2018 Q2 2017 Q2 2018 Q2 2017 Q2 2018

Q2 2017 Q2 2018 Q2 2017 Q2 2018 Q2 2017 Q2 2018 Q2 2017 Q2 2018

Q2 2017 Q2 2018 Q2 2017 Q2 2018 Q2 2017 Q2 2018 Q2 2017 Q2 2018


Increasing Share of Revenues from MENA, Asia and Americas

Europe 38%

MENA 25%

Asia 28%

Q2 2017REVENUE SHARE PER SEGMENT1

Q2 2018REVENUE SHARE PER SEGMENT

Source: Company informationNotes:1. For the like-for-like definition, please refer to the “Definitions” slide.

MENA 36%

Asia25%

Europe31%

Americas8%

Americas9%


REVENUE(€m, aggregated)1

96116

62

12362

88

22

30

Europe MENA Asia Americas

H1 2017 H1 2018

Source: Company informationNotes:1. Total segment revenues.2. Including Indian operations.

+48%

Strong Revenue Growthand Improving Adj. EBITDA Margins

-26 -28

16 9

-19 -18

-11-18

H1 2017 H1 2018

Europe MENA Asia Americas

ADJ. EBITDA2

(€m, aggregated)

ADJ. EBITDAMARGIN2

(%, aggregated)

-17% -15%

357

242

-40

-55

Europe -27% -24%

MENA 25% 7%

Asia -31% -20%

Americas -51% -61%

Group

+60%Constant Currency Basis


vSubstantial Market Opportunity

v v v v vLong-term Take-rate Upside

Highly AttractiveRegions

Leader in Product and Technology

More Leadership Positions

Best-in-Class Delivery Operations

1 2 3 4 5 6

DELIVERY HERO SUMMARY


APPENDIX


6 7 7 8 8 9

Q12017

Q22017

Q32017

Q42017

Q12018

Q22018

12 1315

17 18 19

Q12017

Q22017

Q32017

Q42017

Q12018

Q22018

2628

32

37

4144

Q12017

Q22017

Q32017

Q42017

Q12018

Q22018

17 18 1821

22 23

Q12017

Q22017

Q32017

Q42017

Q12018

Q22018

+58%+54%

+63%+61%

+53%

+36%+39%+42%+49%+34%

+60%

+71%+62%

+60%

MENA +60%

+27%+33%+29%+23%

+30%

Orders1:Quarterly Y-o-Y Growth

Europe

Asia Americas

+27%

+57%

+57%

+31%

Source: Company informationNotes:1. Absolute Numbers for the like-for-like definition, please refer to the “Definitions” slide


79 94 94 102 96 108

Q12017

Q22017

Q32017

Q42017

Q12018

Q22018

190206 217

254 266285

Q12017

Q22017

Q32017

Q42017

Q12018

Q22018

289313

366402

440

480

Q12017

Q22017

Q32017

Q42017

Q12018

Q22018

273 278 283

326348 337

Q12017

Q22017

Q32017

Q42017

Q12018

Q22018

+47%+40%+67%

+63%

+40%

+42%+48%+73%+91%

+21%

+28%+34%+30%+24%

+27%

+51%+59%

+63%+59%

+52%Europe

Asia Americas

GMV1:Quarterly Y-o-Y Growth

MENA

+21%

+53%

+38%

+14%

+22%2

+74%2

+44%2

+46%2


+28%2

+77%2

+51%2

+51%2


10 12 12 14 1416

Q12017

Q22017

Q32017

Q42017

Q12018

Q22018

2933 33

40 4146

Q12017

Q22017

Q32017

Q42017

Q12018

Q22018

3033

42

49

57

67

Q12017

Q22017

Q32017

Q42017

Q12018

Q22018

47 48 49

5559 58

Q12017

Q22017

Q32017

Q42017

Q12018

Q22018

+55%

+48%+87%+101%

+42%

+67%+80%+109% +41%

+85%

+91%

+86%+87%

+92%+28%

+46%+33%+38%

+25%

MENA

Asia Americas

Revenue1:Quarterly Y-o-Y Growth

Europe

+131%

+19%

+104%

+41%

+34%


+20%2

+130%2

+47%2

+69%2

+25%2 +122%2

+53%2

+73%2


Date Event

Nov 7, 2018 Q3/9M Trading Update 2018

Financial Calendar 2018


Definitions

• “Like-for-like” figures include foodpanda and exclude the results of our disposed operations in the United Kingdom and India. The results of smaller acquisitions and disposals are not adjusted for. In addition, please note that:

• No adjustments have been made for HungerStation (first fully consolidated in July 2016).

• Asia KPIs exclude our former operations in China, which were sold in May 2016.

• All “like-for-like” numbers are excluding Indian operations, with for full year 2017:• Orders: 11.6 million.

• GMV: EUR 57.5 million.

• Revenues: EUR 9.9 million.

• Gross Merchandise Value (GMV) is the total value of orders (including VAT) transmitted to restaurants.

• Revenues presented for Delivery Hero represent the total segment revenues.

• Adjusted (Adj.) EBITDA represents earnings before interest, taxes, depreciation and amortization adjusted for extraordinary expenses related to transactions and financings, our planned IPO, restructuring expenses and expenses related to major IT projects and for expenses for share-based payments.

• Adjusted (Adj.) EBITDA Margin refers to adjusted EBITDA divided by revenues.


Important Notice

• ALL FINANCIAL FIGURES INCLUDED IN THE FOLLOWING PRESENTATION ARE BASED ON IFRS, UNLESS NOTED OTHERWISE.

• For the purposes of this notice, “presentation” means this document, its contents or any part of it. This presentation does not, and is not intendedto, constitute or form part of, and should not be construed as, an offer to sell, or a solicitation of an offer to purchase, subscribe for or otherwiseacquire, any part of it form the basis of or be relied upon in connection with or act as any inducement to enter into any contract or commitment orinvestment decision whatsoever.

• This presentation is neither an advertisement nor a prospectus and should not be relied upon in making any investment decision to purchase,subscribe for or otherwise acquire any securities. The information and opinions contained in this presentation are provided as at the date of thispresentation, are subject to change without notice and do not purport to contain all information that may be required to evaluate Delivery Hero SE.Delivery Hero SE undertakes no obligation to update or revise this presentation. No reliance may or should be placed for any purpose whatsoeveron the information contained in this presentation, or any other information discussed verbally, or on its completeness, accuracy or fairness.

• The information in this presentation is of preliminary and abbreviated nature and may be subject to updating, revision and amendment, and suchinformation may change materially. Neither Delivery Hero SE nor any of its directors, officers, employees, agents or affiliates undertakes or isunder any duty to update this presentation or to correct any inaccuracies in any such information which may become apparent or to provide anyadditional information.

• The presentation and discussion contain forward looking statements, other estimates, opinions and projections with respect to anticipated futureperformance of Delivery Hero SE (“Forward-looking Statements”). These Forward-looking Statements can be identified by the use of forward-looking terminology, including the terms “believes”, “estimates”, “anticipates”, “expects”, “intends”, “aims”, “plans”, “predicts”, “may”, “will” or“should” or, in each case, their negative, or other variations or comparable terminology. These Forward-looking Statements include all mattersthat are not historical facts. They appear in a number of places throughout this presentation and include statements regarding Delivery Hero SE’sintentions, beliefs or current expectations concerning, among other things, Delivery Hero SE’s prospects, growth, strategies, the industry in whichit operates and potential or ongoing acquisitions. By their nature, Forward-looking Statements involve significant risks and uncertainties, becausethey relate to events and depend on circumstances that may or may not occur in the future. Forward-looking Statements should not be read asguarantees of future performance or results and will not necessarily be accurate indications of whether or not such results will be achieved.Similarly, past performance should not be taken as an indication of future results, and nor representation or warranty, express or implied, is maderegarding future performance. The development of Delivery Hero SE’s prospects, growth, strategies, the industry in which it operates, and theeffect of acquisitions on Delivery Hero SE may differ materially from those made in or suggested by the Forward-looking Statements contained inthis presentation or past performance. In addition, even if the development of Delivery Hero SE’s prospects, growth, strategies and the industry inwhich it operates are consistent with the Forward-looking Statements contained in this presentation or past performance, those developments maynot be indicative of Delivery Hero SE’s results, liquidity or financial position or of results or developments in subsequent periods not covered bythis presentation. Any Forward-Looking Statements only speak as at the date of this presentation is provided to the recipient and it is up to therecipient to make its own assessment of the validity of any Forward-looking Statements and assumptions. No liability whatsoever is accepted byDelivery Hero SE in respect of the achievement of such Forward-looking Statements and assumptions.

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Company Presentation - Delivery Hero · Delivery Hero SE. Company Presentation. 8. 3. Highly Predictable Customer Behaviour With Accelerating . Growth… Source: Company information