7/31/2019 Company History Coca Cola

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Company history:-The Coca-Cola Company re-entered India through its wholly owned subsidiary, Coca-Cola India Private Limited andre-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991. Sincethen its operations have grown rapidly through a model that supports bottling operations, both company owned aswell as locally owned and includes over 7,000 Indian distributors and more than 1.3 million retailers. Today, ourbrands are the leading brands in most beverage segments. The Coca-Cola Companys brands in India include Coca-Cola, Fanta Orange, Fanta Apple, Limca, Sprite, Thums Up, Burn, Kinley, Maaza, Maaza Milky Delite, Minute Maid

Pulpy Orange, Minute Maid Nimbu Fresh and Nestea Iced tea, the Georgia Gold range of teas and coffees andVitingo (a beverage fortified with micro-nutrients).In India, the Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola Company namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and beverage bases and powdered beverage mixes, aCompany-owned bottling entity, namely, Hindustan Coca-Cola Beverages Pvt Ltd; thirteen authorized bottlingpartners of The Coca-Cola Company, who are authorized to prepare, package, sell and distribute beverages undercertain specified trademarks of The Coca-Cola Company; and an extensive distribution system comprising of ourcustomers, distributors and retailers. Coca-Cola India Private Limited sells concentrate and beverage bases toauthorized bottlers who are authorized to use these to produce our portfolio of beverages.These authorized bottlersindependently develop local markets and distribute beverages to grocers, small retailers, supermarkets, restaurantsand numerous other businesses. In turn, these customers make our beverages available to consumers across India.The Coca-Cola Company has invested nearly USD 1.1 billion in its operations in India since its re-entry back intoIndia in 1992. The Coca-Cola system in India directly employs over 25,000 people including those on con tract. Thesystem has created indirect employment for more than 1,50,000 people in related industries through its vastprocurement, supply and distribution system. We strive to ensure that our work environment is safe and inclusive and

that there are plentiful opportunities for our people in India and across the world.The beverage industry is a major driver of economic growth. A National Council of Applied Economic Research(NCAER) study on the carbonated soft-drink industry indicates that this industry has an output multiplier effect of 2.1.This means that if one unit of output of beverage is increased, the direct and indirect effect on the economy will betwice of that. In terms of employment, the NCAER study notes that an extra production of 1000 cases generates anextra employment of 410 man days.As a Company, our products are an integral part of the micro economy particularly in small towns and villages,contributing to creation of jobs and growth in GDP. Coca-Cola in India is amongst the largest domestic buyers ofcertain agricultural products.As an industry which has strong backward and forward linkages, our operations catalysis growth in demand forproducts like glass, plastic, refrigeration, transportation, and Industrial and agricultural products. Our operations alsolead to incremental growth for enterprises engaged in post production activities like merchandising, marketing andsales. In addition, we share best practices and technological advancements with our suppliers, vendors and alliedindustries which often lead to improvement in the overall standards of quality across industries.The Coca-Cola Company has always placed high value on good citizenship. Our basic proposition entails that our

Companys business should refresh the market; enrich the workplace; protect and preserve the environment; and

strengthen the community. We leverage our unique strengths to actively support and respond to local needs -- be it

the need for education, health, water or nutrition. We have used our distribution network for disaster relief, our

marketing prowess to raise awareness on issues such as PET recycling, and our presence in communities to improve

access to education and potable water. The Coca-Cola India Foundation is now taking forward in the community at

large, projects and programs of social relevance to carry forward the message of inclusive growth and development.