compairedtive strategy adopeted by various retail banking

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Comparative Study of Retail Banking

Strategies Adopted by Various Private.

Sector Bank (Compared with AXIS BANK toOther banks i.e.ICICI BANK&HDFC BANK).

PROJECT SUBMITTED TO ANNAMALAI UNIVERSITYIN PARTIAL FULFILMENT OF THE REQUIRMENTS

FOR THE DRGREE OF MASTER OF BUSINESSADMINSTRATION SPECIALIZED WITHMARKETING MANGEMENT

BYTIRTHA SANKAR ROY

Enrolment No:- 3480700979

Under supervision ofMrs. Sheilagh Nayer

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATIONANNAMALAINAGAR

2009


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-:SYNOPSIS:-

1. Title of the Project: -

Comparative Study of Retail Banking Strategies Adopted byVarious Pvt. Sector Bank (Compared withAXIS BANKto Other banks i.e.

ICICI BANK&HDFC BANK).

2. Statement of the Problem:-

The Retail Banking refers to banking which bankinginstitutions execute transaction directly with consumers, rather than corporationof other banks. Services offered include- savings and Checking accounts,mortgages, personal loans, debit cards, credit cards and so forth.

Types of Banking:-

Commercial bank has two meanings.

Commercial bank is the term used for a normal bank to distinguish it from an

investment bank (After the great depression the US Congress required that the

banks only engaged in banking activities, where as investment bank werelimited to capital market activities. This separation is no longer mandatory).

Commercial Bank can also refer to a bank or a division of a bank that deals

with deposit and loans from corporation or large business, as deposit to normalindividual members of the public. These process are called Retail Banking.

Community Development Bank are regulated bank that provided financial

services as credit to undeserved market or population.

Pvt. Bank manages the assets of high net worth individuals.

Off Share Bank are banks located in jurisdiction with low taxation and

regulation. Many Off Share Bank are essentials are Pvt. Bank.

Savings Bank accepts savings deposit


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3. Objects of the Study:-

a) To analysis various factors concerning of Retail Banking.

b) To analysis and interpret the additional Services businessthrough Retail Banking.

c) To analysis growth of banking business.

d) To highlight the development in Retail Banking.

e) To come with conclusion, findings, and suggestions.

4. Research Methodology :-

The study will be based primary data as well as secondary dataBut the role of secondary data will be higher.

Primary data will be collected through interview and structuredquestionnaire.

Secondary data will be collected from records/reports/statementsOf various bank.

Suitable statistical techniques will be applied for processing theCollected data.


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DECLARATION

I herby declare that the project entitled Comparative Studyof Retail Banking Strategies Adopted by Various Pvt.

Sector Bank (Compared withAXIS BANKto Other banks

i.e. ICICI BANK& HDFC BANK). Submitted for theDegree of Master of Business Administration; specializedwith Marketing Management, is my original work and theproject has not formed the basis for the award of any degree,diploma, associate ship, fellowship or Similar other titles. Ithas not been submitted to any University or Institution for theaward of any degree or diploma.

Signature of the StudentPlace:- Kolkata Name : TIRTHA SANKAR ROYDate :- Enrolment No:- 3480700979


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CERTIFICATE

Certified that the Project Comparative Study of RetailBanking Strategies Adopted by Various Pvt. Sector Bank

(Compared with AXIS BANK to Other banks i.e. ICICI

BANK&HDFC BANK) is a record of research work done by

TIRTHA SANKAR ROY during the period of his study undermy supervision, and the project has not previously formed the basis for the award of any degree, diploma, associate ship,fellowship or similar other titles and that it is an independentwork by done by him.

Signature of SupervisorPlace: Name: Mrs. Sheilagh NayerDate:- Address with Seal:-


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CONTENTS

CHAPTER PAGE NO.

--------------------------------------------------------------------------------------------------------------------------------------

Preface 1

Acknowledgement 2

List of Tables 3

List of Figures 4

1. Chapterisation

i. Introduction

ii. Objectives of the Study

iii. Methodology

iv. Limitation of the Study

2. Retail Banking

Concept of Retail Banking

Marketing

3. The Banks

AXIS BANK

HDFC BANK

ICICI BANK

Retail Strategy of Different Banks

Product Features at a glance

4. Conclusion, Findings

5. Feed back of Customer of Various Banks

6. Performa of the Feed back Form

7. Bibliography


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PREFACE

The Project title is Comparative Study of Retail BankingStrategies Adopted by Various Private Sector Banksbased onmarketing of banking strategies.

In the project I have tried to compare various strategiestaken by different banks in retail banking. For the analyticalpurpose I have taken AXIS BANK, HDFC BANK and ICICI

BANK. During the study I have find all the retail bankingstrategies of the various Private Banks which are not suits thecustomer according to their needs.

For this purpose I have made a through study andconversation with different designated bankers and as well asbank customers. I have tried to find the problem which is

faced by the bank customer as well as banks and showed thepath to solve the problem for smooth sailing of the bankingindustry.

I am obliged to Mrs. Sheilagh Nayer, Bazar ChannelManager (Lubes),East of Bharat Petroleum Corporation Ltd.for her valuable contribution to supervise me in the project.


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ACKNOWLEDGEMENT

Mrs.Sheilagh Nayer, Bazar Channel Manager (Lubes), EastManager of Bharat Petroleum Corporation Ltd.

Miss. Arismita Som, Trainer HDFC BANK

Mr. Shubhrangshu Banerjee, Deputy Manager, HDFC BANK

Mr. Nilkanta Choudhury, Branch Sales Manager, AXIS BANK


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LIST OF TABLES


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LIST OF FIGURES

Savings accounts are accounts maintained by retail financial institutions that payinterest but can not be used directly as money (by, for example, writing a cheque).These accounts let customers set aside a portion of their liquid assets while earning

a monetary return.

Mortgage is the transfer of an interest in property (or the equivalent in law - acharge) to a lender as a security for a debt - usually a loan of money. While amortgage in itself is not a debt, it is the lender's security for a debt. It is a transferof an interest in land (or the equivalent) from the owner to the mortgage lender, onthe condition that this interest will be returned to the owner when the terms of themortgage have been satisfied or performed. In other words, the mortgage is asecurity for the loan that the lender makes to theborrower.

Personal Loan is two types, (1) Unsecured Loans (2) Secured Loans

Unsecured loans are based solely upon the borrower's credit rating. As a result,they are often much more difficult to get than a secured loan, which also factors inthe borrower's income. An unsecured loan is considered much cheaper and carriesless risk to the borrower. However, when an unsecured loan is granted, it does notnecessarily have to be based on a credit score. For example, if your friend lends
http://en.wikipedia.org/wiki/Financial_institutionhttp://en.wikipedia.org/wiki/Interesthttp://en.wikipedia.org/wiki/Moneyhttp://en.wikipedia.org/wiki/Chequehttp://en.wikipedia.org/wiki/Lenderhttp://en.wikipedia.org/wiki/Security_(finance)http://en.wikipedia.org/wiki/Borrowerhttp://en.wikipedia.org/wiki/Credit_ratinghttp://en.wikipedia.org/wiki/Secured_loanhttp://en.wikipedia.org/wiki/Financial_institutionhttp://en.wikipedia.org/wiki/Interesthttp://en.wikipedia.org/wiki/Moneyhttp://en.wikipedia.org/wiki/Chequehttp://en.wikipedia.org/wiki/Lenderhttp://en.wikipedia.org/wiki/Security_(finance)http://en.wikipedia.org/wiki/Borrowerhttp://en.wikipedia.org/wiki/Credit_ratinghttp://en.wikipedia.org/wiki/Secured_loan


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you money without any collateral, meaning something of worth that can berepossessed if the loan isn't repaid, then your credit score has zero to do with it, butrather the value of your friendship is at stake. Therefore the real meaning of anunsecured loan is that it is not backed by any object of value and is lent to you

based on your good name. For financial institutional purposes, they may want tolook at your credit score because they are not your friend and it is strictly a

business transaction, therefore your good name may be associated with yourhistorical payment history on prior debt, reflecting in your credit score. There arethree types of unsecured loans. First there is a personal unsecured loan, meaning aloan that you individually are responsible for the repayment of, second is anunsecured business loan which leaves the business responsible for the repayment,and finally there is an unsecured business loan with a personal guarantee. With thelatter, although the borrower is the business, you as an individual will be thepayer of last resort if the business defaults on the loan.

A secured loan is a loan in which the borrower pledges some asset (e.g. a car orproperty) as collateral for the loan, which then becomes a secured debt owed tothe creditor who gives the loan. The debt is thus secured against the collateral inthe event that the borrowerdefaults, the creditor takes possession of the asset usedas collateral and may sell it to satisfy the debt by regaining the amount originallylent to the borrower. From the creditor's perspective this is a category of debt inwhich a lender has been granted a portion of the bundle of rights to specified

property. The opposite of secured debt/loan is unsecured debt, which is notconnected to any specific piece of property and instead the creditor may satisfy thedebt against the borrower rather than just the borrower's collateral.

A debit card (also known as a bank card orcheck card) is a plastic card which provides an alternative payment method to cash when making purchases.Functionally, it can be called an electronic check, as the funds are withdrawndirectly from either the bank account (often referred to as a check card), or fromthe remaining balance on the card. In some cases, the cards are designedexclusively for use on the Internet, and so there is no physical card.

A credit card is part of a system ofpayments named after the small plastic cardissued to users of the system. It is a card entitling its holder to buy goods andservices based on the holders promise to pay for these goods and services. Theissuer of the card grants a line of credit to the consumer(or the user) from whichthe user can borrow money for payment to a merchant or as a cash advance to theuser.
http://en.wikipedia.org/wiki/Collateral_(finance)http://en.wikipedia.org/wiki/Loanhttp://en.wikipedia.org/wiki/Collateral_(finance)http://en.wikipedia.org/wiki/Default_(finance)http://en.wikipedia.org/wiki/Debthttp://en.wikipedia.org/wiki/Bundle_of_rightshttp://en.wikipedia.org/wiki/Unsecured_debthttp://en.wikipedia.org/wiki/Cashhttp://en.wikipedia.org/wiki/Bank_accounthttp://en.wikipedia.org/wiki/Paymenthttp://en.wikipedia.org/wiki/Plastichttp://en.wikipedia.org/wiki/Line_of_credithttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Merchanthttp://en.wikipedia.org/wiki/Cash_advancehttp://en.wikipedia.org/wiki/Collateral_(finance)http://en.wikipedia.org/wiki/Loanhttp://en.wikipedia.org/wiki/Collateral_(finance)http://en.wikipedia.org/wiki/Default_(finance)http://en.wikipedia.org/wiki/Debthttp://en.wikipedia.org/wiki/Bundle_of_rightshttp://en.wikipedia.org/wiki/Unsecured_debthttp://en.wikipedia.org/wiki/Cashhttp://en.wikipedia.org/wiki/Bank_accounthttp://en.wikipedia.org/wiki/Paymenthttp://en.wikipedia.org/wiki/Plastichttp://en.wikipedia.org/wiki/Line_of_credithttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Merchanthttp://en.wikipedia.org/wiki/Cash_advance


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ACCOUNT CLOSING: An account can be closed by an account holder afterapplying in writing to this effect to the bank. When an account is closed, all unusedcheque forms are required to be returned to the bank. The passbook should be gotcompleted up to the last transaction of closing the account. A banker is not entitledto arbitrarily close any account. However, in case of unsatisfactory transactions,the banker has right to close the customers account after giving him areasonable notice enabling him to clear his outstanding dues relating tohis account.

ACCOUNT INTRODUCTION: For opening a bank account,introduction from someone known to the bank (like an existing accountholder) or a satisfactory reference (like Passport, Identity card, RationCard, etc.) is required so as to establish the identity and genuineness of

the person/party in whose name the accountis being opened. In theabsenceof proper introduction, the bank may not get the statutory protection under Section131 of the Negotiable Instrument Act of 1881. Another important requirement ofopening of an account is a photograph of the account holder(s), which is to be

placed on record.

ACCOUNT PAYEE: These are the words added to the crossing on a cheque,which means that the cheque be collected, and proceeds deposited, only in the

payees account. These words, however, do not affect the negotiability of a cheque.

AVERAGE DAILY BALANCE: It is the balance of an account, which isrecorded daily for a given period and then totaled. The total figure so arrived isdivided by the number of days in the period to arrive at an average daily balance.

BANK BALANCE: Bank balance is the amount of money standing to the creditor debit of a bank account.

BANK CHARGES: This term is used for the charges levied by a bank for thevarious services it renders to its customers. These may relate to collection of out-station cheques, bills of exchange and hundies, fees charged for safe custodydeposits, incidental charges on current accounts, etc.

BANK DRAFT: A bank draft is a cheque drawn by a bank on one of its ownbranches or correspondents requesting the latter to pay the specified sum of moneyto the person named in the draft. Bank drafts provide convenient method ofremitting money from one place to another.


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BANK STATEMENT: A bank statement is a record of all transactions, givingdate wise, each debit and credit entry, whether in the form of cash or cheque,transfer, etc.

CHEQUE -The term cheque is defined under Section 6 of the NegotiableInstruments Act, 'as a bill of exchange drawn on a specified banker and notexpressed to be payable otherwise than on demand. A further analysis of theSection reveals the following characteristics:

INTRODUCTION

Brief history of Indian Banking

Banking in India is as old as the hills. It flourished even in ancient Vedic times.Money was accepted o deposit and given in the form of advances. During theMogul period, the indigenous bankers played a very important role in lendingmoney and financing of foreign trade and commerce. They were also engaged inthe profitable business of money-changing. Every town, big or small had a sheth,

also known as shah, shroff or chettiar who performed a number of bankingfunctions.

In the first half of the nineteenth century, the East India Company established threebanks: The Bank of Bengal in 1809, The Bank of Bombay in 1840, and The Bankof Madras in 1843. These three banks, also known as Presidency Banks, wereindependent units and functioned well.

In the wake of the Swadeshi movement, a number of banks with Indian

management were established in the country. The Punjub National Bank Ltd. Wasfounded in 1895; The Bank of India Ltd. In 1906; The Canara Bank Ltd. In 1906;

The Reserve Bank of India was constituted in 1935 under the Reserve Bank ofIndia Act, 1934, to regulate the issue of bank notes and the keeping of reserveswith a view to securing monetary stability in India and generally to operate thecurrency and credit system of the country to its advantage. The Bank is


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performing a number of functions as a central banking authority including theissuing of bank notes.

DEFINATION OF BANKING

As per the Banking Regulation Act, 1949, which reads as under?5 (b) Banking means the accepting, for the purpose of lending or investment,of deposits of money from the public, repayable on demand or otherwise, andwithdrawable by cheque, draft, order or otherwise.(c) Banking company means any company which transacts the business of

banking in India.

Dr. H. L. Hart says, A banker is one who, in the ordinary course of his business,honours cheques drawn upon him by persons from and for whom he receivesmoney on current accounts.

Banks Functions

Besides the functions stated in the previous paragraphs, viz.the acceptance of deposits of various types for the purpose of lending or for

investment, banks are permitted to engage in some other forms of business, such ascollection of cheques, bills and other instrument, remittance of funds, openingletters of credit, issuing travelers cheques, accepting articles for safe custody,letting out safe deposit lockers, purchase and sale of securities etc., issuingindemnities and guarantees etc., acting as executors and trustees, underwriting theissue of shares, debentures etc. (Section 6 of the Banking Regulation Act, 1949).


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The above amendment has placed beyond doubt the meaning of the words Bank,Banker, Banking.

OBJECTIVES OF THE STUDY

1. To analysis various factors concerning of Retail Banking.

2. To analysis and interpret the additional Services businessthrough Retail Banking.

3. To analysis growth of banking business.

4. To highlight the development in Retail Banking.

5. To come with conclusion, findings, and suggestions.


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Methodology :-

The study will be based primary data as well as secondaryData. But the role of secondary data will be higher.

Now at first knowing what is Primary Data and what isSecondary data.Primary data are generated in an investigation according toThe needs of the problem in hand.

Secondary data can be defined as data collected by someOne else for purpose other than solving the problem beingInvestigated. Primary data will be collected through interview and structuredquestionnaire.A questionnaire is a method of obtaining specific information about a defined

problem so that the data after analysis and interpretation, results in a betterappreciation of the problem.A questionnaire form which has to be completed by an interviewer is oftenreferred as a schedule.

Secondary data will be collected from records/reports/statements

Of various bank.


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Limitations of the Study

The Project had several limitations due to some constraints, due to the market

condition, Limitations during the course of the project are:-

i. Some of the respondents did not answer as they were

Busy hence the right information could not be obtained.

ii. Since the researcher was not familiar with the area of

operation the study took more time than what it actuallydeserves.

Secondary

Sources

InternalInformation

System

ExternalInformation

System

AccountingRecords

SalesForce

Reports

MiscellaneousRecords

InformationFrom

Published

Research

OriginalResearch


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RETAIL BANKING

Concept of Retail Banking

Retail banking is a banking service that is geared primarily toward individualconsumers. Retail banking is usually made available by commercial banks, as wellas smaller community banks. Unlike wholesale banking, retail banking focusesstrictly on consumer markets. Retail banking entities provide a wide range of

personal banking services, including offering savings and checking accounts, bill paying services, as well as debit and credit cards. Through retail banking,consumers may also obtain mortgages and personal loans. Although retail bankingis, for the most part, mass-market driven, many retail banking products may alsoextend to small and medium sized businesses. Today much of retail banking is

streamlined electronically via Automated Teller Machines (ATMs), or throughvirtual retail banking known as online banking.

DEFINATION OF RETAIL BANKING
http://www.investorglossary.comwholesale.htm/http://www.investorglossary.comdebit.htm/http://www.investorglossary.comwholesale.htm/http://www.investorglossary.comdebit.htm/


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Retail banking is typical mass-market banking where individual customers uselocal branches of larger commercial banks. Services offered include: savings andchecking accounts, mortgages, personal loans, debit cards, credit cards, and soforth.

Banking Dictionary: Retail Banking

Banking services offered to the general public. Retail banking services are a groupof financial services that includes installment loans, residential mortgages, equitycredit loans, deposit services,and individual retirement accounts. In contrast withWholesale Banking or corporate banking, retailbanking is a high volume businesswith many service providers competing for market share. Some retail bankingservices, for example, credit cards, are among the most profitable services offered

by financial institution. retail banking is typical mass-market banking where

individual customers use local branches of larger commercial banks. Servicesoffered include: savings and checking accounts, mortgages, personal loans, debitcards, credit cards, and so forth.

Types of Banking

Commercial bank has two possible meanings:o Commercial bank is the term used for a normal bank to distinguish it

from an investment bank. (After the great depression, the U.S.Congress required that banks only engage in banking activities,

whereas investment banks were limited to capital markets activities.This separation is no longer mandatory.)

o Commercial bank can also refer to a bank or a division of a bank thatmostly deals with deposits and loans from corporations or large

businesses, as opposed to normal individual members of the public(retail banking).

Community development bank are regulated banks that provide financialservices and credit to underserved markets or populations.

Private banks manage the assets of high net worth individuals.o

Offshore banks are banks located in jurisdictions with low taxationand regulation. Many offshore banks are essentially private banks. Savings bankaccept savings deposits.

Postal savings banks are savings banks associated with national postal systems.
http://www.answers.com/library/Banking%20Dictionary-cid-9512544http://www.answers.com/topic/wholesale-bankinghttp://www.answers.com/topic/bankhttp://www.answers.com/topic/branch-banking-2http://www.answers.com/topic/saving-2http://www.answers.com/topic/loanhttp://www.answers.com/topic/debit-cardhttp://www.answers.com/topic/debit-cardhttp://www.answers.com/topic/charge-cardhttp://www.answers.com/topic/savings-bankhttp://www.answers.com/topic/saving-2http://www.answers.com/library/Banking%20Dictionary-cid-9512544http://www.answers.com/topic/wholesale-bankinghttp://www.answers.com/topic/bankhttp://www.answers.com/topic/branch-banking-2http://www.answers.com/topic/saving-2http://www.answers.com/topic/loanhttp://www.answers.com/topic/debit-cardhttp://www.answers.com/topic/debit-cardhttp://www.answers.com/topic/charge-cardhttp://www.answers.com/topic/savings-bankhttp://www.answers.com/topic/saving-2


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MARKETING

Concept of Marketing from the difference between the Sales and Marketing. TheMarketing Concept was born out of the awareness that the business should startwith the determination of consumer wants and end with the satisfaction of thosewants. The concept puts the consumer at both the beginning and the end of the

business cycle. It stipulates that any business should be organized around themarketing function and its task should be one of anticipating, stimulating andmeeting customers needs. The customer, anticipating, stimulating and meetingcustomers needs. The customer, not the corporation, has to be the centre of the

business universe. A business cant succeed by succeed by supplying products andservices that are not designed to serve the needs of the customers.

As P.F. Drucker says, The Marketing Concept has four major distinguishingfeatures:

Consumer Orientation-

An overwhelming emphasis on the consumer and his need is the firstdistinguishing of the marketing concept. The concept enables the firm to look at its

business from the point of view of the consumer. The importance of the consumercan be seen clearly in the following words of Drucker: The purpose of any

business is to create a customer. It is the customer who determines what a businessis. It is the customer who determines what a business is. It is the customer and healone, who, through being willing to pay for a good service, converts economicresources in to wealth, things into goods. What a business thinks it produces is notof first importance- especially not to feature of the business and to its success.What the customer thinks he is buying- what the considers value, is determineswhat a business is, what it produces and whether it will prosper.

Integrated Management, with Marketing as the Fulcrum:

Integrated management here means that all the different functions of the businessmust be tightly integrated with one another, keeping marketing as the pivot. This isessential because every function has a bearing on the consumer and the aim is to


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see that all the functions make a favorable impact on the consumer. For this tohappen, all functions have to be integrated and properly aligned with marketing.

Consumer Satisfaction:

Integrated management action explained above, is a means, not an end in itself. Itis the means for fulfilling the needs of theconsumer. And this leads us to the thirdmajor distinguishing feature of the marketing concept,namely, consumersatisfaction. The marketing concept emphasis that it is not enough if a firm hasConsumer orientation, it is essential that such an orientation leads to consumersatisfaction.

Realization of All Organizational Goals, Including Profit

Consumer satisfaction too, is not an end in itself. The marketing concept does notpreach that a firm must generate consumer satisfaction and forgot its own interests.Instead, it teats consumer, satisfaction as the pathway to the attainment of the goalsof the organization. The undergoing approach is: If a firm has succeeded ingenerating consumer satisfaction, it implies that the firm has given a quality

product, offered competitive price and prompt services, and has succeed in creatinggood image.

Marketing as is known deals with all those processes required to put the productsin the hands of the ultimate consumer. On Marketing a pithy definition has beengiven by the Father of Marketing Management Philip Kotler as Marketing is thedelivery of the consumer satisfaction at a profit. Thus one of the essential

parameters that judge the effectiveness of marketing exercise is the effect it has onthe organizations bottom.


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THE BANKS:-
http://www.axisbank.com/personal/index.asp


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ABOUT AXIS BANK

Axis Bank was the first of the new private banks to have begun operations in 1994,

after the Government of India allowed new private banks to be established. The Bank

was promoted jointly by the Administrator of the specified undertaking of the Unit

Trust of India (UTI - I), Life Insurance Corporation of India (LIC) and General

Insurance Corporation of India (GIC) and other four PSU insurance companies, i.e.

National Insurance Company Ltd., The New India Assurance Company Ltd., The

Oriental Insurance Company Ltd. and United India Insurance Company Ltd.

The Bank today is capitalized to the extent of Rs. 358.97 crores with the publicholding (other than promoters) at 57.59%.

The Bank's Registered Office is at Ahmedabad and its Central Office is located at

Mumbai. Presently, the Bank has a very wide network of more than 729 branch

offices and Extension Counters. The Bank has a network of over 3171 ATMs

providing 24 hrs a day banking convenience to its customers. This is one of the

largest ATM networks in the country.

The Bank has strengths in both retail and corporate banking and is committed to

adopting the best industry practices internationally in order to achieve excellence.
http://www.hdfcbank.com/personal/default.htm


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The Housing Development Finance Corporation Limited (HDFC) was amongst thefirst to receive an 'in principle' approval from the Reserve Bank of India (RBI) toset up a bank in the private sector, as part of the RBI's liberalization of the Indian

Banking Industry in 1994. The bank was incorporated in August 1994 in the nameof 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bankcommenced operations as a Scheduled Commercial Bank in January 1995.

The last twelve years have been very fulfilling. We can of course wax eloquentabout it in so many ways, but they say, figures don't lie, so we will let the figuresdo all the talking. They will give you a fair idea of how we have grown in the pastfew years.

HDFC Bank began operations in 1995 with a simple mission: to be a "World-class

Indian Bank". We realized that only a single-minded focus on product quality andservice excellence would help us get there. Today, we are proud to say that we arewell on our way towards that goal.

HDFC Bank Managing Director Aditya Puri is the CNN-IBN Indian of the Year2008 in the Business category. Given in six categories - Politics, Sports, Business,Entertainment, Public Service, and Global Indian - these awards recognize,celebrate and honour Indians who have contributed to our country and in turn havestrengthened our society and contributed to building Brand India in 2008, says theofficial CNN-IBN website.
http://www.icicibank.com/


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ICICI Bank is India's second-largest bank with total assets of Rs. 3,849.70 billion(US$ 82 billion) at September 30, 2008 and profit after tax Rs. 17.42 billion for thehalf year ended September 30, 2008. The Bank has a network of about 1,400

branches and 4,530 ATMs in India and presence in 18 countries. ICICI Bank offersa wide range of banking products and financial services to corporate and retailcustomers through a variety of delivery channels and through its specializedsubsidiaries and affiliates in the areas of investment banking, life and non-lifeinsurance, venture capital and asset management.

ICICI Bank's equity shares are listed in India on Bombay Stock Exchange and theNational Stock Exchange of India Limited and its American Depositary Receipts(ADRs) are listed on the New York Stock Exchange (NYSE).

History

ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financialinstitution, and was its wholly-owned subsidiary. ICICI's shareholding in ICICIBank was reduced to 46% through a public offering of shares in India in fiscal1998, an equity offering in the form of ADRs listed on the NYSE in fiscal 2000,ICICI Bank's acquisition of Bank of Madura Limited in an all-stock amalgamationin fiscal 2001, and secondary market sales by ICICI to institutional investors infiscal 2001 and fiscal 2002. ICICI was formed in 1955 at the initiative of the WorldBank, the Government of India and representatives of Indian industry. The

principal objective was to create a development financial institution for providing

medium-term and long-term project financing to Indian businesses.

The Features of Savings Account of AXISBANK.

Zero Balance Savings Account

Save at Zero


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Saving Money is now easier

Presenting, Axis Bank's Zero Balance Savings Account. At Axis Bank it has been

our constant endeavor to create products specifically catering to your needs. The

account while offering you a whole range of services also addresses your latent

need of having an account without the hassle of maintaining an average quarterly

balance.

Features No Average Quarterly Balance requirement Free International Debit Card with an Accidental Insurance cover up to Rs 2

lakhs* (charges for the primary holder are waived) Free mobile banking facilityAccess though more than 675 branches and more than 2800 ATMs.At-Par chequefacility with the clearing limit of Rs 50,000. 24x7 Telebanking & Internet bankingFree quarterly statements.

* Conditions Apply1. Initial funding of Rs. 5,500.2. Account maintenance fee of Rs. 500 per annum

Easy Access Savings Account

Presenting, Axis Bank's Easy Access Savings Account. The account is an endeavor by


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the Bank to understand the consumers' needs and redefine banking to suit your

requirements for a truly comfortable banking experience. Easy Access Savings

Account gives you instant access to your money anywhere, anytime. Possessing a

range of unmatchedfeatures, it has been devised to better suit the convenience of oureclectic client base.

You can avail of all these services with a minimum quarterly average balance of Rs. 5,000in metro or urban centers, Rs. 2,500 in semi urban centers and Rs. 1,000 in ruralcenters.

At-par cheque ATM Network Anywhere Banking Telebanking iConnectMobile Banking Quarterly account statement Quarterly interest @ 3.5 % p.a.

You can avail of all these services with a minimum quarterly average balance of Rs. 5,000in metro or urban centers, Rs. 2,500 in semi urban centers and Rs. 1,000 in rural centers.

PRIME SAVINGS A/C

At Axis Bank, always strived to pace our products with the growing needs of ourcustomers. The Prime Savings account has therefore been created with your specific

financial requirements in mind.

Wider accessibility

As a Prime Savings account holder, you enjoy access to a wide network of over 671

branches and one of the largest ATM networks in India giving you easy access to your

account from almost any corner of the country. To simplify daily banking, your PrimeSavings account comes with an international photo-signature Debit Card. This unique card

comes with withdrawal limit of Rs. 40,000 per day, facilitating transfer of funds, deposits

of cash/ cheques and payment of insurance premium (LIC). Your Debit Card also comes

with a comprehensive insurance cover inclusive of zero lost card liability, purchase
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protection and personal accident insurance up to 2 lacks.

More comfort

Through our 24 hr Internet Banking and Tele Banking services, you can enjoy the ease ofbanking from home or office. Through these comprehensive services, you can access a

range of facilities including online funds transfer, requests for a new chequebook,

Financial Advisory Services (FAS), online shopping and information on mutual funds.

Enhanced privileges

The Prime Savings Account eases your banking experience by providing you a passbook

and monthly statement of account to keep you updated on all your transactions and assistyou better in managing your finances.

Smart Privilege Account For the woman of today

In today's busy world it's tough being a working woman. Right from shuttling between a

job and family to taking care of her finances she has to be on her toes all the time. Keeping

this in mind, we at Axis Bank have designed a savings account best suited for the woman

of today. With the Smart Privilege Account, you can manage your money and your life andas well as enjoy a host of lifestyle privileges. Furthermore Axis Bank's Smart Privilege

Account ensures that you have enough time for all the important things in life.

Jewellery Insurance on Debit Card Round-the-Clock access through ATMsAnywhere Banking At-par cheque facility Monthly Account Statement .Additional

discounts on loans iConnectTM.The Complete online banking experience: Its the age of Wi-Fi. All your banking needs

should be on your fingertips, with our i-connect you can check your account status,

transfer funds, place online request for a new cheque book and many more featureswithout even having to visit an Axis Bank branch.

Financial Advisory Services: Our Financial Advisor will assist you with your financialplanning and help you to earn maximum returns on your savings .Just live the feeling ofwalking into a store and getting amazing discounts not available to others. As you are a

valued customer for us, we shall endeavour to provide you with discounts at various
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outlets, periodically. All you have to do is use your new Smart Privilege Debit Card andavail of discounts at these outlets. Details of such tie-ups will be sent to you on a regular

basis.

Senior Privilege

Axis Bank's Senior Citizen Savings Account has been designed keeping in mind the factthat a senior citizen's banking requirements are wholly different and require special

consideration.

Axis Bank introduced Senior Citizen ID card for our Senior Privilege patrons. Let usbriefly introduce the wide range of advantages it hold for you.

Avail of Great benefits with Senior Citizen ID card

ID card acts as an age proof. Enabling you to redeem every advantage that you are eligiblefor. This card will soon help you avail of certain never-before Senior-citizen benefits at

various stores, service providers and installation across the nation.Banking Privileges

Dedicated Relationship Managers. Free At-Par Cheque book.Free international VISA Debit Card for Primary and Joint accont holders.

Free Monthly Statement of Accounts and Free Passbook. Free Issuance of Pay Orders orDemand Drafts drawn on

Axis Bank branches. Free Inward Remittances. Free Outward Remittances once a year.Faster credits to foreign cheques providing you prompt. Availability of funds remitted by

your near and dear . Ones abroad. Cheque pickup and Cash delivery services. AnywhereBanking. Telebanking . Free Mobile Banking.

iConnect . Customized Loan Offerings. Complimentary Financial Planning.Silver Health - Medical Insurance for Senior Citizens.

Azaadi - No Frills Account

Presenting, Axis Bank's Azaadi Account. A savings account that doesn't require a

minimum balance. Experience a host of unparalleled features and heightened conveniencewith Azaadi Account. You qualify for Azaadi if The sum total of all credits to your account

does not exceed Rs 1 lac during the Financial year,

You do not intend to maintain an account balance higher than Rs 50,000 at any giveninstant, and documentation as required ordinarily for fulfilling of account opening norms.
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Product Features

Zero Balance Savings Account: No need to maintain a fixed, mandatory amount in youraccount.

Pension Savings Account

Pension Savings Bank Account, from Axis Bank is specifically, designed for Pensioner's(Existing & Prospective) of Central Govt.

Civil Ministries/ Departments & Defence Ministry keeping in mind the fact that aPensioner's banking requirements are wholly different .

Timely communication to the customer on receipt of the PPO No delays in commencementof pension disbursals - The Bank is handling the disbursement of Pension under a

Centralized Pension Disbursement Module wherein the Pensioner records are credited

centrally through its Centralized Pension Payment Hub (CCPH) at Mumbai. Timely issue of Form- 16A for tax deducted at source in the immediately previous

financial year. The Bank is authorized by RBI and Central Pension Accounting Office(CPAO) for disbursement of Central Civil Pension through its 218 authorized branches

across the country.

PERSONAL LOAN of AXIS BANK

Special loans for doctors, chartered accountants . Engineers, architects, CS and ICWA.Loans are available from Rs 1 lac to Rs 20 lacs.Repayment tenures from 12 to 60 months

Attractive interest rates. A balance transfer facility available for those who want to retireany higher cost debt. Loans available against repayment track record of any existing auto,

personal or home loan. Zero balance SB account facility for personal loan customers.Simple procedure, minimal documentation and quick approval.

CREDIT CARDS OF AXIS BANK

PLATINUM CREDIT CARD-

Platinum Privileges- Highest Level of Security. Premium Wrist Watch. 5% savings onfuel spends. Accelerated Rewards Program. Platinum Value Chart.

Additional Platinum Benefits- Concierge Service. Access to VIP Airport Lounges.Comprehensive Insurance Cover. Exclusive Platinum Cover.

GOLD PLUS CREDIT CARD-


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Exclusive Benefits- Holiday Voucher worth Rs. 2000 or Hotel voucher worth Rs. 1000from Akbar travels. Shopping voucher Rs. 1000 from Deals4all. 50% Guaranteed

Discounts on Hotels. Petrol Surcharge of Waiver.

Other Gold Plus Credit Card Benefits- Plus Points Rewards. Comprehensive InsuranceCover. Balance Transfer. Auto Debit Facility. Emi Facility. Revolve Facility.

GOLD CREDIT CARD-Exclusive Benefits- Plus Points Rewards. Comprehensive Insurance Cover. Balance

Transfer. Auto Debit Facility. Emi Facility.

SLIVER CREDIT CARD-Exclusive Benefits- Plus Points Rewards. Comprehensive Insurance Cover. Balance

Transfer. Auto Debit Facility. Emi Facility.

SECURED CREDIT CARD-

Key Benefits- Lower Finance Charges (0.99% p.m. to 1.49% p.m.). Income DocumentRequirement waived Off. Term Deposit Continues to earn interest. Flexibility to set your

own credit Limit on the basis of the FD amount.

Also offered eShop Card, Corporate Credit Card, Magnet Loyalty Credit Card, TrustChemist Credit Card, Shriram Credit Card.

DEBIT CARDS OF AXIS BANK

GOLD DEBIT CARD-Benefits of Gold Debit Card- Flexibility of usage. World wide reach. Reward program.Additional Safety and enhanced insurance. Enhanced limits of cash withdrawals. Zero

Petrol Surcharge. Customer Service Contact.

GOLD PLUS DEBIT CARD-Benefits of Gold Plus Debit Card- Instant Identification. Flexibility of usage. World wide

reach. Reward program. Additional Safety and enhanced insurance. Enhanced limits of


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cash withdrawals. Zero Petrol Surcharge. Customer Service Contact.

BUSINESS GOLD DEBIT CARD -Benefits of Business Gold Debit Card- Instant Identification. Flexibility of usage. Worldwide reach. Reward program. Additional Safety and enhanced insurance. Enhanced limits

of cash withdrawals. Zero Petrol Surcharge. Customer Service Contact.

The Features of Savings Account of HDFC BANK.

Regular Savings Account:- An easy-to-operate savings account that allows you to issuecheques, draw Demand Drafts and withdraw cash. Check up on your balances from the

comfort of your home or office throughNetBanking, PhoneBanking and MobileBanking.Need money urgently? Withdraw cash from any of the 2890 ATM centres spread across

the country.

Features & Benefits-

Wide network of branches and over thousand ATMs tomeet all your banking needs no matter where you are located.

Bank conveniently with facilities like Net Banking and Mobile Banking- check youraccount balance, pay utility bills or stop cheque payment, through SMS.

Never overspend- Shop using your International Debit Card that reflects the actual balancein your savings account. Personalized cheques with your name printed on each chequeleaf for enhanced security. Take advantage ofBill Pay, an instant solution to all your

frequent utility bill payments. Instruct for payment overthe phone or through the Internet. Free Payable-at-Par cheque book, without any usage

charges upto a limit of Rs.50,000/- per month. Free InstaAlerts for all accountholders for lifetime of the account. Free Passbook facility available at home branch for

account holders (individuals). Free Email Statement facility.

SAVINGS PLUS ACCOUNT:-

Features and Benefits-

Wide network of branches and over thousand ATMs tomeet all your banking needs no

matter where you are located. Bank conveniently with facilities like Net Banking andMobile Banking- check your account balance, pay utility bills or stop cheque payment,

through SMS. Never overspend- Shop using your International DebitCard that reflects the actual balance in your savings account. Personalized cheques with

your name printed on each cheque leaf for enhanced security. Take advantage ofBill Pay,an instant solution to all your frequent utility bill payments. Instruct for payment over the

phone or through the Internet. Free Payable-at-Par cheque book, without any usage
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charges upto a limit of Rs.50,000/- per month. Free InstaAlerts for all account holders forlifetime of the account. Free Passbook facility available at home branch for account

holders (individuals). Free Email Statement facility.Free Payable at Par (PAP) chequebook without any usage charges upto a limit of 50,000

per month.

SAVINGS MAX ACCOUNT


Free unlimited transactions: Cash withdrawal and balance enquiry, at all HDFC BankATMs & on any other Bank's ATM using your HDFC Bank Debit Card. Free Gold Debit

Card for primary account holder for lifetime of the account. Gold Debit Card for otheraccount holders at Rs 250/- p.a. Free Woman's Advantage/International Debit Card for all

account holders for lifetime of the account. Free Payable-at-Par (PAP) chequebook,without any usage charges upto a limit of 1 lac per month. Free Demand Drafts on HDFC

Bank locations, upto a limit of 50,000/- per day at home branch. Self/Third Party CashDeposit/Withdrawal at non-home branches, upto Rs 50,000/- per day free. Above

Rs50,000 a charge of Rs 2.90 per thousand on the fullamount would be applicable. Free Bill Pay & Insta Alerts for all account holders for

lifetime of the account. Free Monthly Statement of Account. 50% off on the Locker rentalfor the 1st year only. Folio maintenance charges on Demat account free for first year.

SENIOR CITIZENS ACCOUNT


Folio maintenance charges on Demat account free for first year. Folio maintenance chargeson Demat account free for first year. Payable-at-Par (PAP) cheque books are issued free.With this facility, outstation cheques issued by you (for clearing) will be treated as local

cheques, at any HDFC Bank location What's more, enjoy free PAP usage upto Rs.50,000/-per month. A nominal charge of Re.1/- per 1000 will apply above

Rs.50,000/- on the full amount. Use the third party cash transaction facility at non-account branches, to have your near and dear ones deposit / withdraw cash upto

Rs.50,000/- per day on your behalf for free. Above Rs 50,000 a charge of Rs

2.90/- per 1000 on the full amount would be applicable..

Insurance Benefit

Get Accidental Hospitalization cover of Rs.50,000/- per annum. This is a reimbursementcover for the first applicant.You can also claim daily cash allowance once a year (at

Rs.500/- per day for a maximum of 15 days per year) for each day of hospitalization due to
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an accident.

NO FRILLS SAVINGS ACCOUNT

Feauters and Benefit-

All this with a Zero Initial Pay-in and a Zero Balance account !

Access a wide network of branches and over a thousand ATMs across the country to meetall your banking needs. Use the Free National Electronic Funds Transfer (NEFT) facility

to transfer funds from your HDFC Bank account to an account in another Bank at thelocations as specified by RBI. Get Free Quarterly Account Statements. Additional Branch

Cash withdrawals in the month will be charged @ Rs.50/- per transaction. Cheque depositsat branches will be free of charge and without any restrictions. International Debit Cardavailable only on request at the branch @ Rs. 100/- p.a. (plus applicable taxes) for each

applicant.

KIDS ADVANTAGE ACCOUNT


Free Education Insurance cover of Rs. 1,00,000/- in the event of death of the parent /guardian through vehicular accident by road, rail or air to safeguard the future of your

child.

ATM/International Debit Card will be issued for children between 7-18 years of age in thechild's name with your permission. The amount your child is able to withdraw is Rs.

1,500/- at ATMs or spend Rs. 1,000/- at merchant locations.

Opt for standing instruction to transfer any amount from your account to your Kid'sAdvantage Account every month (Minimum value = Rs. 500/- & Minimum tenure = 1

year).

Once the balance in the Kid's Advantage Account reaches/exceeds Rs. 10,000/-, the

amount in excess of Rs. 5,000/- will automatically be transferred into a Fixed Deposit for 1year 1 day, in your child's name, by signing in for our sweep-out facility.

PENSION SAVINGS ACCOUNT


The Pension Saving account is a Zero Balance Account. Timely credit of receivable.


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Free International Debit Card. Pension Accounts are opened immediately after advice anddeliverables reach in time- within the 1st and 5th of the new month (in case of EPFO) and

last day of the month (in case of Central Govt. Civil Pensions) Timely issue of Form-16A (by April 15th) for tax deducted at source in the immediately previous financial year.

FAMILY SAVINGS ACCOUNT

Features and Benefit-

All account holders can operate their account freely without worrying about theirminimum balance. Family members with NRI status can also be part of the group.

Up to 2 free DD's/ MC's on HDFC Bank locations per account per month (max. up to Rs.25,000/- per instrument per day. Free International Debit Card for all account holders tillthe account is part of the Family group. (NRO Accounts will be issued only ATM cards).

Free Passbook facility available at home branch for account holders (individuals).

PERSONAL LOAN of HDFC BANK


Borrow up to Rs 15,00,000 for any purposedepending on your requirements. FlexibleRepayment options, ranging from 12 to 60 months. Repay with easy EMIs. One of the

lowest interest rates. Hassle free loans - No guarantor/security/collateral required. Speedy

loan approval. Convenience of service at your doorstep.

Customer privileges

If you are an existing Auto Loan customer with a clear repayment of 12 months or morefrom any of our approved financiers or us, you can get a hassle free personal loan (withoutincome documentation). If you are an existing HDFC Bank Personal Loan customer with a

clear repayment of 12 months or more, we can Top-Up your personal loan.

Credit Shield

In case of death or total permanent disability of the loans, the loan/nominee can avail ofthe Payment Protection Insurance (Credit Shield) which insures the principle out standings

on the loan up to a maximum of the loan amount. Principle outstanding is defined as theamount of loan outstanding (not including any arrears in payment or interest thereon) at

the Date of Loss, having accounted for payments made and interest accruing as determined


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in the Policy. Hence, the amount covered does not include any principal added because ofnon - payment of EMI and also will not include interest/ accrued charges.

CREDIT CARDS OF HDFC BANK

PLATINUM PLUS CREDIT CARD-


Attractive Reward Points. 0% Fuel surcharge. Lost card liability. Interest free creditfacility. Revolving Credit Facility. Utility bills through your credit card.

GOLD CREDIT CARD-

Features and Benefits-Up to 5% cash back on air/ rail ticketing. Attractive Reward Points. Rewards points

redemption. Worldwide acceptance. Revolving Credit Facility. Free Add-on card. Interestfree credit facility.

SLIVER CREDIT CARD-


All-purpose credit card. Earn while you spend. Add onCards. Zero liability on lost card . Widely accepted.

DEBIT CARDS OF HDFC BANK

Easy Shop international debit card. Easy Shop gold debit card. Easy Shop pro gold debitcard. Easy Shop international business debit card. Easy Shop women advantage debit

card.

The Features of Savings Account of ICICI BANK.

Savings Account


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In Savings Account these facilities are available. Like Debit-cum-ATM Card.Money Multiplier Facility. Internet Banking . Customer Care. Mobile Banking.Standing Instructions. Nomination facility. Bank@Home. DD Call and Collect .

Special Savings Account

Comprehensive Banking. Solutions with added features. Supplementary Savings. Idealfor tax-exempt entities. Internet Banking. Phone Banking. Anywhere Banking .Inward

Remittance.

'Life Plus' Senior Citizen Services

Designated Senior Citizen Desk. Higher InterestRates on TermDeposits. Demand Loansagainst your deposit . Free collection of outstation cheques drawn on any ICICI Bank

location . Special Senior Citizen 'Life Plus' Debit card . Money Multiplier Facility.Anywhere Banking.

Young Stars

Open a Kids Savings Account, Fixed Deposit or a Recurring Deposit. The minimumaverage balance for a Savings Account Is Rs.2,500. Free personalized Cheque Book.

Internet Banking. Free International Debit Card. Daily withdrawal and spends of up to

Rs.2,500. Transfer Funds Facility.

Freedom Savings Account

Enjoy free, unlimited access to all non-ICICI Bank ATMs (for cash withdrawals andbalance enquiry). Minimum quarterly average balance of Rs.10,000.

ADVANTAGE WOMEN SAVINGS ACCOUNT

Get a specially designed woman's debit card which helps you shop and savesimultaneously, manages your household expenditures and comes with a bag full of offersattached to it. This savings account brings to you all our core banking services with many

exciting benefits and features attached, especially for our women customers.
http://www.icicibank.com/pfsuser/icicibank/depositproducts/savingaccount/savingaccount.htm#dcachttp://www.icicibank.com/pfsuser/icicibank/depositproducts/savingaccount/savingaccount.htm#ibhttp://www.icicibank.com/pfsuser/icicibank/depositproducts/savingaccount/savingaccount.htm#mbhttp://www.icicibank.com/pfsuser/icicibank/depositproducts/savingaccount/savingaccount.htm#bhhttp://www.icicibank.com/pfsuser/icicibank/depositproducts/savingaccount/savingaccount.htm#dcchttp://www.icicibank.com/pfsuser/icicibank/depositproducts/savingaccount/savingaccount.htm#dcachttp://www.icicibank.com/pfsuser/icicibank/depositproducts/savingaccount/savingaccount.htm#ibhttp://www.icicibank.com/pfsuser/icicibank/depositproducts/savingaccount/savingaccount.htm#mbhttp://www.icicibank.com/pfsuser/icicibank/depositproducts/savingaccount/savingaccount.htm#bhhttp://www.icicibank.com/pfsuser/icicibank/depositproducts/savingaccount/savingaccount.htm#dcc


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PEOPLES SAVINGS ACCOUNT

A savings account from ICICI Bank available only through our Rural branches. Minimumbalance of Rs.500/-. No annual fees. Unlimited transactions at the base branch where you

have opened your account.Internet, Phone and Mobile bankingfree of cost.

NOR FRILLS ACCOUNT

The Rural Savings Account will be available through Business Correspondents. Theaccount is zero balance with no initial deposit. The Customer is provided with an E-

passbook. All transactions in the accounts are done only after a biometric authentication.Nomination facility is available. Interest is payable half-yearly.

PERSONAL LOAN of ICICI BANK

Features and Benefits

Loan up to 15 lacs. No security/guarantor required. Faster Processing. MinimumDocumentation. Attractive Interest Rates. 12-60 Months repayment options.

ICICI Personal Loans is provided only to an existing ICICI Bank customer. With the"Loan on Phone" facility, it is possible to secure a loan even without having to visit your

bank branch. If you have been an ICICI Bank customer for the past 9 months, you might

have a pre-approved loan offer waiting for you. All you need to do is.- Login toicicibank.com using your user ID and password and know your offer. Speak to our phonebanking officers and quote your relationship number. For phone banking numbers.


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Walk into any ICICI Bank branch.

CREDIT CARDS OF ICICI BANK

ICICI BANK Credit cards are these types. Like- ICICIBANK Credit Card, ICICIPlatinum Credit Card, ICICI BANK American Express & British Credit Card,

ICICI BANK Titanium Credit Card, ICICI BANK Future Gold Credit Card, ICICIHPCL Credit Card, ICICI BANK Preferred Credit Card.

DEBIT CARDS OF ICICI BANK

Cashless Spending. Use Online Safely. Lost Card Protection. CountrywideAcceptance. Worldwide Acceptance.

CONCLUSION

As market research is the process of finding a solution to a problem or a question throughthe use of specific tools and technique. So here the information needed by the companywas collected through the means of questionnaire so as to exploit the various suppliers

whom the company had never deal with. The research carried out for the completion of the


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Project was successful as all the information was practically up to the companysexpectation.

FINDINGS

The Primary data collected by the Structured Questionnaire of various people by thedifferent locality.

1st area :- Behala; which is a residential locality in South Kolkata. Here all

The people are mainly middle class. Here I meet 50 people.

The Result are given below---

50%

25%

15%10%

SAVINGS ACCOUNTS

NATIONALISED

BANKS

AXIS BANK

ICICI BANK

HDFC BANK

Personal Loan, High Value Amount Taken and Services of Behala area of 3 Banks


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0

1

2

3

4

5

6

PERSONAL

LOAN

HIGH VALUE

AMOUNT

SERVICES

AXIS BANK

HDFC BANK

ICICI BANK

Share holder of Institutional Investors

Trend in Institutional Holders in Indian Banks.

Fll holding (incl. Foreign Fin. Inst. & ADR/ GDR)


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Banks

Dec- 07

Mar- 08

Jun-08

ICICI

70.3 %

68. 9 %

67.9 %

HDFC

48.6 %

47. 5 %

47. 0 %

AXIS

37.3 %

37.5 %

35. 0 %


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45/47


46/47


47/47

3.

Documents

compairedtive strategy adopeted by various retail banking