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Ferguson Comprehensive Master Plan | 1
July 16, 2019
COMMUNITYWORKSHOP #1
ourferguson.com
Ferguson Comprehensive Master Plan | 2
ALL of Ferguson1
What is this plan?
Ferguson Comprehensive Master Plan | 3
ALL of Ferguson1
The City’s to own2
What is this plan?
Ferguson Comprehensive Master Plan | 4
ALL of Ferguson1
The City’s to own2
Roles for everyone3
What is this plan?
Ferguson Comprehensive Master Plan | 5
ALL of Ferguson1
The City’s to own2
Roles for everyone3
Build on strengths4
What is this plan?
Ferguson Comprehensive Master Plan | 6
ALL of Ferguson1
The City’s to own2
Roles for everyone3
Build on strengths4
Identify missing pieces5
What is this plan?
Ferguson Comprehensive Master Plan | 7
ALL of Ferguson1
The City’s to own2
Roles for everyone3
Build on strengths4
Identify missing pieces5
Housing & neighborhoods6
What is this plan?
Ferguson Comprehensive Master Plan | 8
ALL of Ferguson1
The City’s to own2
Roles for everyone3
Build on strengths4
Identify missing pieces5
Housing & neighborhoods6
Equity7
What is this plan?
Ferguson Comprehensive Master Plan | 9
INTRODUCTION
Outreach & Equity
About this Plan
A Foundation
Ferguson Comprehensive Master Plan | 10
MEET THE TEAM
Andy PfisterProject Director
Senior Real Estate Strategist
Matt WetliProject Direction &
Strategy
Justin CarneyPrincipal-In-Charge
Strategy & Engagement
Rojan Thomas JosephPlanning &
Socio-Economic Analysis
Brian LicariSenior Economic &
Policy Strategist
Miriam KellerProject ManagerHousing Policy &
Planning
Brian HurdOutreach &
Engagement
John CruzOutreach &
Engagement
Jess HenryOutreach &
Engagement
Anne StevensonPlanning &
Implementation
Jen ConcepcionUrban Design &
Physical Analysis
Ferguson Comprehensive Master Plan | 11
DEVELOPMENT STRATEGIESOUR PRACTICE
p e o p l eb u i l d i n g sj o b s & p l a c e sE c o n o m i c D e v e l o p e r s
U r b a n D e s i g n e r sM a r k e t A n a l y s t s
A p p r a i s e r sP u b l i c P o l i c y
E n g a g e m e n t
Ferguson Comprehensive Master Plan | 12
DEVELOPMENT STRATEGIESEXPERIENCE: COMMUNITY DEVELOPMENT
Gordon square arts district master planCleveland, OH
Hilltop housing studyColumbus, OH
West Florissant Avenue Great Streets Master PlanFerguson & Dellwood, MO
Linden commercial enhancement strategyColumbus, OH
Housing Analysis and policy studySt. Louis County, MO
Walnut hills Reinvestment PlanCincinnati, OH
Pine lawn gateway redevelopment studySt. Louis, MO
Troost corridor planKansas City, MO
Vita district revitalization planStamford, CT
Great Streets PlanPagedale, MO
Ferguson Comprehensive Master Plan | 13
Housing Policy & Capacity Building
RISEOVERVIEW
Data &Information
Real EstateDevelopment
Ferguson Comprehensive Master Plan | 14
RISEEXPERIENCE
Park east homesSt. Louis, MO
Barton ApartmentsClayton, MO
Crown Square apartmentsSt. Louis, MO
Adams groveSt. Louis, MO
Parkview gardens neighborhood sustainable development planUniversity City, MO
Wellston choice neighborhood planSt. Louis, MO
Gravois-Jefferson historic neighborhoods planSt. Louis, MO
Ferguson Comprehensive Master Plan | 15
What is planning?
The practice of looking at how
pieces of a community fit
together, and working with the
community to create a vision
and strategies that make those
pieces work better for everyone.
Ferguson Comprehensive Master Plan | 16
pieces
What are those pieces?
Land Use
Housing
Jobs & Skills
Transportation
Place
Parks
And more…
The practice of looking at how
pieces of a community fit
together, and working with the
community to create a vision
and strategies that make those
pieces work better for everyone.
Ferguson Comprehensive Master Plan | 17
PLANNING PROCESS
COMMUNITY KNOWLEDGE
PLANNING TEAM
KNOWLEDGE
WHAT DO YOU WANTIT TO BE?
WHAT CAN IT BE?
PLAN.CATALYSTS.PROSPERITY.
COMPREHENSIVE PLANPROCESS
Stakeholders
Business Owners
Community Based Organizations
Residents
Urban Design
Public Policy
Economics
Market Analysis
Placemaking
Best Practices/National Trends
PLANNING & OUTREACH
© Development Strategies
Steering Committee
Elected Officials
Ferguson Comprehensive Master Plan | 18
ABOUT THIS PLAN
Outreach & Equity
A Foundation
Introduction
Ferguson Comprehensive Master Plan | 19
THE PLAN
The Plan: What needs to be done; who can do it?
• Engagement• What we’re doing• What’s going on?• What we’ll do
Ferguson Comprehensive Master Plan | 20
The Plan: What needs to be done; who can do it?
• Engagement• What we’re doing• What’s going on?• What we’ll do
THE PLAN
Engagement
• First of Four Meetings• Kickoff and Listening• We’re going to come to you
Ferguson Comprehensive Master Plan | 21
ENGAGEMENTFIRST OF FOUR MEETINGS
APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR
KICK- OFF UNDERSTAND STRATEGIZE REFINE ADOPTIMPLEMENT
20202019
1 2 3 4 50
Kick-OffMeeting
Outreach
CommunityWorkshops 1 2 3 4
OpenHouse
Ferguson Comprehensive Master Plan | 22
THE KICK-OFFHOW WE STARTED
Our early conversations:
Arts & CultureEconomy & EmploymentEnvironment & SustainabilityFaith LeadersHousingMobility & ConnectivityNeighborhoodsParks & Open SpaceSmall BusinessWorkforce & JobsYouth & Families
Ferguson Comprehensive Master Plan | 23
ENGAGEMENTROLES & COLLABORATION
CityClient Team
RISE COMMUNITYDEVELOPMENT
Project Partner
DEVELOPMENTSTRATEGIES
Project Lead
SteeringCommittee
Residents &Stakeholders
Ferguson Comprehensive Master Plan | 24
What we’re doing
Let’s talk about what we’re doing and how it’s different• A lot going on• More that needs to be done• Roles for everyone
THE PLAN
Ferguson Comprehensive Master Plan | 25
WHAT WE’RE DOINGROLES FOR EVERYONE
Ferguson Comprehensive Master Plan | 26
WHAT WE’RE DOINGROLES FOR EVERYONE
How can we contribute?
INDIVIDUALS
Ferguson Comprehensive Master Plan | 27
WHAT WE’RE DOINGROLES FOR EVERYONE
How can we contribute?
INDIVIDUALS
What can the City do?
CITY
Ferguson Comprehensive Master Plan | 28
WHAT WE’RE DOINGROLES FOR EVERYONE
How can we contribute?
INDIVIDUALS
What does the region need to know?
What can the City do?
CITY
REGION
Ferguson Comprehensive Master Plan | 29
WHAT WE’RE DOINGROLES FOR EVERYONE
How can we contribute?
INDIVIDUALS
What does the region need to know?
What can the City do?
How can others offer help?
CITY
REGION
OTHER PARTNERS
Ferguson Comprehensive Master Plan | 30
WHAT WE’RE DOINGROLES FOR EVERYONE
How can we contribute?
INDIVIDUALS
What does the region need to know?
What can the City do?
CITY
REGION
OTHER PARTNERSSt. Louis Economic Partnership/Promise Zone
Business Districts
Institutions
County
Large Employers
Jennings & Dellwood
Non-Profits
Future CDC?
Foundations
Ferguson Comprehensive Master Plan | 31
What’s going on?
There are lots of great efforts underway; and there’s more that’s needed
THE PLANWHAT NEEDS TO BE DONE; WHO CAN DO IT?
Ferguson Comprehensive Master Plan | 32
MalineGreenway
Metro Reimagined
Community Projects & Initiatives
Promise Zones
A VARIETY OF INITIATIVESRECENT AND ONGOING
West Florissant
Zoning Initiative
OneFergusonCapacity Building
Great Streets
Forward through
Ferguson
Branding Plan
Ferguson Comprehensive Master Plan | 33
A VARIETY OF INITIATIVESALIGNMENT
Land Use
Housing
Jobs & Skills
Transportation
Place
Parks
And more…
Metro Reimagined
Great Streets
West Florissant
Zoning Initiative
OneFerguson Capacity Building
Promise Zones
Forward through
Ferguson
MalineGreenway
OurFerguson
Ferguson Comprehensive Master Plan | 34
A VARIETY OF INITIATIVESALIGNMENT
Land Use
Housing
Jobs & Skills
Transportation
Place
Parks
And more…
How is COMPREHENSIVE
PLANNINGDifferent?
Holistic
No Predefined Issues
Vision/Goals/Objectives
A Framework for the City
Policy Document
OurFerguson
Ferguson Comprehensive Master Plan | 35
That is what this plan aims to answer
THE PLANWHAT NEEDS TO BE DONE; WHO CAN DO IT?
What else is missing; who can do it?
…and we’re going to need your input
Ferguson Comprehensive Master Plan | 36
OUTREACH & EQUITY
A Foundation
Introduction
About this Plan
Ferguson Comprehensive Master Plan | 37
How do we make this a plan for everyone?
OUTREACH & EQUITY
Ferguson Comprehensive Master Plan | 38
FOUNDATION FOR A SUCCESSFUL PLANTHINKING ABOUT PROCESS
What do we need for aSUCCESSFUL PROCESS?
An inclusive environment
A shared language
To hear all voices
To address problems andopportunities
Ferguson Comprehensive Master Plan | 39
FOUNDATION FOR A SUCCESSFUL PLANTHINKING ABOUT PROCESS
What are ourGUIDING PRINCIPLES?
Meet people where they are
Uplift traditionally unheard and/or discounted voices
Use a racial equity lens
Empower ongoing work
What do we need for aSUCCESSFUL PROCESS?
An inclusive environment
A shared language
To hear all voices
To address problems andopportunities
Ferguson Comprehensive Master Plan | 40
UPLIFTING TRADITIONALLY UNHEARD VOICESA GUIDING PRINCIPLE
30%
of households
EXPERIENCINGPOVERTY1
Source: ESRI, 20181. With incomes below $25k, the federal poverty threshold for a family of four.
of residents
UNDER 18 YEARS OLD
26%
of residents are
PEOPLEOF COLOR
75%
Perspectives the planning profession hasn’t always engaged, but are an important part of
the Ferguson community.
Ferguson Comprehensive Master Plan | 41
USING A RACIAL EQUITY LENSA GUIDING PRINCIPLE
Defining RACIAL EQUITY
Fair and just distribution of resources and opportunities
Economic and social systems that work for everybody
Meaningful engagement of all communities in decision-making
Bold and courageous long-term commitment to addressing barriers
Ferguson Comprehensive Master Plan | 42
USING A RACIAL EQUITY LENSA GUIDING PRINCIPLE
Applying a racial equity lens IN PLANNING
THINKING CRITICALLYANALYSIS STRATEGY
Who is positively and negatively affected—and how?
People
How are public resources and investments distributed?
Place
Are people who are affected meaningfully included?
Process
What are the barriers to doing equity work?
Power
Ferguson Comprehensive Master Plan | 43
PLANNING PROCESS
EMPOWER ONGOING WORKA GUIDING PRINCIPLE
IMPLEMENTATION
Inform Consult Involve Collaborate Empower
Ferguson Comprehensive Master Plan | 44
ENGAGEMENTFIRST OF FOUR MEETINGS
APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR
KICK- OFF UNDERSTAND STRATEGIZE REFINE ADOPTIMPLEMENT
20202019
1 2 3 4 50
Outreach
1 2 3 4
Ferguson Comprehensive Master Plan | 45
MEETING PEOPLE WHERE THEY AREOUTREACH METHODS
Community workshops
Ferguson Comprehensive Master Plan | 46
MEETING PEOPLE WHERE THEY AREOUTREACH METHODS
Community workshops
Online engagement
Websitewww.ourferguson.com
Social Mediafacebook.com/ourferguson
Ferguson Comprehensive Master Plan | 47
MEETING PEOPLE WHERE THEY AREOUTREACH METHODS
Community workshops
Online engagement
Pop-up stations
Ferguson Comprehensive Master Plan | 48
MEETING PEOPLE WHERE THEY AREOUTREACH METHODS
Community workshops
Online engagement
Pop-up stations
Partnership coordination
Ferguson Comprehensive Master Plan | 49
MEETING PEOPLE WHERE THEY AREOUTREACH METHODS
Community workshops
Online engagement
Pop-up stations
Partnership coordination
Arts and design workshop
Ferguson Comprehensive Master Plan | 50
MEETING PEOPLE WHERE THEY AREOUTREACH METHODS
Community workshops
Online engagement
Pop-up stations
Partnership coordination
Arts and design workshop
Youth forums
Ferguson Comprehensive Master Plan | 51
A FOUNDATION
Introduction
About this Plan
Outreach & Equity
Ferguson Comprehensive Master Plan | 52
In order to create a more equitable, vibrant, and healthyFerguson, you’re going to need a solid plan.
A FRAMEWORK & FOUNDATIONUNDERSTANDING ASSETS AND CHALLENGES
Ferguson Comprehensive Master Plan | 53
In order to create a more equitable, vibrant, and healthyFerguson, you’re going to need a solid plan.
A FRAMEWORK & FOUNDATIONUNDERSTANDING ASSETS AND CHALLENGES
You’re going to need a foundation.
Ferguson Comprehensive Master Plan | 54
In order to create a more equitable, vibrant, and healthy Ferguson, you’re going to need a solid plan.
A FRAMEWORK & FOUNDATIONUNDERSTANDING ASSETS AND CHALLENGES
You’re going to need a foundation.
The foundation for a good plan is properly understanding your assets and challenges. Your strengths and weaknesses.
Ferguson Comprehensive Master Plan | 55
In order to create a more equitable, vibrant, and healthy Ferguson, you’re going to need a solid plan.
A FRAMEWORK & FOUNDATIONUNDERSTANDING ASSETS AND CHALLENGES
The foundation for a good plan is properly understanding your assets and challenges. Your strengths and weaknesses.
You’re going to need a foundation.
Sound simple?
Ferguson Comprehensive Master Plan | 56
In order to create a more equitable, vibrant, and healthy Ferguson, you’re going to need a solid plan.
A FRAMEWORK & FOUNDATIONUNDERSTANDING ASSETS AND CHALLENGES
You’re going to need a foundation.
The foundation for a good plan is properly understanding your assets and challenges. Your strengths and weaknesses.
Sound simple?
Cities fail to understand and celebratetheir assets all the time. They fail to talk about, address, and confrontchallenges because it’s hard.
Ferguson Comprehensive Master Plan | 57
In order to create a more equitable, vibrant, and healthy Ferguson, you’re going to need a solid plan.
A FRAMEWORK & FOUNDATIONUNDERSTANDING ASSETS AND CHALLENGES
The foundation for a good plan is properly understanding your assets and challenges. Your strengths and weaknesses.
Cities fail to understand and celebratetheir assets all the time. They fail to talk about, address, and confrontchallenges because it’s hard.
We need your help to make sure that doesn’t happen here.
You’re going to need a foundation.
Sound simple?
Ferguson Comprehensive Master Plan | 58
Assets
Challenges
Ferguson has wonderful assets that are worthy of celebration and necessary building blocks in attracting people and investment…
…and it has challenges that will
continue to be barriers if not
brought into the light and addressed.
Ferguson Comprehensive Master Plan | 59
Assets
Challenges
Ferguson has wonderful assets that are worthy of celebration and necessary building blocks in attracting people and investment…
…and it has challenges that will
continue to be barriers if not
brought into the light and addressed.
Ferguson Comprehensive Master Plan | 60
Assets
Challenges
Ferguson has wonderful assets that are worthy of celebration and necessary building blocks in attracting people and investment…
…and it has challenges that will
continue to be barriers if not
brought into the light and addressed.
Both statements
are true
Ferguson Comprehensive Master Plan | 61
We need your input.
Ferguson Comprehensive Master Plan | 62
In order to talk about assets and challenges
We need a framework for thinking about what makes cities work.
Ferguson Comprehensive Master Plan | 63
Cities are incredibly complex.They consist of many elements that are not always visible at the surface.
EVOLVING IN OUR UNDERSTANDING
Ferguson Comprehensive Master Plan | 64
Where is your ECONOMY
Where is your INNOVATION
Where is your KNOWLEDGE
Where is your CULTURE
Where are your SOCIAL
NETWORKS
NOT JUST ABOUT PHYSICAL REALM
Ferguson Comprehensive Master Plan | 65
People Place
CONSUMER MARKET
CITIES AS NETWORKS OF PEOPLE
Network System
WORKER ECONOMIC
CITIZEN POLICY
Ferguson Comprehensive Master Plan | 66
PLANNING IN FOUR DIMENSIONS©
COMMUNITYDEVELOPMENT
REAL ESTATEDEVELOPMENT
DESIGNDEVELOPMENT
ECONOMIC DEVELOPMENT
4D
(CITIZEN)(WORKER)
(CONSUMER) (PEOPLE)MARKET PLACE
economic POLICY
DE
SIG
NC
ITY
GO
VE
RN
AN
CE
SO
CIA
L
MA
RK
ET
ING
RE
AL
ES
TA
TE
D
EV
EL
OP
ME
NT
FIN
AN
CE
BU
SIN
ES
S
Ferguson Comprehensive Master Plan | 67
Assets
Farmers Market
Challenges
Pedestrian Environment along
West Florissant
Ferguson Comprehensive Master Plan | 68
Assets
Challenges
Training and education
Evictions andhousing insecurity
Ferguson Comprehensive Master Plan | 69
Assets
Challenges
DowntownInvestment
Access to Resourcesfor Home Maintenance
and Repair
Ferguson Comprehensive Master Plan | 70
Assets
Challenges
Presence ofMajor Employers
Ensuring access to quality jobs
Ferguson Comprehensive Master Plan | 71
We need your input.
Ferguson Comprehensive Master Plan | 72
STARTING THE CONVERSATIONTONIGHT’S ACTIVITIES
Ferguson Comprehensive Master Plan | 73
STARTING THE CONVERSATIONTONIGHT’S ACTIVITIES
Ferguson Comprehensive Master Plan | 74
STARTING THE CONVERSATIONTONIGHT’S ACTIVITIES
Ferguson Comprehensive Master Plan | 75
STARTING THE CONVERSATIONTONIGHT’S ACTIVITIES
Ferguson Comprehensive Master Plan | 76
STARTING THE CONVERSATIONTONIGHT’S ACTIVITIES
Ferguson Comprehensive Master Plan | 77
STARTING THE CONVERSATIONTONIGHT’S ACTIVITIES
Ferguson Comprehensive Master Plan | 78
STARTING THE CONVERSATIONTONIGHT’S ACTIVITIES
Ferguson Comprehensive Master Plan | 79
July 16, 2019
COMMUNITYWORKSHOP #1
ourferguson.com