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Community Technology Centers
Community Technology Centers
Overview of Opportunity
Community Technology Centers
Overview of Opportunity
Agenda for Now
Community Vision Product/ServiceAdvertisingMarketingProcurement/DistributionFunding Requirements & Resources
Community VisionE-BusinessEducation: E-CurriculumCommunity Technology CentersWhere are we going?
Trends and Forces
Current Management PhilosophyCollaborative AlliancesShared Ownership and ResponsibilitySocially Responsible ActionOperational IntegritySynergistic Capacity Building
Community Vision
Mission & Vision
Mission: To provide low-cost access to computer and computer-related technology while building collaborative alliances to deliver e-curriculum.
Best Practice Management PhilosophyCollaborative Alliances & PartnershipsShared Ownership and Responsibility
CTC Products
Web-based delivery services for:Bundled CurriculumStand-alone Curriculum ModulesProfessional ServicesTraining and DevelopmentProfessional Career Enhancement
CTC and E-Commerce
Source: ActivMedia
CTC E-Commerce
E-Curriculum PackagesDistance Learning Programs
Professional DevelopmentCertification Programs
On-site Adult EducationGED acquisitionLife-long learners
Community Building FeaturesSocial Service Portals
Advertising
Web advertisingPush (email, messages to phones, pagers)Pull (buttons)Associated ad displays (banners on other sites)Search resultsNo pop ups
Traditional AdvertisingTrade publicationsTelephone Fliers mailedDisplays/brochures in educational stores
Specialized Advertising
Advertise to our specific audience
Individuals
Businesses
Schools
Start Up Resources - Staff
Internal or External
Functions beyond start up
Customer Service
Research Methods
Secondary ResearchResources
Government agenciesIndustry leadersResearch firms
Media Mix
E-MediaCTC news group
e-maillive chatworkshops
BannersSearch EnginesInteractive presentations
Media Mix
Direct marketingSalespeople FliersConventions
TelevisionInfomercialsNews StoriesPublic Interest
Media Mix
Magazines & Direct MailEducational and business
Sponsorship programsTutoring Spelling bee contestsScholarship contests
Measuring Results
Web surveysTraffic Analysis softwareSales figuresBalanced Scorecard system
Procurement-Distribution
Simplicity is keyCost savings up to 85% using eCommerceLow inventoriesRapid delivery in-place (Web, Fed Ex etc.)Good customer support CRM is improved
How it Works
Ethernet
SERVER TO EXTERNAL
EBUSINESSW ORKSTATION
TOCUSTOM ERS
PROCUREM ENT W ORKSTATION DISTRIBUTION
W ORKSTATION
Data Router
IN VEN TOR Y TEC H N IC IAN D ISTR IB U TION
TEC H N IC IAN
H OM E SC H OOLS
C OR POR ATION S
PU B LIC /PR IVATESC H OOLS
VOC ATION AL/PR ISON S
ON -H AN DU SPS
U PS
OU TSOU R C E
FED EX
Web order is placed
eBusiness workstation is notifiedProcurement workstation determines requirement w/eBusiness workstationInventory technician verifies inventory availabilityEither ships on-hand inventory or orders from vendor (JIT)Notifies distribution workstation
PROCUREMENT WORKSTATION
Web order is shipped
Distribution workstation accesses data base for shipping infoPackage is labeled and prepared for shipment to customerTracking is activated ensuring delivery
DISTRIBUTION WORKSTATION
CTC-On-line purchase
eBusiness receives orderDownload package from our databaseProcurement verifies info and processes order on-line
Ethernet
SERVER TO EXTERNAL
EBUSINESSW ORKSTATION
TOCUSTOM ERS
PROCUREM ENT W ORKSTATION DISTRIBUTION
W ORKSTATION
Data Router
IN VEN TOR Y TEC H N IC IAN D ISTR IB U TION
TEC H N IC IAN
H OM E SC H OOLS
C OR POR ATION S
PU B LIC /PR IVATESC H OOLS
VOC ATION AL/PR ISON S
ON -H AN DU SPS
U PS
OU TSOU R C E
FED EX
Financial Requirements
CTC / E-Curriculum Start-Up BudgetEquipment – $450,000
Computers, Furniture, Infrastructure
Personnel – $465,000 Service and Technical Staff
Facility - $500,000 (Lease/Purchase)Building, Utilities, Services
E-Curriculum Development – $500,000Acquisition, Creation, Delivery
Funding Resources
CTC start up grant$300k - $500k (with matching)
Government GrantsCorporationsFoundationsAngel DonorsFundraisers
Continuing Operations
E-Curriculum Sales Membership FeesSubscriptionsUser FeesConsulting FeesProgram Development Grants
Recap and Ruminate
Trends in CTC DevelopmentE-Curriculum OpportunitiesSpectrum Academy – MissionAdvertising & MarketingProcurement & DistributionStart-Up and Operations