Community Services Block Grant (CSBG) Tribal Organizations ... · Maximizing Resources May 8, 2012 Division of State Assistance . Office of Community Services (OCS) Community Services

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Office of Community Services Division of State Assistance

Maximizing Resources

May 8, 2012

Division of State Assistance

Office of Community Services (OCS) Community Services Block Grant (CSBG)

Tribal Organizations T&TA

This publication was created by [Lux Consulting Group, Inc.] in the performance of the U.S. Department of Health and Human Services, Administration for Children and Families, Office of Community Services, Community Services Block Grant contract number HHSP233201100175A.

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The handouts for this call are available at:

http://luxlead.luxcg.com/tribalcsbg

Webinar Handouts

http://luxlead.luxcg.com/tribalcsbg

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Agenda • Welcome / Introductions • Maximizing resources • Mapping community resources • Sustainability • Capacity building • Volunteer recruitment/management • Partnership building • Marketing and Promotion - Get the word out • Tools and resources. • Questions & Answers.

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Maximizing Resources Maximizing resources is a universal term

that refers to the blending, braiding or

leveraging of resources within a program to

maximize the services offered.

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Learning Objectives for Maximizing Resources

• Mapping community resources • Capacity building • Volunteer recruitment/management • Partnership building • Marketing and Promotion - Get the word out • Sustainability • Tools and resources.

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Mapping Community Resources

Resource mapping focuses on what communities have to offer by identifying their assets and resources that can be used for building communities.

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Why do it? A way to find new resources Identify individual skills and

organizational/institutional resources Identify partners and programs Use as strategic planning tool Provide broader access to data by partners

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Steps for asset mapping • Develop a capacity inventory

• Build an inventory of assets and resources

across the community

• Build connections with community institutions

• Connect with resources outside the community

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Capacity Building Capacity building is the process that helps a program or organization enhance its mission, strategy, skills, systems, infrastructure, and human resources to better serve community needs.

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Strategies for Capacity Building • Recruitment and management of volunteers

• Partnerships with community members and

organizations

• Marketing and promotion

• Increase and diversification of resources

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Capacity Areas

–Strategic management practices –Organizational learning –Use & management of technical

knowledge and skills

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Volunteers

How to Get Them, How to Keep Them

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Volunteer Recruitment/ Management

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• Volunteer Recruitment

• Making Volunteer Recruitment More Manageable

• Secrets of Success

• Where to Look for Volunteers

• Places to Distribute Recruitment Information

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Volunteer Recruitment/ Management

Volunteer recruitment and skillful management

of volunteer resources can be powerful tools for

building capacity within your organization.

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Making volunteer recruitment more manageable:

– Take advantage of your existing network – Develop partnerships with service organizations and

institutions of higher education – Share your recruitment work with others

(corporations, civic, churches, or student groups) – Joint marketing and public relations, particularly with

an area business – Collaborate with internal contacts

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Secret of Success: – Sincerity (be honest and open about your volunteer

program – its strengths and opportunities for growth) – Passion (have and exhibit passion for your program

or effort) – Innovation (be creative and flexible) – Inclusiveness (be inclusive and empowering of

others) – Thinking like a visionary (envision things the way they

could be, not just the way they are)

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Places to distribute recruitment information:

– Billboards – Chamber of Commerce – Churches – Clients – Community centers – Corporations and utility buildings – Doctor’s office – Job counseling offices – Libraries

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Places to distribute recruitment information continued:

– Listservs, electronic bulleting board, web sites – Newsletters, newspapers, telephone books – Public service announcements – Public transit – Schools universities – Service clubs – Shopping malls – TV and radio stations – Volunteer centers and volunteer recruitment fairs

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Where to look for volunteers: – Advocacy groups – AmeriCorps programs – Business and professional organizations – Chamber of Commerce – Churches and religious groups – Community Service Restitution Programs – Conferences/special events – Corporations and small businesses – Employment assistance programs – Families – Job Seekers – Job training programs – Service recipients

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MORE IDEAS!

Retirees

Community members

Parents

Public agencies

Realtors

Schools

Youth groups

Senior citizens

Services organizations

Students seeking internships

Vocational training programs

Unions and trade associations

United Way

University/colleges

VISTA volunteers

Volunteer centers

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Things to Remember: – Volunteers can be a male or female have a range of

abilities, and generations – Recruitment is a year-round responsibility – Build a diverse volunteer workforce. – Use word of mouth to recruit volunteers – Virtual volunteering can provide their donated

services entirely over the Internet or from a home computer.

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Recruitment Strategies – Keep a high profile with the media – Strategic distribution of quality print materials – Use of existing volunteer opportunity directories and

referral services – Networking with community groups and leaders – Virtual / online – Word of mouth.

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Partnership Building

“Build a bridge instead of walls and you will have a friend.”

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Partnership Building • Partnership building represents the stage of the

partnership process whereby partners identify what they can/will specifically contribute to the partnership

• Partnership is a voluntary collaboration among two or more organizations to achieve clearly identified goals.

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Partnership Building Principles of partnership:

– Trust – Mutuality – Solidarity – Accountability

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Key Elements of Partnership: • Shared responsibility • Joint investment of resources • Mutual benefits – win-win situations

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Benefits of Partnership • Strength in numbers • Strengths in relationships • Strength in diversity • Strength in resources

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Partnership Building Nobody understand a neighborhood better than the people who live there. Community partners • Posses critical perspectives on the neighborhood and

cultures • Bring needed skills and contacts • Help increase local awareness of issues

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Sustainability Sustainability is the ability to continue engaging a community’s members to meet the needs of the community, through potentially changing circumstances and sources of support.

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Sustainability Plan • Build your “Case for Support.”

Develop and share a vision – Define the support needed to accomplish the vision – Develop your case for support – Ask for and promote that support – Identify and define the strengths

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A sustainability plan – strategies and actions for: – Volunteer recruitment and management (including

volunteer development) – Partnership building – Outreach and marketing – Resource development

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Marketing and Promotion Purpose of marketing

– Recruiting volunteers – Building stakeholders’ interest – Informing potential partners about your

activities and the programs outcome

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Marketing and Promotion

Vehicles your organization can use to conduct marketing and promotional activities:

– Brochures – Newspaper articles – Radio / TV interviews – Public service announcements

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Tools and Resources • Volunteer Recruitment • Asset mapping resources • Directory of online resources • Partnership building tools • Marketing tools

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Questions and Answers

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OCS Staff

Marianna (Brandy) RayNor, Supervisory Program Manager Tel: (202) 205-5926 [email protected] James Gray, Program Specialist (Regions III, VII, IX) Tel. (202) 401-5705 [email protected] Chryston Jones, Program Specialist (Regions II & VI) Tel. (202) 690-6090 [email protected]

mailto:[email protected]



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OCS Staff Toya Joyner, Program Specialist (Regions IV, V, VIII) Tel. (202) 401-5142 [email protected] Maria Rogers, Program Specialist (Regions I, V, X) Tel. (202) 690-5453 [email protected]



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• Contact Information: Dianne Perrote, Project Director, Contractor

[email protected]

Silvia Escalante, Senior Program Specialist [email protected]

Telephone Number: (301) 585-1261



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Thank You for Your Participation

Documents

Community Services Block Grant (CSBG) Tribal Organizations ... · Maximizing Resources May 8, 2012 Division of State Assistance . Office of Community Services (OCS) Community Services