Community Power Mapping Participant Version A

8/9/2019 Community Power Mapping Participant Version A

1/17

Community Power Mapping

June 2010,The Other 98%

Campaign


2/17

Community Power MappingTrainingAAgdend

In this hour, we'll cover:

what power maps are share more about how it will drive theOther 98% Campaign and our summerstrategy

run your great power map brainstorms

at your June Campaign Launches


3/17

What is Community Power Mapping?

Have you ever asked someone on a date?Did you ever borrow your parents' car?(Kids are really good at this skill.)

power mapping [pou-ermap-ing]- verbassessing power relations in your community, and figuring out whatwill move a decision-making individual or institution toward doingwhatever you want them to do


4/17


5/17

Case Study: MoveOn's Health Care Campaign in North Dakota

National Campaign Goal: Pass a Health Care Bill With a PublicOption with majority-vote in the Senate and 218 votes in theHouseNational Campaign Strategy: Pressure Members of Congressto pressure Pelosi and Reid to pressure Obama to pass a Public

Option

Local Campaign Goal: Senator Conrad publicly commits tovote yes for a Public OptionLocal Campaign Strategy: Pressure Senator Conrad to committo voting yes for a public option, through local media, grassrootspressure, and through the voices of key community leaders


6/17

Before You Make Your Power Map: Campaign Goals

What are the goals for the Other 98% Campaign?

Build a MovementTake back democracy from corporations

Focus on ElectionsElect progressive champions in 2010

Change the RulesStop corporations from hijacking democracy


7/17

Before You Make Your Power Map: Targets

Principles of Targeting Strategy:

Every target can be moved.

Every target needs their own power map.

2010 elections are up to us: we create the politicalclimate to make our platform seem most electable.

Case Study: MoveOn's Health Care Campaign in North DakotaTarget: Senator Kent ConradReasoning: On the key Senate Budget subcommittee that could decide whether or not the initialversion of the bill would be brought to the floor with a public option; poised to become the deciding60th vote in the Senate; swing vote on the issue - and as a moderate Democrat, his support of thepublic option could pave the way for other moderates to sign on.


8/17

Before You Make Your Power Map: Targets

Deciding Your Local Target: 3 Questions to Ask

1.) Who's the most influential Member of Congress or candidate in yourcouncils' turf?

2.) Who's the most likely person to sign your pledge?

3.) What are our local goals according to Target Type?

We should go into our Other 98% SummerLaunches knowing our target priorities.


9/17

Making Your ListThis is a preview for what you'll do in the big group at the Other 98% Summer Launchesin late June!

Case Study: MoveOn's Health Care Campaign in North DakotaInfluential Constituencies, Leaders and Institutions

farmers, especially the Farmer's Union Small business owners - if they worked on Conrad's campaign, that's a bonus! Victims of the health insurance industry Students and professors Tea Partiers, John Birch Society people

Democratic Party: especially at the state capitol and where Conrade grew up ND People (a leading advocacy group statewide) The Fargo Forum - influential city paper Tim Mathern, State Senator Rural hospital administrators Campaign donors Lawyers from the state capitol The 5 Tribes College Eco-Justice Club Ed Schultz - nationally prominent progressive, beloved in his ND hometown


10/17

Making Your List: Small Groups

Three Rules:

1. Be creative

2. Be specific3. Trust what you know


11/17

Mapping Your ListTwo Questions:

How much influence do they have over the target? Are they with us or against us?


12/17

Mapping Your ListCase Study: MoveOn's National Healthcare campaign in North Dakota

College Justice Eco Club

Blue Cross Blue ShieldNorth DakotaSmall Business Owners

John Birch Society


13/17

Prioritize Your List Is there connection/access to that endorser? Or reason

to believe that can be created?How can your council build those relationships?

College Justice Eco Club

Blue Cross Blue ShieldNorth DakotaSmall Business Owners

John Birch Society


14/17

What's Next?Launching your strategic tactical plan!

Set clear, measurable goals, based on what it will actuallytake to influence the target

Who will lead the outreach towards that target? Who will jointhem?

Make a plan to do an initial round (in-person, calling,canvassing/visibility days)

Set deadlines and benchmark timelines Confirm check-in date

Case Study: MoveOn's Health Care Campaign in North DakotaDo a small business owner canvass in Fargo to find 15 to sign a petition calling on Conrad to support thepublic option.Hold a press conference (getting print, radio, TV hits) with the business owners telling their story and callingon Conrad to act.


15/17

Leadership Development ThroughPower-Mapping

What's involved in the pledge drive? Campaign Launch and Planning Recruitment Faciliation Report-backs from different projects Maintaining our systems

Case Study: MoveOn's Health Care Campaign in North DakotaCertain core members led outreach to medical professionals; another led outreach to faith leaders; twoorganized a small business owner canvass; and another core member used the endorsements others hadgathered to get an editorial board meeting at the local paper.

Rapid-Fire BrainstormWhat are some roles that people could take on at your Other 98% CampaignLaunches to make sure the power-mapping is successful, and that the pledge drivesare strategic?


16/17

Give you a clear sense of who holds power over yourtarget

Help you prioritize your councils' time, so you can makethe greatest impact

Guide you towards the most strategic tactics for a hugesummer, building the Other 98% Campaign

Tips before the Launcho Research your Target

What are the demographics of the Congressional

district?Where did they live?When they are home what groups/people/instituitions

do they regularly visit.o Helpful site:

http://www.moveon.org/team/campaigns/targetresear

June Community Power Maps will...


17/17

Thank you!

Documents

Community Power Mapping Participant Version A