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Community Days and Employee Giving Campaign 2014
Emily Seidel
Manager, Community Engagement
Giving Comfort background
Regional Volunteer Chairpersons
Overview of CD and EGC
EGC - New Direction
Corporate Citizenship Support
High Level Timeline and Upcoming Deadlines
Friendly BU Registration Competition
Registration Prizes and Donor Thank-you Gifts
RVC Prizes
Agenda
Community Days and Employee Giving Campaign
• Every year, 1.6M Americans are diagnosed with cancer
• 22% of individuals with cancer, including patients with medical insurance, report using up all of their savings as a result of the financial burden of treatment
• 11% of individuals with cancer report the inability to pay for food/necessities while paying for cancer treatment
The Need
• Founded in October, 2012 with seed funding from the McKesson Foundation
• Provides cancer patients throughout the country with the comfort items they need while going through chemotherapy
• Employees are encouraged to volunteer for Giving Comfort during Community Days and are given the option to donate/fundraise during the Employee Giving Campaign each fall and at other events throughout the year
• 100% of individual donor dollars go directly to patient Comfort Kits – not overhead
• The Foundation matches employee donations dollar-for-dollar! Apply at www.mckessonfoundation.com.
Giving Comfort Background
• Delivers free cancer care packages, known as “Comfort Kits,” to low-income cancer patients via Distribution Network Partners – hospitals, cancer care centers and oncologists.
• Comfort Kits can also be purchased online and sent directly to friends and loved ones.
What Does Giving Comfort Do?
What’s in a Kit?
• Items vetted and voted upon by 1,000 patients, survivors, nurses and oncologists.
• High-quality, non-medical items that meet safety and regulatory requirements.
• Items were selected to soothe discomfort caused by chemotherapy treatment and to show patients that people care about them.
What’s in a Kit?
• Each Comfort Kit contains handmade items and handwritten notes from volunteers.
• These items help patients feel that they are not alone in their struggle.
Volunteers Add a Personal Touch
• 60+ Distribution Network Partners (DNPs) representing 165+ patient care facilities throughout the U.S.
Where the Kits Are Helping
Regional Volunteer Councils
Regional Volunteer Chairpersons (RVCs) partner with McKesson’s Corporate Citizenship department to implement corporate-sponsored, employee community engagement programs on the local level, including the following company-wide volunteer events:
• Community Days and the Employee Giving Campaign
• Giving Comfort Walks
• Blanket Drive
Regional Volunteer Chairpersons
• All-employee volunteer week – a tradition since 1998
• Employees’ children are invited (site-by-site basis)
• FY15: hands-on volunteer activities supporting Giving Comfort and cancer patients in need
Community Days Overview
2014 CD ActivityNo-sew Fleece Scarves
2014 CD ActivityCards for Comfort
Corporate Citizenship department will provide participating sites with:
• $15 per registered volunteer to cover expenses of food and beverages the day of the event
• Online donation and registration site
• www.teamgivingcomfort.org, (live 9/22/14)
• Volunteer supplies
• FedEx account to cover shipping expenses
• Customizable posters and communications templates
• Kick-off video for day of event
• Implementation support as needed
• Weekly meetings leading up to Community Days to keep you informed of important deadlines
Corporate Citizenship Support
Corporate Citizenship will also provide participating sites with the following for each volunteer:
Volunteer Supplies – RVCs order supplies on https://www.surveymonkey.com/s/2014CDOrders
• 1 No-sew fleece scarf kit (already fringed)
• 1 Ribbon (to wrap finished scarf)
• 1 Hang tag (for volunteer to write their name)
• Supplies to make 2 Cards for Comfort
Volunteer Supplies and Funding
1. Ordering Community Days supplies for their site at: https://www.surveymonkey.com/s/2014CDOrders
2. Customizing communications prepared by Corporate Citizenship team to encourage employees at local site to register and optionally donate/fundraise to support Giving Comfort through www.teamgivingcomfort.org (website live 9/22/14)
3. Serving as Event Coordinator for Community Days
4. Shipping finished volunteer-made items back to Giving Comfort warehouse, where they will be added to Comfort Kits for cancer patients in need
5. Weekly Meetings
RVCs will be responsible for:
• Launched in 2012
• 7-week fundraising campaign held in the fall, coinciding with Community Days
• Benefits low-income cancer patients through Giving Comfort
• Donations are tax-deductible
• 100% of individual donations go directly toward providing Comfort Kits to patients
• Employee donations of at least $10 eligible for dollar-for-dollar match from McKesson Foundation
Employee Giving Campaign Overview
• FY14:– 8,690 registered volunteers
– 3,647 individual donors
– Raised more than $250,000 for Giving Comfort and cancer patients in need
• FY15 Goal:– 10,000 registered volunteers
– Raise $250,000 for Giving Comfort and cancer patients in need
Successes and Goals
• Based on feedback from 1) our Regional Volunteer Chairpersons, 2) the Employee Giving Campaign focus group and 3) executive approval, we will be placing less emphasis on fundraising for this year’s campaign.
• The main focus for this year’s Community Days and Employee Giving Campaign is on participation and employee engagement.
A New Campaign Direction
Employee Giving Campaign
• Community Days: October 27 – November 1
• Employee Giving Campaign: September 22 – November 7
CD/EGC Dates
Month Focus Areas
September 9/16: Posters begin shipping9/19: First day to register on www.teamgivingcomfort.org 9/19: Please place your orders for Community Days supplies (9/30 hard deadline)9/22: Employee Giving Campaign begins9/29: Giving Comfort Warehouse begins shipping supplies to RVCs
October 10/1: Register by this date and get a free event t-shirt10/27: Community Days events begin10/27: SF Community Days event
November 11/1: Community Days events end11/7: Employee Giving Campaign ends
December 12/1: Deadline for RVCs to have their shipments arrive at the Giving Comfort warehouse to ensure they receive their event funding (warehouse will process shipments in December and January and report on shrinkage)
January 1/31: Event funding (cost center transfers) will be awarded
High Level Timeline
• BU with the highest actual number of participants- and -
• BU with the highest percentage of participants (denominator = number of U.S. employees)
Friendly BU Participation Contest
Employees who donate/fundraise $100 or more will receive the Words of Comfort book. The Words of Comfort project collects messages of support from people all over the world, people just like you. Many of them appear in the recently published book.
Donor Thank You
All registered employees will be entered into a drawing for an iPad.
Registration Prizes
Early-bird registration prize: Register to volunteer by 10/1 to receive a free event t-shirt.
Registration Prizes
•The lead RVC and co-RVC at the location with the highest number of registered volunteers will receive a cash prize of $500.
•The lead RVC and co-RVC at the location with the highest percentage of registered volunteers (based on HRIS data) will also receive a cash prize of $500.
RVC Prizes
• The location with the highest number of registered volunteers will have the chance to include Comfy, the Giving Comfort Mascot, at a Corporate Citizenship event of their choice following Community Days.
RVC Prizes
Website/Registration Questions:Team Giving Comfort Support [email protected]
Program:Emily SeidelManager, Community [email protected]
Communication:Robin IvesCommunications [email protected]
Questions?
