Enrollment Management in a Time of the State Budget Crisis

Community College League of CaliforniaNovember 19, 2010

Ross Miyashiro, Dean of Admissions and RecordsLong Beach City College

Dan Angelo, Associate Dean of Enrollment ManagementSan Bernardino Valley College

Henry B. Villareal, Ed.D., Dean of Enrollment ServicesCollege of San Mateo

Enrollment ManagementOverview

Enrollment Management Defined Enrollment Management Planning Outreach and Recruitment Matriculation Retention and Persistence Fine Tuning Your Enrollment Management

Plan

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What is Enrollment Management?

Enrollment management takes place whenever a college makes a conscious decision to increase or decrease its enrollment.

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What is Enrollment Management?In California’s community colleges,

enrollment management presents a unique set of challenges due to our “open door” mandate and the labyrinthine nature of our regulatory environment.

All things being equal, enrollment management can be as simple as increasing its total enrollment by a given percentage or as complex as the individual institution desires or needs it to be.

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What is Enrollment Management?Enrollment management can be relatively simple:

“Our goal is to increase the size of our freshman class by 10% over last year’s entering class.”

Or more complex:

“Our goal is to increase the size of our freshman class by 10%, increase the number of non-residents by 30%, increase African American male enrollment by 10%, increase our international student population by 20%,and increase our FTES by 15 %”

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Enrollment Management PlanningSome things to consider

Enrollment Management must come from your Board and your President/Chancellor

Know your FTES target (base & growth, credit, non-credit & enhanced non-credit)

Determine the enrollment goal (general & specific populations)

How much funding support is available to support the plan (see the first bullet)?

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Enrollment Management from the TopEnrollment Management mandates can only

come from one office, the President-Superintendant or Chancellor. Any other smaller mandates will hurt enrollment goals/targets as it will compete for scarce resources with the rest of the District.

Enrollment ManagementOutreach and Recruitment

Know your targets

Have a planWho will be conducting Outreach?Who will be providing Recruitment? How will you assess your progress?

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Enrollment Management and MatriculationMatriculation Defined

*Matriculation is a process that enhances student access to the California Community Colleges and promotes and sustains the efforts of credit students to be successful in their educational endeavors. The goals of matriculation are to ensure that all students complete their college courses, persist to the next academic term, and achieve their educational objectives through the assistance of the student-direct components of the matriculation process: admissions, orientation, assessment and testing, counseling, and student follow-up.

*California Community Colleges Chancellor’s Office

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Enrollment Management and MatriculationMatriculation is regulated by Title 5 and the

CA Educational Code• Seymour-Campbell Matriculation Act of 1986

(CA Ed Code 78210; Title 5 - 51024) includes:

1. Admission (CA Ed Code 76000-76020)2. Orientation (Title 5 - 55523) 3. Assessment and Counseling (Ed Code 78213;

Title 5 – 55521)4. Follow-Up (Ed Code 78212)

Matriculation Exemptions (Title 5 - 55532)10

Enrollment ManagementRetention and Persistence

Retention/Course Completion Rates• Student engagement• Support services • Assessment • Retention

Persistence Rates How many students are persisting one from term to

the next? Why are students persisting? Why are students not persisting?

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Enrollment ManagementOther things to consider

Financial AidPriority RegistrationWait ListsCourse supply and demandFee payment policyInstitutional barriers

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Enrollment ManagementFine Tuning Your Enrollment Management

Determine your enrollment FTES after each census period

Review your FTES after each 320 report submission to track goal targets

Survey your students to understand their needs and to gain insight to their satisfaction levels with the institution

Track retention, course completion, and persistence rates

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Enrollment ManagementFine Tuning Your Enrollment Management

Compare the number of degrees and certificates being awarded from year to year

Track the number of students transferring to four-year institutions

Identify and eliminate institutional barriers that limit student enrollment and student success

Ensure sufficient institutional resources are provided to support your enrollment management plan

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Enrollment ManagementIn Summary

Enrollment management can be simple or complex

Entails specific enrollment/FTES goalsUnderstand Title 5 and Ed Code regulationsIdentify and eliminate institutional barriers to

successMust be data driven

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Enrollment Management

“The ultimate goal of enrollment management is student success.” (Miyashiro, Angelo & Villareal, 2010)

Ross Miyashirormiyashiro@lbcc.edu

Dan Angelodangelo@valleycollege.edu

Henry B. Villarealvillarealh@smccd.edu

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