Communicative WritingWeek 7

Communicative WritingWeek 7

MMC120Instructed by Hillarie

Zimmermann

MMC120Instructed by Hillarie

Zimmermann

Today’s ClassToday’s Class

• Speech analysis• Review Portfolio Assignment 2• Review homework• Digital Media Kit due

• Speech analysis• Review Portfolio Assignment 2• Review homework• Digital Media Kit due

What makes a speech effective?What makes a speech effective?

SpeechesSpeeches

Begin by analyzing five things1. The purpose/the strategic message2. The audience3. The speaker4. The time frame 5. The setting

Begin by analyzing five things1. The purpose/the strategic message2. The audience3. The speaker4. The time frame 5. The setting

SpeechesSpeeches

OrganizationThe three-part What speech

1. Introduction2. Body3. Conclusion

OrganizationThe three-part What speech

1. Introduction2. Body3. Conclusion

SpeechesSpeechesOrganization

The five-part Why speechIntroductionExplanationMain PointRemarksConclusion

OrganizationThe five-part Why speech

IntroductionExplanationMain PointRemarksConclusion

SpeechesSpeeches Content

• Write for the ear, not the eye Clear beginning, middle and end

Short sentences

Unpretentious words

Broadcast style

Content• Write for the ear, not the eye

Clear beginning, middle and end

Short sentences

Unpretentious words

Broadcast style

Analyze Hillarie’s SpeechAnalyze Hillarie’s Speech

• So, what do you think? What was the main purpose/message of the speech?

• What was the main point of the speech?

• Is it a what or why speech?

• So, what do you think? What was the main purpose/message of the speech?

• What was the main point of the speech?

• Is it a what or why speech?

SpeechesSpeeches

Format• Key consideration: easy to read• Triple- or quadruple-spacing• Upper 2/3 of page• Page numbers in upper right corner

Format• Key consideration: easy to read• Triple- or quadruple-spacing• Upper 2/3 of page• Page numbers in upper right corner

SpeechesSpeechesTips

• Think twice about jokes.• Be specific.• Stay focused on audience’s self-interest.• Act out the speech for the speaker.• Have more than one copy of the speech

during delivery.• Study the location well before the speech.

Tips• Think twice about jokes.• Be specific.• Stay focused on audience’s self-interest.• Act out the speech for the speaker.• Have more than one copy of the speech

during delivery.• Study the location well before the speech.

Integrated Advertising Project

Integrated Advertising Project

• Partner projectPartner project• Worth 30% of your final markWorth 30% of your final mark• Real life clientReal life client• Six components to the assignmentSix components to the assignment

• Partner projectPartner project• Worth 30% of your final markWorth 30% of your final mark• Real life clientReal life client• Six components to the assignmentSix components to the assignment

What to expect next class…

What to expect next class…

• Overview of Web and Social Media WritingOverview of Web and Social Media Writing• Assignment #6: Writing for WebAssignment #6: Writing for Web• Overview of Web and Social Media WritingOverview of Web and Social Media Writing• Assignment #6: Writing for WebAssignment #6: Writing for Web

HomeworkHomework

• Read Read ““Web Writing and Social MediaWeb Writing and Social Media”” p. 105 - p. 105 - 118118

• Begin thinking about partner and client for IAPBegin thinking about partner and client for IAP

• Read Read ““Web Writing and Social MediaWeb Writing and Social Media”” p. 105 - p. 105 - 118118

• Begin thinking about partner and client for IAPBegin thinking about partner and client for IAP