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PRESS RELEASE
June 27, 2014
Communications Usage Trend Survey in 2013 Compiled
The Ministry of Internal Affairs and Communications (MIC) has compiled its Communications Usage
Trend Survey, a survey of the communication services usage by households and enterprises at the end
of 2013.
For the highlights and an outline of the survey, please see Attachment 1 and Attachment 2,
respectively.
Details of the survey will be posted on the website for the MIC’s Information & Communications
Statistics Database and released in a machine-readable data format (CSV format).
(URL: http://www.soumu.go.jp/johotsusintokei/statistics/statistics05.html)
Survey Outline
MIC has conducted the Communications Usage Trend Survey annually since 1990, targeting
households (households and household members) and enterprises, as a general statistics survey in
accordance with the Statistics Act (Act No. 53 of 2007). (Enterprise surveys have been conducted each
year since 1993, except for 1994. Surveys of household members started in 2001.) MIC has conducted
the household survey by prefecture since 2010.
Households Enterprises
Survey period January – March 2014
Survey area Nationwide
Scope of
attributes / Level
of survey
Households headed by someone aged 20
or older (as of April 1, 2013) and household
members
Businesses with 100 or more regular
employees in industries other than public
affairs
Number of
samples
[Effective mails]
40,592 [36,727] 5,140 [3,934]
Effective
responses [%]
15,599 households (43,625 persons)
[42.5%] 2,216 enterprises [56.3%]
Survey items Communication services usage, communication-device ownership, etc.
Survey method Survey form sent and collected by postal mail
Contact information
ICT Economic Research Office, ICT
Strategy Policy Division,
Global ICT Strategy Bureau, MIC
Tel.: +81-3-5253-5744 / Fax: +81-3-5253-6041
Highlights of the
Communications Usage Trend
Survey in 2013
Note: Household survey items are indicated with (households) in the title and business survey items with (businesses)
in the title. All other items are based on the household members (individuals) survey.
Attachment 1
End of2008(n =
4,515)
End of2009(n =
4,547)
End of2010(n =
22,271)
End of2011(n =
16,530)
End of2012(n =
20,418)
End of2013(n =
15,599)
Fixed-line telephones 90.9 91.2 85.8 83.8 79.3 79.2
FAX machines 53.5 57.1 43.8 45.0 41.5 46.4
Computers 85.9 87.2 83.4 77.4 75.8 81.7
Smartphones only 9.7 29.3 49.5 62.6
Mobiles phones andPHS handsets
95.6 96.3 93.2 94.5 94.5 94.8
Tablets 7.2 8.5 15.3 21.9
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100% Mobiles phones
and PHS handsets
(including
smartphones)
Fixed-line
telephone
Computers
Fax machines
Smartphones
only
Tablets
0 50 100
Internet usagerate (overall)
Tablets
Smartphones
Conventionalmobilephones
Computersoutside
the home
Computersat home
82.8
12.4
42.4
24.5
27.9
58.4
79.5
7.9
31.4
42.8
34.1
59.5
Household ownership of
common telecommunication devices (2008 – 2013)
(%)
Internet use by device
(as a percentage of all Internet users)
Note: Each figure is the percentage of all households in each year’s survey that own the respective
telecommunication device.
Note: Figures for mobiles phones and PHS handsets (including smartphones) have included smartphones since the
end of 2010. The ownership percentage of mobile phones and PHS handsets excluding smartphones was
81.2% at the end of 2012 and 76.5% at the end of 2013.
Smartphone ownership
continues to grow rapidly,
from 49.5% to 62.6%
The proliferation of tablets has
also grown steadily, from 15.3%
to 21.9%
Net u
se
by m
ea
ns o
f
sm
art
ph
on
es a
nd
ta
ble
ts
ha
s in
cre
ase
d s
ha
rply
[End of 2013]
Computer ownership
has slipped from
75.8% to 81.7%
1. Proliferation of Common Telecommunication Devices
Computer ownership has recovered, and ownership of smartphones and tablets
has grown steadily.Internet use by means of smartphones and tablets has
increased sharply.
1
Note: Each figure is the percentage of all household members (individuals) in each
year’s survey who used the respective device in the previous year to access
the Internet (multiple responses accepted, non-responses excluded).
End of 2013 (n = 38,144)
End of 2012 (n = 49,563)
[End of 2012]
Ne
t u
se
via
co
mp
ute
rs a
nd
co
nve
ntio
na
l mo
bile
ph
on
es
ha
s c
on
tra
cte
d s
ligh
tly
2
Internet usage by age group
Smartphone growth has been prominent in the under-60s age groups. Conventional mobile phones have
declined markedly in the under-40 age groups.
0 20 40 60 80 100
60-
50-59
40-49
30-39
20-29
13-19
2.1
7.2
12.6
12.6
10.2
9.8
3.7
20.9
39.5
54.8
70.6
52.9
23.9
52.8
60.4
55.0
51.7
47.9
29.2
64.6
77.2
75.4
78.9
83.9
Computers at home Mobile phones Smartphones Tablets
0 20 40 60 80 100
60-
50-59
40-49
30-39
20-29
13-19
5.0
11.3
15.4
19.7
13.2
15.1
7.3
33.8
54.8
72.3
83.3
64.1
24.9
37.2
31.4
24.7
17.4
12.8
33.2
67.9
73.0
71.0
73.4
73.8
Computers at home Mobile phones Smartphones Tablets(%)
End of 2013
(n = 38,144)
End of 2012
(n = 49,563
(%)
2. Internet Usage Trends (1)
[Aged]
[End of 2012] [End of 2013]
[Aged]
Note: Figures for the end of 2012 were taken from the 2012 Communication Usage Trend Survey.
Note: Each figure is the Internet usage rate among surveyed household members (individuals) for the respective device
and age group (non-responses excluded).
Note: Mobile phones exclude smartphones.
3
Home Wi-Fi usage rates (households)
0% 20% 40% 60% 80% 100%
(End of 2013)
Households owning tablets (End of 2012)
(End of 2013)
Households owning smartphones(End of 2012)
(End of 2013)
Broadband connnection households(End of 2012)
(End of 2013)
Overall (End of 2012)
85.8
76.7
69.7
62.7
72.2
68.3
54.4
46.9
3.4
3.9
5.0
7.1
5.0
6.5
5.2
6.6
10.8
19.4
25.3
30.2
22.7
25.2
40.4
46.5
Use Wi-Fi Plan to install Wi-Fi No plans to install Wi-Fi
(n = 19,591)
(n = 14,902)
(n = 10,202)
(n = 9,530)
(n = 8,549)
(n = 8,284)
(n = 2,642)
(n = 2,794)
Primary Internet access device used at home and
outside the home (as a percentage of Internet users)
2. Internet Usage Trends (2)
0% 20% 40% 60% 80% 100%
End of 2013
End of 2012
25.2
37.3
43.4
27.8
17.5
18.8
2.4
1.4
11.5
14.7
Computers at home Smartphones Mobile phones Tablets Other
(n = 25,405)
(n = 27,801)
Smartphones have grown rapidly as a primary Internet access
device both at home and outside the home.
0% 20% 40% 60% 80% 100%
End of 2013
End of 2012
47.8
66.0
31.7
17.4
12.8
12.5
4.4
2.3
3.3
1.9
Computers at home Smartphones Mobile phones Tablets Other
(n = 29,396)
(n = 33,768)
[Internet use at home]
[Internet use outside the home]
Note: Each figure is the percentage of Internet users who use the respective
device as their primary Internet access device at home and outside the
home (non-responses excluded).
Note: The category “other” includes responses that the Internet is not used either
at home or outside the home. (Non-responses excluded)
Home Wi-Fi usage rates at households owning smartphones or
tablets have been increasing.
4
78.0
68.6
96.3 97.2 96.395.4
86.1
71.6
58.0
32.9
18.5
78.2
65.5
95.697.4 95.1
94.2
86.6
70.1
57.0
39.2
20.3
79.1
61.6
96.4 97.7 95.8 94.9
86.1
73.9
60.9
42.6
14.3
79.5
69.0
97.2 97.295.3 94.9
85.4
71.8
62.7
48.7
25.7
82.8
73.3
97.9 98.597.4 96.6
91.4
76.6
68.9
48.9
22.3
0%
20%
40%
60%
80%
100%
Overall 6 – 12 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60 – 64 65 – 69 70 – 79 80 and older
End of 2009 (n = 13,928) End of 2010 (n = 59,346) End of 2011 (n = 41,900) End of 2012 (n = 49,563) End of 2013 (n = 38,144)
2. Internet Usage Trends (3) — Internet Penetration by Age Group
Internet usage in the 13 to 59 cohort has exceeded 90 percent, while internet usage in the 50 to 69 cohort
has been expanding.
Note: Overall figures are for the 6 and older population.
Figures do not include non-responses.
Internet usage in the 50 to 69 cohort has
been expanding.
Use of social media by individuals and businesses has been on an upward trend.
Social media use by businesses
53. Social Media Usage Trends
Social media usage
More than 50 percent of the 13 to 39 cohort use social media.
0% 10% 20% 30% 40% 50% 60% 70%
Overall (n = 29,698)
6-12 (n = 1,286)
13-19 (n = 2,507)
20-29 (n = 4,163)
30-39 (n = 4,879)
40-49 (n = 5,103)
50-59 (n = 5,399)
60-64 (n = 2,605)
65-69 (n = 1,806)
70-79 (n = 1,532)
80 and older (n = 418)
42.4
15.9
57.2
65.5
58.9
43.5
29.8
20.1
17.9
19.3
16.8
[Social media usage]
About 20 percent of businesses in the “service and other
industries,” “wholesale/retail,” and “financial/insurance”
use social media.
(Non-responses excluded)
(Non-responses excluded)
0% 5% 10% 15% 20% 25%
OverallEnd of 2012 (n = 2,055)
End of 2013 (n = 2,124)
ConstructionEnd of 2012 (n = 331)
End of 2013 (n = 349)
ManufacturingEnd of 2012 (n = 382)
End of 2013 (n = 381)
TransportEnd of 2012 (n = 363)
End of 2013 (n = 358)
Wholesale / retailEnd of 2012 (n = 324)
End of 2013 (n = 339)
Financial / insuranceEnd of 2012 (n = 180)
End of 2013 (n = 193)
Service and other industriesEnd of 2012 (n = 475)
End of 2013 (n = 504)
15.9
15.8
8.4
11.4
13.3
9.2
4.5
9.0
18.0
19.7
17.6
18.8
21.0
21.5
[By industry]
(Note) Social media refers to information services in which one can communicate with
multiple people on the Internet.
9.2
13.6
15.0
12.4
14.7
18.0
22.1
20.3
17.5
36.3
34.6
34.4
20.0
16.9
15.0
0% 20% 40% 60% 80% 100%
End of 2011(n = 1,892)
End of 2012(n = 2,071)
End of 2013(n = 2,183)
Used company wide Used by some officesor divisions
Not used, but plan to usein the future
Not used and have no plansto use in the future
Do not understandcloud services
33.1%
28.2%
21.6%
4. Cloud Service Usage (businesses)
Cloud service usage by capitalizationReasons for not using cloud services
6
Cloud service usage
The percentage of businesses using cloud services expanded from 28.2 percent to 33.1 percent.
Cloud service usage exceeds 50 percent in
businesses with ¥5 billion or more capitalization.
Of businesses not using cloud services, 42.8 percent said
“not necessary” and 37.4 percent said “security concerns.”
23.420.5
26.7 27.031.4
39.0 40.1
52.8
32.0
26.0 26.8
33.0
39.7
49.0
36.9
58.2
0%
10%
20%
30%
40%
50%
60%
70%
Less than
¥10 m
illio
n
¥10 m
illio
n to
less tha
n¥
30
mill
ion
¥30 m
illio
n to
less tha
n¥
50
mill
ion
¥50 m
illio
n to
less tha
n¥100 m
illio
n
¥100 m
illio
n to
less tha
n¥500 m
illio
n
¥500 m
illio
n to
less tha
n¥1 b
illio
n
¥1 b
illio
n to
less tha
n¥5 b
illio
n
¥5 b
illio
nor
more
By capitalization
End of 2012 (n = 2,071) End of 2013 (n = 2,183)
42.8
37.4
22.9
21.9
15.7
11.0
10.4
8.0
5.6
6.2
0% 10% 20% 30% 40% 50%
Not necessary
Information theft andother security concerns
Considerable cost to retoolexisting systems when
introducing cloud services
Do not see the advantages,not convinced by the advantages
Concerns about networkstability
Increase incommunication costs
Cannot customize applicationsto suit needs
Cloud services wouldhinder corporate compliance
No legal system in place
Other
End of 2013 (n = 740)
(Non-responses excluded)(Non-responses excluded)
(Non-responses
excluded)
5. Security Breaches on Company Communication Networks (businesses)Information security losses sustained by
businesses
Information security measures taken by
businesses
7
The percentage of businesses reporting some kind of losses
regarding information security has been falling.
The percentage of businesses that have taken some
security measures has remained high, over 97 %, on all
three surveys between 2011 and 2013.
40.5
59.5
38.8
27.4
11.5
2.3
0.9
1.0
0.1
0.7
0.4
38.5
61.6
37.4
24.5
13.0
2.1
0.9
0.8
0.9
1.0
0.5
38.0
62.0
36.1
24.1
12.0
3.0
1.8
1.3
0.9
0.5
0.5
0% 20% 40% 60% 80%
Sustained some kind ofloss
Sustained no losses
Discovered or infected bya computer virus
Discovered a computervirus
but not infected
Discovered a computer virusand at least one incident
of an infection
Used as a spam bot orzombie
Illegal access
DoS (DDoS) attack
Web site defacement
Data breach due to theft ornegligence
Other losses
End of 20111(n = 1,860)
End of 2012(n = 2,034)
End of 2013(n = 2,103)
97.0
3.0
84.1
63.8
55.0
44.0
37.1
32.3
34.2
30.3
23.7
20.0
17.5
16.6
10.6
12.0
12.4
7.0
10.8
9.2
3.5
97.8
2.2
88.3
67.7
53.4
45.8
37.5
37.3
37.6
31.0
22.7
20.0
17.3
16.4
12.5
12.3
10.6
8.8
7.7
8.9
18.6
98.5
1.5
87.2
66.0
55.3
44.0
38.6
38.4
35.7
29.3
22.3
21.0
14.9
12.6
11.0
10.7
10.3
9.1
8.3
7.5
19.0
0% 20% 40% 60% 80% 100%
Measures taken
Measures not taken
Install anti-virus programson computers and other devices(operating system, software, etc.)
Install anti-virus programson server
Control access with IDs,passwords, etc.
Install and maintain firewalls
Apply security patches foroperating systems
Training for employees
Establish security policies
Maintain access logs
Use proxy servers, etc.
Construct anti-virus wallsat external access points
Encrypt data or networks
Security audits
Line monitoring
User authentication by means ofauthentication technologies
Establish manuals for virusresponses
Install and maintain intrusiondetection systems (IDS) or
intrusion protection systems (IPS)
Outsource security management
stall and maintain Web applicationfirewalls
Other measures
End of 2011(n = 1,855)
End of 2012(n = 2,043)
End of 2013(n = 2,123)
(Non-responses excluded) (Non-responses excluded)
6. Targeted Email Losses and Security Measures (businesses)
Targeted email losses Targeted email security measures
8
19.8 percent of businesses reported they had sustained
losses from targeted email. Of these, 1.2 percent reported at
least one instance of computer virus infection.
82.5 percent of businesses have taken some security
measures against targeted email. Large portion of
businesses installed anti-virus program as a protection
measure.
1.2%
6.9%
11.7%
80.2%
Targeted emails reached anemployee's device and therewas at least one instance of acomputer virus infection
Targeted emails reached anemployee's device, but therewere no computer virusinfections
Anti-virus programs and othermeasures blocked alltargeted emails beforereaching any device
Have seen no traces oftargeted emails
End of 2013
(n = 2,043)
82.5
17.5
67.9
53.1
30.6
29.3
20.0
16.7
15.2
12.8
7.5
6.9
5.3
2.0
3.0
0% 20% 40% 60% 80% 100%
Measures taken
Measures not taken
Install anti-virus programs oncomputers and other devices
(operating system, software, etc.)
Install anti-virus programs on servers
Apply security patches foroperating systems
Training for employees
Maintain access logs
Use proxy servers, etc.
Construct anti-virus wallsat external access points
Enhance access controls forservers and other devicesthat store sensitive data
Line monitoring
Install and maintain intrusiondetection systems (IDS)
Share information betweenorganizations and divisions
Install a sender policyframework (SPF)
Other measures
End of 2013
(n = 2,088)
(Non-responses excluded)
(Non-responses excluded)
4.5%
3.5%
3.1%
4.9%
84.0%
Use at least once a day
Use at least once a week (butnot every day)
Use at least once a month (butnot every week)
Use at least once a year (butnot every month)
Do not use at all
End of 2013 (n = 8,598)
25.9%
22.4%14.9%
11.2%
25.6%
Use at least once a day
Use at least once a week (butnot every day)
Use at least once a month (butnot every week)
Use at least once a year (butnot every month)
Do not use at all
End of 2013
(n = 13,103)
7. Digital Television Broadcast UsageData broadcast function usage of digital
television (households)
Internet access function usage of digital television
(households)
9
74.4 percent of households used data broadcast functions in
the past year. The most common uses were to obtain local
information such as news and weather.
16.0 percent of households used the Internet access function of
digital television in the past year.
(Non-responses excluded)
84.8
44.1
35.9
4.9
2.8
0% 20% 40% 60% 80% 100%
Obtain news, weather,transportation, andother information
Participate in quizzes,questionnaires, and other
program projects
Obtain informationrelated to the current
program
Purchase goods orservices presented by
programs
Use other services
End of 2013
(n = 9,431)
60.9
27.4
24.1
21.8
20.0
19.7
9.2
0.7
0% 20% 40% 60% 80%
Would like to use the Internet accessfunction
Video on demand (VOD) orother streamed programming
Videophone
Make recording settings orwatch recorded programs
Web uses
Obtain information relatedto the current program
Online gaming
Other
End of 2013
(n = 10,419)
60 percent or more of households are inclined to use the Internet access function.
Using video on demand or other streamed programming is a very common purpose
of usage.
(Non-responses excluded)
(Non-responses excluded)
(Non-responses excluded)
Intention of Internet access function usage of
digital television (households)
Attachment 2
Table of Contents
1. Proliferation of the Internet and Other Networks
(1) Number of Internet users and their percentage of the general population (individuals) ..... 1
(2) Internet usage rates (individuals) ........................................................................................ 1
(3) Internet usage rates by device (individuals) ........................................................................ 4
(4) Internet usage rates (businesses) ....................................................................................... 5
(5) Types of Internet connections (households) ....................................................................... 5
(6) Home Wi-Fi network usage (households) ........................................................................... 6
(7) Types of Internet connections (businesses) ........................................................................ 7
(8) Proliferation of common communication devices (households) ......................................... 8
(9) Proliferation of common communication devices (individuals) ........................................... 9
2. Current ICT Usage by Individuals
(1) Purposes of using the Internet .......................................................................................... 10
(2) Goods and services bought / exchanged over the Internet .............................................. 11
(3) Payment methods for purchases over the Internet ........................................................... 11
(4) Largest Internet purchase ................................................................................................. 12
(5) Usage of audio and video content ..................................................................................... 12
(6) Social media usage by individuals .................................................................................... 14
3. Current ICT Usage by Businesses
(1) Construction of company communication networks ......................................................... 15
(2) Social media usage by businesses ................................................................................... 16
(3) E-commerce usage ........................................................................................................... 17
(4) Use of Internet advertising ................................................................................................ 18
(5) Adoption of ICT tools using wireless communication technology ..................................... 19
(6) Cloud computing service usage ........................................................................................ 20
(7) Telework ............................................................................................................................. 22
4. Safety and security efforts
(1) State of security measures (households) .......................................................................... 24
(2) Concerns about using the Internet (households) .............................................................. 25
(3) Security breaches on company communication networks and security measures taken
(businesses) ...................................................................................................................... 26
(4) Targeted email losses and security measures taken (businesses) .................................. 27
(5) Issues associated with Internet, intranets, and other network usage (businesses) ......... 28
(6) State of personal information protection measures (businesses) ..................................... 29
5. Usage of Digital Television Broadcasting
(1) Ownership of digital TV broadcast receivers (households) .............................................. 29
(2) Data broadcast function usage of digital television (households) ...................................... 29
(3) Internet access function usage of digital television (households) ...................................... 31
(4) Intention of Internet access function usage of digital television (households) ................... 31
Summary Findings of the 2013 Communications Usage Trend Survey
1
(1) Number of Internet users and their percentage of the general population
(individuals)
The number of people who used the Internet over the course of 2013 is estimated to be
100.44 million, an increase of 3,920,000 from the previous year, exceeding 100 million for the
first time. The percentage of the general population who are Internet users was 82.8 percent.
Figure 1-1: Transitions in the number of Internet users and their percentage of the general population (individuals)
5,593
6,942
7,730 7,948
8,529 8,754 8,8119,091 9,408 9,462 9,610 9,652
10,044
46.3
57.8
64.3 66.0 70.8 72.6 73.0
75.378.0 78.2 79.1 79.5 82.8
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
11,000
End of 2001 End of 2002 End of 2003 End of 2004 End of 2005 End of 2006 End of 2007 End of 2008 End of 2009 End of 2010 End of 2011 End of 2012 End of 2013
[in ten thousands]
No. of users
Percentage of total population
Notes: 1. The survey questioned persons aged six and older.
2. The number of Internet users was estimated from the survey results and includes all people aged six and
older who had used the Internet over the preceding year. The estimate included computers, mobile phones,
PHS handsets, smartphones, tablets, game consoles, and all other devices used to access the Internet and
included personal use, work use, school use, and all other purposes.
3. The number of Internet users was calculated by multiplying the estimated population aged six and older
(estimated from census returns and mortality tables) by the Internet usage rate among those six and older
found with the survey.
4. Calculations excluded non-responses. (This holds for all findings in this document.)
(2) Internet usage rates (individuals)
Examining Internet usage rates by age found that more than 90 percent of people between
13 and 59 used the Internet. Although the usage rate in the 60 and over cohort was lower than
that of other age brackets, strong growth was seen in the 50 to 69 cohort.
The results also show that the higher the annual household income, the higher the Internet
usage rate.
Examining the frequency of Internet use found that 80 percent or more of smartphone users
(outside the home) use the Internet at least once a day.
Furthermore, usage rates were higher in prefectures with large urban areas. Eleven
prefectures had above-average usage rates: Kyoto, Osaka, Kanagawa, Shiga, Saitama,
Tokyo, Aichi, Hokkaido, Hyogo, Kagawa and Mie.
Note: Since the 2011 survey, questions about individuals’ Internet usage were divided into “at home” and “outside the
home”.
1. Proliferation of the Internet and Other Networks
2
Figure 1-2: Transitions in Internet usage by age (individuals)
Overall 6-12 13-19 20-29 30-39 40-49 50-59 60-64 65-69 70-7980 and older
End of 2009 (n=13,928) 78.0 68.6 96.3 97.2 96.3 95.4 86.1 71.6 58.0 32.9 18.5
End of 2010 (n=59,346) 78.2 65.5 95.6 97.4 95.1 94.2 86.6 70.1 57.0 39.2 20.3
End of 2011 (n=41,900) 79.1 61.6 96.4 97.7 95.8 94.9 86.1 73.9 60.9 42.6 14.3
End of 2012 (n=49,563) 79.5 69.0 97.2 97.2 95.3 94.9 85.4 71.8 62.7 48.7 25.7
End of 2013 (n=38,144) 82.8 73.3 97.9 98.5 97.4 96.6 91.4 76.6 68.9 48.9 22.3
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Figure 1-3: Internet usage by age and gender — end of 2013 (individuals)
86.1
73.4
98.0 98.3 97.1 96.7 92.9
83.1
75.0
57.3
26.7
79.7 73.2
97.8 98.8 97.7 96.5 89.9
70.1 62.9
41.6
19.8
0%
20%
40%
60%
80%
100%
All 6 and older 6-12 13-19 20-29 30-39 40-49 50-59 60-64 65-69 70-79 80 and older
Male (n=18,609)
Female (n=19,535)
Figure 1-4: Internet usage by annual household income — end of 2013 (individuals)
65.3
75.9 83.5
88.1 87.2 89.9
0%
20%
40%
60%
80%
100%
Less than¥2 million
¥2 million to less than ¥4 million
¥4 million to less than ¥6 million
¥6 million to less than ¥8 million
¥8 million to less than ¥10 million
¥10 million andover
End of 2013 (n=36,594)
Figure 1-5: Frequency of Internet use at home and outside the home
63.2
70.6
62.3
70.8
0.0
18.2
17.9
15.4
9.0
7.2
8.3
6.7
5.3
4.0
11.5
7.1
0% 20% 40% 60% 80% 100%
At home End of 2012 (n=32,495)
End of 2013 (n=28,204)
Outside the home End of 2012 (n=22,255)
End of 2013 (n=20,369)
(This question was asked to respondents who used the Internet either at and/or outside the home)
Use at leastonce a day
Use at least once a week(but not every day)
Use less than once a month(but not every week)
Use less than once a month(but at least once a year)
3
Figure 1-6: Frequency of Internet use at home and outside the home by device — end of 2013
73.6
59.0
85.5
17.1
22.8
10.4
6.6
10.0
2.8
2.8
8.2
1.3
0% 20% 40% 60% 80% 100%
Computers at home (at home)(n=20,394)
Mobile phones (outside the home)(n=4,959)
Smartphones (outside the home)(n=11,383)
Use at least once a day Use at least once a week (but not every day) Use at least once a month (but not every week) Use less than once a month (but at least once a year)
(This question was asked to respondents who used the Internet either at and/or outside the home and subdivided by their primary Internet access device)
Figure 1-7: Internet usage by prefecture — end of 2013 (individuals)
(%)
Prefecture (n) Total usage rateComputers at
home
Computers
outside the
home
Mobile phones Smartphones
Hokkaido (654) 84.1 54.0 25.5 25.0 38.5
Aomori (911) 73.8 46.1 22.2 21.8 31.7
Iwate (869) 75.3 47.2 26.3 23.6 34.5
Miyagi (880) 80.9 56.7 26.0 21.7 38.8
Akita (821) 74.1 52.2 23.7 22.6 34.4
Yamagata (1,091) 75.4 47.6 24.2 20.6 35.2
Fukushima (885) 78.0 48.6 23.7 25.1 37.8
Ibaraki (771) 80.7 54.2 24.0 26.1 36.2
Tochigi (889) 80.2 53.0 25.2 22.5 37.8
Gunma (832) 82.7 53.9 25.3 26.0 38.3
Saitama (728) 86.1 62.3 28.5 26.9 44.8
Chiba (823) 79.5 56.3 26.6 27.3 39.8
Tokyo (853) 86.1 65.7 36.0 28.3 50.5
Kanagawa (703) 86.9 63.4 29.7 27.2 45.9
Niigata (1,045) 79.0 47.4 26.4 24.3 36.2
Toyama (1,012) 80.9 61.7 24.6 21.1 36.0
Ishikawa (921) 80.6 56.7 26.9 22.6 38.2
Fukui (839) 82.2 58.9 29.1 22.1 40.0
Yamanashi (837) 81.7 57.9 25.9 24.3 40.8
Nagano (909) 81.3 53.6 26.1 23.6 36.2
Gifu (975) 79.8 53.9 25.7 22.7 42.9
Shizuoka (815) 82.0 57.6 27.0 22.6 42.8
Aichi (862) 85.4 66.7 28.3 22.0 43.9
Mie (806) 82.9 61.5 28.8 23.4 41.7
Shiga (887) 86.5 63.8 31.8 25.7 43.9
Kyoto (750) 89.1 68.3 31.1 25.4 42.9
Osaka (682) 87.4 62.0 29.7 24.3 49.0
Hyougo (830) 83.3 59.6 26.1 22.7 44.1
Nara (920) 82.4 57.0 23.0 25.5 41.0
Wakayama (670) 77.0 53.4 24.0 20.9 36.6
Tottori (846) 77.1 49.5 26.7 23.0 36.4
Shimane (960) 73.6 49.2 26.5 21.7 33.5
Okayama (923) 79.9 55.7 26.5 25.9 37.8
Hiroshima (797) 80.9 57.7 25.1 22.9 39.2
Yamaguchi (807) 77.8 54.1 23.5 22.0 33.9
Tokushima (791) 79.2 52.1 24.6 23.6 40.1
Kagawa (737) 83.1 60.2 24.1 23.4 42.9
Ehime (729) 79.1 53.5 23.0 22.1 38.1
Kochi (644) 72.3 43.9 20.4 23.5 31.7
Fukuoka (692) 82.0 60.2 29.4 23.5 41.9
Saga (735) 80.4 52.0 25.5 22.5 38.5
Nagasaki (615) 77.0 51.6 24.8 21.8 40.0
Kumamoto (843) 79.2 47.1 25.2 22.1 40.7
Oita (694) 81.3 49.1 26.0 20.4 43.9
Miyazaki (686) 79.4 45.6 24.3 21.9 37.8
Kagoshima (552) 78.2 44.1 23.1 20.9 40.0
Okinawa (623) 79.6 49.8 29.4 21.1 41.8
Overall (38,144) 82.8 58.4 27.9 24.5 42.4 Note: Figures for mobile phones include PHS handsets and PDAs.
4
(3) Internet usage rates by device (individuals)
The most common device used to access the Internet during 2013 was “computers at
home,” at 58.4 percent, followed by “smartphones” (42.4 percent) and “computers outside the
home” (27.9 percent).
By age group, 70 percent or more of each age bracket between 13 and 49 use “computers
at home” as their primary Internet access device. Smartphone use surpassed use of
computers at home in the 20 to 39 cohort, being the most common device used.
Figure 1-8: Internet usage rates by device (individuals)
79.5
59.5
31.4
34.1
42.8
7.9
6.2
4.0
82.8
58.4
42.4
27.9
24.5
12.4
9.1
5.8
0% 20% 40% 60% 80%
Internet usage rate(overall)
Computers at home
Smartphones
Computers outside
Mobile phones
Tablets
Home gameconsoles / other
Internet-enabledTVs
End of 2012 (n=49,563)
End of 2013 (n=38,144)
Figure 1-9: Internet usage rates by age and device — end of 2013 (individuals)
5.0
11.3
15.4
19.7
13.2
15.1
18.7
7.3
33.8
54.8
72.3
83.3
64.1
18.3
24.9
37.2
31.4
24.7
17.4
12.8
6.0
11.9
36.5
41.2
42.9
35.2
18.8
12.4
33.2
67.9
73.0
71.0
73.4
73.8
41.9
0% 20% 40% 60% 80% 100%
60 and older(n=12,475)
50-59(n=6,218)
40-49(n=5,420)
30-39(n=5,088)
20-29(n=4,303)
13-19(n=2,666)
6-12(n=1,974)
Computers at home
Computers outside the home
Mobile phones
Smartphones
Tablets
Figure 1-10: Primary device used for Internet access at home
66.0
47.8
17.4
31.7
12.5
12.8
2.3
4.4
1.9
3.3
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
End of 2012(n=33,768)
End of 2013(n=29,396)
Computers at home Smartphones Mobile phones Tablets Other
Figure 1-11: Primary device used for Internet access outside the home
37.3
25.2
27.8
43.4
18.8
17.5
1.4
2.4
14.7
11.5
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
End of 2012(n=27,801)
End of 2013(n=25,405)
Computers outside the home Smartphones Mobile phones Tablets Other
Note: “Other” includes responses indicating that the Internet was not used either at home or outside the home.
5
(4) Internet usage rates (businesses)
The rate of Internet usage among businesses was 99.9 percent. The usage rate has
leveled off at the 99 percent bracket for several years, indicating that Internet use by
businesses has reached full penetration.
Figure 1-12: Transitions in Internet usage rates (businesses)
96.3
97.9 98.7
97.6
98.8 99.3 99.3
99.9 99.7 99.3
99.9 99.9
90%
95%
100%
End of2002
(n=1,992)
End of2003
(n=2,264)
End of2004
(n=1,855)
End of2005
(n=1,400)
End of2006
(n=1,827)
End of2007
(n=2,139)
End of2008
(n=2,006)
End of2009
(n=1,827)
End of2010
(n=2,101)
End of2011
(n=1,895)
End of2012
(n=2,073)
End of2013
(n=2,171)
(5) Types of Internet connections (households)
97.4 percent of households used a broadband connection to access the Internet from
computers at home, tablets, and other devices. Of households using a broadband connection,
59.3 percent used an optical fiber connection and 50.2 percent used a mobile phone
connection.
Figure 1-13: Internet connections for computers at home and other devices —
end of 2013 (households) (multiple responses)
97.4
59.3
50.2
17.9
9.8
2.0
5.2
2.0
1.6
0.7
0% 20% 40% 60% 80% 100% 120%
Broadband
Optical f iber(FTTH)
Mobile phone
Cable TV(CATV)
DSL
Fixed wirelessaccess (FWA)
Narrowband
Telephone(dial-up)
ISDN
PHS
End of 2013 (n=9,997)
Note: Figures tabulated from households that use the Internet from “computers at home,” “tablets,” or “other devices.”
(注)
6
(6) Home Wi-Fi network usage (households)
A total of 54.4 percent of households used a home Wi-Fi network.
By Internet connection type, 72.2 percent of broadband-connected (optical fiber, DSL, etc.)
households and 62.3 percent of narrowband-connected (dial-up, ISDN, etc.) households used
a home Wi-Fi network.
Looking at the results by owned device, 69.7 percent of households owning a smartphone
and 85.8 percent of households owning a tablet used a home Wi-Fi network.
Figure 1-14: Home Wi-Fi network usage
39.3
46.9
54.4
58.5
68.3
72.2
48.0
61.8
62.3
60.8
62.7
69.7
71.5
76.7
85.8
8.5
6.6
5.2
9.3
6.5
5.0
10.9
7.8
5.4
8.8
7.1
5.0
4.9
3.9
3.4
52.2
46.5
40.4
32.2
25.2
22.7
41.2
30.4
32.3
30.3
30.2
25.3
23.6
19.4
10.8
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
OverallEnd of 2011 (n=16,378)
End of 2012 (n=19,591)
End of 2013 (n=14,902)
Broadband connection households
End of 2011 (n=8,787)
End of 2012 (n=10,202)
End of 2013 (n=9,530)
Narrowband connection households
End of 2011 (n=2,589)
End of 2012 (n=3,446)
End of 2013 (n=558)
Households owning a smartphone
End of 2011 (n=4,168)
End of 2012 (n=8,549)
End of 2013 (n=8,284)
Households owning atablet
End of 2011 (n=1,184)
End of 2012 (n=2,642)
End of 2013 (n=2,794)
Use Wi-Fi Do not use Wi-Fi, but plan to install Wi-Fi Do not use Wi-Fi, and have no plans to install Wi-Fi
Notes: 1. Figures for broadband connections (optical fiber, DSL etc.) include joint usage with narrowband connections.
2. Figures for narrowband connections (dial-up, ISDN, etc.) include joint usage with broadband connections.
3. Figures for broadband and narrowband connections cover households that use the Internet from computers
at home. Other figures cover all households.
7
(7) Types of Internet connections (businesses)
86.3 percent of businesses, a 0.4 percentage point increase from the previous year, used a
broadband connection to access the Internet from their premises. Those using optical fiber
connections rose 1.2 percent to 83.2 percent, indicating that the move to broadband by
businesses via optical fiber connections was progressing steadily.
Figure 1-15: Internet connection types (businesses) (multiple responses accepted)
84.6
80.0
10.6
3.1
0.7
0.0
20.4
12.5
7.2
2.9
12.7
0.2
85.9
82.0
11.0
3.9
0.7
0.4
20.4
12.2
8.2
3.8
10.0
0.1
86.3
83.2
7.9
2.8
0.6
0.3
17.2
10.7
6.3
2.6
10.5
0.0
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Broadband
Optical fiber (FTTH)
DSL
Cable TV (CATV)
Fixed wirelessaccess (FWA)
BWA access service
Narrowband
ISDN (continuouslyconnected)
Telephone (dial-up)
ISDN (not continuouslyconnected)
Leased line
Satellite link
End of 2011 (n=1,857)
End of 2012 (n=2,033)
End of 2013 (n=2,105)
8
(8) Proliferation of common communication devices (households)
The household penetration rate of “mobile phones / PHS handsets” and “computers” was
94.8 percent and 81.7 percent respectively. “Smartphones,” which were included in the
“mobile phones / PHS handsets” category, have already proliferated rapidly, reaching a
household penetration rate of 62.6 percent (an increase of 13.1 percentage points from the
previous year).
Figure 1-16: Transitions in penetration rates of common communication devices
(households)
90.7
90.1 90.7 90.9 91.2 85.883.8
79.3
79.1
34.2
40.441.4
50.8
53.952.9
50.4 50.0
55.453.5
57.1
43.8
45.0
41.5
46.4
37.7
50.5
58.0
71.7
78.2 77.5
80.5 80.885.0 85.9
87.2
83.4
77.475.8
81.7
11.6
16.017.5
23.8
30.6
33.5 33.8 34.0
45.7 45.9
51.4
46.9
10.3
4.1 3.3(PDA)3.8(PDA)
4.9(PDA)
2.7 2.6 2.9 3.02.3 3.0(TV) 3.2
5.47.5 8.8 11.7
15.2
23.2
26.8
33.6
10.2
17.3
22.9
33.1
36.2
49.5 47.6
6.0
26.5
42.248.0
43.0
9.7
29.3
49.5
62.6
14.3
19.1
22.0
27.3
17.020.1
21.4
23.8
67.7
78.5 78.2
87.6
94.492.2
90.0
91.3
95.0 95.6 96.3
93.294.5 94.5 94.8
9.011.0 11.1 12.0
11.1 10.715.2
20.8
25.923.3
24.5
29.5
38.3
3.2
3.2 4.5
4.1 3.44.3
5.57.6
3.5
6.2
12.7
8.87.2
8.5
15.321.9
0
10
20
30
40
50
60
70
80
90
100
End of 1999(n=3,657)
End of 2000(n=4,278)
End of 2001(n=3,845)
End of 2002(n=3,673)
End of 2003(n=3,354)
End of 2004(n=3,695)
End of 2005(n=3,982)
End of 2006(n=4,999)
End of 2007(n=3,640)
End of 2008(n=4,515)
End of 2009(n=4,547)
End of 2010(n=22,271)
End of 2011(n=16,530)
End of 2012(n=20,418)
End of 2013(n=15,599)
Ow
ners
hip
rate
(%
)
Fixed-line telephones
Mobile phones /PHS handsets*1
Computers
Internet-enabled portable music
players
Internet-enabled TVs
PDAs
Internet-enabled home game
consoles
Other Internet-enabled home
appliances (information appliances)
Smartphones*2
FAX
Car navigation system
In-vehicle ETC
(Reproduced) One-segment broadcast receiver mobile phones
Tablets
Notes: 1. Figures for “mobile phones / PHS handsets” included PDAs from the end of 2009 to the end of
2012 and have included smartphones since the end of 2010. The ownership rate in this category
excluding smartphones is 76.5 percent.
2. Figures for “smartphones” have been taken from the “mobile phones / PHS handsets” category.
3. For comparison purposes between years, these calculations do include non-responses.
9
(9) Proliferation of common communication devices (individuals)
The individual penetration rate of “mobile phones / PHS handsets” and “smartphones” was
38.9 percent and 39.1 percent respectively. The penetration rate of “smartphones” exceeded
that of “mobile phones / PHS handsets” in each age bracket between 6 and 49, and exceeded
that of “computers at home” in the 20 to 29 cohort.
Figure 1-17: Transitions in penetration rates of common communication devices
(individuals)
Overall(n=43,625)
6-12(n=2,186)
13-19(n=2,741)
20-29(n=4,405)
30-39(n=5,269)
40-49(n=5,692)
50-59(n=6,620)
60-64(n=4,233)
65-69(n=3,565)
70-79(n=5,231)
80 and older
(n=3,683)
Computers at home 56.6 41.1 76.7 78.8 74.7 75.0 68.4 48.8 38.6 23.3 7.4
Computers outside the home 27.8 11.9 21.7 40.6 46.1 43.4 38.5 22.6 12.3 5.7 1.2
Mobile phones (including PHS handsets) 38.9 12.1 22.8 24.3 33.4 43.9 58.3 58.5 58.0 44.1 18.8
Smartphones 39.1 17.9 64.3 83.7 72.1 53.9 33.4 14.0 7.8 3.7 1.6
Tablets 12.1 18.0 16.3 14.2 20.7 16.4 11.7 8.8 5.6 2.5 1.7
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
10
(1) Purposes of using the Internet
The most common use of the Internet when accessed at home was “sending and receiving
email,” at 69.9 percent. This was followed by “buying / exchanging goods and services” (57.2
percent).
By age group, more than half of the 20 to 59 cohort used the Internet for “sending and
receiving email,” “buying / exchanging goods and services” and “obtaining free map / traffic
information services.”
Figure 2-1: Internet functions and services used at home and outside the home — end of 2013 (individuals) (multiple responses accepted)
0%
10%
20%
30%
40%
50%
60%
70%
80%
Se
nd
ing
an
d re
ce
ivin
g e
ma
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xclu
din
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ee
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rs)
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win
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en
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dia
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ota
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nte
nt p
urc
ha
se
s a
nd
fin
an
cia
l tra
nsa
ctio
ns
Inte
rne
t au
ctio
ns
Usin
g e
-Go
ve
rnm
en
t, e
-Lo
ca
l Go
ve
rnm
en
t se
rvic
es:
on
lin
e a
pp
lica
tio
ns, o
nlin
e r
ep
ort
s, a
nd
on
lin
e
no
tifi
ca
tio
ns
Oth
er
Total for at home (n=28,075) Total for outside the home (n=20,040)
Note: Figures are the percentage of Internet users who use the respective function or service from either at home or outside the
home.
Figure 2-2: Internet functions and services used — end of 2013 (adults) (multiple responses accepted)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Se
nd
ing
an
d re
ce
ivin
g e
ma
il (e
xclu
din
g n
ew
sle
tte
rs)
Re
ce
ivin
g n
ew
sle
tte
rs b
y e
ma
il (fr
ee
ne
wsle
tte
rs)
Vie
win
g /
po
stin
g to
We
bsite
s a
nd
blo
gs
Vie
win
g /
po
stin
g to
bu
sin
ess, g
ove
rnm
en
t We
bsite
s
an
d b
log
s
Vie
win
g /
po
stin
g to
pe
rso
na
l We
bsite
s a
nd
blo
gs
Co
nstr
uctin
g /
up
da
tin
g y
ou
r W
eb
site
s a
nd
blo
gs
Usin
g s
ocia
l me
dia
Usin
g fo
rum
s a
nd
ch
at s
ite
s
Usin
g fre
e c
allin
g a
pp
s o
r vo
ice
ch
at site
s
Usin
g v
ide
o p
ostin
g /
sh
ari
ng
site
s
Usin
g o
n-d
em
an
d ra
dio
, TV
, an
d m
ovie
str
ea
min
g
se
rvic
es
Usin
g w
eb
alb
um
Usin
g o
nlin
e g
am
ing
En
teri
ng
qu
izze
s a
nd
co
nte
sts
, a
nsw
eri
ng
q
ue
stio
nn
air
es
Ob
tain
ing
fre
e m
ap
/ tr
aff
ic in
form
atio
n s
erv
ice
s
Usin
g fre
e w
ea
the
r fo
reca
st
Usin
g n
ew
s s
ite
s
Usin
g d
ictio
na
ry a
nd
en
cyclo
pe
dia
site
s
Exch
an
gin
g /
do
wn
loa
din
g d
igita
l files: P
2P
, FT
P,
etc
.
Bu
yin
g /
exch
an
gin
g g
oo
ds a
nd
se
rvic
es: t
ota
l
Bu
yin
g /
exch
an
gin
g g
oo
ds a
nd
se
rvic
es: i
nclu
din
g
dig
ita
l co
nte
nt p
urc
ha
se
s a
nd
fin
an
cia
l tra
nsa
ctio
ns
Fin
an
cia
l tra
nsa
ctio
ns: b
an
kin
g, s
ecu
ritie
s,
insu
ran
ce
, etc
. tra
nsa
ctio
ns o
ve
r th
e In
tern
et
Bu
yin
g/e
xch
an
gin
g g
oo
ds a
nd
se
rvic
es: i
nclu
din
g
dig
ita
l co
nte
nt p
urc
ha
se
s a
nd
exclu
din
g fin
an
cia
l tr
an
sa
ctio
ns
Bu
yin
g/ e
xch
an
gin
g d
igita
l co
nte
nt: m
usic
, au
dio
, vid
eo
, ga
me
s e
tc.
Bu
yin
g /
exch
an
gin
g g
oo
ds a
nd
se
rvic
es: e
xclu
din
g
dig
ita
l co
nte
nt p
urc
ha
se
s a
nd
fin
an
cia
l tra
nsa
ctio
ns
Inte
rne
t au
ctio
ns
Usin
g e
-Go
ve
rnm
en
t, e
-Lo
ca
l Go
ve
rnm
en
t se
rvic
es:
on
lin
e a
pp
lica
tio
ns, o
nlin
e r
ep
ort
s, a
nd
on
lin
e
no
tifi
ca
tio
ns
Oth
er
20-29(n=4,163) 30-39(n=4,879) 40-49(n=5,103) 50-59(n=5,399) 60 and older(n=6,361)
Note: Figures are the percentage of Internet users in the respective age group that have used the respective function or
service.
2. Current ICT Usage by Individuals
11
(2) Goods and services bought / exchanged over the Internet
The goods and services bought or exchanged over the Internet varied between age groups.
Younger cohorts were more likely to use the Internet to buy goods or services.
Figure 2-3: Goods and services bought over the Internet by age group — end of 2013
(adults) (multiple responses accepted)
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Co
mp
ute
rs a
nd
re
late
d it
em
s (co
mp
ute
rs,
pe
rip
he
ral d
evic
es, a
nd
so
ftw
are
s (lim
ite
d to
p
hysic
al p
rod
ucts
so
ld o
n D
VD
-RO
Ms,
etc
.))
Bo
oks, C
Ds, D
VD
s, B
lu-R
ay d
isks
(exclu
din
g e
-bo
oks a
nd
oth
er d
igita
lly
dis
trib
ute
d c
on
ten
t)
Eve
ryd
ay s
un
dri
es (fo
od
pro
du
cts
, clo
thin
g,
co
sm
etics, s
tatio
ne
ry, e
tc.)
Co
nsu
me
r d
ura
ble
go
od
s (fu
rnitu
re, h
om
e
ap
plia
nce
s, e
tc.)
Ho
bb
y-r
ela
ted
go
od
s (a
cce
sso
rie
s, m
usic
al
instr
um
en
ts, s
po
rtin
g g
oo
ds, t
oys,
au
tom
ob
ile
su
pp
lies, e
tc.)
Tic
ke
ts, ca
sh
vo
uch
ers
(re
se
rva
tio
n a
nd
p
urc
ha
se
of ticke
ts fo
r tr
an
sp
ort
atio
n, h
ote
ls,
inn
s, c
on
ce
rts, e
tc.)
Oth
er p
rod
ucts
an
d s
erv
ice
s (e
xclu
din
g
dig
ita
lly d
istr
ibu
ted
co
nte
nt)
So
ftw
are
(in
clu
din
g g
am
es)
Mu
sic
(in
clu
din
g rin
g to
ne
s)
Vid
eo
Ima
ge
s (in
clu
din
g w
allp
ap
er)
Eb
oo
ks
On
lin
e g
am
e fe
es a
nd
ch
arg
es fo
r g
am
e
ite
ms a
nd
ava
tars
Inte
rne
t se
rvic
e fe
es e
xclu
din
g o
nlin
e
ga
me
s
Ne
ws a
nd
ma
ga
zin
e a
rtic
les
Ne
wsle
tte
rs
Ne
ws a
nd
ma
ga
zin
e a
rtic
les
Oth
er d
igita
l co
nte
nt
20-29 (n=4,163) 30-39 (n=4,879) 40-49 (n=5,103) 50-59 (n=5,399) 60 and older (n=6,361)
Note: Figures are the percentage of Internet users in the respective age group that have made a purchase in the respective
category.
(3) Payment methods for purchases over the Internet
The most common payment method for purchases made over the Internet was “credit card
(excluding use for payment on delivery),” at 63.7 percent. This was followed by “payment on
delivery” (43.8 percent), “payment at convenience store” (38.9 percent), and “payment at
bank / post office branch or ATM” (30.8 percent).
Figure 2-4: Payment methods for purchases over the Internet
(multiple responses accepted)
60.0
45.5
35.0
31.2
14.1
10.6
1.5
63.7
43.8
38.9
30.8
9.9
8.4
4.4
0.7
1.4
0% 10% 20% 30% 40% 50% 60% 70%
Credit card (excluding use for payment on delivery)
Payment on delivery
Payment at convenience store
Payment at bank / post office branch or ATM
Payment by Internet banking / mobile banking
Payment by addition to communication charges / provider charges
Payment by electronic money (Edy, Suica, etc.)
Payment by cash remittance by registered mail, money order, personal cheque
Other
End of 2012 (n=15,227)
End of 2013 (n=14,230)
(Note) Names of options were changed in 2013.
12
(4) Largest Internet purchase
Among purchasers aged 15 and older of goods and services over the Internet, the largest
purchase made in 2013 at home averaged over all devices was 30,892 yen.
By device at home, the average largest purchase made from “computers at home” was
32,937 yen. This was followed by “mobile phones” at 32,633 yen and “smartphones” at
31,000 yen.
The average largest purchase made from all devices outside the home was 24,168 yen. By
device outside the home, the average largest purchase made from “computers outside the
home” was 30,199 yen. This was followed by “mobile phones” at 24,797 yen and
“smartphones” at 23,144 yen.
Average largest purchase made over the Internet at home and outside the home — end of 2013
30,89232,937 32,633
31,000
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Total for at home (n=13,488)
Computers at home (n=11,116)
Moble phones (including PHS
handsets)
(N=3,323)
Smartphones(n=8,035)
[in yen]Figure 2-5: (at home)
(Asked to respondents aged 15 and older who had made a purchase
over the Internet at home)
24,168
30,199
24,797
23,144
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Total for outside the home
(n=3,162)
Computersoutside the
home
(n=1,691)
Moble phones (including PHS
handsets)
(N=624)
Smartphones (n=2,214)
[in yen]Figure 2-6: (outside the home)
(Asked to respondents aged 15 and older who had made a purchase
over the Internet outside the home)
(5) Usage of audio and video content
The most common audio and video content service used was “on-demand video sharing
services,” at 95.1 percent. This was followed by “radio broadcast service” (11.5 percent).
Computers were the most common device used to access audio and video content as a
whole, with the most common use of computers at home and smartphones outside the home.
The most common purpose was “to watch videos by artists, etc., that I like,” at 64.8 percent.
This was followed by “to watch popular / talked-about videos / programs” (47.4 percent).
13
Figure 2-7: Audio and video content services used — end of 2013
(multiple responses accepted)
95.1
11.2 5.9 3.4
11.5
2.2
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%O
n-d
em
and v
ideo s
haring s
erv
ices
Liv
e-d
istrib
utio
n v
ideo s
haring s
erv
ices
On
-dem
and b
roadca
st p
rogr
am
str
eam
ing
serv
ices
Liv
e-d
istrib
utio
n b
roadca
st p
rogra
m
str
eam
ing s
erv
ices
Rad
io b
roadca
st s
erv
ice
Oth
ers
End of 2013 (n=11,360)
Figure 2-8: Devices used to access audio and video content — end of 2013
(overall figures include multiple responses)
67.4
8.1
60.1
13.8
3.9
50.4
3.3
37.2
6.9
1.5
13.2
5.6
60.8
3.7 0.1
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Co
mp
ute
rs
Mo
bile p
hones
(in
clu
din
g P
HS
handsets
)
Sm
art
ph
ones
Table
ts
Inte
rnet-
enabl
ed T
Vs
Overall (n=12,544)
At home (n=12,195)
Outside the home (n=9,342)
Figure 2-9: Frequency of audio and video
content usage — end of 2013
40.6
36.8
17.2
5.4
40.2
30.8
18.7
10.3
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Use a
t least
on
ce a
day
Use a
t least o
nce
a w
eek
(but n
ot e
very
day)
Use a
t least
on
ce a
mo
nth
(but n
ot e
very
week)
Use le
ss th
an
once
a m
on
th
(but a
t least
on
ce a
year)
At home (n=12,001)
Outside the home (n=7,039)
Figure 2-10: Purposes of audio and video content usage — end of 2013 (multiple responses accepted)
64.8
47.4
38.7
22.7
12.0
3.25.7
0%
10%
20%
30%
40%
50%
60%
70%
To
watc
h v
ideos
by a
rtis
ts,
etc
., th
at I
like
To
watc
h p
opula
r / t
alk
ed-
abo
ut v
ideos
/ pro
gra
ms
Because I
can
watc
hw
hen
an
d w
here
I w
an
t
To
watc
h p
rogra
ms
that
I mis
sed
To
watc
h v
ideos
rele
ase
do
nly
on a
sp
ecifi
c s
ite
Because I
do
n’t
have a
rad
io o
r T
V
/ I liv
e in
an
are
a w
ith
poor re
ceptio
n
Oth
er
End of 2013(n=10,484)
14
(6) Social media usage by individuals
42.4 percent of individuals used social media.
The common purposes of using social media by age group were “to communicate with
current friends,” “to find information on topics of interest,” and “to kill time.”
Figure 2-11: Social media usage rate
42.4
15.9
57.2
65.5
58.9
43.5
29.8
20.1
17.9
19.3
16.8
0% 20% 40% 60% 80%
Overall (n=29,698)
6-12 (n=1,286)
13-19 (n=2,507)
20-29 (n=4,163)
30-39 (n=4,879)
40-49 (n=5,103)
50-59 (n=5,399)
60-64 (n=2,605)
65-69 (n=1,806)
70-79 (n=1,532)
80 and older (n=418)
End of 2013
(Note) Social media refers to information services in which one can communicate with multiple people on the Internet.
Figure 2-12: Purposes of using social media by age group (adults)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
To
co
mm
unic
ate
with c
urr
ent
frie
nd
s
To
fin
d in
form
atio
n o
n to
pic
s o
f in
tere
st
To
fin
d p
eo
ple
who
share
the s
am
e inte
rests
or
taste
s / b
road
en s
ocia
l rela
tio
nship
s
To
anno
unce m
y o
wn info
rmatio
n o
r cre
ative
wo
rk
To
fin
d p
eo
ple
with t
he s
am
e c
oncern
s o
r p
rob
lem
s
To
eng
ag
e in v
olu
nte
ering
or co
mm
unity
build
ing
activitie
s
To
gath
er
or p
rovid
e in
form
atio
n d
uring
em
erg
encie
s o
r d
isaste
rs
To
fin
d o
ld f
riend
s
To
rele
ase s
tress
To
kill
tim
e
To
escap
e f
rom
realit
y
Oth
er
20-29 (n=2,500) 30-39 (n=2,524) 40-49 (n=1,885) 50-59 (n=1,289) 60 and older (n=790)
15
(1) Construction of company communication networks
Of all surveyed businesses, 90.6 percent had constructed a company communication
network (either an intranet or an inter-company network).
The most common primary communication service used on company communication
networks was “Internet VPN,” at 55.4 percent. This was followed by “IP-VPN” (39.0 percent)
and “wide-area Ethernet” (33.1 percent).
Figure 3-1: Construction of company communication networks — end of 2013
90.6
55.1
33.5
2.0
9.4
0% 20% 40% 60% 80% 100%
Constructed a companycommunication network
Constructed both an intranetand inter-company
networks
Constructed an intranet only
Constructed an inter-companynetwork only
Have not constructed any kind ofcompany communication network
End of 2013(n=2,198)
Figure 3-2: Primary communication services used on company communication networks — end of 2013 (multiple responses accepted)
55.4
39.0
33.1
20.2
20.1
9.2
7.8
0% 10% 20% 30% 40% 50% 60%
Internet VPN
IP-VPN
Wide-area Ethernet
Telephone (dial-up)
Leased line
Other
Don’t know
End of 2013(n=1,938)
3. Current ICT Usage by Businesses
16
(2) Social media usage by businesses
Of the surveyed businesses, 15.8 percent responded that they use social media in at least
some of their operations. By industry, “service and other industries” had the highest social
media usage rate, at 21.5 percent. This was followed by “wholesale / retail” (19.7 percent) and
“financial / insurance” (18.8 percent).
Of businesses that said they use social media, the most common purpose / application was
“present / promote products or events,” at 65.7 percent. This was followed by “provide
periodic information” (50.5 percent) and “company profile / recruiting” (34.4 percent).
Figure 3-3: Social media usage by businesses
Figure 3-4: Purpose / application of social media by businesses — end of 2013
(multiple responses accepted)
53.4
40.8 39.1
35.0
19.5
3.7
65.7
50.5
34.4 30.8
19.9
3.3
0%
10%
20%
30%
40%
50%
60%
70%
Pub
liciz
e / p
rom
ote
pro
ducts
or events
Pro
vid
e p
erio
dic
info
rmatio
n
Co
mp
any p
rofi
le /
recru
itin
g
Mark
eting
Co
llect co
nsum
ers
'ra
ting
s a
nd
op
inio
ns
Oth
er
End of 2012 (n=295)
End of 2013 (n=325)
31.0
20.3
12.5
14.2
20.2
13.9
12.7
17.1
15.1
15.7
21.0
17.1
18.4
16.2
25.4
18.3
0% 10% 20% 30% 40%
Less than ¥10 millionEnd of 2012 (n=63)
End of 2013 (n=72)
¥10 million to less than¥30 million
End of 2012 (n=416)
End of 2013 (n=480)
¥30 million to less than¥50 million
End of 2012 (n=260)
End of 2013 (n=285)
¥50 million to less than¥100 million
End of 2012 (n=492)
End of 2013 (n=473)
¥100 million to less than¥500 million
End of 2012 (n=447)
End of 2013 (n=451)
¥500 million to less than¥1 billion
End of 2012 (n=73)
End of 2013 (n=56)
¥1 billion to less than¥5 billion
End of 2012 (n=135)
End of 2013 (n=147)
¥5 billion or moreEnd of 2012 (n=169)
End of 2013 (n=160)
By capitalization
15.9
15.8
8.4
11.4
13.3
9.2
4.5
9.0
18.0
19.7
17.6
18.8
21.0
21.5
0% 5% 10% 15% 20% 25%
OverallEnd of 2012 (n=2,055)
End of 2013 (n=2,124)
ConstructionEnd of 2012 (n=331)
End of 2013 (n=349)
ManufacturingEnd of 2012 (n=382)
End of 2013 (n=381)
TransportEnd of 2012 (n=363)
End of 2013 (n=358)
Wholesale / retailEnd of 2012 (n=324)
End of 2013 (n=339)
Financial / insuranceEnd of 2012 (n=180)
End of 2013 (n=193)
Service and other industriesEnd of 2012 (n=475)
End of 2013 (n=504)
By industry
17
(3) E-commerce usage
48.6 percent of businesses engaged in e-commerce (purchasing or selling over the
Internet). By industry, “wholesale / retail” had the highest usage rate, at 64.6 percent. This
was followed by “financial / insurance” (60.6 percent) and “manufacturing” (46.6 percent).
Among businesses that used the Internet for sales, the most common Internet sales model
was “e-store (own site),” at 64.6 percent. This was followed by “e-store (store in an e-mall)”
(43.9 percent).
Figure 3-5: E-commerce usage by industry — end of 2013 (multiple responses accepted)
48.6
37.2
46.6
36.4
64.6
60.6
45.0
34.433.5 31.6 30.9
38.9
24.5
35.7
9.3
3.9
11.8
3.0
14.9 14.1
5.8
16.8
3.7
14.6
5.7
30.0
46.8
14.2
0%
10%
20%
30%
40%
50%
60%
70%
Overall(n=2,124)
Construction(n=349)
Manufacturing(n=380)
Transport(n=358)
Wholesale / retail(n=342)
Financial / insurance(n=195)
Service and otherindustries(n=500)
Engage in some form of e-commerce Purchase from other companies Sell to other companies Sell to consumers
39.3
41.7
49.4 48.5
53.8 52.955.0
66.5
26.2
31.334.9
30.7
41.5
32.2
37.8
46.0
0.9
4.0
8.5
12.010.8 10.3
14.8
25.7
16.9
13.315.9
20.8
14.6
23.6
18.3
24.7
0%
10%
20%
30%
40%
50%
60%
70%
Less than ¥10million(n=76)
¥10 million to lessthan ¥30 million
(n=473)
¥30 million to lessthan ¥50 million
(n=286)
¥50 million to lessthan ¥100 million
(n=477)
¥100 million toless than ¥500
million(n=451)
¥500 million toless than ¥1
billion(n=54)
¥1 billion to lessthan ¥5 billion
(n=145)
¥5 billion or more(n=162)
Engage in some form of e-commerce Purchase from other companies Sell to other companies Sell to consumers
Figure 3-6: Internet sales models — end of 2013 (multiple responses accepted)
64.6
43.9
6.8
2.0
9.5
0% 20% 40% 60% 80%
E-store (own site)
E-store(store in an e-mall)
Sales broker
Online trading
Other
End of 2013 (n=351)
By industry
By capitalization
18
(4) Use of Internet advertising
Of the surveyed businesses, 23.0 percent advertise using the Internet. By industry,
“financial / insurance” had the highest advertising rate, at 55.8 percent. This was followed by
“wholesale / retail” (32.1 percent) and “service and other industries” (28.9 percent).
The most common type of Internet advertisement was “banner ads,” at 52.7 percent. This
was followed by “newsletters” (41.6 percent) and “text ads” (32.2 percent).
Figure 3-7: Internet advertising usage — end of 2013
Figure 3-8: Types of Internet advertisements — end of 2013 (multiple responses accepted)
52.7
41.6
32.2
14.3
13.2
9.9
6.5
6.5
5.3
4.6
4.3
7.0
0% 10% 20% 30% 40% 50% 60%
Banner ads
Newsletters
Text ads
Contextual search ads
Direct marketing ads(targeted mailings, etc.)
Email ads
Rich media ads
Contextual content ads
Sponsored ads(editorial tie-ups, etc.)
Content ads
Picture ads
Other Internet ads
End of 2013(n=565)
23.0
17.1
13.0 13.1
32.1
55.8
28.9
0%
10%
20%
30%
40%
50%
60%
Overall(n=2,216)
Construction(n=358)
Manufacturing(n=401)
Transport(n=376)
Wholesale /retail
(n=356)
Financial /insurance(n=201)
Service andother
industries(n=524)
By industry
Notes: 1. Text ads are ads composed only of text.
2. Banner ads are images placed on Websites that advertise a different Website. When clicked, banner
ads jump to the advertised Website.
3. Rich media ads are ads that use audio and images that move in response to mouse movements or
display video with streaming technology.
4. Servers of contextual content ads analyze the context or keywords in the content on a Web page and
display ads with the most relevance to the content.
26.4
23.1
21.6
24.4
19.818.4
23.3
34.3
0%
10%
20%
30%
40%
50%
60%
Less than¥10 million
(n=76)
¥10 million toless than
¥30 million
(n=506)
¥30 million toless than
¥50 million
(n=298)
¥50 million toless than
¥100 million
(n=497)
¥100 millionto less than¥500 million
(n=465)
¥500 millionto less than¥1 billion
(n=59)
¥1 billion toless than¥5 billion
(n=150)
¥5 billion ormore
(n=165)
By capitalization
19
(5) Adoption of ICT tools* using wireless communication technology
Of the surveyed businesses, 49.3 percent have adopted services, systems, or other ICT
tools that use wireless communication technology. The most common tool was “contactless
IC cards,” at 28.2 percent. This was followed by “network cameras, sensors, or other
network-enabled devices” (27.6 percent).
Examining ICT tool adoption rates by industry found that “manufacturers” had the highest
“RFID tag” adoption rate, at 12.4 percent, and that “financial / insurance” had the highest
“contactless IC cards” adoption rates, at 60.4 percent. The construction industry had the
highest “new network-enabled devices” adoption rate, at 34.5%, and the transport industry
had the highest “GPS, mobile phone, or other location devices” adoption rate, at 43.9 percent.
* This survey uses the term “ICT tools” as a general name for business tools equipped with next-generation communication
devices, such as RFID tags, contactless IC cards, network cameras, sensors, or other network-enabled devices, and GPS,
mobile phone, or other location devices.
Figure 3-9: Adoption of services or systems using ICT tools — end of 2013
49.3 7.6 43.0
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
End of 2013(n=2,067)
Use ICT tools Do not use ICT tools, but plan to adopt ICT tools Do not use ICT tools, and no plans to adopt ICT tools
Figure 3-10: ICT tool adoption by industry and capitalization — end of 2013
49.347.8
55.457.3
42.8
71.6
45.1
7.85.4
12.48.6
6.8 8.04.4
28.2
24.7
32.8
18.5
24.2
60.4
28.427.6
34.532.1
20.0
26.2
33.0
25.4
12.315.2
8.3
43.9
7.0
16.2
9.9
0%
20%
40%
60%
80%
Overall(n=2,067)
Construction(n=339)
Manufacturing(n=367)
Transport(n=349)
Wholesale / retail(n=333)
Financial /insurance(n=190)
Service and otherindustries(n=489)
By industry
All systems and tools RFID tags Contactless IC cards New network-enabled devices GPS, mobile phone, or other location devices
37.335.8
48.351.3
54.6 56.6
69.1
89.3
8.76.1
9.27.1 7.6
4.9
9.8
16.912.8 14.2
22.6
30.2
34.6
42.3
52.5
76.2
25.9
19.7
29.2 29.427.4
31.3 32.0
58.3
8.710.9 12.2 13.6
11.315.2
12.1
24.1
0%
20%
40%
60%
80%
100%
Less than ¥10million(n=74)
¥10 million to lessthan ¥30 million
(n=459)
¥30 million to lessthan ¥50 million
(n=280)
¥50 million to lessthan ¥100 million
(n=460)
¥100 million toless than ¥500
million
(n=436)
¥500 million toless than ¥1 billion
(n=55)
¥1 billion to lessthan ¥5 billion
(n=144)
¥5 billion or more(n=159)
By capitalization
All systems and tools RFID tags Contactless IC cards New network-enabled devices GPS, mobile phone, or other location devices
20
(6) Cloud computing service usage
33.1 percent of businesses answered that they use cloud computing services (cloud
services) in at least some of their operations. This was a 4.9 percentage point increase from
the 28.2 percent figure at the end of 2012. By capitalization size, more than half of businesses
with 5 billion yen or more in capital used cloud services.
86.8 percent of businesses had an impact by using cloud computing services.
Figure 3-11: Cloud service usage
4.2
9.2
13.6
15.0
10.0
12.4
14.7
18.0
21.9
22.1
20.3
17.5
38.0
36.3
34.6
34.4
25.9
20.0
16.9
15.0
0% 20% 40% 60% 80% 100%
End of 2010(n=2,067)
End of 2011(n=1,892)
End of 2012(n=2,071)
End of 2013(n=2,183)
Used company wide Used by some of f icesor divisions
Not used, but planningto use in the future
Not used and no plansto use in the future
Do not understandcloud services
33.1%
21.6%
14.1%
28.2%
Figure 3-12: Cloud service usage by industry and capitalization
23.4
20.5
26.7 27.0
31.4
39.0 40.1
52.8
32.0
26.0 26.8
33.0
39.7
49.0
36.9
58.2
0%
10%
20%
30%
40%
50%
60%
70%
Less
than
¥10 m
illio
n
¥10 m
illio
n to less
than ¥
30 m
illio
n
¥30 m
illio
n to less
than ¥
50 m
illio
n
¥50 m
illio
n to less
than ¥
100 m
illio
n
¥100 m
illio
n to less
than ¥
500 m
illio
n
¥500 m
illio
n to less
than ¥
1 b
illio
n
¥1 b
illio
n t
o less
than ¥
5 b
illio
n
¥5 b
illio
n o
r m
ore
By capitalization
End of 2012(n=2,071) End of 2013(n=2,183)
28.229.7
24.7
19.6
31.8
35.6
30.933.1 33.8
29.6 28.7
33.4
43.5
36.7
0%
10%
20%
30%
40%
50%
60%
Overa
ll
Const
ruction
Manufa
ctu
ring
Tra
nsp
ort
Whole
sale
/re
tail
Fin
ancia
l /in
sura
nce
Serv
ice a
nd
oth
er
indust
ries
By industry
End of 2012(n=2,071) End of 2013(n=2,183)
21
Figure 3-13: Cloud services used by businesses — end of 2013 (multiple responses accepted)
38.2
47.7
17.9
33.5
40.2
30.0
4.77.7
13.1
0.93.3 4.6
15.7
6.8 5.28.2
2.5 2.8
8.5
41.145.6
17.1
31.4
50.0
32.6
5.95.3
9.7
1.23.4 4.6
17.0
4.05.5
6.6
3.5 2.0
6.7
0%
10%
20%
30%
40%
50%
60%
Serv
er applic
atio
ns
File
sto
rage /
data
sharing
Data
backups
info
rmatio
n s
haring /
port
al
Em
ail
Schedule
sharing
Pro
ject m
anagem
ent
Sharing in
form
atio
n w
ith b
usi
ness
part
ners S
ale
s su
pport
R&
D rela
ted
Syst
em
develo
pm
ent a
nd W
ebsi
teconst
ructio
n
e-L
earn
ing
Payro
ll, fin
ancia
l accountin
g, H
R
Ord
er ta
kin
g a
nd s
ale
s
Purc
hasi
ng
Pro
duction m
anagem
ent, d
istr
ibution
managem
ent, s
tore
managem
ent
Bill
ing a
nd p
aym
ent sy
stem
s
Auth
entication s
yst
em
s
Oth
er
End of 2012(n=582)
End of 2013(n=736)
Figure 3-14: Impact of could computing services — end of 2013
Very beneficial32.2%
Somewhat beneficial54.6%
Not very beneficial0.5%
Negative impact0.0%
Do not know the impact
12.7%
End of 2013(n=725)
Figure 3-15: Reasons for not using cloud services — end of 2013 (multiple responses accepted)
41.7
34.4
22.8
21.8
15.4
11.1
13.0
6.3
6.4
5.9
42.8
37.4
22.9
21.9
15.7
11.0
10.4
8.0
5.6
6.2
0% 10% 20% 30% 40% 50%
Not necessary
Information theft and other securityconcerns
Considerable cost to retool existing systemswhen introducing cloud services
Do not see the advantages, not convinced bythe advantages
Concerns about network stability
Increase in communication costs
Cannot customize applications to suit needs
Cloud services would hinder corporatecompliance
No legal system in place
Other
End of 2012 (n=722)
End of 2013 (n=740)
22
(7) Telework
Of the surveyed businesses, 9.3 percent have introduced telework. By capitalization size,
38.0 percent of businesses with 5 billion yen or more in capital have introduced telework.
The most common percentage of telework employees was “less than 5 percent,” at 55.3
percent. This was followed by “10 percent to less than 30 percent” (22.6 percent) and “5
percent to less than 10 percent” (7.3 percent).
The highest ranked purpose for introducing telework was “raise efficiency (productivity) of
routine business processes,” at 46.2 percent. This was followed by “reduce workers’
transportation times” (44.3 percent) and “prepare for business continuity in the event of
emergencies (earthquakes, super-flu outbreaks, etc.)” (23.5 percent).
Among businesses that have introduced telework, more than 80 percent (83.9 percent)
have found telework either “very beneficial” or “somewhat beneficial.”
Figure 3-16: Telework introduction — end of 2013
Have introduced telework 9.3%
Not introduced, but have specif ic plans to introduce telework
3.3%
Not introduced, and have no specif ic
plans to introduce
telework 87.4%
End of 2013(n=2,179)
Figure 3-17: Telework introduction by capitalization — end of 2013
1.2
3.1
2.7
7.5
16.1
23.6
20.9
38.0
3.8
2.7
4.1
2.7
0.6
1.9
8.5
98.8
93.1
94.6
88.4
81.1
75.8
77.2
53.6
0% 20% 40% 60% 80% 100%
Less than ¥10 million(n=76)
¥10 million toless than ¥30 million
(n=497)
¥30 million toless than ¥50 million
(n=294)
¥50 million toless than ¥100 million
(n=486)
¥100 million toless than ¥500 million
(n=460)
¥500 million toless than ¥1 billion
(n=58)
¥1 billion toless than ¥5 billion
(n=148)
¥5 billion or more(n=160)
Have introduced telework Not introduced,but have specificplans to introduce telework
Not introduced, andhave no specific plans tointroduce telework
(Note) Telework includes working from home, satellite office work, and mobile work.
23
Figure 3-18: Percentage of employees using telework — end of 2013
Less than 5 percent55.3%
5 percent to less than 10 percent
7.3%
10 percent to less than 30 percent
22.6%
30 percent to less than 50 percent
5.6%
50 percent to less than 80 percent
6.9%
80 percent or more2.3%
End of 2013 (n=202)
Figure 3-19: Purposes of introducing telework — end of 2013 (multiple responses accepted)
45.9
37.4
26.5
15.5
11.0
5.7
12.4
4.7
4.0
3.5
3.9
20.4
46.2
44.3
23.5
11.7
10.1
8.4
7.2
5.6
5.1
0.9
1.2
20.4
0% 10% 20% 30% 40% 50%
Raise ef f iciency (productivity) ofroutine business processes
Reduce workers’ travel times
Prepare for business continuityin the event of emergencies
(earthquakes, super-f lu outbreaks, etc.)
Increase customer satisfaction
Provide healthy, comfortable lives for workers
Reduce of f ice costs
Support people who have dif f icultyusing public transportation (physically disabled,
older people, pregnant women, etc.)
Improve creativity of creative,value-added business processes
Attract better employees
Counter global warming by loweringCO2 emissions through
transportation alternatives
Conserve energy and electricity
Other
End of 2012(n=219)
End of 2013(n=207)
Figure 3-20: Telework benefits — end of 2013
Very benef icial22.9%
Somewhat benef icial
61.0%
Not very benef icial0.2%
Negative impact0.0% Do not know the
impact15.9%
End of 2013 (n=203)
24
(1) State of security measures (households)
Among households that use the Internet, 77.6 percent have taken some security measures.
The most common security measure taken was “installed or updated a security program,” at
58.4 percent. This was followed by “signed up to or updated a security service” (27.7 percent)
and “did not connect to the Internet using an unknown or unsecured source” (22.4 percent).
Figure 4-1: State of security measures (multiple responses accepted)
77.6
22.4
58.4
27.7
22.4
14.6
3.1
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Took some measures
Took no measures
Installed or updated a security program
Signed up to or updated a security service
Did not connect to the Internet using an unknown or unsecured source
Set a password on devices
Set an administrator to check
End of 2013 (n=11,603)
4. Safety and security efforts
25
(2) Concerns about using the Internet (households)
70 percent or more of households (75.3 percent) feel some concern — either “feel a little
concerned” or “feel concerned” — about using the Internet.
Among households with concerns about using the Internet, the largest concern was
“concern about leak of personal information” at 81.4 percent. This was followed by “concern
about computer virus infections” (76.7 percent) and “concern about the reliability of electronic
payment means” (47.4 percent). This suggests that most concerns are centered on
information security.
Figure 4-2: Concerns about using the Internet (households)
Feel concerned24.0%
Feel a little concerned
51.3%
Feel not so concerned
19.8%
Feel not concerned4.9%
End of 2013(n=11,275)
Figure 4-3: Types of concerns about using the Internet (households)
(multiple responses accepted)
81.4
76.7
47.4
46.5
45.0
42.9
34.5
16.1
15.5
13.0
10.2
8.2
7.7
1.3
0% 20% 40% 60% 80% 100%
Concern about leak of personal information
Concern about computer virus infections
Concern about the reliability of electronic payment means
Concern about receiving spam
Unclear how far to take security measures
Concern about f raudulent email or f raud using the Internet
Concern about whether I understand security threats properly
Concern about the reliability of authentication technology
Concern about a f lood of illegal or harmful information
Concern about unknowing breach of intellectual property rights
Concern about myself or people close to me becoming an Internet addict
Concern about sending and receiving emails well
Concern about trouble with communication on social media, etc
Other
End of 2013(n=8,534)
26
(3) Security breaches on company communication networks and security
measures taken (businesses)
Among businesses that used information-communication networks, 38.0 percent reported
some kind of loss resulting from a security breach in the past year. The most common security
breach was “discovered or infected by a computer virus,” at 36.1 percent.
Of businesses that use the Internet, intranets, or other networks, 98.5 percent have taken
some security measures.
The most common security measure was “install anti-virus programs on computers and
other devices (operating system, software, etc.),” at 87.2 percent. This was followed by “install
anti-virus programs on servers” (66.0 percent) and “control access with IDs, passwords, etc.”
(55.3 percent).
97.0
3.0
84.1
63.8
55.0
44.0
37.1
32.3
34.2
30.3
23.7
20.0
17.5
16.6
10.6
12.0
12.4
7.0
10.8
9.2
3.5
97.8
2.2
88.3
67.7
53.4
45.8
37.5
37.3
37.6
31.0
22.7
20.0
17.3
16.4
12.5
12.3
10.6
8.8
7.7
8.9
18.6
98.5
1.5
87.2
66.0
55.3
44.0
38.6
38.4
35.7
29.3
22.3
21.0
14.9
12.6
11.0
10.7
10.3
9.1
8.3
7.5
19.0
0% 20% 40% 60% 80% 100%
Measures taken
Measures not taken
Install anti-virus programs on computersand other devices (operating system,
sof tware, etc.)
Install anti-virus programs on servers
Control access with IDs, passwords, etc.
Install and maintain f irewalls
Apply security patches for operatingsystems
Training for employees
Establish security policies
Maintain access logs
Use proxy servers, etc.
Construct anti-virus wallsat external access points
Encrypt data or networks
Security audits
Line monitoring
User authentication by means ofauthentication technologies
Establish manuals on responding toviruses
Install and maintain intrusion detectionsystems (IDS) or intrusion protection
systems (IPS)
Outsource security management
Install and maintain Web applicationf irewalls
Other measures
End of 2011(n=1,855)
End of 2012(n=2,043)
End of 2013(n=2,123)
40.5
59.5
38.8
27.4
11.5
2.3
0.9
1.0
0.1
0.7
0.4
38.5
61.6
37.4
24.5
13.0
2.1
0.9
0.8
0.9
1.0
0.5
38.0
62.0
36.1
24.1
12.0
3.0
1.8
1.3
0.9
0.5
0.5
0% 20% 40% 60% 80%
Sustained some kind ofloss
Sustained no losses
Discovered or infected by acomputer virus
Discovered a computer virusbut not infected
Discovered a computer virusand at least one incidence
of an infection
Used as a spam bot or zombie
Illegal access
DoS (DDoS) attack
Web site defacement
Data breach due to theft ornegligence
Other losses
End of 2011(n=1,860)
End of 2012(n=2,034)
End of 2013(n=2,103)
Figure 4-4: Security breaches in the past year on company communication networks
Figure 4-5: State of security measures
27
(4) Targeted email losses and security measures taken (businesses)
19.8 percent of businesses reported detecting traces of targeted emails in the past year. Of
these, 1.2 percent experiences at least one incidence of a virus infection.
82.5 percent of businesses had taken security measures against targeted emails. The most
common security measure was “install anti-virus programs on computers and other devices
(operating system, software, etc.),” at 67.9 percent. This was followed by “install anti-virus
programs on servers” (53.1 percent) and “apply security patches for operating systems” (30.6
percent).
Figure 4-6: Losses from targeted emails — end of 2013
1.2%
6.9%
11.7%
80.2%
Targeted emails reached an
employee’s device and there
was at least one incidence of a computer virus infection
Targeted emails reached an
employee’s device, but there
were no computer virus infections
Anti-virus programs and othermeasures blocked all targetedemails before reaching anydevice
Have seen no traces oftargeted emails
End of 2013 (n=2,043)
Figure 4-7: Security measures against targeted emails — end of 2013
(multiple responses accepted)
82.5
17.5
67.9
53.1
30.6
29.3
20.0
16.7
15.2
12.8
7.5
6.9
5.3
2.0
3.0
0% 20% 40% 60% 80% 100%
Measures taken
Measures not taken
Install anti-virus programs on computersand other devices (operating
system, sof tware, etc.)
Install anti-virus programs on servers
Apply security patches for operatingsystems
Training for employees
Maintain access logs
Use proxy servers, etc.
Construct anti-virus walls at externalaccess points
Enhance access controls for servers andother devices that store sensitive data
Line monitoring
Install and maintain intrusion detectionsystems (IDS)
Share information between organizationsand divisions
Install a sender policy f ramework (SPF)
Other measures
End of 2013 (n=2,088)
28
Figure 4-8: Issues associated with Internet, intranets, and other network usage — end of 2013 (businesses) (multiple responses accepted)
44.7
38.7
37.2
37.0
32.8
24.7
12.5
11.4
10.5
5.6
2.7
2.5
1.5
2.5
12.1
0% 10% 20% 30% 40% 50%
Lack of operational and administrativepersonnel
Concern about virus infections
Rising operational and managementcosts
Difficulties in establishing securitymeasures
Low security awareness amongemployees
Difficulties in restoring operations after afault
Difficulties in quantifying benefits ofnetwork adoption
High communication charges
Difficulties in achieving benefits fromnetwork adoption
Low communication speeds
Concern about the reliability of electronicpayments
Concern about protection of copyrightsand intellectual property
Concern about the reliability ofauthentication technology
Other
No particular issues
End of 2013 (n=2,066)
(6) State of personal information protection measures (businesses)
Among the surveyed businesses, 77.2 percent have taken some personal information
protection measures. The most common measure was “enhanced internal training,” at 49.2
percent. This was followed by “appointed a manager in charge of personal information
protection” (31.9 percent) and “established a privacy policy” (23.6 percent).
Figure 4-9: State of personal information protection measures — end of 2013 (businesses) (multiple responses accepted)
77.2
22.8
49.2
31.9
23.6
20.7
13.9
8.1
5.7
7.4
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Measures taken
Measures not taken
Enhanced internal training
Appointed a manager in charge ofpersonal information protection
Established a privacy policy
Minimize the personal informationhandled
Rebuilt systems and organizations
Obtained Privacy Mark certif ication
Strengthened conditions on external supplierselection (e.g., has obtained Privacy Mark
certif ication, etc.)
Other measures
End of 2013(n=2,088)
(5) Issues associated with Internet, intranets, and other network usage
(businesses)
The most common issue associated with Internet, intranets, and other network usage was
“lack of operational and administrative personnel” at 44.7 percent. This was followed by
“concern about virus infections,” (38.7 percent) and “rising operational and management
costs” (37.2 percent).
29
(1) Ownership of digital TV broadcast receivers (households)
Ownership of TVs that support digital broadcasts among households was 97.8 percent. Of
these, 28.4 percent were connected to the Internet.
Figure 5-1: Ownership of digital TV broadcast receivers — end of 2013 (households)
28.4
6.2
2.7
69.4
61.6
20.8
0% 20% 40% 60% 80% 100%
TVs (with digital broadcastsupport)
DVD / Blu-Ray disk recorders(with digital broadcast support)
One-segment broadcast receiver tuners
Digital broadcast receivertuners
Cable TV tuners
IPTV tuners
Other
Connected tothe Internet
Not connectedto the Internet
End of 2013 (n=14,890)
97.8
67.7
20.9
23.3
23.5
7.7
0.7
(2) Data broadcast function usage of digital TV (households)
74.4 percent of households used data broadcast function in the past year. This percentage
rose to 81.3 percent in households headed by someone between 40 and 49 and to 80.9
percent in households headed by someone between 30 and 39.
The most common use of the data broadcast function was “obtain news, weather,
transportation, and other information,” at 84.8 percent. This was followed by “participate in
quizzes, questionnaires, and other program projects” (44.1 percent).
Figure 5-2: Data broadcast function usage of digital TV — end of 2013 (households)
25.9%
22.4%
14.9%
11.2%
25.6%
Use at least once a day
Use at least once a week(but not every day)
Use at least once a month(but not every week)
Use at least once a year (but not every month)
Do not use at all
End of 2013 (n=13,103)
5. Usage of Digital Television Broadcasting
30
Figure 5-3: Data broadcast function usage by age of household head — end of 2013
66.8
80.9
81.3
76.4
74.8
70.9
68.8
59.7
0% 20% 40% 60% 80% 100%
20 – 29 (n=421)
30 – 39 (n=1,290)
40 – 49 (n=1,953)
50 – 59 (n=2,631)
60 – 64 (n=1,804)
65 – 69 (n=1,617)
70 – 79 (n=2,216)
80 and older(n=1,171)"
Use the data broadcast function
Figure 5-4: Use of data broadcast function (households)
84.8
44.1
35.9
4.9
2.8
0% 20% 40% 60% 80% 100%
Obtain news, weather,transportation, andother information
Participate in quizzes,questionnaires, and other
program projects
Obtain information relatedto the current program
Purchase goods or servicespresented by programs
Use other services
End of 2013(n=9,431)
(3) Internet access function usage of digital TV (households)
16.0 percent of households used this Internet access function in the past year. This
percentage rose to 19.7 percent in households headed by someone between 60 and 64 and
to 19.0 percent in households headed by someone between 50 and 59.
The most common use of Internet access function was “web uses,” at 39.7 percent. This
was followed by “video on demand or other streamed programming” (34.9 percent).
Figure 5-5: Internet access function usage of digital TV — end of 2013 (households)
4.5%
3.5%
3.1%
4.9%
84.0%
Use at least once a day
Use at least once a week(but not every day)
Use at least once a month(but not every week)
Use at least once a year (but not every month)
Do not use at all
End of 2013 (n=8,598)
31
Figure 5-6: Internet access function usage by age of household head — end of 2013
5.3
16.0
17.4
19.0
19.7
14.7
17.6
11.7
0% 5% 10% 15% 20% 25%
20 – 29 (n=338)
30 – 39 (n=991)
40 – 49 (n=1,405)
50 – 59 (n=1,826)
60 – 64 (n=1,102)
65 – 69 (n=942)
70 – 79 (n=1,277)
80 and older (n=717)
Use the Internet access function
Figure 5-7: Use of Internet access function (households)
37.6
35.6
33.3
8.2
6.4
3.0
9.9
0% 20% 40%
Web uses, such as browsing Websites, posting videos, using forums, chat, social networking, online shopping, etc.
Video on demand (VOD) or other streamed programming
Obtain information related to the current program
Online gaming
Make recording settings or watch recorded programs on smartphones or tablets via a network
Videophone
Other
End of 2013 (n=1,298)
(4) Intention of Internet access function usage of digital television (households)
60.9 percent of households were inclined to use the Internet access function.
The most common intention of Internet access function usage was “video on demand or
other streamed programming,” at 27.4 percent. This was followed by “videophone” (24.1
percent) and “make recording settings or watch recorded programs” (21.8 percent).
Figure 5-8: Intention of Internet access function usage of digital television
(households)
60.9
27.4
24.1
21.8
20.0
19.7
9.2
0.7
0% 10% 20% 30% 40% 50% 60% 70%
Would like to use the Internet access function
Video on demand (VOD) or other streamed programming
Videophone
Make recording settings or watch recorded programs on smartphones or tablets via a network
Web uses, such as browsing Websites, posting videos, using forums, chat, social networking, online shopping, etc.
Obtain information related to the current program
Online gaming
Other
End of 2013 (n=10,419)