Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
grandparentsday.nsw.gov.au
COMMUNICATIONS TOOLKIT
INTRODUCTION
We’re glad to hear you’re planning an event or activity to celebrate NSW Grandparents Day in 2019!
This year we’ll celebrate NSW Grandparents Day on Sunday 27
October. It’s a day to connect across generations and
celebrate the role grandparents and older people play in our
society.
In this toolkit, you’ll find resources, tips and templates to help
you promote your NSW Grandparents Day event or activity.
Key Messages:
• Celebrate your grandparents and older loved ones thisNSW Grandparents Day
• Say thank you for the contributions grandparents andolder people make to our families and communities
NSW GRANDPARENTS DAY 2019 COMMUNICATIONS TOOLKIT | 2
Quick find link to resources
Contents:
p3... Tips for sharing and promoting your event
p4... Communication Templates
p4... NSW Government logo
p5... Social media guide
p6... Posters
SPREAD THE WORD ABOUT NSW GRANDPARENTS DAY
Know your audience
Who do you want to come to
your event? What’s the best way to make sure
they hear about it?
#getsocial
Use our social media
guide below to share
messages about NSW
Grandparents Day. #NSWGrandparentsDay
Share stories
Use the communications templates
we’ve drafted for things like
newsletters, media releases and
website content.
Have a plan
Don’t leave it to the
last minute!
Map out where and
when you want to
promote your event.
Make it visual
Try adding our social tiles or photos to your posts to make it more appealing.
Stay in touch
Got a question? Contact us at
NSW GRANDPARENTS DAY 2019 COMMUNICATIONS TOOLKIT | 3
Share your eventSubmit your event to our website!grandparentsday.nsw.gov.au
COMMUNICATIONS TEMPLATES
We’ve put together a communications templates document.
In it, you’ll find the following templates that you can use to promote
your event or activity:
• Long newsletter
• Short newsletter
• Website text
• Media release
To use these templates, fill in the fields highlighted in red with details
about your event.
Logos
Unfortunately, the previous NSW Grandparents Day logo is no longer
in use.
If your NSW Grandparents Day event or activity received full or partial
funding as part of the NSW Grandparents Day grants program, please
acknowledge this support by including the NSW Government logo in
your promotional materials.
Logo (jpeg, 350 x 372)
Please refer to the NSW Government branding guidelines when using
this logo.
If you have any questions in regards to branding, please contact
NSW GRANDPARENTS DAY 2019 COMMUNICATIONS TOOLKIT | 4
Submit your event:
Make sure you head to our website to share your event!
Follow the link to submit your event:www.grandparentsday.nsw.gov.au
SOCIAL MEDIA GUIDE
Below are some suggested posts you can use to promote NSW
Grandparents Day on your organisation’s social media platforms.
Don’t forget to use the hash tag #NSWGrandparentsDay in your posts
so that we can find them, like them and share them too!
Post one: My grandparents and I
We love our grandparents! Celebrate
#NSWGrandparentsDay on Sunday 27 October.
www.grandparentsday.nsw.gov.au
We love our grandparents! Celebrate everything
grandparents and older people do for our families
and communities on #NSWGrandparentsDay on
Sunday 27 October. Find out more:
www.grandparentsday.nsw.gov.au
Post two: Sunday 27 October
Celebrate #NSWGrandparentsDay on Oct 27 –
thank grandparents & seniors for all the great things
they do www.grandparentsday.nsw.gov.au
We’re celebrating #NSWGrandparentsDay on
Sunday 27 October. Join us for a day of friendship,
fun and sharing! www.grandparentsday.nsw.gov.au
Social media cover images/web banners
Use these image assets to promote NSW Grandparents Day on your
social media pages. We’ve configured them for Twitter and Facebook
cover images, but you can use them on websites and newsletters too.
Twitter (jpeg, 1500 x 500) Facebook (jpeg, 851 x 315)
NSW GRANDPARENTS DAY 2019 COMMUNICATIONS TOOLKIT | 5
Social tile
POSTERS
Professional print poster (PDF)
Take these files to a print
shop to get your posters
printed professionally in A3 or
A4.
Professional print posters
Office printer poster (PDF)
You can print these posters in A3
or A4 sizes from an office
printer.
Office print posters
Event Poster template (PDF)
NSW GRANDPARENTS DAY 2019 COMMUNICATIONS TOOLKIT | 6
You can add your event details and your organisation’s logo. You can print these posters in both A3 or A4 sizes from an office printer.
Editable poster