Communications, Media, and Technology Joint Value and · PDF fileNETWORK/SIMPLIFICATION COST ... •Cyber Security •Fraud •Revenue Assurance ... Media & Technology Accenture Role

Copyright © 2015 Accenture and SAS. All Rights Reserved.

Communications, Media, and Technology

Joint Value and Case Studies

November 2015

Accenture and SAS The Best in the Business

> Positioned in the leaders quadrant for Advanced

Analytics Platforms and Business Intelligence and

Analytics Platforms (Gartner, Feb 2015)

> Consistently rated as a leader in Gartner’s Magic

Quadrants (across 9 categories)

> Used at more than 70,000 sites in over 134 countries

> 91% of the top 100 Fortune Global list 2014 make use

of SAS®

Accenture’s business solutions, powered by SAS’ pioneering analytics, help clients

advance on the journey to ROI

> Positioned in Leader’s Quadrant for Business Analytics

Services (Gartner, Sep 2015)

> Named leader in the Business Intelligence Services in

Asia Pacific by Forrester (Q4- 2013)

> One of the largest global providers of BI services

> Market leader in the area of consulting and

implementation


Accenture - SAS Partnership

> 15 year strategic alliance

> CEO to CEO commitment

> 2,500+ SAS-trained

delivery consultants

> 12 joint offerings

> 12+ Accenture centers

with SAS expertise

> 250+ projects

completed

> New commercial

models and flexible

pricing

Shared Vision

Analytics and Big Data

High Performance Computing

Cloud

Internet of things

State of the Art Technology Labs


SAS for CMT

• Need to leverage data for risk

finance and risk customers

• Risk data aggregation driving data

governance & better stress testing

• Operational risks (external, internal fraud)

driving surveillance & oversight projects

• Analytics COEs trending up

• “Chief Insights Officer”

CUSTOMER EXPERIENCE MANAGEMENT

NETWORK/SIMPLIFICATION COST

REDUCTON

•Network Data Discovery

•Capacity Planning & Forecasting

•Network Optimization

•Service Assurance/ SQI Analytics

•NFV/ZOOM

CUSTOMER DECISION HUB

•Next Best Offer/Action

•Acquire/ Upsell

•Detect Churn earlier

•Social Network Impacts

•Promoter Insights

•Offer & Channel Optimization

•Audience Intelligence

OPERATIONS

•Call Center Analytics (force,

volume planning)

•Field Operations

•Pricing Modeling

•Demand Forecasting

ENTERPRISE RISK MGMT

•Cyber Security

•Fraud

•Revenue Assurance

•Credit Risk

Modernizing

Existing

Growing New

Revenue

Supporting Functions

HUMAN RESOURCES

•Workforce Analytics

•Best Places to Work

FINANCE & TREASURY

•Profitability Management (Product &

Segment)

•Pension/ Investment Portfolio

Management

SUPPLY CHAIN

•Forecast/ Demand planning for handsets/ data cards and other inventory

NEW REVENUE

•OTT

•Advertising & Content

•M2M

•Data Monetization

IoT & SERVICES

SAS provides focused solutions for developing the Analytical Telco


SAS for CMT Customer Experience Management









Rethinking customer experience management for a digital world


SAS for CMT Network Data Management








• “Chief Insights Officer”Copyright © 2015 Accenture and SAS. All Rights Reserved.

SAS for CMT Big Data Modernisation









Big Data Agile Analytics











Moving to Real Time - Event Stream Processing











Event Stream Processing – Sub Second Offer Decisions


SAS provides Approachable Analytics – Bridging the gap between IT and

business

SAS for CMT Approachable Analytics


Scalable to all your data

Interactive and Visual Reporting

Analytical Data Exploration

Analytical Modeling

Approachable Analyticswith SAS

®

Approachable Analytics removes the barriers of traditional approaches



Scarcity of analytical skillsThe need to grow analytical talent from within

Disjointed, inefficient workflowHow can you fail fast & learn to refine quickly

Tools that aren’t right for the jobLearning curve to create, share and collaborate

What does SAS provide and look like today?



Influence Relationships

ContributionsData driven

exploration

Eliminating

guesswork with

predictive analytics

Increased

understanding

SAS and Accenture Joint Market Offerings for CMT

NETWORK DATA MANAGEMENT

FRAUD & FINANCIAL CRIMES

OPERATIONSCUSTOMERS & MARKETING

Customer Intelligence

/ Decision Hub

• Integrated Marketing

and Cross Channel

Campaign

Management

• Onsite or managed

service

• 10 joint projects

completed

Network

Analytics

• Pre-configured SAS

solution for Network

Analytics

• Pre-defined

customizable data

rules and reports

• Based on Telecom

Italia project

• Can be priced and

delivered as a

managed service

Fraud Detection

• Pre-configured

SAS solution for

CMT Fraud

Detection

• Pre-defined

customizable fraud

rules and reports

Profitability

Management

• Activity level

management and

optimisation for cost

transparency, process

efficiency, customer,

and product

profitability analysis

• On site or managed

service

• 8 cross sector joint

projects completed

Customer Analytics

Managed Service

• Accenture Analytics

CoE

• Cloud based

managed service


Example Offering Network Analytics


Example Offering Network Analytics


Joint Success Story Telecom Italia

TD Bank Group

CIO and Senior VP of Shared

Services

BUSINESS ISSUE

• The business need is to transform the present Consumer Campaign Management process integrating inbound and outbound activities

across multiple channels (call center, interactive voice responder, web, …) to leverage innovative marketing initiatives, to suggest the NEXT

BEST ACTION and to reduce time to market.

SOLUTION

• SAS is providing an integrated software solution that will:

o cover the whole Campaign Management process, including the decision tree for the near real time next best actions based on the right priority;

o help sales and marketing analysts and campaign managers to design and execute marketing actions with a powerful workflow mapped on the Customer

Intelligence solution.

• Accenture is the prime contractor for the project which includes significant system integration services, SAS will cover Quality Assurance and

Quality Support

ANTICIPATED RESULTS

• Project up & running for the inbound part and is currently in delivery phase for the outbound one.

• In-bound volumes:

o 25M consumer customers

o 4M contacts per day on 5 in-bound channels:IVR1, IVR2, WEB, Call Center, POS

o 130 transactions per second

o Currently 400 campaigns for the in-bound channels


Accenture and SAS Recent CMT WinsCommunications Accenture Role Topic Region

Telecom Italia Implementer Network Analytics EMEA

Telecom Italia Implementer CRM EMEA

T-Mobile Polska Implementer CRM EMEA

T-Mobile Polska Implementer Platform EMEA

H3G Implementer CRM EMEA

Polska Telefonia Cyfrowa Implementer Performance Mgmt EMEA

Emirates Integrated TLC Implementer Performance Mgmt EMEA

Mobistar Implementer Supply Chain EMEA

Saudi Mobily Implementer/Resell Platform EMEA

Telstra Implementer Supply Chain EMEA

Eplus Mobilfunk Influencer Analytics EMEA

Telefonica UK Influencer Analytics/Data Platform EMEA

Elisa Oyj Implementer Performance Mgmt EMEA

Verizon Comm. Influencer CRM NA

Verizon Comm. Influencer Platform NA

Cellco Partnership Influencer Platform NA

Claro Brasil Implementer CRM NA

Oi Brasil Implementer Analytics NA

KDDI Corporation Implementer Platform APAC

Media & Technology Accenture Role Topic Region

RCS Mediagroup Implementer CRM EMEA

Matrix Implementer CRM EMEA

Sanoma News Implementer CRM EMEA

KabelBW Implementer CRM EMEA

Barco ** Implementer Supply Chain EMEA

Coupons.Com Inc. Influencer Platform NA

Cisco Systems Inc. Influencer Platform NA

EMC Corporation Influencer CRM NA

Sirius XM Influencer High Performance Analytics NA


Our Team Key Contacts

SAS

Remco den Heijer ([email protected])

Fabrizio Padua ([email protected])

Joe Hegarty ([email protected])

Brian O’Rourke ([email protected])

Ron Fonseca ([email protected]

Eric Kong ([email protected])

Steven Smith ([email protected])

Cynthia Rowe ([email protected])

Accenture

David Schwartz ([email protected])

We have a strong global team ready to support you

Global and EALA:

CMT Lead

UKI:

Americas:

APAC:

Offerings:

Enablement:


mailto:[email protected]









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Communications, Media, and Technology Joint Value and · PDF fileNETWORK/SIMPLIFICATION COST ... •Cyber Security •Fraud •Revenue Assurance ... Media & Technology Accenture Role