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Next-Generation Intelligent Networks:An Innovative and Market Tested Approach to Migratingto an IP-Based Intelligent Network Environment

By Gianluca Noya and Angelo Morelli

Communications & High Tech

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Gianluca Noyais the Accenture lead of next-

generation network and fixed

mobile convergence service projects,

Communications & High Tech.

[email protected]

Angelo Morelliis a senior executive and

global lead for the Accenture

Product Innovation service line,

Communications & High Tech.

[email protected]

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Challenges to legacy intelligent networks

The transition to an all-IP network environment poses

several challenges to an operator’s intelligent network. In

many cases, the legacy technology platform is approaching

the end of its useful life, even though the services supported

by the legacy IN are important revenue generators for the

company. The platforms are expensive to maintain, and do

not support the requirements for new, IP-based services.

Operators also often find that they are locked into expensive

maintenance agreements with vendors who are the only

ones able to work with the proprietary interfaces involved.

Without competition, maintenance costs charged by a

vendor can be higher than desired. In other cases, vendors

no longer wish to support an older platform, so operators

find themselves with an obsolete technology that cannot be

cost-effectively supported. The proliferation of closed

platforms and technologies also increases the cost of

development and delays time to market for new services.

Companies are looking for ways to increase margins and

stay competitive by reducing their operating expenses.

The need to create differentiated services is another

important driver today. Today’s vertical network environment

is a constraint, resulting in numerous single services based

on separate networks—mobile, fixed telephony, fixed

broadband and WLAN. That network environment is gradually

evolving to a more horizontal one, where services can be

delivered on multiple networks, enabled by a service delivery

platform. But a legacy intelligent network cannot adequately

support that kind of horizontal network environment.

Intelligent networks are critical to the cost-effective provisioning of

network services by today’s global communications operators. The

intelligent network (IN) is a service-independent telecommunications

network that enables intelligence to be taken out of the switch and

placed in the computer nodes distributed throughout the network.

The IN enables the operator to develop and control services more

efficiently. New capabilities can be introduced rapidly and also

customized to meet customers’ needs. As legacy intelligent network

platforms are becoming obsolete, operators must act quickly to

implement a next-generation intelligent network solution that enables

a smooth and cost-effective migration to the all-IP networks that will

be critical to driving high performance in the future.

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A better option: Transitioning to an open platform

Is the replacement of the legacy intelligent network with

another closed platform the only option available? No.

Accenture believes that often a better option is what we

call a “next-generation intelligent network” solution—

transitioning a legacy environment to an IP-based service

using an open platform.

We see companies taking two approaches to that transition.

One is “cap and grow”—that is, companies cap their

investment in the legacy platform and decide to grow new

intelligent network services on a next-generation platform

in the hope of eventually transitioning the IN to a pure IP

infrastructure. A second option, which we see being pursued

by a number of smaller operators around the world, is a

total replacement of their legacy IN with an open platform.

With either approach, operators end up with more options

at less cost when it comes to maintaining IN-based services

or creating additional applications or functionality on the

platform. The solution can also support technology

consolidation and standardization in service creation and

maintenance, which helps simplify the environment and also

helps drive down cost.

Operators can realize several significant benefits through

the next-generation intelligent network. The next-

generation intelligent network solution helps operators

leverage and expand existing services across networks

without re-implementation. It also supports the ability to

combine new services out of existing services without

changing the implementation. Companies can create

innovative, blended solutions—combining prepaid with

calling features, for example, or blending video with do-not-

disturb functionality.

The next-generation intelligent network also supports more

innovative solutions to a broader range of customers. For

example, operators see a growing demand for unified

communications and collaboration services. A next-

generation intelligent network solution enables companies

to target a larger customer base, without having to limit the

offer to IMS and VoIP customers only. The solution gives

operators the opportunity to grow and scale for future

subscriber needs and network evolution to next-generation

network/IMS.

The open platform of the next-generation intelligent

network can lead to cost advantages, as well. There are

opportunities for both capex and opex savings by

eliminating the need for major investments in service layer

infrastructure. As much as 50 percent reductions in

operating expenses are possible, based on our

implementations of next-generation intelligent networks

with global operators. Companies also avoid vendor lock-in

for their intelligent network and the more competitive

nature of the open environment can help reduce

maintenance costs. Furthermore, operators can realize a

faster transition to an all-IP environment, as well as faster

(and lower-cost) development of new services or

enhancements.

In addition, the next-generation intelligent network also

supports the critical migration that must take place

between a legacy environment and an IP-based system,

since operators cannot afford to shut down revenue-

generating services during a cutover to a new platform.

Looking ahead, an open and standardized platform also

gives operators a more nimble and responsive network

environment, reducing the risks of technology change.

All told, the economic benefits of a next-generation

intelligent network can be considerable. A recent paper from

the Yankee Group suggests that a next-generation

intelligent network platform costs only 24 percent of the

price of buying a new application platform for IMS. Service

providers can cut the cost of application deployment to

approximately $3 million per application. “With a potential

cost savings of more than $7 million per application,” the

paper notes, “the business case for moving to IMS becomes

significantly more attractive.” i

How the next-generation intelligentnetwork helps improve the serviceexecution environment

In today’s economic environment, the ability to re-use

services is important to driving growth and improving

average revenue per user. Such re-use, however requires a

service creation and delivery architecture that supports the

creation of new products and services from reusable service

components. Operators have invested in service delivery

platforms and IP Multimedia Subsystems (IMS) to support

that kind of reuse—components that can be readily

composed into new products.

However, when it comes to intelligent services—services

where intelligence is located in network nodes—operators

have several challenges on their hands, especially as they

transition to an all-IP environment. Current core networks

are not able in many cases to interface with different

intelligent network nodes and are limited in their ability to

do that kind of triggering. Operators must also accommodate

multiple technologies in their infrastructures.

i “Service Broker Network Element Helps Bridge the Gap Between Legacy

and NGN Apps,” by Brian Partridge, Yankee Group, December 2008.

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As shown in Figure 1, the next-generation intelligent

network serves as a connecting layer or a “service mediation

and orchestration” capability to enable the service creation

environment to interact with different intelligent network

technologies, and to interface with different core networks

in a way that is transparent for the operator when it comes

to developing the services. This mediation capability—

sometimes also called “service brokering”— is a key benefit

of the intelligent network solution.

The solution abstracts different core network technologies

to expose a comprehensive set of network-enabled

capabilities to a service layer. It helps create a common

service execution environment to offer services

homogenously to users, independent of their enabling

technology.

The result is a service creation environment that enables

software developers to create new services and to extend

existing ones faster and more cost effectively, enabled by a

set of libraries, software development kits and configuration

tools. Innovative services can be more easily created by

reconfiguring and combining composite services.

The next-generation intelligent network provides support for

different kinds of interactions:

• The service execution environment triggered by the next-

generation network platform

• Service composition through network-based orchestration

• Service composition through SOA-based orchestration

The availability of pre-built applications

With this background on how the mediation layer works,

one can then begin to see how new services can be created

or blended more rapidly, in a modular way. They can also

take advantage of a catalog of pre-built applications, or

services provided by third parties. Pre-built applications can

include such services as online charging, personal call

manager, convergent VPN, mobile facilities, local number

portability and much more.

By building new services or taking advantage of a service

catalog, operators can lower their operations costs and can

be much more flexible in blending their capabilities than

they were in their legacy IN environment.

5

SCP

Services

Network

INAP /CAMEL

INAP

2G/3G

SCP

PSTN

SIP AS

SIP

IP/IMS

SCPNG-INService

Execution

ServicesService Migration

NewServices

Network

2G/3G/4G

SCP

PSTN

SIP

IP/IMS

NG-IN Service Mediation and Orchestration

Figure 1: The Next-Generation Intelligent Network: Overcoming legacy limitations

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A major European operator has discovered thebenefits of implementing a next-generationintelligent network, rather than proceeding with a traditional approach of wholesale replacement of its legacy platform.

The company had multiple legacy intelligent network

platforms in place to execute the logic in its telephony

network. Several of the services provided by the operator were

on aging platforms where the original vendor was intending to

discontinue support. In considering how to address this

challenge, the operator had originally decided to put out a

bid for total replacement of its IN with a new system.

The difficulty with this kind of approach at this stage in the

evolution of network technology is twofold. First, the

network equipment providers have not yet developed

solutions robust enough for an IP environment. Second, to

choose another closed, proprietary platform simply locked

the operator into a single vendor once again, where cost

competition would be minimal.

Accenture and Oracle proposed to the operator a different

approach: transitioning the company’s legacy services to an

open platform—a next-generation intelligent network. The

solution is based on Oracle Communications Converged

Application Server and also leverages Accenture’s global

delivery capabilities, including the network innovation center

in Rome.

The next-generation intelligent network can help provide more

flexibility and lower costs moving forward. In theory, one

group of companies can develop the platform and the original

set of services, while another company could maintain the

system and build future services.

The operator will be able to roll out its first service on the

new, open IN platform in only seven months, with four

additional services following approximately six months later.

The reduced time to market is a result of making it easier for

services to have multiple interactions with external platforms

other than the core network. Open interfaces, protocols and

technologies make the integration more cost- and time-

effective than dealing with proprietary and closed solutions.

Cost savings have also been impressive. The provider has

realized costs approximately 20 percent less than is typical for

such a program by being able to negotiate product software

licenses and delivery separately—a result of the open platform

and development approach.

Another European wireless communicationsnetwork operator, one with more than 5 millionwireless subscribers, sought to replace its legacyIN infrastructure which was approaching end oflife. The platform was running key revenue-generating services including prepaid, VPN andclosed calling groups. The operator’s goal was toreplace its legacy IN to achieve a goal of reducingoperating expenses for key revenue-generatingservices by 50 percent or more.

A program to create a next-generation intelligent network is

now in place at the company, which is on track to realize its

target cost benefits. The company is able to move to an all-

IP environment without stopping the revenue flow from

existing services. It can also more easily create new, blended

services because of the open platform and modular service

creation capabilities. This latter benefit was especially

important to the company, as creating more tailored

services and a unique customer experience is important to

its ongoing business strategy.

One executive for this operator commented that, over the

next 10 years, his organization’s competitive battle will be

fought with Internet companies, not just with other carriers.

So he knew the company could not afford to be locked into

proprietary, inflexible and costly network equipment. The

open platform of a next-generation intelligent network was

a better option.

Case study

A next-generation intelligent networkimplementation for legacy replacement

Case study

A next-generation intelligent network toreduce operating expenses

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Operators must move forward with some urgency in

replacing their legacy intelligent network. As IP-enabled

services become the dominant offerings in the

communications industry, operators must be able to migrate

to this environment in a way that can reduce business risk,

help reduce costs and encourage collaboration and

innovation in service creation.

Here are a few practical points to consider as operators

create an intelligent network strategy capable of driving

high performance in the IP era:

1. Conduct a business case analysis of different optionsfor replacement of the intelligent network. What are both the short-term and long-term implications of

various options? What are the implementation costs for

total replacement as well as the ongoing maintenance costs

involved with a single-vendor environment? What are the

target operating expense reductions?

2. Identify applications for migration. Although abundant potential applications exist, an operator

should focus on a limited set of critical ones that are most

important to profitable growth.

3. Create a schedule and migration roadmap.One of the advantages of a next-generation intelligent

network is that a “big bang” approach to migration to an

IP-based intelligent network is not required. A controlled

migration can be planned that helps reduce risk and service

interruption while moving to the new environment.

4. Assess required resources.Most operators are resource constrained today—in terms of

numbers and skills. Assess the capabilities needed to put in

place an intelligent network capable of supporting IP-based

service creation and maintenance.

The technical and business challenges facing global

communications operators today are formidable. Efficiency

and cost effectiveness are more important than ever as

operators try to squeeze as much value as they can from

their legacy services, even as they migrate to an all-IP

environment enabled by today’s high-speed broadband

networks.

Network optimization and consolidation are on the minds of

all operators today. Such programs can benefit from the

next-generation intelligent network and its ability to

combine legacy and IP-based intelligent network services

running on different platforms and technology. The open-

platform approach can help operators preserve their

investments in legacy intelligent network platforms while

extending existing services with innovative and convergent

next-generation capabilities.

Legacy intelligent network platforms must be replaced, and

soon. But simply substituting one closed platform for

another cannot address the deeper challenges of intelligent

networks, nor create a development environment

appropriate for the IP era. The open platform of a next-

generation intelligent network—one not tied to proprietary

protocols—can interface with both legacy and new systems

in a simple and cost-effective way.

Because it can help provide a faster and less-risky migration

to an all-IP network, the next-generation intelligent

network is a key to achieving sustainable advantage and

high performance in the coming years.

Moving forward with a next-generationintelligent network

Conclusion: Profitable growth andinnovation through the intelligent network

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Copyright ©2009 Accenture.

All rights reserved.

Accenture, its logo, and

High Performance Delivered

are trademarks of Accenture.

About AccentureAccenture is a global management

consulting, technology services and

outsourcing company. Combining

unparalleled experience, comprehensive

capabilities across all industries and

business functions, and extensive

research on the world’s most successful

companies, Accenture collaborates

with clients to help them become

high-performance businesses and

governments. With approximately

177,000 people serving clients in more

than 120 countries, the company

generated net revenues of US$21.58

billion for the fiscal year ended

Aug. 31, 2009. Its home page is

www.accenture.com.

About Oracle CommunicationsOracle is #1 in Communications

globally with 20 of the world’s top 20

communications companies running

Oracle applications. Oracle

Communications integrates industry-

specific BSS and OSS solutions with a

standards-based service delivery portfolio,

as well as the capabilities of Oracle’s

industry-leading enterprise applications,

business intelligence tools, and carrier-

grade middleware and database

technologies. Oracle Communications

enables service providers to deliver next

generation convergent services rapidly,

increase customer satisfaction and

loyalty, and reduce costs in the business

and the network.

About OracleOracle (NASDAQ: ORCL) is the world’s

largest enterprise software company.

For more information about Oracle,

please visit our Web site at

http://www.oracle.com.

This document is produced by

consultants at Accenture as general

guidance. It is not intended to provide

specific advice on your circumstances.

If you require advice or further details

on any matters referred to, please

contact your Accenture representative.