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Communications Department
Let’s Talk and Have Some PIE!
Meet the Communications Team
Emily Conklin Director of
Communications
Phil BeckmanPartners in Education
Specialist
Jerry CantuCommunications &
Community Engagement Coordinator
Jerhea Nail Executive Director
of Communications & Government Relations
Rachel Bobbitt Communications and Multimedia Specialist
Cindy Metting Administrative Assistant to Executive Director
Karen Wiechman Communications
Secretary
Melissa ShawnCommunications
and Web Specialist
Kristi LittleRecords
Management Officer
Bragging Rights!
State and National Recognition
Your Thoughts?
• What does a communications department do?– Discuss at your tables.– Use the chart paper.– Share out with the group.
Our Responsibilities• Internal Communications
Publications and Videos–NISD News e-mails to staff–The Source staff newsletter
• External CommunicationsWebsite and Publications–Website–Electronic Newsletters
• Northwest News e-newsletter
Our Responsibilities, continued
• The NET (Northwest Educational Television)
• Social Media– Facebook– Twitter– You Tube– Online Photo Gallery
• District Events– Convocation – Dedication, Renaming, Ribbon Cutting Ceremonies– Inspire Celebration– Community Night at the Stadium
Our Responsibilities, continued
• Marquee on Highway 114• District Photography• Partners in Education
– Volunteer Training & Tracking– Community and Business Partners– Programs and Events
* School Supply Drive * Angel Tree* Northwest Reads * United Way Campaign
Our Responsibilities, continued
• Media Relations• Public Information Requests/Student
Records• Policies and Administrative
Regulations• Surveys – Internal & External
Incident Command Center• 2012-2013 District
Improvement Plan• Supports District Goal IV:
NISD will provide premier facilities and support systems that enhance a positive learning environment and foster student and community pride
• Housed at the administration building
• 2 rooms• Equipped with:
• Phones• TV screens• Crisis Communications
Team
Change: Phone Calls
• Clarification from FCC to TPCA• District will not make automated
phone calls for any non-emergency.• What is an emergency?• Will have more clear opt-in procedures
to re-establish automated calls soon!• This is our number one preferred
method.
Bad Weather Procedures• District administration monitors weather
conditions and forecasts• Normally a decision is made prior to 5:30
a.m.• Custodial staff monitors exterior entrances• Durham arrives early to ensure buses are
warm• Use normal communication methods to
close
Branding NISD
• Our brand is our PROMISE.• Solidify NISD’s REPUTATION as an
educational leader. • Create district IDENTITY that elicits
positivity, respect and admiration. • Consistently use district colors and
logo to develop immediate RECOGNITION.
• Phased Out This District Logo
• Incorporate the New District Logo and “Every Student Future Ready”
Branding NISD – The Logo & Tagline
I Love NISD
• Partnership with PTA and NEF
• Increase awareness about NISD
• Raise funds to benefit NISD students, teachers, and programs
• Community pride• Tell us what you love!• More information, contact
NEF!
www.facebook.com/northwestindependentschooldistrict
www.youtube.com/NorthwestISDwww.twitter.com/NorthwestISDhttp://photogallery.nisdtx.org
Connect with Us
Northwest News eNewsletterwww.nisdtx.org/nisdnews
www.nisdtx.orgCommunity Dashboard
www.nisdtx.org/mobileapp
Connect with Us
Rank Your Communications
• School Messenger• District eNewsletter
Northwest News• NISD Website• Facebook• Twitter• YouTube• Printed, mailed
newsletter
• The NET videos (Northwest Educational Television, video-on-demand)
• Text Messages• Mobile App
True or False
• More than 1,100 presentations were given by students in 2014-2015?
True or False
• NISD has eight career academies.– Can you name them all?
True or False
• More than 8,000 students participate in fine arts.
True or False
• More than 185 service learning projects by NISD students in 2014-2015.
Points of Pride
• www.nisdtx.org/newsroom • When you think of Northwest ISD,
what makes you the most proud?– Discuss at your tables. Why did you
choose NISD?– Log on to Twitter and tag
@NorthwestISD– Use #nisdproud
• Share with the community!
Partners in Education
NISD Student Demographics
• Ethnic Distribution:Caucasian 70%Hispanic 18%African American 6%Other 6%
• Economically Disadvantaged: 4,1303,292 on Free Lunch Program838 on Reduced-Lunch Program
• Homeless population: 60
Engaging Volunteers, Communities & Businesses
with Schools
Through Partners in Education, Northwest ISD offers multiple opportunities to build mutually beneficial partnerships between the district, our campuses and the community.
The Mission of Partners in Education
To enhance student learning, Partners in Education will create and sustain mutually beneficial relationships between Northwest ISD and the community.
Become a Mentor
o Meet one-on-one with students.o Visit your student for at least 30 minutes weekly at a pre-
arranged time.o Mentors are required to:
• Complete a background check• A mentor application• Attend an Orientation
o The next orientation will be held on October 22 at 12 p.m.
Become a Volunteer
o Angel Treeo Stuff the Bus/Back to School Fairo Junior Achievemento Northwest Reads o Watch D.O.G.S.o PTA/PTSAso And more
Other Ways to Become Involved
In-Kind DonationsoSchool Supplies oNon-Perishable Food for Snack SacksoAnd more
IdeasoOrganize a driveoCoordinate student/staff recognitionoOffer incentives for students and teachersoServe on a committee
Become an Partner in Education
Upcoming Volunteer Opportunities
o Oct. 22 Mentor Orientationo Nov. 2-Dec. 4 NISD Virtual Angel Treeo Nov. 6 JA in a Day at Grangero Nov. 18 Mentor Orientationo Dec. 3 JA in a Day at Schlutero Jan. 29 JA in a Day at Hasleto April 29 Northwest Readso Summer 2016 Stuff the Bus School Supply
Drive
Phil [email protected]
Jerry [email protected]
Connect with PIE!www.facebook.com/NorthwestIndependentSchoolDistrictPIETwitter @NorthwestISDPIEwww.nisdtx.org/pie
Policy Development
• A cooperative effort between the administration and school board within the roles defined by law.
– Policy recommendations is a task for administrators
– Policy adoption is a school board activity
Policy Online
http://www.nisdtx.org/site/default.aspx?PageID=1
Types of Policy• Legal Policies
– Statements of law– Included in the policy manual– Are not adopted by the school board
Legally referenced policies recite state or federal laws or regulations and other sources of legal authority. The policies are identified by the “(LEGAL)” in the upper right corner and lower left corner of each page.
• Local policies– Reflect decisions of the school board regarding the
educational needs of students and values of the community
– Adopted by the school board
Policy Coding
• Seven sections– A Basic District Foundations– B Local Governance– C Business and Support Services– D Personnel– E Instruction– F Students– G Community and Governmental Relations
Administrative Regulations• Process to implement district policy• Coordinated through the district administrators
according to each persons area of responsibility• Define standard operating procedures• Allow room for professional discretion and
judgment as appropriate• Reviewed and revised by administrators as
policy changes warrant, in addition to an annual review
• Regs are not adopted by the board
NISD Communications
•www.nisdtx.org/newsroom
•www.nisdtx.org/pie
