Communication &Tech

7/31/2019 Communication &Tech

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Communication

& technology



Didn’t get you!

•Meaning :-

• Communication, it is a Two-way process of

reaching mutual understanding, in which participants not

only exchange (encode-decode)information but

also create and share meaning

•

http://www.businessdictionary.com/definition/process.html

http://www.businessdictionary.com/definition/mutual.html

http://www.businessdictionary.com/definition/participant.html

http://www.businessdictionary.com/definition/exchange.html

http://www.businessdictionary.com/definition/encode-decode.html

http://www.businessdictionary.com/definition/information.html

http://www.businessdictionary.com/definition/create.html

http://www.businessdictionary.com/definition/share.html

http://www.businessdictionary.com/definition/share.html

http://www.businessdictionary.com/definition/create.html

http://www.businessdictionary.com/definition/information.html




http://www.businessdictionary.com/definition/exchange.html

http://www.businessdictionary.com/definition/participant.html

http://www.businessdictionary.com/definition/mutual.html

http://www.businessdictionary.com/definition/process.html



Communication using technology

• Communication using technology, referred to as mediated technology is used more for

business communication than any other kind, even more than the outdated form of

communication called…”talking

• electronic systems used for communication between individuals or groups.

•

Communication technology facilitates communication between individuals or groups who arenot physically present at the same location. Systems such as telephones, telex, fax, radio,

television, and video are included, as well as more recent computer-based technologies,

including electronic data interchange and e-mail.

http://www.qfinance.com/dictionary/electronic-data-interchange

http://www.qfinance.com/dictionary/electronic-data-interchange



introduction& history

• Organizational communication was generally informal until the early 20th century. The

growth of companies triggered a need for better-structured communication.

• At the time of this being published, 60% of the world’s population own a mobile phone and

over 449 million of those are “smart” phones.



Types of communication• Internal/Organisational Communication

• Internal communication is particularly important. It links together all the different activities involved in abusiness. It also aims to ensure that all employees are working towards the same goal and know exactlywhat they should be doing and by when.

• Examples of internal communication include:

• Formal meetings and briefings

• E-mail

• Intranets

• Wikis, blogs, podcasts, internal social media tools• Informal meetings where employees can meet with senior management

• Conference calls & webinars

• Internal newsletters, brochures, and other printed materials

• Team briefing sessions

• Message boards

• Training packs (e.g. induction materials)

• External communications

– External communication covers how a provider interacts with those outside their own organization.This may be with the public, employers, community organizations, local authorities, job centers,careers offices, funding bodies, specialist agencies and other training providers.



• Upward and Downward Communications \ – Formal communication is defined as communication which occurs through the official

organisational channels or is undertaken by an employee to do their job. For example official

meetings, letters and a manager asking an employee to carry out a particular task

– Downward communication is communication created by directors and

managers and passed down the hierarchy of workers in the organisation. In traditional

organisations this is the preferred method of communication ie Managers decide what the

systems, rules and procedures will be and then they pass these down to employees they

manage and supervise.



• Lateral Communication – This is communication that occurs between employees on the same level in the organisation. As this can involve

decision making it can create efficiency as employees do not have to wait for managerial approval.

•

Diagonal Communication – this occurs when communication occurs between workers in a different section of the organisation and where one

of the workers involved is on a higher level in the organisation. For example in a bank diagonal communication will

occur when a department manager in head office converses with a cashier in a branch of the bank based on the high

street.



Types of communication



Communication technology

• Laptop

• I pad

• Cell phone

• Internet

• Twitter

• Fax

• Skype



• Computing and networking Technology is utilized in businesses andorganisations to send/ receive information in many forms

• Email can be used to provide information to a singular person or tostrategically distribute information to any number of employee’s ormembers of an organisation.

• Video Conferencing means that face to face communication can besimulated and synchronous communication can take place. This canprovide opportunities for interpersonal communication with the removalof geographical constraints.

• Intranets allow for the distribution of important information which effecteveryone within the organisation. This could include share price orcommunicating positive success within the business/ organisation to

promote a feeling of belonging.• Webpage's on the internet for organisations are particularly important for

communication to external stakeholders. This could include shareholders.E.g. http://www.baesystems.com/Newsroom/index.htm



• Telecommunication

• Communication between parties based in different locations by using a cable, telephone,broadcast or a telegraph.

• Networking

• Linking to or more computers together so that information and facilities can be shared. Computersin the same room may be linked together or the organisation may decide to link, computers indifferent parts of the world together.

• Local Area Network (LAN)• Computers linked by a network without the use of telecommunications. Often the computers

linked are based in the same location, group of buildings or site.

• Wide Area Network (WAN)

•

• Computers linked by a network using telecommunications. Often the computers linked are based

in different locations.• Teleconferencing

•

• Through the use of telecommunication devices such as video link participants based in differentlocations communicating is known as teleconferencing.

• Electronic Data Interchange (EDI)

• Computer networks used to exchange standard business transaction documents betweenorganisations.



Pros and cons

• Technology has definitely made business communication faster and cheaper, but

has it also diminished the ability to establish relationships? How many times have

you read an email and misunderstood the tonality? Or how many times have e-

mails crossed in cyber space? What about the dreaded “Reply All” mishaps that

everyone has heard about when you intended to only reply to sender?

• Eg:- I remember a time when my phone (land line that is!) rang off the hook and I

had conversations with clients all day long. Not so much anymore – now it is all via

e-mail and texting. And when I do have a conversation with a client, 9 times out of

10 it is on my iPhone.

• Shortcuts for words on Twitter such as UR, GR8, etc are the norm so tweets don’t

exceed 140 characters. Messages sent from mobile phones often have typos –

and strange wording thanks to auto-fill and predictive text. It’s “for,” not “fir!”



• Technological Integration

• The combination of data and voice networks and the emergence of Internet protocol-based messaging made the area of businesscommunications an even more important factor for companies to focuson.

• With a feasible business plan, organizations can save a lot of money andraise the level of productivity of the staff if the use of technology werewell-planned and executed. Even medium-scale companies now have achance to participate in the fierce competition among larger businesses.

• This is because of the relatively lower cost needed to implement it. Inaddition, faster company growth and development is achieved morequickly with a unified business communications system. IP telephony is a

crucial part of the system, although there is more to it than that. If youcome to think about it, it is rather amazing nowadays to have a voicemailwaiting for you in your inbox. This can make you simultaneously checkyour voicemails and read emails instead of doing this task one at a time.



• Advantage: Convenience – New communication technology has made getting in touch

tremendously convenient. You can send out a company-wide email from your cell phone. You can work from yourpajamas at home and still be able to conference with yourclients with Skype. This has made it very easy to get incontact with whomever, whenever.

• Speed – In many cases, time is of the essence in communication.

Fortunately, communication technologies allow you topass along messages at lightning speed. This makes iteasier to prevent major mistakes because of distance.Everyone can be in sync at once.



• Cost-Effective

• Aside from the cost of your Internet connection, email is free. You can send as many messages, files,

videos, documents and presentations as you want without having to pay anything. It significantly reduces

your company's shipping and postage costs.



Disadvantages of technology

• Communication is very complex. Before communication technology, communication had to be faceto face. Communication was with the whole body. When people had conversations, they could seeunderstand the emotion of the communication from the tone of voice, facial gestures, bodymovement, eye movement, etc.

Disadvantage: Lack of Context

• When you text or email, there's no vocal tone and you can't see facial expressions. As such, it iseasy to misread a message that is intended to be sarcastic or not understand the severity of a

situation. This can lead to major misunderstandings.• Vulnerability

• It would take a manual effort on the part of someone to access all of your important printeddocuments and destroy them. But all of your emails and important information can be lost with asimple hard-drive crash. If you store your email information on another server, then you could loseyour data if that site goes down or out of business.

• Fraternization

• Employees may use communication to become familiar. This familiarity may eventually lead tofriendship. Friendship among employees may be good for the company because it helps employeeswork together, know each other’s strengths and weaknesses and learn to trust each other. On theother hand, employee friendship can be a distraction, with employees spending work hourschatting instead of being productive. Conflict over friendships and relationships may be moredisruptive than other types of workplace conflicts.

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Communication &Tech