The company

Communication strategy, about ◦ Customers : Individuals, Professionals, Associations

◦ Stockholders◦ Medias◦ Gouvernement◦ Local instances◦ Intern partners / employees◦ Competitors

Our vision

Some numbers :

◦ Create in 1882

◦ 59 450 employees (2007)

◦ 14,9 millions customers

◦ 2nd place in retail banking in France

◦ 3 majors competitors (Crédit agricole, Banque populaire, Caisse d'épargne )

◦ 2.73 billions euros result (2007)

◦ 5148 agencies (2008) / 18 regional groups

unlisted companyshareholders = customers (15millions)

Social shares distribution (15€/share)◦ Annual dividend◦ Acces to General Assemblies◦ Can be elected as administrator = Board of

Directors Donation for association Loan decision

Subventions are delivered during Board of Directors

Support for local associations◦ Financial …◦ …but also with furniture providing

Partner of music events (Francofolies, NRJ Musics Award, fête de la musique…)

Foundation for the lecture◦ Create in 1992◦ 325 000€ for 80 projects in 2007◦ More than 1000 projects tota