Communication strategy and dissemination of results

Silvana VERDIANI – EACEA P5

14 october 2013

Visibility & Publicity of EU grants

Contractual obligation (Art. I.11.3)

Use the appropriate logo: Available here: http://eacea.ec.europa.eu/about/eacea_logos_en.php

Mention:

'With the support of the Culture Programme of the European Union'

For publications, mention:

'This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein'

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A. To ensure that all project's participants are aware of their involvement in a project funded by the European Union Culture Programme

Internal communication to be established in the partnership agreement

B. To show the wider public that the European Union is also supporting high-quality, multidisciplinary and field projects of direct interest to them

Visibility & Publicity of EU grants

Communication strategy

Coordinator and co-organisers should make use of all opportunities to ensure appropriate media coverage for

their

actions

before and during implementation

of their project

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National level

International level

Communication strategy

Use and share communication networks and tools of all

co-organisers

Use a wide variety of promotional tools (i.e. website,

social networks, press, brochures, radio, television...)

Communication strategy

Allocate appropriate resources to reach the target

audience (finances, but also use of volunteers)

Communication plan can evolve with life cycle of project

Keep on adapting your strategy in order to maximise its

impact!

But: always inform the Agency

Communication tools

Title of the project

Participating co-organisers (and associated partners)

EU logo and project logo?

Abstract of the project

Calendar

Your Web Site

Communication tools

Interactive maps

to locate projects,

partners or even

activities and events

Communication tools

Postcards and posters give

quick, clear and short

information about your

project

Communication tools

"Classical" support :

DVDs

CDs

T-shirts

Use of social media :

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Dissemination of results

All involved organisations should implement activities aimed at making the results of their actions more visible, better known and sustainable

You should produce materials that provide visibility to your project facilitating the dissemination and exploitation of the results

Dissemination of results: EVE

The Commission has developed a platform in order to promote a culture

of feed-back and an open access to information on funded projects

• EVE II Espace virtuel d’échange : http://ec.europa.eu/eve

What is EVE ?

A platform for information on projects and results supported by DG EAC

A tool to improve accessibility to information and increase dissemination

A promotional and collaborative tool for projects

Who can use EVE?

EVE e-platform

MEDIA National Agencies

Decision makers

Potential partners

Cultural stakeholders

EU citizens

EVE and you (coordinator)

You will receive an e-mail from the EVE platform with a personal login and password

This means that your project sheet is online and that at any moment you will be able to update information and add details on your on-going project

It is not a management tool and not at all a channel of communication with the Agency or the EC, it is a collaborative online tool and a way of informing and communicating to the

« outside world »

Dissemination of results : Cultural Contact Points (CCPs)

Established in 35 countries, the Cultural Contact Points (CCP) promote European initiatives in the field of culture and facilitate participation in the Culture Programme.

They also disseminate and exploit the results of supported projects by:

Press releases on funded projects

Newsletters + leaflets + postcards

Publishing the results on their website

Brochures on funded projects

Inviting representatives of supported projects to Infodays on the Culture Programme

Cultural Contact Points (CCPs)

The CCPs do not play any role in the management of

the grants, you must exclusively contact the Executive Agency for the management of your project

The list of Cultural Contact Points can be found at:

http://ec.europa.eu/culture/annexes-culture/doc1232_en.htm

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Last but not least

Take contact with Commission’s Representation in your country, inform them and try to involve them in activities http://ec.europa.eu/represent_en.htm

This is even more important outside the EU: Commission Delegations in general have a Communication and Culture officer http://www.eeas.europa.eu/delegations/web_en.htm

Keep in mind the European Presidency cycle: in case you or any of your partners are based in the country of the current or future presidency… take this opportunity to be part of the programme http://www.consilium.europa.eu/council/presidency-websites.aspx

Last but not least

Keep contact with Embassies of the countries involved in your project

Keep the Agency and CCPs informed of the dates of activities and actions http://ec.europa.eu/culture/annexes-culture/your-contact-in-your-country_en.htm

Keep an eye on the calendar of the European Capitals of Culture: 2013 Marseille (France) and Kosice (Slovakia)

2014 Umeå (Sweden) and Riga (Latvia)

2015 Mons (Belgium) and Plzeň (Czech Republic)

2016: San Sebastián (Spain), Wrocław (Poland)

2017: Aarhus (Denmark), Paphos (Cyprus)

Communication on results and information strategy is an obligation as

AUDITS

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Submission of final report to receive your final payment – financial documents

Checks, audits and evaluations

Thank you for your attention

Silvana.Verdiani@ec.europa.eu