Upload
abhishek-verma
View
215
Download
0
Embed Size (px)
Citation preview
7/29/2019 Communication and Media Studies Syllabus
1/44
CHRIST UNIVERSITY
BA Vocational Undergraduate Department of Communication and Media
Studies
Course Description
The Communication and Media Studies course (earlier known as Functional English) is a three-yearvocational course aimed at equipping students with spoken and written skills that will enable them to
communicate effectively. The course is geared towards meeting the demands of the job market and
improving the young graduates employability. So the stress is on practical work and hands-on-
training in a variety of authentic situations, rather than classroom theory and notes.
In the first semester, the two core foundation papers- Applied Phonetics and Communication Skillsand Basic Writing Skills- have been designed to help students hone their interpersonal skills.
By the end of the semester, the students should be able to understand the elements of EnglishPhonetics and be able to read and speak English with confidence, fluency and accuracy in a
range of situations.They should also be able to improve their capacity to write with clarity andcompetence, manipulating the language to produce stylistic variations, constructing logical,
coherent and cohesive texts.
In semester two, the paper on Software Applications for Print Media & the Web will introduce
students to the basic computer skills needed for page layout, graphic design and web design.
Students will also be offered a choice between two electives- Print Journalism and BasicPhotography. While Elective One - Print Journalism will focus on training students to write for the
print media, Elective two, i.e. Basic Photography, will introduce students to basic principles of
photography.
During the summer vacation, all semester two students will be required to complete a month-long
internship at any newspaper or magazine and submit a detailed project report under a prescribed
format. The aim of this compulsory internship is to supplement classroom learning and give studentsfirst-hand experience of the nitty-gritty of working for the print media.
Audio & Video Editing Software, a core paper in the third semester, will provide students withhands-on training in editing radio programmes, short films, creating trailers and compositing
software. The electives offered in this semester are: Elective 1.Radio and Elective 2. Applied
Theatre. Elective 1. Radio will help students develop an appreciation of the special nature of radio as
a medium and introduce them to scriptwriting, presentation and production techniques. The aim ofintroducing Applied Theatre as the second elective is to give students first-hand experience of the
skills, marketing tools and application patterns of theatre in the context of emerging markets.
Papers that will be offered in semester four are Creative Writing (Core) and elective papers titled
Television Studies & Introduction to Film and Basic Animation. The Creative Writing paper will
attempt to help students focus their latent creative abilities, improve their ability to develop anargument and help integrate visual sources in their writing. The elective Television Studies &
Introduction to Film will introduce students to the creative elements video broadcasting and film
Syllabus 2009 1
7/29/2019 Communication and Media Studies Syllabus
2/44
appreciation. This knowledge will be applied when the students make short films. Basic Animation
will provide basic hands on training to students in Animation software.
At the end of the second year, students will be required to do a second internship in a field of theirchoice and provide a detailed report of the same.
The purpose of Media and Society, a core paper in the fifth semester, is to help students understandthe role of media in society and to enable them to become more effective media watchers,
consumers, and practitioners. Elective FUE 532- will be an advanced level of Applied Theatre
Studies. Under Advertising, students will evaluate advertisements, marketing campaigns and learnthe basics of writing advertising copy.
In the final semester, the paper on Public Relations will give students an insight into this specializedfield with a focus on job opportunities. Students will also have the option of working on a
dissertation on any aspect of the media or choosing the elective New Media & Communication.
Objectives
To sharpen and strengthen communication skills namely speaking, reading, writing andlistening abilities
To hone interpersonal skills
To train students to write with clarity and competence.
To facilitate the development of mass communication skills.
To train students to write creatively and effectively for the print and broadcast media.
To provide students with practical training in the mass media to prepare them for the job
market.
To equip students with portfolios that will improve their employability.
Syllabus 2009 2
7/29/2019 Communication and Media Studies Syllabus
3/44
COURSE STRUCTUREI SemesterSUB CODE SUBJECT TITLE HOURS MARKS CREDIT
FUE 131 Applied Phonetics &Communication Skills
4 100 3
FUE 132 Writing Skills 4 100 3
II SemesterSUB CODE SUBJECT TITLE HOURS MARKS CREDIT
FUE 231 Software applications for PrintMedia & the Web
4 100 3
FUE 232-Elective
Print Media 4 100 3
FUE 233-Elective
Basic Photography 4 100 3
III SemesterSUB CODE SUBJECT TITLE HOURS MARKS CREDIT
FUE 331 Audio & Video Editing Software 4 100 3
FUE 332-Elective
Radio 4 100 3
FUE 333-Elective
Applied Theatre- Basic Course 4 100 3
IV SemesterSUB CODE SUBJECT TITLE HOURS MARKS CREDIT
FUE 431 Creative Writing 4 100 3FUE 432 Television Studies & Film
Appreciation4 100 3
FUE 433 Animation 4 100 3
V SemesterSUB CODE SUBJECT TITLE HOURS MARKS CREDIT
FUE 531 Media & Society 4 100 3
FUE 532 Applied Theatre-Advanced Course 4 100 3
FUE 533 Advertising 4 100 3
VI SemesterSUB CODE SUBJECT TITLE HOURS MARKS CREDIT
FUE 631 Public Relations 5 100 4
FUE 632 New Media & Communication 5 100 4
FUE 633 Dissertation 4 100 3
Syllabus 2009 3
7/29/2019 Communication and Media Studies Syllabus
4/44
Applied Phonetics and Communication Skills
Course: BA Semester: I
Paper: Applied Phonetics and Communciation Skills Code: FUE 131
4 hours/ week/ 100 marks/3 credits Hours: 60
In the changing socio-economic scenario, English has emerged as the global language of business
and communication. This has created numerous employment opportunities in varied fields both
globally and locally, especially in electronic media. To facilitate this, the students will be trained ineffective verbal communication with reference to emerging trends in radio and TV, in public
speaking and platform roles with reference to event management.
Objectives
To introduce students to RP, American and other pronunciations and help them critically
reflect on them with reference to the use of English in India in Mass Communication andinterpersonal communication.
To help students speak fluently in English, and develop their verbal communication skills
To develop public speaking skills To introduce participants to a theoretical framework of theatre and its parameters
Module I Phonetics 12 Hours
Spelling and Pronunciation; English Consonants and Vowels; The Syllable; Morphemes;
Assimilation and Elision; Word Accent, Rhythm and Intonation; Accents: US, UK and Australian;English in India: Mother tongue influence on English in India - Pronunciation, syntax, tags etc
Module II Oral Communication 14 Hours
Fundamentals of Communication; Non-verbal Communication; Listening; Interpersonal skills;
Negotiation; Interviewing; Group Communication; Making Presentations; MulticulturalCommunication Skills
Module III Public Speaking 15 Hours
Public Speaking and Platform Roles - Public Speaking The four stages, flourishes (use of
anecdotes, humour, proverbs, quotes etc); Types of Speeches: Inaugural, Valedictory, Welcome,
Vote of Thanks, Chief Guest's Speech, Presidential Remarks, Condolence Speech, FelicitationSpeech, Congratulatory Speech, Keynote Address, Convocation Address, Panel Discussion.;
Platform Speeches: President, Master of Ceremony, Moderator, Compere, Commentator,
Announcer, Anchor Person, Panel Interview. Platform Roles: Protocols and conventions of stageprogrammes
Intellectual Assemblies: Intellectual assemblies and artists' assemblies; Conference, Seminar;
Symposia, Panel Discussion, Workshop, Training, Convention, Rally
Syllabus 2009 4
7/29/2019 Communication and Media Studies Syllabus
5/44
Module IV Voice Training 15 Hours
Bilingualism, multilingualism, and language mixing (code switching): Recent trends, effectiveness
and advantages; Voice culture, voice and speech modulation; Telephonic Conversation; Group
Discussion; Situational Conversations; News reading for Radio and TV; Dialogue in Theatre, Radio,TV and cinema; Anchoring
Module V 4 Hours
Defining and re-defining theatre, Simple steps to do an effective play, Basic team-work , evolving a
script, Introduction to Applied Theatre
Practicals
Production of one-act plays. (To be staged in the third week of July)
A 500-word introspective report on theatre and its influence on self, performing team and society
Practical training in all the aspects mentioned in Part A and Part B
Microphone training
Books for reference
Bagchi, Subrato. 'Choral Behaviour and Group Think'. Times of India 24 Feb 2006, pp17.
Balasubramanian, T.A Textbook of English Phonetics for Indian Students. Rpt. Delhi: MacmillanIndia, 2001.
Ball, Martin J and Joan Rabilly.Phonetics: The Science of Speech, London: Arnold, 1999.
Eckhouse, Barry Competitive Communication: A Rhetoric for Modern Business. Oxford: OUP 1999.
Goodale,. Malcolm. Professional Presentations, CUP, 2005
Jones, Daniel.English Pronouncing Dictionary. 16 Ed. London: CUP, 2003.
Kishore, BR and DS Paul. Group Discussion and Interviews. New Delhi: Vee Kumar, 2000.
Krishnaswamy, N, Burde, Archana S. 'The English Empire and the Politics of World Englishes' in
N Krishnaswamy, and Archana S Burde,. The Politics of Indians' English. New Delhi: OUP, 1998.
Krishnaswamy, N, Burde, Archana S. The Politics of Indians' English. New Delhi: OUP, 1998.
McCarthy, Michael, Felicily O'Dell. English Idioms in Use. CUP 2004 rpt
Syllabus 2009 5
7/29/2019 Communication and Media Studies Syllabus
6/44
McCarthy, Michael, Felicily O'Dell.English Phrasal Verbs in Use. CUP 2004 rpt
Miculka, Jean. Speaking for Success, Ohio: South-Western Educational Publishing, 1999.
Mortimer,Collin. Elements of Pronunciation: Intensive Practice for Intermediate and more
Advanced Students. CUP,1985.
O'Connor, J.D.Better English Pronunciation, London:
Roach, Peter.English Phonetics and Phonology: A Self-contained Comprehension Pronunciation
Course. CUP, 200.
Testing Pattern:
Students will have to write a theory paper for both the mid and the end semester examination.
Two practical exams: Mid semester based on Group discussion.; and end semester exam
based on staging platform events
Five-minute speeches - CIA 1
Written Assignment of about 1000 words on current developments in the topics under
discussion - CIA II
End Semester Examination
Module Sec A
20 marks
Sec B
10
marks
Sec C
10 marks
Sec D
10 marks
Module 1 20
Module 2 10
Module 3 10
Module 4 10
Section A Phonetics (No choice given)
Section B 10 x1 = 10 marks (1 out of 3)
Section C 10 x1 = 10 marks (1out of 3)
Section D- 10 x1 = 10 marks (1 out of 3)
Total 50 marks
Syllabus 2009 6
7/29/2019 Communication and Media Studies Syllabus
7/44
Writing Skills
Course: BA Semester: I
Paper: Basic Writing Skills Code: FUE 132
4 hours/ week/ 100 marks/3 credits Hours: 60
Writing is a skill that has to be acquired through hard work. It requires a lot of thinking, planning,
revising, and research. Acquiring effective writing skills in the first year of college will pave the pathfor success, not just in college but also for life.
Writing with clarity, unity and cohesion is an essential skill to be developed in college. This paperwill help the students to learn the mechanics of writing through practice tasks.
Communication in a work place depends on clear, effective written word. This paper will introduce
students to a wide range of writing exercises that closely reflect the world of work. It will help thestudents to observe, plan and organize in order to communicate effectively in business situations.
Objectives
to develop connection between reading, thinking and writing
to use writing as a way to explore an idea, concept
to develop the ability to read their own writing critically
to make the students conversant with conventions of writing that clarify andenhance meaning
to compose variety of correspondence for specific purposes
to write clearly, persuasively, ethically and to a deadline
to use current available technology to streamline and maximize the effectiveness
of written and verbal reports and to facilitate research
to find and organize material appropriate to audience, purpose, and situation
to develop clear, complete, and accurate written and spoken messages
to recognize communication barriers and how to remove them
Paper Content
Module I 2 hours
Rhetoric of Writing: Writer; Purpose; Audience; Tone; Context
Module II 5 hours
The Writing Process: Planning; Drafting; Revising
Module III 15 hours
Research: The Purpose of Research; Basic Skills of Researching; Collecting Information fromPeople; Collecting Published Information; Documentation - MLA style, APA style, Chicago Manual
Style
Module IV 8 hours
Designing Pages: Design for Readers; Elements of Page Design; Basic Design Guidelines
Syllabus 2009 7
7/29/2019 Communication and Media Studies Syllabus
8/44
Module V 10 hours
Using Visual AidsCreating and Discussing Visual Aids
Using: Tables; Line graphs; Bar graphs; Pie charts; Flow chartsUsing illustrations: Photographs; Drawings; Guidelines
Module VI 20 hours
Reports and Proposals - Memorandums; Informal Reports - IMRD Reports, Progress Reports
Formal Reports; Recommendation Reports; Feasibility Reports; Oral Reports; Proposals
Practical Component
Practical will focus on making the students solve the writing assignments, on the concepts taught in
theory, in class. All the assignments during the semester will have different level of difficulty and
involve research using various sources like the library, talking to people, internet etc. The studentswill complete research before coming to the class and solve the assignments in class.
The solved assignments will become part of a portfolio. The portfolio will contain all the solved
assignments and a review of the portfolio written by the student. While reviewing the portfoliostudents will discuss what they have learnt, the problems they encountered etc. After the evaluation
of the portfolio students will face a viva.
Books for Reference
Allen, Robert.Punctuation. Oxford: Oxford University Press, 2002
Alverez, Joseph A.Elements of Composition. Florida: Harcourt Brace Jovanovich, 1985
Billingham, Jo.Editing and Revising TextOxford: Oxford University Press, 2002
Langan, John.English skills with Readings USA: Tata McGraw-Hill, 1988Riordan, Daniel G., Pauley, Steven E. Technical Report Writing Today. New Delhi: Bizantra, 2004
Robtaille, Julie and Connelly, Robert. Writers Resources: From Paragraph to Essay. USA:Thomson & Heinle, 2003
Rosa, Alfred, and Eschholz, Paul. The Writers Brief Handbook. New York:Macmillan Publishing
Company, 1994Scarry, Sandra and Scarry, John.Writers Workplace with Readings. New York: Harcourt Brace
College Publishers, 1999
Sealy, John. Writing Reports. Oxford: Oxford University Press, 2002Skwire, David and Wiener, S. Harvey. Students Book of College English: Rhetoric, Readings,
Handbook. Massachusetts: Allyn & Bacon, 1999
Testing Pattern
Mid-semester and end-semester exams will focus on students ability to write from a readers
perspective, creating page design templates, analyzing graphs, creating graphs and writing shortreports.
Syllabus 2009 8
7/29/2019 Communication and Media Studies Syllabus
9/44
CIA 2: Students can choose one magazine/web site/ a days TV programs on any channel of their
choice. Write an article of 4-5 pages analyzing the magazine/web site/ TV program. Analysis will
focus on rhetoric of writing.
CIA 3: students can choose a topic of their choice; make an oral presentation in class. Using audio-
visual aids is mandatory.
Mid semester Exam
Module Section A
5 marks
Section B
10 marks
Module I 1
Module II 1
Module III 1 2
Module IV 1 1
Section A 5 x 4 = 20Section B 10 x 3 = 30
Total 50
End Semester Exam
Module Section A3 marks
Section B10 marks
Module IV 2
Module V 2 2
Module VI 1 2
Section A 2 x 5 = 10
Section B 10 x 4 = 40
Total 50
Syllabus 2009 9
7/29/2019 Communication and Media Studies Syllabus
10/44
Software applications for Print Media & the Web
Course: BA Semester: II
Paper: Software applications for Print Media & the Web Code: FUE 2314 hours/ week/ 100 marks/3 credits Hours: 60
This paper will introduce students to computer hardware and software technology. It seeks to
familiarize students with software like Adobe Photoshop, Adobe In design and Adobe Dream
Weaver. Their practical work will include hands on training with Graphic designing, Page layout
and Web designing. This knowledge will be applied when the students design brochures, posters,
websites and lab journals.
Objectives
To introduce the students to Graphic Designing and Page Layout software
To help students become familiar with the aesthetics of layout designing, graphic designing
and web designing.
Module 1 : Introduction 10 Hours
Introduction to computer history, software and hardware, Devices: input, output, primary andsecondary storage device. Computer networking and Internet issues: LAN, MAN, CAN, MAN,
advantages and disadvantages of networking and the Internet. World Wide Web (WWW) and Basics
of Internet.
Module 2 : Graphic Designing 20 Hours
Introduction to Photoshop, Photo editing , colour and tone correction, Image size, Selection , Grid
and Guides, Masks , Channel , Painting and Editing Layers, Filters, Actions , Automation , PreparingImages For Print and Web Working with 3D layers.
Module 3 : Layout Designing 7 hours
Adobe In design: Layout designing, working with text and graphics , column alignment , column
guide, auto flow , indexing , importing text , images . Publishing books , Multilayer newsletters,
Documents , Creation of E-books , E-Brochure, Exporting content for web.
Module 4: Website Development 8 HoursIntroduction Work Flow , Property window , site concept saving , Adding Images and Multimedia
(Graphics, Flash , animation) content , Planning Layout, Using frames , Multiple WebPages ,DHTML, Layers , Cascading Style Sheets (CSS) Tables , Organizing Uploading a project using
library , sharing project , Editing
Practical Component
Module 2 : Creating Poster , brochure, Magazine covers, Retouching and Image Manipulations
Module 3.: Publishing Newsletters , Creating Newspaper layouts , Book Publishing .
Syllabus 2009 10
7/29/2019 Communication and Media Studies Syllabus
11/44
Module 4: Creating a full fledged Website
Reference Books:
Introduction to computers Peter Norton Tata McGraw hill 2005 Edition
Adobe Photoshop CS3 Bible , Laurie Ulrich Fuller and Robert C FullerAdobe Photoshop CS3 for windows and Macintosh(Visual quick start guide) , Elaine weinmann &
Peterl lourekas
Adobe Indesign Classroom in a book Adobe Creative teamDreamweaver CS3 in Simple Steps Kogent Solutions Inc- Dreamtech Press 2008
Internal Assignment
CIA I - Graphic Design Assignment [ Poster / Brochure / CD cover / Magazine cover ]
[One A3 Hardcopy submission ) .
CIA II - Group Project Group of 5-7 students , have to publish one newsletter
CIA III - student have to develop a complete website based on the topic given
Exam PatternStudents have to write a theory paper for both the mid and end semester examination
Mid Semester Examination : 50 Marks Paper
Module Section A Section B Section C
Module I 5 2 1
Module II 3 2 1
Module III 2 1
Section A 10 X 2 = 20 Marks ( All question compulsory )
Section B 4 X 5 = 20 Marks ( Answer any 4 out of 5)
Section C 10 X 1 = 10 Marks ( Answer any 1 out of 2)
End Semester Examination : 100 Marks Paper
Module Section A Section B Section C
Module I 3 1 2
Module II 3 2 2Module III 2 1 1
Module IV 2 2 2
Elective- 1 Print MediaCourse: BA Semester: II
Syllabus 2009 11
Section A 10 X 2 = 20 Marks All question compulsory )
Section B 6 X 5 = 30 Marks (answer 5 out of 6)
Section C 10 X 5 = 50 Marks (answer 5 out of 7)
7/29/2019 Communication and Media Studies Syllabus
12/44
Paper: Print Media Code: FUE 232
4 hours/ week/ 100 marks/3 credits Hours: 60
This semester will focus on training students to write for the print media. Students will learn how to
write reports, features, reviews, editorial and other print formats. They will also be given
practice in editing and rewriting newspaper copy. This knowledge will be applied and tested inassignments that will go to build up their portfolios. Upon completion of this paper, students
will employ the writing techniques they have acquired in an internship with the print media.
Objectives
To provide students with an in-depth understanding of the the Nature of News and the
Process of Reporting.
To acquaint them with the Techniques of Writing Simple but Polished News Stories.
To emphasize the essentials of the Human Interest story and the Depth Report.
To help students develop Creativity in Writing and the Imaginative Approaches to Features,
Profiles and Interview Stories. To prepare students to undertake Opinion Writing.
To help students gain an understanding of the Mechanics of Editing.
Methodology
The methodology will focus on giving students:
In-depth understanding of the fundamentals using the newspaper as an up-to-date text.
Copious examples from many sources to illustrate the essentials.
Examples to stimulate classroom discussion and individual analysis. Writing exercises to inculcate the basic mechanics of newspaper writing.
Paper content
Module I
Introduction to the Print Medium
A brief history of the Press in India. Major Newspaper organizations. Organizational set-up of a
newspaper. Contemporary trends in Print Journalism. Ethical and legal considerations.
Introduction to News writing 8 hours
News- Definition, types; News values; Techniques of Newsgathering. Responsibilities of a Reporter.
Sources of News; Types of Newspaper articles, Analysis of Newspapers
Module II 4 hours
Report writing
Headlines; Lead; Body of a story. Inverted pyramid structure. Hour glass structure. Featurized news
report. Human Interest, Colour story. Specialist reporting.
Module III 6 hours
Creativity in Writing
Syllabus 2009 12
7/29/2019 Communication and Media Studies Syllabus
13/44
Features; Interviews; Profiles; Middles, Columns
Module V 5 hours
Opinion WritingEditorials; Reviews (Book, Movie, Music album); Letters to the Editor
Module VI 5 hours
Editing
Grammar; Punctuation; Tight Writing, Rewriting.
Module VII
Current Affairs
Practical Exercises 30 hours
1 - Classroom Exercises Using current newspapers as source material, students may be requiredto:
i. Clip stories and analyse the structure employed in each case.
ii. Frame questions for prospective sources of information for a news story.
2. Field Work Applying the yardsticks of newsworthiness, students may be asked to reportevents on campus and the city, conduct interviews and write feature stories.
3. Production of the Departments Lab journal- Blueprint
4. Project Work - On-the-job-project report on internship at a newspaper/magazine office to be
written according to the prescribed format.
5. Portfolio assessment- Reports, Features, Interviews, Profiles, Columns
, Books for Reference
Agarwal, Vir Bala and V. S. Gupta Handbook of Journalism and Mass Communication. Concept
Pub. Co. New Delhi. 2001.
DAbreo, Desmond. The Mass Media and You.Better Yourself Books. Mumbai. 1994
Ed. Hakemulder, Jan R., Fay A.C. de Jonge and P.P. Singh.News Reporting and Editing. AnmolPublications Pvt. Ltd. New Delhi. 2002.
Mencher, Melvin. News Reporting and Writing. 7th ed., Madison, WI., . McGraw-Hill
Companies, 1997.
Syllabus 2009 13
7/29/2019 Communication and Media Studies Syllabus
14/44
Neal, James M. and Suzanne S. Brown.Newswriting and Reporting. Surjeet Publications.
Delhi.1997.
Parthasarathy, Rangaswami.Here is the News! Reporting for the Media. Sterling Publications. New
Delhi. 1994.
Srampickal, Jacob. Communication and Media in India Today. Media House. New Delhi. 1998.
Testing Pattern
As per the norm for Communicative English, evaluation for this paper will be both formative
(ongoing evaluation) and summative (final examination)
Students will be tested on their ability to write different types of newspaper articles, creatively andcompetently.
Practical component: Assessment of lab journal + viva
Portfolio Assessment is part of Internal Assessment and the broad issue is a focus on skills.
Mid-semester Exam
Module Section A10 marks
Section B5 marks
Module 1 1
Module 2 1 1
Module 3 3
Written Assignment
Group Presentation
End Semester Exam- Portfolio Assessment
Elective 2 Basic PhotographyCourse: BA Semester: II
Paper: Basic Photography Code: FUE 233
4 hours/ week/ 100 marks/3 credits Hours: 60
Syllabus 2009 14
7/29/2019 Communication and Media Studies Syllabus
15/44
This paper seeks to help students have a better understanding of the principles of Photography. The
students will be exposed to the aesthetics of lighting and composition and technicalities of
photography. Their practical work will include hands on training with the still camera. Thisknowledge will be applied when the students take photographs on various themes.
Objectives
To introduce the students to various types of cameras.
To help the students understand the aesthetics of lighting and
composition
To help familiarize students with Photo-Journalism
Paper content
Module I 15 hrs.
Human Eye and camera. Basics of Camera (aperture, shutter speed, focal length, f-stop, depth offield etc.) Camera operations. Types of camera. Types of Lenses. Visual perception
Module II 15 hrs.
Understanding lighting: indoor and outdoor, Exposing and Focusing. Types of lighting, Natural and
Artificial Lights, Controlling lights, Exposure Meters, Differential focus, filters, Flashes, Designing
with light.
Module III 10 hrs.
Types of Film: sensitivity, Temperature, Speed etc, Reversal Films, Manipulation of Color and
Light. Black and white and color photography- negatives, color materials, processing and printing
Module IV 10 hrs.
Some basic principles, Aesthetics, Basics of Photo-Journalism, Photo features, Photo essays, Writing
captions, Visual story telling, Photography for advertising-consumer and industrial. Planning a
shoot-studio, location, set props and casting.Module V 10 hrs.
Digital Photography. Digital cameras, DSLR. Advantages and disadvantages of DSLR.
Practical Component
Assignments in landscape and portrait photography.
Books for Reference
Evening, Martin.Adobe Photoshop CS for photographers, Focal Press, 2005
Keene, MartinPractical Photojournalism, 2
nd
Edition, Focal Press, 1995Parish, Fred S.Photojournalism- An Introduction, Wadsworth, 2002
Parker, W. Oren R., Wolf, Craig and Block, Dick. Scene design and stage lighting, Thomson, 2004Pandey, Ashish.Acaemic dictionary of photography, Isha Books, 2005.
Warren, BrucePhotography 2nd Edition, Delmar
Testing Pattern:
Portfolio Assessment.
Syllabus 2009 15
7/29/2019 Communication and Media Studies Syllabus
16/44
Written Assignment (about 1000 words) CIA 1
Students will be assessed on the photographs they produce. CIA II
Mid Semester Exam
Module Section A Section B Section CModule 1 2 1 1
Module 2 2 2 1
Section A 5 x 3 = 15 marks (3 out of 4)Section B 10 x 2 = 20 marks (2 out of 3)
Section C 15 x 1 = 15 marks (1 out of 2)
Total 50 marks
End Semester Examination- Portfolio Assessment
Audio and Video Editing Software
Course: BA Semester: III
Paper: Audio and Video Editing Software Code: FUE 331
4 hours/ week/ 100 marks/3 credits Hours: 60
Syllabus 2009 16
7/29/2019 Communication and Media Studies Syllabus
17/44
This paper introduces students to audio & video editing software like Sony Sound Forge , AdobeSound Booth , Acid Express , Adobe Premiere , Final cut Pro. Their practical work includes hands
on training in editing radio programmes, television programmes/short film , creating trailers and
compositing software.
Module 1 : Audio Editing 15 Hours
Introduction to Digital Audio , Concepts of Digital audio editing , Introduction to SoundForge,
Recording sound with different sources, Editing , Mixing , removing noise, applying filters .creatingspecial effects , attaching/ detaching Videos. Exporting sound Mp3, au, wav.
Usage of Acid Express, Frooty loops.
Module 2 : Video Editing 15 hours
Introduction to Video, Linear video Editing , Non Linear Video Editing ,Concepts of Video
broadcast, Introduction to Adobe premiere Pro, importing Video , timeline controls, Transitions,
Adding , editing tracks , adding sound , adding effects, rough-cut of videos , Rendering andexporting videos to AVI , DVD formats. Streaming Video .
Module 3: Concepts of Compositing 10 hours
Project Work 5 hours
Student in a group of 5 have to do a project , consist of video and Audio content .For example : Documentary for TV , Advertisement , Program for Radio etc
Practical Component
Assessment will be based on the assignment submitted after each module
Reference BooksSound Forge Power Scott GarrigusAdobePremiere CS3 Visual Quickpro Guide Antonym Bolante
AdobePremiere CS3 classroom in a book , Adobe creative Team
Exam PatternStudents have to write a theory paper for both the mid and end semester examination
Mid Semester Examination : 50 Marks Paper
Module Section A Section B Section C
Module I 6 3 2
Module II 4 2 -
Section A 10 X 2 = 20 Marks ( All question compulsory )
Section B 4 X 5 = 20 Marks ( Answer any 4 out of 5)
Section C 10 X 1 = 10 Marks ( Answer any 1 out of 2)
End Semester Examination : 100 Marks Paper
Syllabus 2009 17
7/29/2019 Communication and Media Studies Syllabus
18/44
Module Section A Section B Section C
Module I 4 2 3
Module II 4 2 3
Module III 2 2 1
Elective 1- Radio
Course: BA Semester: IIIPaper: Radio Code: FUE 332
4 hours/ week/ 100 marks/3 credits Hours: 60
This paper will introduce students to the specialized skills required to write scripts, conduct
interviews and present programmes for different radio formats including news, plays, documentaries,talks and interviews.
Syllabus 2009 18
Section A 10 X 2 = 20 Marks All question compulsory )
Section B 6 X 5 = 30 Marks (answer 5 out of 6)
Section C 10 X 5 = 50 Marks (answer 5 out of 7)
7/29/2019 Communication and Media Studies Syllabus
19/44
Objectives
At the end of this semester, students should have grasped the following aspects of writing for radio:
Fundamentals of Communicating through the Electronic media.
The Nature of Broadcast News, Narration, Music Announcing and Sports Performance. Techniques of Writing Simple but Polished News Stories. Voice and Articulation Improvement.
Interviewing Techniques.
Production Practices. Description of Equipment, Studio Dynamics.
Methodology
The methodology will focus on providing students with:
An in-depth understanding of the fundamentals using live and recorded radioprogrammes as texts. Key points to be illustrated with examples from actual radio programmes.
Examples to stimulate classroom discussion and individual analysis.
Writing exercises to inculcate the basic mechanics of writing for the radio Checklists to evaluate their understanding of concepts and assess their competence as presenters.
Practice Exercises to improve broadcast performance.
Paper content
Module I (10 hours) Introduction to Radio
Radio as a medium of Communication- Advantages & disadvantages
Components of a Radio Programme Words, Music, Sound Effects, Silence
Types of radio programmes
Organizational set up of a radio station
Station Image, scheduling and audience research
Studio set up- microphones, mixer, editing software.
Module II. (5 hours)
History of Radio in India Community Radio
Amateur Radio
Internet Radio
Satellite Radio
Syllabus 2009 19
7/29/2019 Communication and Media Studies Syllabus
20/44
Module III (30 hours)
Principles of writing for radio
News- Structure of a news bulletin. Reporting. Writing radio news reports. Presenting radionews.
Interviews- News interviews. Vox pops. Celebrity interviews. Preparation, Conducting aninterview.
Radio Talk- Scripting & Presenting.
Radio feature/documentary-Planning and research, Scripting, Compilation
Radio discussion- Formats. Role of Moderator, participants. Planning the radio discussion.
Radio drama- Structure. Format. Scripting.
Special Audience programmes- Types. Formats.
Module IV ( 10 hours)
Music Programmes- Types. Presentation styles. DJ Scripts. Special programming.
Module V (5 hours)
Radio Commercials- Advantages of advertising on radio. Formats. Copywriting.
Public Service Announcements- Purpose. Types.
Students will carry out the following practical exercises aimed at helping them to connect
broadcast theory with practical skills. The objective is to enhance their understanding and
performance of different types of broadcast material.
i. Record, log and analyse radio programmes
ii. Use Checklists to help them evaluate their understanding of concepts and proficiencyin Skills.
iii. Frame questions for prospective sources of information for a radio programmeiv. Practice Exercises to help students improve their broadcast performance by allowing
them to apply and practice the principles they have learnt.
v. Field Workinvolves the production of radio programmes, incorporating as manyformats as possible.
Syllabus 2009 20
7/29/2019 Communication and Media Studies Syllabus
21/44
Books for Reference
Agarwal, Vir Bala and V. S. Gupta Handbook of Journalism and Mass Communication. Concept
Pub. Co. New Delhi. 20001
De Jonge, Fay A.C, Hakemulder and others.Radio and Television Journalism. Delhi. Anmol
Puublications. 1998.Hyde, Stuart W. Television and radio Announcing.New Delhi. Kanishka Publications. 1998.
Parthasarathy, Rangaswami.Here is the News! Reporting for the Media. Sterling Publications. NewDelhi. 1994
Srampickal, Jacob. Communication and Media in India Today. Media House. New Delhi. 1998.
White, Ted. Broadcast News Writing, Reporting, and Producing. 2nd ed., Boston., Focal Press,
1996.
Testing Pattern
Evaluation for Communicative English is both formative (ongoing evaluation) and summative (final
examination)Students will be tested on their ability to write effectively for the various radio formatsPractical component- The students will be assessed on the radio programmes they produce.
Portfolio Assessment is part of Internal Assessment and the broad issue is a focus on skills.
Mid Semester Exam
Mid-semester Exam
Module Sec A
15 marks
Sec B
10marks
Module 1 1Module 2 2 1
- Written Assignment
- Group Presentation
End Semester Exam- Portfolio Assessment
Elective II Applied Theatre Basic Course
Course: BA Semester: III
Paper: Applied Theatre Basic Course Code: FUE 333
4 hours/ week/ 100 marks/3 credits Hours: 60
Syllabus 2009 21
7/29/2019 Communication and Media Studies Syllabus
22/44
The changing scenario of the media has re-defined the term theatre. From being a medium of self-
indulgence and creative expression, the key phrase in today's evolved atmosphere is application.
Applied Theatre is emerging as an evolved tool of expression across various sectors ranging from
education to corporate learning.
Applied Theatre is unique to each environment. Knowledge, skill and logistics of the environmentframe the parameters of an effective Applied Theatre experience. The aim of introducing thismodule is to give participants a first-hand experience of the skills, marketing tools and application
patterns in the context of emerging markets.
Objectives
To make students experience the basic skills of theatre Identifying and marketing to a niche segment
Application of skills in the niche market
Paper Content
Module 1 Basic Applied Theatre - Skills 20 hours
Use of Body-Mind-Voice in Theatre, Stage positions and composition, movement, blocking, basic
understanding of lights, sound, scripting, costumes, sets and props, direction,characterization,
creating thematic presentations.Designing applied theatre sessions, models of learning, implementation of designed sessions in
controlled environments - micro sessions, Peer and faculty observation and evaluation
Module 2 Basic Applied Theatre - Marketing 20 hours
Identifying markets and market needs, clients, creating marketing tools, identifying relevant themes,
customization, targets, sales and closure.
Module 3 Basic Applied Theatre - Implementation 20 hours
Tailor-making sessions for client needs, understanding environment dynamics, creating conducive
environments, feedback mechanisms, closure written and visual documents, project report.
Assessment
Assessment of Module 1
CIA 1 20 marks
Assessment of Module 2CIA 2 - 20 marks
CIA 3 20 marks End Semester evaluation through report submission 40 marks
Syllabus 2009 22
7/29/2019 Communication and Media Studies Syllabus
23/44
Creative Writing
Course: BA Semester: IV
Paper: Creative Writing Code: FUE 431
4 hours/ week/ 100 marks/3 credits Hours: 60
Objectives
Syllabus 2009 23
7/29/2019 Communication and Media Studies Syllabus
24/44
to introduce the students to various genres of creative writing
work with demanding creative works and learn to interpret, incorporate the techniques of
writing in ones own writing
to use writing as way to explore an idea or concept, to connect and analyse their relevance
and to develop their own points of view
to develop persoanlised writing process that emphasizes creativity and differentiates revisionand editing
to develop the ability to write for a variety of audiences, purposes and in a variety of genres
Course learning outcome: At the end of the semester students would submit a portfolio of their
writing. They will be aware of aspects of form, imagination and creative process.
Level of Knowledge: basic knowledge of writing skills
Module I 8 hours
Short Story
Plot Theme
Character
Setting
Conflict
Point of view
Module II
Play script one act play 8 hours
Character
Setting Dialogue
Module III
Travel writing 5 hours
Finding Sense of place
Avoiding clichd expressions and experiences
Module IV
Writing for Children 5 hours
Importance of Illustration
Balance between illustration and text
Finding appropriate vocabulary and voice
Module V
Free Verse 5 hours
Difference between blank verse and free verse
Examples discussion
Syllabus 2009 24
7/29/2019 Communication and Media Studies Syllabus
25/44
Skill Development Assignments 30 hours
Each module will have analysis of relevant writings
Free writing
Developing a character
Writing a short story narrative
Writing short story with dialogue Converting a myth/fable/folk tale into a play script
Writing free verse/travel writing/short story for children
Total hours: 60 hours
Testing Pattern:
CIA I one minor exercise from short story module that would enhance one particular skill
Mid Sem Exam script of one act playCIA III Travel Writing exercise
End Sem ExamFor Theory Individual Portfolio
o The work in this course culminates in the presentation of a final portfolio writing in any
genre of the students choice 5 short stories, one novella, 5 poems, two play scripts etc.
periodical reports about the progress of the final portfolio should be given to the instructor.
o The portfolio will contain the drafts and revised drafts written during the semester. Inability
to get all the drafts will bring down the grade.
Evaluation criteria of the portfolio:
o Creativity; originality; ability to experiment with the selected form of writing; understanding
of the form
o Language grammar, spelling, punctuation
o Improvement during the semester
o Neatness of the portfolio
For Practicals:
Practical hours will be utilized to write and discuss the difficulties faced by the students whilewriting.
The class will be divided into different groups; the groups will collect writing done during the
semester, will edit the writing and publish an anthology.
Evaluation criteria of the anthology:
o Editing skills grammar, spelling, punctuation, organization of the selected writing
o Presentation quality of the paper, pictures to enhance the writing etc.
o Creativity, originality of the writing
o The anthology will be considered as team work; each member of the group will face a viva.
The questions will be asked on participation, involvement and learning experiences of
Syllabus 2009 25
7/29/2019 Communication and Media Studies Syllabus
26/44
individual student. Hence, every member of the group should actively participate in the task
of bringing out the anthology.
Books for Reference
Abbs, Peter, Richardson, John. The Forms of Narrative: A Practical Study Guide for English.Cambridge: CUP, 1990
Bauman. M. Garrett.Ideas and Details: A Guide to College Writing. USA: Wadsworth, 2004
Bishop, Wendy. Working Words: The Process of Creative Writing. California: Mayfield PublishingCompany, 1992
Newman, Jenny, Cusick, Edmund and Tourette, Aileen La. The Writers Workbook. London:
Arnold, 2004
Elective: Television Studies and Film Appreciation
Course: BA Semester: IV
Paper: Television Studies and Film Appreciation Code: FUE 333
4 hours/ week/ 100 marks/3 credits Hours: 60
Syllabus 2009 26
7/29/2019 Communication and Media Studies Syllabus
27/44
This paper seeks to familiarize students with key concepts in television and film studies. The
students will be introduced to video broadcasting where they will learn how to write and
present scripts for different types of television programmes. This knowledge will be applied
when the students make short films or documentaries.
ObjectivesAt the end of this semester, students should have grasped the following
Fundamentals of Communicating through the Electronic media.
The main features of film language and grammar
Fundamentals of Writing for Video
Production Practices.
Methodology
An in-depth treatment of the fundamentals to be achieved using television programmes and
films as texts.
Key points to be illustrated with examples from many sources.
Examples to stimulate classroom discussion and individual analysis.
Writing exercises to inculcate the basic mechanics of writing for video
Use of Checklists to help students evaluate their understanding of concepts and competence
in skills.
Practical exercises in television production.
Paper Content
Module I 15
hours
Introduction to Film & Television
Growth & Development of TV in India . TV Forms and conventions; Genre, Format, Scheduling.
Main features of Film and TV language and grammar (framing, types of shot, camera movement,
editing, use of sound, lighting, narrative, etc) Film History, Genres; Key concepts in Film studies,Analysis of Films
Module II 30 hours
The Production process
Pre-production: From idea to shooting script; Research and planning of location, appointments,
interviews, lights, sfx etc.; Production proposal, treatment, script outline, screenplay; Shotbreakdown including visuals, narration/dialogue, SFX and floor plan with characters, camera
movements and important set designs; Budget: planning, estimate, resources and expenditure
Production: shooting; Camera movements, angles, shots; Lenses and their uses; Lighting, Sound
Syllabus 2009 27
7/29/2019 Communication and Media Studies Syllabus
28/44
Post-production, Logging; Editing techniques; 10 hours
Module III 15
hours
Documentary-Types, Scripting, Production; Television news: Reporting, Presenting, Scripting,
Production. TV Commercials- Types, Scripting, Production
Practical Component
Students will be required to make short films or documentaries.
Books for Reference
Bignell, Jonathan and Jeremy Orlebar. The Television Handbook. Oxon:Routledge, 2005.
Casey, Bernadette, Neil Casey, Ben Calvert, Liam French & Justin Lewis.Key concepts in
Television Studies. London:Routledge, 2004
De Jonge, Fay A.C, Hakemulder et al.Radio and Television Journalism. Delhi. Anmol Publications.1998.Hyde, Stuart W. Television and radio Announcing. New Delhi: Kanishka Publications. 1998.
Kohli, Vanita. The Indian Media Business. New Delhi: Response Books, 2003
White, Ted. Broadcast News Writing, Reporting, and Producing. 2nd ed., Boston:Focal Press,
1996.
Testing Pattern
Continuous Internal Assessment
- Mid-semester Exam- Students to be tested on theory learnt in class
- Written Assignment- Group Presentation
Mid Semester Exam
Module Section A
15 marks
Section B
10 marks
Module 1 1
Module 2 1
Module 3 1 1
End Semester Portfolio Assessment
Syllabus 2009 28
7/29/2019 Communication and Media Studies Syllabus
29/44
Elective II Animation
Syllabus 2009 29
7/29/2019 Communication and Media Studies Syllabus
30/44
Media & SocietyCourse: BA Semester: V
Paper: Television Studies and Film Appreciation Code: FUE 531
4 hours/ week/ 100 marks/3 credits Hours: 60
Objectives To introduce the students to concepts, concerns, critical debates in Media Studies
To enable students to critically perceive and engage with production, signification and
negotiation of meanings in media
Level of Knowledge: Working knowledge of media
Module I 20 Hrs
Perspectives on Media Texts
Semiotics: Signs, Codes, and Cultures
Hermeneutics: Interpretation and Understanding
Rhetoric: Language, Situation, PurposeNarratology: The Forms and Functions of Stories
Understanding Media in Contexts 20 Hrs
Asa Briggs and Peter Burke: Introduction,A Social History of the Media: From Gutenberg to the
Internet.
Fiona Anderson: Fashion Style, Identity and Meaning
Fiona Carson: Feminist Debate and Fine art PracticesClaire Pajaczkowska: Issues in Feminist Design
Richard Howell: Ideology
Marshall McLuhan. Medium is the Message
Nishant Shah: Playblog: Pornography, Performance and CyberspaceAshis Nandy: Indian Popular Cinema as a Slum's Eye View of Politics
Deborah Stevenson: Imagining the City: Movies, Maps and Cyberspace
Media Regulation 20 Hrs
Lawrence Liang: Philosophical Foundations of Free Speech
Lawrence Liang: Hate Speech and the Philosophy of LanguageLawrence Liang: Obscenity, Decency and Morality
Shohini Ghosh: TV Censorship in India.
Monika Mehta: What Is Behind Film Censorship?
Testing PatternCIA II, III written submission or Multiple Choice QuestionsMid semester exam will be a research paper on an idea from the modules covered.
End-semester:Five questions carrying 20 marks to be answered out of
minimum eight.
Select Bibliography
Syllabus 2009 30
7/29/2019 Communication and Media Studies Syllabus
31/44
Briggs, Asa, and Peter Burke.A Social History of the Media: From Gutenberg to the Internet.
Malden: Blackwell, 2001.
Carson, Fiona and Claire Pajaczkowska. eds.Feminist Visual Culture. London: Routledge, 2003.
Gripsrud, Jostein. Understanding Media Culture. London: Hodder Arnold, 2002Howell, Richard. Visual Culture. Cambridge: Polity, 2003.
Rampley, Matthew. ed.Exploring Visual Culture: Definitions, Concepts, Contexts. Edingburg:Edinburg University Press, 2005.
Wayne, Mike. Marxism and Media Studies: Key Concepts and Contemporary Trends. London: Pluto
Press, 2003.
Syllabus 2009 31
7/29/2019 Communication and Media Studies Syllabus
32/44
Elective I- Advertising
Course: BA Semester: V
Paper: Advertising Code: FUE 532
4 hours/ week/ 100 marks/3 credits Hours: 60
This paper seeks to familiarize students with key concepts in advertising. The students will the study
persuasive techniques used by advertisers and learn how to write effective copy for different types ofadvertisements such as television commercials, radio spots, mailers, print advertisements, etc. They
will also be trained to analyse, interpret and comment on different advertisements.
Objectives
At the end of this semester, students should have grasped the following
Key concepts in advertising
Persuasive techniques of advertising.
Copy writing techniques
Methodology
An in-depth treatment of the fundamentals to be achieved using actual advertisements astexts.
Key points to be illustrated with examples from many sources.
Examples to stimulate classroom discussion and individual analysis.
Writing exercises to inculcate the basic mechanics of copywriting for the different media
Use of Checklists to help students evaluate their understanding of concepts and competencein skills.
Paper Content
Module I 15 hours
Introduction to Advertising
Brief History of Advertising in India; Introduction to Advertising Concepts; Persuasive Techniques;
Types of Advertising; Media of Advertising; Synergy between Marketing and Advertising.
Marketing concepts, marketing process, marketing tools , marketing communication process).Representation and Stereotyping in Advertising; Role and purpose of advertising agencies
Module II 25 hours
Advertising research and strategy
Consumer behaviour, Relationship between Advertising Strategy and Consumer Behaviour, Key
elements in an Advertising Plan, Advertising research, tools of Advertising Research,
Syllabus 2009 32
7/29/2019 Communication and Media Studies Syllabus
33/44
Module III
Copy writing skills
The Creative Brief; Language in advertising, Principles of Layout and Design. Writing copy for -Print advertisements, TV commercials, Radio Commercials, Mailers, Outdoor Advertising, Internet
and New media.
Books for Reference
Bly, Robert W. The Copywriters Handbook. New York:Henry Holt and Company. 1985
Brierley, Sean. The Advertising HandbookLondon: Routledge, 2002Meeske, Milan D. Copywriting for the Electronic Media- A Practical Guide Belmont, USA:
Thomson Wadsworth, 2003
Ogilvy, David. Ogilvy on Advertising. New York:Vintage Books, 1985Valladares, June A. The Craft of CopywritingNew Delhi: Response Books, 2000
Practical Component 35 hours
Creating an ad campaign.
Testing Pattern
Mid-semester Exam
Module Section A
15 marks
Section B
10Module 1 2
Module 2 2
Written Assignment
Group Presentation
End Semester Question Paper Format
Module Section A10 marks (4of 6)
Section B5 marks(2 of 3)
Module 1 1 2
Module 2 5 1
Syllabus 2009 33
7/29/2019 Communication and Media Studies Syllabus
34/44
Ad campaign- Assign a product and students are expected to create a campaign and the
campaign should have a client brief, a creative brief , creative strategy, a Print ad and TVC.
Books For Reference :
1. Bly, Robert W. The Copywriter's Handbook. New York:Henry Holt and Company. 1985
2. Brierley, Sean. The Advertising HandbookLondon: Routledge, 2002
3. Meeske, Milan D. Copywriting for the Electronic Media- A Practical Guide Belmont, USA:Thomson Wadsworth, 2003
4. Ogilvy, David. Ogilvy on Advertising. New York:Vintage Books, 1985
5. Valladares, June A. The Craft of CopywritingNew Delhi: Response Books, 2000
6. William F.Arens Contemporary Advertising . Irwin McGraw- Hill
Syllabus 2009 34
7/29/2019 Communication and Media Studies Syllabus
35/44
Elective 2- Applied Theatre Advanced CourseCourse: BA Semester:V
Paper: Applied Theatre Advanced Course Code: FUE 533
4 hours/ week/ 100 marks/3 credits Hours: 60
Objective/s
Introduce participants to the advanced level of creating a play Create and implement steps to market the created production. Showcase performance across venues
Module 1 Advanced Applied Theatre - Skills 20 hours
Identifying a theme, creating a script, social audit of the script, casting, stage management, blocking
and direction, costumes, light and sound, sets and props, showcase the presentation for an invitedaudience and create a scalable version of the production
Module 2 Advanced Applied Theatre - Marketing 20 hours
Budgeting, marketing shows across venues, identifying sponsors and revenue streams print, radio,
TV, Web and new media
Module 3 Advanced Applied Theatre Implementation 20 hours
Showcasing a minimum of 10 performances
Assessment
Assessment of Module 1
CIA 1 20 marks
Assessment of Module 2CIA 2 - 20 marks
CIA 3 20 marks End Semester evaluation through report submission 40 marks
End Semester evaluation through report submission 40 marks
Books for Reference
Syllabus 2009 35
7/29/2019 Communication and Media Studies Syllabus
36/44
Applied Theatre: Bewilderment And Beyond - James Thompson
The Applied Theatre Reader Tim Prentki , Sheila Preston
Interactive and Improvisational Drama: Varieties of Applied Theatre and performance
Adam Blatner
The Actor's ways and means Michael Redgrave\
An Actor Prepares Constantin Stanislavsky
Improv Keith Johnstone
Theatre on the edge: New Visions, New Voices Mel Gussow
Syllabus 2009 36
7/29/2019 Communication and Media Studies Syllabus
37/44
Public RelationsCourse: BA Semester: VI
Paper: Public Relations Code: FUE 631
4 hours/ week/ 100 marks/3 credits Hours: 60
This paper introduces the students to the field of Public Relations and Corporate Communications.
The students will be taught the functioning of PR departments and the job of a PRO. Students will
be given an insight into this specialized field with a focus on the job opportunities.
Objectives
To lay the foundation of Public Relations practice
To train the students in media relations
To introduce the concept of Corporate Communication
To familiarize the students with concepts like propaganda, public opinion, advertising, and
public relations
Paper Content
Module I 15 hrs.Public relations - definition, nature and scope; Evolution of PR; Corporate Communication;
Qualifications of a PRO
Levels- basic cum working knowledge
Module II 15 hrs.
Difference between propaganda, publicity, public opinion, advertising and PR; Organization of a PRDepartment; Stages of PR
Levels- working knowledge
Module III 10 hrs.
Types of Corporate PR: employee relations, share holder relations, distributor-dealer relations,
community relations, consumer relationsLevels- working knowledge
Module IV 10 hrs.
Media relations: newspapers, magazines, radio, TV
Levels- working knowledge
Module V 10 hrs.
Syllabus 2009 37
7/29/2019 Communication and Media Studies Syllabus
38/44
PR consultants : PR professional organizations; Codes and ethics in PR
Case Studies: ICICI, Pepsi, Coke (PR crisis management)
Levels- working knowledge Total Hours: 60
Practical Component 15 hrs.
Students have to submit a report on any one effective PR campaign, or Crisis Management, or onany latest trends in PR and present it with the help of audio-visual aids like Microsoft powerpointetc.
1. Presentation- group and individual
2. Group discussion3. Case study and analysis
4. Quiz
5. Workshop
Books for reference:
Public Relations. Balan, K. R.. Sultan Chand & Sons, 2003.Effective Public Relations in Public and Private Sector. Banik, G. C . Jaico
Publishing House, Mumbai, 2004.
Practical Public Relations. Sam Black. Universal Bookstall.Effective Public Relations. Scott M. Cutlip, Allen H. Center, Glen M. Broom.
Pearson Education, 2005
Corporate Communications. Joseph Fernandez. Sage Publications, New Delhi, 2004.Gregory Anne, Public Relations in Practice, New Delhi, Crest Publishing House, 2002.
Lesley, Philip, Handbook of Public Relations and Communications, Mumbai, Jaico
Publishing, 2002
Moor H. Frazier & Frank B. Kalupa, Public Relations, Surjeet Publications, 2004.
Testing Pattern:
Mid semester and End semester exams will be a theory paper. The objective of the theory papers is
to test whether the student has understood the various theoretical concepts and the functioning of the
PR department.
Mid Semester Exam
No practical component needed- theory exam should suffice
Module Section A
5 marks
(3 of 5)
Section B
10 marks
(2 of 3)
Section C
15 marks
(1 of 2)
Module 1 2 1 1
Module 2 2 1 1
Module 3 1 1
Total 50 marks
Syllabus 2009 38
7/29/2019 Communication and Media Studies Syllabus
39/44
End Semester Exam
Module Section A5 marks
(3 of 5)
Section B10 marks
(2 of 3)
Section C15 marks
(1 of 2)
Module 1 1 1
Module 2 1 1
Module 3 1 1
Module 4 1 1
Module 5 1 1Total 50 marks
The CIA2 will be based on written assignments.
The CIA3 will be evaluated based on objective test.
Practical componentStudents will be tested on the research work submitted and their ability to make effective
presentations using Audio-visual aids like Microsoft Power point etc. Students will choose their own
topic and submit the research work within 3 weeks and present it.
Syllabus 2009 39
7/29/2019 Communication and Media Studies Syllabus
40/44
Elective- New Media & Communication
Course: BA Semester: VI
Paper: New Media & Communication Code: FUE 631
4 hours/ week/ 100 marks/3 credits Hours: 60
This paper introduces to the students the field of New Media and its various features.
Objectives
To introduce to the students the fundamentals of new media technology
To have a theoretical understanding of new media
Module 1 15 hours
Introduction to New Media. What is new media. What is old media? Difference between new andold media. Rise of Internet.
Level- basic knowledge
Module 2 15 hours
Globalization and communication. How has globalization influenced the growth of new media?
Level- basic knowledge
Module 3 10 hours
What is digital divide? New media contribution to this digital divide. New media influence on
politics, economy and societies.
Level- Working knowledge
Module 4 15 hours
Cyber journalism and cyber culture. Web sites, E-newspapers, internet tv, internet radio, cell phonesand sms, blogs, social network sites.
Level- basic knowledge
Module 5 5 hoursWiki. New media terminologies.
Level- basic knowledge
Total Hours: 60Books:
1. Media Communication. James Watson2. Journalism Online. Mike Ward3. Writing for the Information Age. Bruce Ross Larsen
Testing Pattern:
Mid semester and End semester examinations will be theory papers to evaluate the theoreticalunderstanding of the students.
Syllabus 2009 40
7/29/2019 Communication and Media Studies Syllabus
41/44
Mid semester Exam
Module Section A
5 marks(5 of 7)
Section B
10 marks(1 of 2)
Section C
15 marks(1 of 2)
Module 1 3 1
Module 2 2 1Module 3 2 1 1
Total Marks: 50End semester Exam
Module Section A
5 marks(8 of 10)
Section B
10 marks(3 of 4)
Section C
15 marks(2 of 3)
Module 1 3 1 1
Module 2 2 1
Module 3 2 1 1
Module 4 2 1 1
Module 5 1
Total Marks: 100
CIA 2 will be based on written assignments.
CIA 3 will be evaluated based on student presentation.
Syllabus 2009 41
7/29/2019 Communication and Media Studies Syllabus
42/44
Elective II- DissertationCourse: BA Semester: VI
Paper: Disseration Code: FUE 633
4 hours/ week/ 100 marks/3 credits Hours: 60
In this semester, students will have the option of working on a dissertation on any aspect of the
media The students will give a written proposal to the co-ordinator in the tenth week of the thirdsemester. The proposal may be in the following format:
Tentative title
Introduction
Reasons for the choice of the research area
Objective
Methodology
Limitations, if any
A brief bibliography
The coordinator in consultation with the HOD will assign guides to the students before the end of thethird semester.
The student may also indicate the names of supervisors they prefer. However, the coordinator in
consultation with the HOD will allot the students to members of the faculty in consultation with
them. If the proposal demands and the coordinator feels the need for a supervisor outside thedepartment, coordinator may assign guides from other departments in consultation with them.
The coordinator will try to align the student dissertation areas to the research interest of the facultymembers. Christ PU teachers may also be considered, in case found competent and willing.
The thesis, which is in not less than 60 pages and in the prescribed format should be submitted to thecoordinator in the prescribed format in the penultimate week of the fourth semester.
The evaluation and viva should be completed within a month from the last working day of the
semester.
The thesis will be evaluated by external member and by the guide out of 100 each and the average of
both the evaluations should be awarded out of 100. If there is a difference of more than 20 marks, athird evaluation should be conducted by both the evaluators together.
The viva should be conducted out of 50 each and average of the two should be taken. Only the
supervisor and the external evaluator shall evaluate the thesis.
The external member should have valid research experience, namely, MPhil or PhD or equivalentqualification, or should have undertaken research project from reputed organisations in social
sciences or humanities, or should have research publications preferably in refereed journals.
Syllabus 2009 42
7/29/2019 Communication and Media Studies Syllabus
43/44
Syllabus 2009 43
7/29/2019 Communication and Media Studies Syllabus
44/44
Examiners for practicals
Fr. Saji
Naureen Aziz
Manjula B.Rajesh PrasathMalati Ramachandra 9341224360Eva Bell 23682421