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Tommy’s is a small charity with big ambitions. Our staff passionately believe that every

baby lost is one too many, and the fact 1 in 4 women will lose a baby during pregnancy

or birth is unacceptable.

That’s why our marketing team work on behaviour-changing campaigns which break

down barriers, driving conversations and public understanding.

Alongside our campaigns, we do this through our brand, our content marketing and our

communications. And this role will work across the whole communications mix,

producing outstanding content, reporting on our success and measuring our impact.

We’re looking for a brilliant Marketing & Communications Officer to join our small,

dynamic and passionate marketing team.

You’ll need to be a self-starter, be meticulous in your attention to detail and be

passionate about all-things digital, as Tommy’s multi-channel content marketing

strategy underpins everything the team does.

From managing our social media channels to creating inspiring reactive

communications content, this is a busy, varied role which will work with colleagues

across the organisation with a high degree of responsibility and autonomy.

Ultimately, you’ll be using your creative communications and marketing skills to

increase the number of supporters engaging with Tommy’s, driving our mission to

halve the number of babies lost during pregnancy or birth by 2030.

Job Purpose:

The key objectives of this role are to:

• Support in the implementation of an integrated marketing and communications

programme to increase public awareness of and engagement with Tommy’s.

• Manage Tommy’s social media channels, producing content for a range of

audiences which drives organisational objectives.

• Support on large-scale marketing campaigns, as part of the project team and with

distinct areas of responsibility.

• Lead on impact reporting across marcomms activity.

• Work as part of broader project teams, incorporating specialists in design,

production, public relations, marketing and fundraising, to generate outstanding

multi-purpose content.

Key tasks:

Social media management

• Manage the Tommy’s social media channels and use website and social media

analytics to assess impact and identify new opportunities.

• Manage supporter engagements and interactions across all channels.

• Support the Communications Manager in driving Tommy’s influencer marketing

strategy.

Content creation

• Generate engaging content for use across the organisation, working closely with

the Communications Manager.

• Support the creation of storytelling content inside the Tommy’s ‘Share your story’

programme.

Direct marketing and individual giving

• Work with the Deputy Marketing Director to develop fundraising marketing

materials to develop and grow new income streams.

Impact measurement and reporting

• Work with the Deputy Marketing Director to manage the external quarterly brand

tracker, and yearly depth reporting.

• Compile quarterly departmental impact reports for use at Senior Management

Team and Trustee level.

• Report on wider communications and marketing activity, including producing post-

campaign reports.

General marcomms activities

• Oversee the creation and production of printed collateral as necessary.

• Work with external agencies and stakeholders to deliver projects, building

excellent relationships.

• Ensure our supporters are communicated with sensitively and efficiently.

• Identify new marketing opportunities.

• Work within the Tommy’s brand guidelines and ensure our brand identity is

maintained at all times and all marcomms activity is on brand and uses the

appropriate tone.

• Anything else which might reasonably be asked, including volunteering at events.

Skills required:

Tommy’s core skills

1. PC Microsoft Word, Excel and PowerPoint so that no further training is

required to do the job.

2. Database skills (preferably Raiser’s Edge)

3. Project management skills

Person specification:

Skills / Experience required

Essential Desirable

Qualifications

Degree educated or

equivalent

x

Experience

Experience of working in a

communications or marketing function

Experience working within the charity sector

Experience of building

relationships with a range of stakeholders

Experience of interviewing charity

ambassadors and

members of the public

about complex and sensitive issues, as

well as their interests

Experience of using

traditional and

innovative media and communication

channels – including online

campaigns

Experience of working with

and shaping

user-generated content, film and case

studies.

x

x

x

x

x

x

Knowledge

Design, image and video

editing software, website content

management systems,

social media platforms and ability to

pick up new tools

quickly.

x

Aptitude & skills

Outstanding

communications skills

Able to handle multiple,

complex projects

simultaneously

Autonomous working,

must be able to take

ownership and accountability for delivery

x

x

x

Personal attributes

Empathy to work

sensitively with personal

stories

x

Values and attitudes

Passion to learn and

develop

Only the best will do

A passion for the cause -

to help all women have a safe and healthy

pregnancy and take a baby

home

X

x

x

facebook.com/havingahealthypregnancy or

facebook.com/tommysthebabycharity

@Tommys_baby and @TommysMidwives

Tommy’s the baby charity