COMMUNICATING WITH

RELEVANCE

NAFO | 122 C St. NW, Suite 630, Washington, DC 20001 | (202) 747-0759 | www.nafoalliance.org

• 44 regular, 4 affiliate and 30

association members

• Own or manage 46MM

acres in 34 states and 134

Congressional districts

• Influence ~ 40 million acres

state associations

WHO WE ARE

COMMUNICATIONSADVOCACYPOLICY

NAFO | 122 C St. NW, Suite 630, Washington, DC 20001 | (202) 747-0759 | www.nafoalliance.org

WHAT WE DO BEST

WELCOME TO CRAZY TOWN

Investigations

Stormy WeatherAnonymous Claims

Investigations of the Investigations

Ideological Battles

Mistrust of the EstablishmentEconomic Warfare

Continuous Turnover in Key Roles

Divided Government

IT’S NOT ENOUGH TO BE RIGHT

OUR SIMPLE NARRATIVE

Healthy markets for forest products

provide clean air and water, wildlife habitat and jobs.

HOW WE POSITION OURSELVES

UNDERSTANDING THEIR STORY

“The core place I come from is that ordinary people need a champion.”

Jeff Merkley has dedicated himself to fighting for opportunity for Oregon’s

families. The son of a millwright, he grew up in a blue-collar neighborhood

where – as Jeff says – his mother “stretched a dollar as far as anyone possibly

could.” Jeff’s top priority in the Senate has been creating jobs and laying the

foundation for economic growth that benefits working families, not just the stock

market.

Jeff knows firsthand how important a strong public education system is to

building strong families as well as a successful economy.

Jeff’s work in the Senate is a continuation of a lifetime of working to make Oregon

and the world a better place.

MEET JEFF

Jeff Merkley (D-OR)

THEIR STORY

JEFF’S STORY

Jobs & Economic

Growth

Ordinary People

Make the World Better /

Fight Climate Change

Strong Markets,

Economic Impact & Jobs

Forest Management

Carbon Cycle

Jobs & Economic

Impact

Rural Economies

Climate Benefits

OUR STORY

A COMMON STORY

Relevance

MASS TIMBER

T3 Minneapolis, MN

Framework ModelCourtesy of LEVER Architecture

The Loading Dock Boulder, COOZ Architecture

Albina Yard Portland, ORCourtesy of LEVER Architecture

JOBS

ENVIRONMENT

MASS TIMBER: POLICY

RELEVANCE

Jeff Merkley (D-OR)

BUILDING ENTHUSIASM

IF WE DON’T TELL OUR STORY SOMEONE ELSE WILL

“CLT isn’t a form

of construction,

It’s deforestation

pure and simple.”

OUR STORY: WILDLIFE CONSERVATION INITIATIVE

WHY? WHO?HOW?

500+ USFWS

Listing PetitionsSCALE

CERTAINTY

COLLABORATION

FEDERALAGENCIES

STATE AGENCIES

FORESTRY COMMUNITY

NGOCOMMUNITY

THEIR STORY: CONSERVATION WITHOUT CONFLICT

✓ Collaboration for mutual benefit

✓ Working landscapes

✓ Nationwide strategic partnership based on trust

✓ Creative nonregulatory solutions

✓ Real conservation at scale

COLLABORATION

TRUST

IMPACT

RELEVANCE

IMPACT

A NEW CHAPTER IN COLLABORATIVE CONSERVATION

TAPPING INTO

HUMAN

ALGORITHMS

Confirmation

Bias

Curiosity

NAFO | 122 C St. NW, Suite 630, Washington, DC 20001 | (202) 747-0759 | www.nafoalliance.org

POWERFUL TOOLS TO BUILD RELEVANCE

FISH WHERE THE FISH ARE

RELEVANCE AND LEVITY

WILL WE EVER REACH NIRVANA?

QUESTIONS?