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Communicating Climate and Weather Information Chris Elfring, Director Board on Atmospheric Sciences and Climate The National Academies 500 Fifth Street NW Washington DC 20001

Communicating Climate and Weather Information Chris Elfring, Director Board on Atmospheric Sciences and Climate The National Academies 500 Fifth Street

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Page 1: Communicating Climate and Weather Information Chris Elfring, Director Board on Atmospheric Sciences and Climate The National Academies 500 Fifth Street

Communicating Climate and Weather Information

Chris Elfring, DirectorBoard on Atmospheric Sciences and Climate

The National Academies500 Fifth Street NW

Washington DC 20001

Page 2: Communicating Climate and Weather Information Chris Elfring, Director Board on Atmospheric Sciences and Climate The National Academies 500 Fifth Street

The National Academies

Advisors to the nation on science, engineering, and medicine.We generate about one report a day on a range of issues.

Page 3: Communicating Climate and Weather Information Chris Elfring, Director Board on Atmospheric Sciences and Climate The National Academies 500 Fifth Street

Board on Atmospheric Sciences and Climate

seeks to advance understanding of the atmospheric sciences, meteorology, and climate;

foster application of this knowledge to benefit the public; and

advise US research programs so they are responsive to scientific opportunities and the needs of the nation.

Page 4: Communicating Climate and Weather Information Chris Elfring, Director Board on Atmospheric Sciences and Climate The National Academies 500 Fifth Street

Some Insights from NRC 2003

Invest time in communications from the start

Understand the communications process

Use multiple modes Repeat important messages Education of user community is a

goal of good communication Communication is part of a

broader process of decision making; produce useful products that support process

Page 5: Communicating Climate and Weather Information Chris Elfring, Director Board on Atmospheric Sciences and Climate The National Academies 500 Fifth Street

Some Insights from NRC 2003 Be aware: forecasters/users are

different cultures and use words differently

Know the audience Forecasts not fully supported by

science reduce future credibility Clear, graphic warnings increase

the chances for intelligent responses

Communicate uncertainty and why it is uncertain

Both qualitative and quantitative descriptions are useful

Page 6: Communicating Climate and Weather Information Chris Elfring, Director Board on Atmospheric Sciences and Climate The National Academies 500 Fifth Street

Some Insights from NRC 2003

Effectively communicating uncertainty and context shifts responsibility of decision making to user

Success or failure of forecasts and media portrayal determine credibility of future forecast Correct problems asap Avoid over-selling Provide follow-on information about

forecast quality to help credibility of future communications

Page 7: Communicating Climate and Weather Information Chris Elfring, Director Board on Atmospheric Sciences and Climate The National Academies 500 Fifth Street

Some Insights from NRC 2003

Diverse and multiple sources of info/forecasts have value but also can create confusion

Limit confusion – be clear when providing experimental products

A source of compiled info with diverse products is useful

Conflicting forecasts and info in life threatening situations can result in decision errors; highlight “official” forecasts

Page 8: Communicating Climate and Weather Information Chris Elfring, Director Board on Atmospheric Sciences and Climate The National Academies 500 Fifth Street

Some Insights from NRC 2006

Guidance on how to identify and characterize needs for uncertainty information among various users

Identify limits of current methods and recommend improvements

Identify sources of misunderstanding Recommendations for NWS but

potentially broader (other NOAA, other gov’t, commercial, media, weather risk management, etc.)

Page 9: Communicating Climate and Weather Information Chris Elfring, Director Board on Atmospheric Sciences and Climate The National Academies 500 Fifth Street

Some Insights from NRC 2006

Users (weather, seasonal climate, water) of forecasts “conditioned” to receive incomplete info about likelihood of events

“Determinism” legacy remains strong Expression of uncertainty should be

fundamental element of forecasts Partnerships between gov’t and

others in Weather Enterprise can help better understand user needs, generate rich info products, and improve communication of uncertainty

Page 10: Communicating Climate and Weather Information Chris Elfring, Director Board on Atmospheric Sciences and Climate The National Academies 500 Fifth Street

Some Insights from NRC 2006

Entire Weather Enterprise has responsibility for providing products that communicate effectively

Collaborate with users and partners from the beginning and engage social and behavioral science expertise

Cooperate on educational efforts Develop capability to produce

objective uncertainty info at scales Make raw and post-processed

probabilistic products accessible

Page 11: Communicating Climate and Weather Information Chris Elfring, Director Board on Atmospheric Sciences and Climate The National Academies 500 Fifth Street

Some Insights from NRC 2006

Improve verification efforts Develop new methods for estimation,

communication, and use of forecast uncertainty info (e.g., testbeds)

Establish an independent advisory committee (Fair Weather, 2006)

Dedicate executive attention to coordinating the estimation and communication of uncertainty info within NWS and with Enterprise partners

Page 12: Communicating Climate and Weather Information Chris Elfring, Director Board on Atmospheric Sciences and Climate The National Academies 500 Fifth Street

Issues with Potential for NRC Input

Many of the issues discussed today, and more, could be addressed via the National Academy of Sciences :

Climate services Wildland fire weather forecasting Climate and extreme events Climate impacts, implications, and adaptations Climate predictability Climate dynamics and modeling Climate and national security Observing networks Ozone depletion, recovery, and continuing challenges Aerosols (e.g., black carbon)

Page 13: Communicating Climate and Weather Information Chris Elfring, Director Board on Atmospheric Sciences and Climate The National Academies 500 Fifth Street

Why an Academy Study?

Unique Strengths: Stature of Academies’ name, memberships and

reputation

Ability to get the very best to serve

“Pro bono” nature of committee service and careful attention to conflict of interest issues

Special relationship to the government

Quality control procedures

Independence, scientific objectivity, balance

Consensus findings and recommendations

Page 14: Communicating Climate and Weather Information Chris Elfring, Director Board on Atmospheric Sciences and Climate The National Academies 500 Fifth Street

New project developed and approved

Congressional mandate

Internally initiated

Agency request

Committee of volunteers developed and approved

Committee meetings to gather information,

deliberate, andprepare a report

NRC ReportIndependent, external review

NAS members NAE membersIOM membersother experts

NRC Study Process

BASC-CRC

Dissemination

Page 15: Communicating Climate and Weather Information Chris Elfring, Director Board on Atmospheric Sciences and Climate The National Academies 500 Fifth Street

How to Request an Academy Study

Formal Written into congressional legislation Letter from agency management

Informal Conversations with BASC director or staff Conversations with BASC members (individually or at

board meetings)

Project development is a joint process so what is done meets requestor’s needs and Academy standards

Page 16: Communicating Climate and Weather Information Chris Elfring, Director Board on Atmospheric Sciences and Climate The National Academies 500 Fifth Street

Contact Information

Chris ElfringBoard on Atmospheric Sciences and Climate

The National Academies

500 Fifth Street NW (K-636)

Washington DC 20001

[email protected]

www.nationalacademies.org/basc

202 334 3426 (direct)

202 334 3512 (main)

202 334 3825 (fax)