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Communicating and Marketing Your Product or Technology in Today’s Healthcare Environment Resources Joni Bradley, PharmD, @JB_Ashtin, [email protected] , Session Moderator

Communicating and Marketing Your Product or Technology in Today’s Healthcare Environment

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Communicating and Marketing Your Product or Technology in Today’s Healthcare Environment Resources Joni Bradley, PharmD, @ JB_Ashtin , [email protected] , Session Moderator. PANELIST’S CONTACT INFO. RESOURCES. Policy and Medicine (great general resource): http://www.policymed.com / - PowerPoint PPT Presentation

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Page 1: Communicating and Marketing Your Product or Technology in  Today’s  Healthcare  Environment

Communicating and Marketing Your Product or Technology in

Today’s Healthcare EnvironmentResources

Joni Bradley, PharmD, @JB_Ashtin, [email protected],Session Moderator

Page 2: Communicating and Marketing Your Product or Technology in  Today’s  Healthcare  Environment

JBASHTIN.COM

PANELIST’S CONTACT INFO

Lee M. Tumminello Partner, Health Care and FDA Group at

Faegre Baker Daniels, LLP

[email protected]

Katherine Norris, MPASenior Director, Compliance & Integrity

Programs at NSF Health

[email protected]

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Page 3: Communicating and Marketing Your Product or Technology in  Today’s  Healthcare  Environment

JBASHTIN.COM

RESOURCES• Policy and Medicine (great general resource): http://www.policymed.com/

• Office of Prescription Drug Promotion and related guidances• http://

www.fda.gov/Drugs/GuidanceComplianceRegulatoryInformation/Surveillance/DrugMarketingAdvertisingandCommunications/ucm081617.htm

• Guidance for Industry Distributing Scientific and Medical Publications on Unapproved New Uses — Recommended Practices

• http://www.fda.gov/downloads/Drugs/GuidanceComplianceRegulatoryInformation/Guidances/UCM387652.pdf

• Guidance for Industry Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices

• http://www.fda.gov/downloads/Drugs/GuidanceComplianceRegulatoryInformation/Guidances/UCM285145.pdf

– Q/A on Draft Guidance– http://

www.agg.com/files/Publication/25e251ad-39a8-41c1-b181-81611942d5e0/Presentation/PublicationAttachment/81801f2f-7f3c-4849-a587-0882821f1115/Minsk-Cohen-Asked-Answered-Now-Move-On%5B1%5D.pdf

• Mobile Medical Applications Guidance for Industry and Food and Drug Administration Staff• http://www.fda.gov/downloads/MedicalDevices/.../UCM263366.pdf 3