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Communicating About Flood Hazards in Coastal CommunitiesA Challenging and Risk-y Business
Henrietta Williams, Lynne Keating, and Dick WildPresentation at ASFPM National Conference, May 24, 2012
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Communication ChallengesStakeholder communication in nearly 600 communities over a period of 10 Years Done Consistently
Engagement of multitude of stakeholder audiences with varying interests, cultural backgrounds, and educational backgrounds
Increased awareness of flood hazards and risks
Increased flood risk reduction activity
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A Magnificent Undertaking Indeed!
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Coordinate with Partners on Outreach Activities Current version – April 2012 Next update – October 2012
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Coordinate with Partners on Outreach Activities ADECA FDEM NWFWMD GA DNR CRC SC DNR NCFMP
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Use Variety of Delivery Vehicles Articles/items for stakeholder newsletters and magazines
Booths at state/county fairsBrochuresFact sheets/FAQs Informational lettersLocal TV/Radio PSAs
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Delivery Vehicles (Cont’d)Local TV/Radio appearances NewslettersNewspaper op eds and Letters to the Editor
Presentations to civic associationsPresentations to stakeholder NGOs• Conferences• Meetings
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Delivery Vehicles (Cont’d)Press releases Risk MAP meetings and open houses
Other community meetings
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Delivery Vehicles (Cont’d)Web-based vehicles
• Project website• RSS feeds, widgets, Tweets• Project content on partner websites
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Coastal Outreach Web Portal Serve as The FEMA Source of current and accurate information regarding coastal analysis and mapping effort
Guide public’s understanding of coastal analysis and mapping schedule and methodology
Communicate partnership and shared ownership of coastal analysis and mapping project www.southeastcoastalmaps.com
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Web Portal Quick Facts Most recent changes
• Translated pages• Translated fact sheets• Video segments• Calendar
Over 500 Resources Stats:
• 100,000+ Hits• 10,000+ Visitors
www.southeastcoastalmaps.com
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Communicate with as Many Stakeholders as Possible Public-sector stakeholdersPrivate-sector stakeholders
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Public-Sector Stakeholders
State/district offices of Federal agencies
State agenciesRegional entities
Community officials
U.S. CongressElected State officials
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Private-Sector Stakeholders Developers Engineers Architects Floodplain managers Builders Civic associations in affected
counties/ communities NGOs
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Private-Sector Stakeholders (Cont’d)
Citizens Property owners and renters Insurance agents and
companies Real estate agents and
companies Lending institutions Flood zone determination firms Print and broadcast media
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Public Outreach Meetings – FEMA Region IV’s Commitment Participate in and coordinate planning for public
outreach meetings Assign staff to attend meetings in person or
remotely Order publications and have them shipped to
the meeting site Prepare subject matter experts and event day
assignments Support publicity for meetings Participate in and coordinate congressional
briefings Participate in briefings with local elected
officials
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Analyze Your Target Audience(Before conducting Outreach)
Are the areas with most changes affluent or economically challenged?
Are literacy levels high or low? What is the average age of property owners?
Are there significant numbers of non-English speaking property owners, business owners, renters?
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Public Outreach Coordination Call -
A Few Discussion Points Region IV initiates and coordinates call with county, local community officials, State, and FEMA specialist at least two to three months before open house.
Team selects dates and venue Team discusses and agrees upon publicity strategy
Team discusses and agrees upon staffing needs
Team discusses and analyzes preliminary data and how that impacts outreach strategy
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Open House Layout - Visual Glance
1 1 1
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2 2
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Welcome
Media
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1 – Property Lookup Stations2 – Insurance Information Stations3 – Appeals and Comment Station4 – Engineering Study Station5 – Community Assistance Station
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Property Lookup Station
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Insurance Information Station
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Completed and Future Translations Selected web pages translated (see next slide)
Selected fact sheets translated• Project fact sheet• Eight general information fact
sheets
Future translations planned; feedback needed• Which ones are needed?• Send ideas to
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Translations (Cont’d)
http://www.southeastcoastalmaps.com/ projects/coastal/haitiancreole.php
http://www.southeastcoastalmaps.com/ projects/coastal/spanish.php
http://www.southeastcoastalmaps.com/ projects/coastal/vietnamese.php
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Coastal Outreach Contacts Henrietta Williams, CFM, FEMA Region IV
Coastal Outreach Lead
[email protected] Lynne Keating, FEMA State Outreach Lead,
Alabama and Georgia [email protected]
Dick Wild, BakerAECOM Coastal Outreach Lead
[email protected] Ben Accurti, BakerAECOM Coastal Web
Development Lead
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Thanks for Participating