Comms 336 Final Exam Campaign

8/10/2019 Comms 336 Final Exam Campaign

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Alyssa ChardComms 336 Final Exam

Dr. Wilson

TIMED EXAM: 3 HOUR !" MI#UTE

Reputations and rankings of hospitals:

E$%ry y%ar& 'h% U #%(s and World R%)or' )*+lish%s a lis' o, 'h% +%s' hos)i'als in 'h% Uni'%d'a'%s. This is don% so 'ha' )%o)l% (ho (ill *nd%r-o s*r-%ry 'ha' r% *ir% '%/hni/al %x)%r'is% ors0ill and ha$% an in/r%as%d ris0 o, d%a'h or o'h%r /om)li/a'ions +%/a*s% o, a-% or o'h%r ,a/'ors/an /hoos% 'h% +%s' hos)i'al (i'h 'h% +%s' r%so*r/%s /a'%r%d 'o 'h%m.

Th%s% ran0in-s ar% +as%d on 'h% d%a'h ra'%s ,or $ario*s 0inds o, s*r-%ri%s as (%ll asr%/omm%nda'ions ,rom l%adin- )hysi/ians aro*nd 'h% /o*n'ry o, (hi/h hos)i'als in 'h%ir o)iniono,,%r 'h% +%s' /ar% and )%r,orman/% in di,,%r%n' ar%as o, s*r-%ry. Th% ran0in-s id%n'i,y six'%%n

di,,%r%n' s)%/ial'i%s o, s*r-%ry.Th% 'o) 1" )%r/%n' o, )%r,ormin- hos)i'als ar% -i$%n s)%/ial honors and ar% r%/o-ni2%dna'ionally. I, a hos)i'al r%/%i$%s a' l%as' " )%r/%n' o, )hysi/ian r%$i%( r%/omm%nda'ions& 'h%yar% ran0%d amon- Am%ri/a s +%s' hos)i'als as (%ll.

Hos)i'als /an also +% ran0%d on 'h% Honor Roll (hi/h is a )r%s'i-io*s honor a(ard%d 'o hos)i'als'ha' ar% a+l% 'o *n*s*ally /om)%'%n' in a' l%as' six s)%/ial'i%s. D%)%ndin- on 'h% s)%/ial'y& 'h%r%/an +% a+o*' !44 'o 344 hos)i'als ran0%d. 5 om% s)%/ial'i%s only ha$% a+o*' 34 hos)i'als ran0%das +%s' )ra/'i/% hos)i'als. h''):77h%al'h.*sn%(s./om7h%al'h8n%(s7+%s'8hos)i'als7ar'i/l%s714!37497!67ho(8(%8ran0%d8'h%8+%s'8hos)i'als814!38! 8an8,a

The leading causes of death for ages 65 and older

Th% l%adin- /a*s% o, d%a'h in old )%o)l% is h%ar' dis%as% ma0in- *) 31 )%r/%n' o, d%a'hs ins%nior /i'i2%ns. %/ond 'o 'his is /an/%r 'a0in- 'h% li$%s o, 11 )%r/%n' o, s%niors (i'h s'ro0%s'a0in- 'hird as /a*s% o, d%a'h ,or ; )%r/%n' o, Am%ri/an s%nior /i'i2%ns. O'h%r l%adin- /a*s%s o,d%a'h in/l*d% /hroni/ lo(%r r%s)ira'ory dis%as%s& in,l*%n2a and )n%*monia& Al2h%im%r s dis%as%,ollo(%d +y Dia+%'%s.h''):77s%nior


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Facts on United States hospitals:

Th%r% ar% &493 /omm*ni'y hos)i'als in 'h% Uni'%d 'a'%s. Th%s% hos)i'als ar% a/ad%mi/ m%di/al/%n'%rs or o'h%r '%a/hin- hos)i'als and also in/l*d% s)%/ial hos)i'als (i'h s)%/ial'y /ar%. Th%

%x)%ns% 'o r*n /omm*ni'y hos)i'als is 941&4@!&43 &;!" ann*ally.h''):77(((.aha.or-7r%s%ar/h7r/7s'a'8s'*di%s7,as'8,a/'s.sh'ml

R%s%ar/h sho(s 'ha' ,%d%ral and s'a'% r%s%ar/h ,*din- 'ha' is r%/%i$%d +y m%di/al s/hools and'%a/hin- hos)i'als s*))or's a+o*' 344&444 ,*ll8'im%& hi-h8s0ill%d


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Th% hos)i'al is in'%rna'ionallya//laim%d ,or i's (or0 in r%s%ar/hand s)%/ial'y 'r%a'm%n's o, rar%dis%as%s.

Th% hos)i'al has a /omm*ni'y

in,l*%n/% as 14 )%r/%n' o, s'a,,li$% in 'h% /omm*ni'y. oard o, dir%/'ors in/l*d%s 0%y

%l%/'%d o,,i/ials o, rindl% (hoha$% a lo' o, in,l*%n/% on )*+li/

)%r/%)'ion and o)inion. World8r%no(n%d do/'ors (or0 a'

HC& (hi/h aids in 'h% hi-hran0in-s on 'h% hos)i'al as (%llas +%''%r ass*ran/% o, /*s'om%rsa,%'y and /ar% (h%n 'r%a'm%n' is

n%%d%d. Th%r% ar% o)inion l%ad%rs5+*sin%ss %x%/*'i$%s also on 'h%hos)i'al +oard.

Hos)i'al has a )osi'i$%in'%rna'ional r%)*'a'ion.

Th%r% is a so/ial dis/onn%/' +%'(%%n'h% hi-hly a//laim%d +oard o,dir%/'ors and r%)*'a'ion and 'h%/omm*ni'y (h%r% 'h% hos)i'al islo/a'%d.

Many )%o)l% in 'h% /omm*ni'y dono' r%a) +%n%,i's o, 'h% hos)i'al assom% o, -r%a'%s' a//om)lishm%n'sar% in 'h% ,i%ld o, rar% dis%as%s& no'%$%ryday si/0n%ss sym)'oms.

R%s%ar/h di/'a'%s 'h% ,o/*s ra'h%r'han on ro*'in% 'r%a'm%n's&%x/l*din- many o))or'*ni'i%s 'o/onn%/' (i'h /omm*ni'y.

oard o, dir%/'ors )*lls in )%o)l% o,in,l*%n/% 'ha' /a'%r 'o 'h% (%al'hy

and (%ll8%d*/a'%d& 'h% /omm*ni'y5lo(%r middl%8/lass and %ld%rly isno' a' all r%)r%s%n'%d in +oard o,dir%/'ors o, hos)i'al and in )lans ,ormo$in- ,or(ard as a hos)i'al.

pportunities In/r%as% r%)*'a'ion o, ro*'in%

'r%a'm%n's and )*' a -r%a'%r ,o/*son 'h% (%ll +%in- o, /omm*ni'ym%m+%rs in hos)i'al /ar%.

Bi$% /omm*ni'y m%m+%rs a$oi/% on +oard o, dir%/'ors& ma0%'h%m ,%%l (%l/om%d& n%%d%d andin/l*d%d in hos)i'al ,*n/'ions.

Ma0% )*+li/ a(ar% o, 'h% r%al )ro+l%m 5in/r%as% in -an- andma0% an %,,or' 'o /om+a' 'ha'

)ro+l%m as a /omm*ni'yini'ia'i$%.

Wor0 (i'h 'h% /omm*ni'y ra'h%r'han s%)ara'% ,rom 'h%m.

Threats In/r%as% in 'h% s%)ara'ion +%'(%%n

'h% /omm*ni'y and 'h% hos)i'al. R%s%n'm%n' o, /omm*ni'y m%m+%rs

o, 'h% o)%ra'ions and ,*n/'ions o,HC in 'h% ,*'*r%.

#o s*))or' ,rom 'h% /omm*ni'y ,or'hin-s in 'h% ,*'*r% s*/h as%x)ansion o, ,a/ili'i%s.

!rofile of potential publics:


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%nior /i'i2%ns in rindl%: This is an im)or'an' )*+li/ +%/a*s% 'h%y ma0% *) a lar-% )%r/%n' o, r%sid%n's li$in- in 'h% /omm*ni'y. Th%y /ar% a+o*' 'h%ir (%ll +%in- and sa,%'yand 'h%y $al*% -ood h%al'h/ar%. Th%y ar% mor% o,'%n in n%%d o, m%di/al a''%n'ion 'han'hos% (ho ar% yo*n-%r. Th%y ar% in,l*%n/%d +y 'h%ir so/ial -ro*)s 5 *il'in- -ro*)s ,or(om%n& /anas'a and o'h%r /ard -am% -ro*)s and o'h%r or-ani2%d a/'i$i'i%s ,or s%nior

/i'i2%ns. Hi-h s/hool adminis'ra'ion: Th% r%ason ,or an in/r%as% o, /rim% in 'h% /i'y o, rindl% is

r%la'%d 'o 'h% in/r%as% in hi-h s/hool -an- /rim% in 'h% /omm*ni'y. y 'ar-%'in- hi-hs/hool adminis'ra'ion& (% /an )ar'n%r (i'h 'h%m 'o ,i-h' a-ains' /omm*ni'y $iol%n/% +y,i-h'in- -an- $iol%n/%. Th%ir s%l,8in'%r%s's ar% 'h% sa,%'y o, 'h%ir s'*d%n's as (%ll as 'h%a/ad%mi/ r%so*r/%s 'h%y ar% a+l% 'o o,,%r s'*d%n's. Th%y ar% in,l*%n/%d +y o)inionl%ad%rs s*/h as o'h%r s/hool adminis'ra'ors as (%ll as s'*d%n's and )ar%n's o, s'*d%n's(ho a''%nd 'h%ir s/hool.

'a,, 'ha' li$% in 'h% /omm*ni'y: Th%ir s%l,8in'%r%s's ar% 'h% s'a+ili'y o, 'h%ir


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indi$id*als 'ha' /on'ri+*'%s 'o 'h% )osi'i$% in'%rna'ional r%)*'a'ion o, 'h% hos)i'al. Th%r% ar%many %ld%rly /i'i2%ns in rindl% (ho ar% li$in- in 'h% /omm*ni'y on a ,ix%d in/om%. R%s%ar/hsho(s 'ha' many o, 'h%s% indi$id*als (ill s*,,%r ,rom /hroni/ /ondi'ions s*/h as Al2h%im%r sdis%as%& h%ar' /ondi'ions and Dia+%'%s amon- o'h%r illn%ss%s. Many o, 'h%s% )%o)l% (ill +%

)a'i%n's a' HC a' som% )oin'. An in/r%as% in /rim% has +%%n a''ri+*'%d 'o 'h% hos)i'al in 'h%

/omm*ni'y (i'h /om)lain's 'ha' dr*- addi/'s and o'h%r 'ro*+l% ma0%rs a+*s% 'h% s%r$i/%s o, 'h%hos)i'al ,or ,r%% 'r%a'm%n'. Ho(%$%r& 'his is no' 'h% /as% and a//ordin- 'o )oli/% r%)or's& 'h%in/r%as% in /rim% is a/'*ally +%/a*s% o, an in/r%as% in hi-h s/hool -an-s in rindl%.

Many /i'i2%ns in rindl% do no' id%n'i,y (i'h HC +%/a*s% a''%n'ion is /%n'%r%d onr%s%ar/h on rar% dis%as%s and o'h%r m%di/al r%s%ar/h ra'h%r 'han on r%-*lar )a'i%n' 'r%a'm%n's inhos)i'al. As a r%s*l'& many o, 'h% /i'i2%ns o, rindl% ar% *na+l% 'o s%% 'h% )osi'i$% im)a/' o,hos)i'al on 'h%m. Ins'%ad 'h%y s%% 'h% hos)i'al as a n*isan/% and as an or-ani2a'ion 'h%y do no'id%n'i,y (i'h. Th% ,a/' 'ha' 'h% %n'ir% +oard o, dir%/'ors is mad% *) o, )r%s'i-io*s do/'ors and

+*sin%ss %x%/*'i$%s in a /omm*ni'y (h%r% 'h% ma


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M%dia O*'l%'s:!ri#ary and Secondary )essages:

Primary Message:

!. HC (an's 'o s*))or' 'h% /omm*ni'y +y in$%s'in- in lo/al /hari'i%s. Go/al m%dia /anh%l) r%)or' on 'h% im)a/' HC is ha$in- on 'h%s% lo/al /hari'i%s.Secondary Messages:

a. HC is a(ar% 'ha' m%m+%rs o, 'h% /omm*ni'y 'hin0 in/r%as% o, /rim% is +%/a*s% o,dr*-8*s%r and o'h%r )a'i%n's (ho ar% +%in- 'r%a'%d a' HC. In/r%as% o, /rim% isa/'*ally /a*s%d +%/a*s% o, 'h% in/r%as% in hi-h s/hool -an-s in 'h% /omm*ni'y. HCis ma0in- %,,or's 'o s*))or' or-ani2a'ions in 'h% /omm*ni'y 'ha' ar% m%an' 'o h%l)d%/r%as% -an- $iol%n/% in 'h% ar%a. y r%)or'in- on 'h% %,,or's HC is ma0in- 'olo(%r /rim% ra'%s& 'h% /omm*ni'y (ill +% a+l% 'o ,o/*s on 'h% r%al )ro+l%ms 'ha' ar%/a*sin- an in/r%as% in /rim% 5-an- $iol%n/% .

Primary Message:

!. HC is a l%adin- hos)i'al 'ha' is in'%rna'ionally a//laim%d& sa$in- 'h% li$%s o, many %a/hy%ar. y r%)or'in- on 'h% n%( d%$%lo)m%n's in 'r%a'm%n's dis/o$%r%d and mira/l% s'ori%so, )%o)l% s li$%s sa$%d& 'h% /omm*ni'y o, rindl% (ill +% a+l% 'o /onn%/' (i'h 'h%hos)i'al 'o s%% ho( i' is h%l)in- sa$% li$%s 'o many.

Secondary Messages:a. Thro*-h r%-*lar m%dia /o$%ra-%& /omm*ni'y m%m+%rs (ill 0no( ho( 'h%y also /an s%%0

m%di/al a''%n'ion ,rom s'a'%8o,8'h%8ar' /ar% a' HC. +. Bood hos)i'al /ar% is ,or %$%ryon%& no' only 'h% (%al'hy.

Primary Message:!. HC (ill a))oin' o)inion l%ad%r in 'h% rindl% /omm*ni'y (i'h 'h% r%s)onsi+ili'y 'o

id%n'i,y n%/%ssary /hari'y or-ani2a'ions (i'h a n%%d (h%r% HC /an h%l) 'h% /omm*ni'y. W%n%%d m%dia 'o r%)or' on 'his so 'ha' m%m+%rs o, /omm*ni'y ar% a(ar% o, /omm*ni'y h%l)-i$%n +y HC 'o +%n%,i' %$%ryon%.

Strategies:

!. Mo'i$a'% lo/al m%dia o*'l%'s 5lo/al n%(s)a)%r and n%(s /hann%ls 'o r%)or' on 'h% so/ialr%s)onsi+ili'y ad$an/%m%n's o, HC +y )i'/hin- lo/al r%)or'%rs 'hro*-h )r%ss r%l%as%sand )%rsonal )hon% /alls.

Tactics:!. HC (ill a))oin' o)inion l%ad%r in 'h% rindl% /omm*ni'y (i'h 'h% r%s)onsi+ili'y 'o

id%n'i,y n%/%ssary /hari'y or-ani2a'ions (i'h a n%%d (h%r% HC /an h%l) 'h% /omm*ni'y.1. HC (ill )i'/h m%dia 'hro*-h )r%ss r%l%as% and )%rsonal )hon% /all o, 'his ad$an/%m%n'.3. HC (ill in$i'% m%dia )%rsonall% 'o +oard anno*n/%m%n' o, (ha' /hari'i%s HC (ill +%

s*))or'in- ,or 'h% y%ar.. HC (ill in$i'% m%dia r%)or'%rs 'o %$%n's 'hro*-ho*' 'h% y%ar (h%r% HC (ill +%

r%)r%s%n'%d h%l)in- $ario*s /hari'i%s.


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". HC (ill )i'/h m%dia a+o*' 'h% /*rr%n' )oli/% r%)or's o, in/r%asin- -an- $iol%n/% in 'h%/omm*ni'y (i'h s)%/i,i/ (ays hos)i'al is (or0in- 'o s*))or' s/hools a-ains' -an-$iol%n/%.

6. HC (ill )i'/h m%dia a' 'h% %nd o, 'h% y%ar 'o r%)or' r%s*l's o, ho( /hari'a+l% %,,or'sha$% +%n%,i''%d /omm*ni'y.

9. HC (ill ha$% n%( rindl% /omm*ni'y +oard m%m+%r /on'a/' in,orma'ion a$aila+l% ,or/ons'an' /omm*ni/a'ion ,or )r%ss a+o*' /hari'a+l% %,,or's o, HC.

%nior so/ial -ro*)s: Primary Message:

!. HC is /ommi''%d 'o 'h% (%ll +%in- o, 'h% /omm*ni'y and is in$%s'%d in 'hin-s 'ha' ar%im)or'an' 'o yo*. W% (an' 'o sho( o*r s*))or'& admira'ion and -ra'i'*d% ,or all 'ha' yo*ha$% -i$%n 'h% /omm*ni'y o, rindl% ,or so many y%ars.

Secondary Messages:!. HC is a))oin'in- a 0%y o)inion l%ad%r o, rindl% 'o h%l) in id%n'i,yin- and )romo'in-

'h% /hari'a+l% -i$in- 'o /hari'a+l% or-ani2a'ions in 'h% /omm*ni'y. om% o, 'h%s%

or-ani2a'ions ar% or-ani2a'ions 'ha' (ill h%l) im)ro$% 'h% *ali'y o, yo*r li,% s*/h asmor% r%s%ar/h in Al2h%im%r s& Dia+%'%s and o'h%r dis%as%s.1. Th% *ali'y hos)i'al /ar% a$aila+l% a' HC is a$aila+l% 'o %$%ryon%& %s)%/ially yo*& ,ol0s

in 'h% /omm*ni'y 'ha' ha$% -i$%n a lo' o$%r 'h% y%ars 'o ma0in- rindl% a +%''%r )la/%.W% ar% (or0in- 'o im)ro$% o*r m%di/al )ra/'i/%s so 'ha' (h%n yo* n%%d m%di/al /ar%& (%(ill +% a+l% 'o )ro$id% i' 'o yo*.

3. W% (an' 'o sho( 'ha' (% a))r%/ia'% yo* in o*r /omm*ni'y. W% (ill s)onsor som% o, 'h%-ro*) a/'i$i'i%s a' r%'ir%m%n' hom%s s*/h as /anas'a and +in-o +i8ann*ally 'o sho( o*ra))r%/ia'ion ,or yo*.

Strategies:!. In,orm 0%y )*+li/ o, 'h% so/ial r%s)onsi+ili'y ini'ia'i$%s o, HC 'hro*-h 'h% s)onsorshi)

o, a/'i$i'i%s s%niors )ar'i/i)a'% in s*/h as s%nior -ro*) a/'i$i'i%s.

Tactics:1. A))oin' a 0%y o)inion l%ad%r o, rindl% 'o id%n'i,y and )romo'% /hari'a+l% -i$in- 'ha'

(ill +%n%,i' 'his )*+li/ s*/h as Al2h%im%r r%s%ar/h& Dia+%'%s r%s%ar/h.3. Ma0% in,orma'ion a+o*' s%r$i/%s and s)%/iali'i%s HC )ro$id%s +y ,ly%rs )os'%d in

r%'ir%m%n' hom%s. os' )r%ss r%l%as%s on r%'ir%m%n' hom% (%+si'% 'ha' id%n'i,i%s 'h% /hari'i%s 'ha' HC is

s*))or'in-.". os' 'h% or-ani2a'ions 'ha' HC is s*))or'in- on 'h% hos)i'al (%+si'% so ,amily and

,ri%nds o, s%nior /i'i2%ns +%in- 'r%a'%d (ill also s%% (ha' or-ani2a'ions 'h%y ar%in,l*%n/in-.

6. ho( 'ha' )ar' o, /or)ora'% so/ial r%s)onsi+ili'y is +y s*))or'in- s%nior /i'i2%ns& s)onsor/anas'a /l*+ and +in-o /l*+ '(i/% a y%ar a' lo/al r%'ir%m%n' hom%s& also m%n'ion d*rin-/l*+ m%%'in- 'h% o'h%r /hari'i%s +%in- s*))or'%d.

El%/'%d o,,i/ials in rindl%: Primary Message:


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Comms 336 Final Exam Campaign