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100th Anniversary Book
Citation preview
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Australia’s first banks were established early in the 19th century, either as private companies or as partnerships.
Commonwealth Bank 100th Anniversary
1900Australia’s first banks were established early in the 19th
century, either as private companies or as partnerships.
Government banks, created and guaranteed by colonial
(later state) governments, were established to promote land
settlement and rural development, and to accept savings
deposits.
It was in this tradition that, in 1911 (a decade after the
Australian Colonies federated), Andrew Fisher’s Labor
Government decided to establish a government bank for the
newly formed nation. In the succeeding decades, many State
Government banks established in the 19th century were
amalgamated into the Commonwealth Bank, most recently
the State Bank of Victoria (1990) and, via the Colonial merger
in 2000, the Rural Bank successor to the (Government)
Savings Bank of NSW.
3Commonwealth Bank 100th Anniversary
The Beginnings
1912-1920
Foundation
Australia’s first banks were
established early in the 19th
century, either as private
companies or as partnerships.
The Commonwealth Bank of Australia
was founded under the Commonwealth
Bank Act 1911. The organisation
was empowered to conduct both
savings and general (trading) bank
business, with the security of a Federal
Government guarantee. At that time
no other institution in Australia was
involved in both of these traditionally
separate areas of banking, nor did any
other bank have a Federal Government
guarantee.
The first Governor, Mr (later Sir)
Denison Miller, headed a staff of
twelve when the Commonwealth Bank
opened for business on 15 July 1912.
Savings bank facilities were offered at
its solitary branch, 317 Collins Street,
Melbourne (Modern Chambers), and
through 489 agencies located in post
offices throughout Victoria. During the
following year, capital city branches
and postal agencies were established
across Australia. The infrastructure and
customer base expanded after mergers with State Banks in Tasmania (1912)
and Queensland (1920). In 1916, the Commonwealth Bank’s headquarters
moved from Melbourne to newly-built premises on the corner of Pitt Street
and Martin Place, Sydney, a building which was used in the design of our
moneyboxes for many years. In 1990, the Commonwealth Bank’s headquarters
relocated to 48 Martin Place, Sydney.
4 Commonwealth Bank 100th Anniversary
1921-1960Denison Miller died in office in 1923. The following year,
a newly established Commonwealth Bank Board assumed
overall control of the organisation. In 1920, responsibility for
Note Issue had been transferred from the Commonwealth
Treasury. The next two decades saw the Commonwealth
Bank’s responsibilities expand to encompass those of a
central bank. These powers were codified by emergency
legislation enacted during the early days of World War II.
During the Great Depression of the 1930s, the
Commonwealth Bank was considerably enlarged by
amalgamations with the State Bank of Western Australia
(1931) and State Bank of New South Wales (1931). Together
with earlier amalgamations in Tasmania and Queensland,
this resulted in an expansion of retail operations into banking
chambers and a proportionately less through post office
agencies.
In World War II, the Commonwealth Bank was actively
involved in the war effort both as an agent ofcthe Federal
Government and as banker for numerous scattered Australian
and allied service personnel. As in the previous world
conflict, many employees served with distinction. The war
itself came to the organisation when some Northern Territory
branches were evacuated due to enemy action. Post-war
legislation abolished the Commonwealth Bank.
Board, returning control over the organisation’s affairs
briefly (1945-1951) to the position of Governor. A general
bank division was established and special facilities created
to provide finance for post-war activities such as housing
construction and industrial development. Home loans,
originally called ‘Credit Foncier’ loans, were first offered in
1946.
After World War II, hundreds of new branches and
agencies were opened to cater for an immense increase and
spread of population. Continuing war-time restrictions and
a shortage of building materials meant many prefabricated
structures were used. The Commonwealth Bank made
Australia’s first banks were established early in the 19th century.
Development as a Central Bank
5Commonwealth Bank 100th Anniversary
special efforts to assist migrants with the establishment
of a Migrant Information Service. By the end of the 1950s,
controversy over the organisation’s dual functions as a
central bank on the one hand, and a trading/savings bank on
the other, came to a head. Legislative changes in the form
of the Commonwealth Banks Act 1959 and the Reserve
Bank Act 1959 formally divided the two operations. The
Reserve Bank of Australia was established on 14 January
1960 as the successor in law of the Commonwealth Bank,
assuming control of all central banking activities. The
remaining functions (trading/savings bank activities), together
with the newly constituted Commonwealth Development
Bank, became the Commonwealth Banking Corporation.
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During the Great Depression of the 1930s, the Commonwealth Bank was considerably enlarged by amalgamations with the State Bank of Western Australia and State Bank of New South Wales (1931).
6 Commonwealth Bank 100th Anniversary
1961-1991Many significant banking developments occurred
throughout the 1960s. The Commonwealth Bank cel-
ebrated its Golden Jubilee in 1962, Saturday morning
trading ceased, employment of part-time staff began
and improved career opportunities for women became
available. Decimal currency, Christmas Club Accounts,
personal loans and variations on traditional savings ac-
counts were introduced.
Diversification
During the 1970’s, our operations expanded into the
fields of home insurance and travel (1974) and we formed
our own finance company, Commonwealth Bank Finance
Corporation Ltd (CBFC), the following year. During 1988, the
Commonwealth Bank entered the managed investment and
life insurance arena with the establishment of wholly-owned
subsidiaries Commonwealth Life Ltd and Commonwealth
Management Services Ltd.
Computerisation and changing face of banking
Mechanisation had gradually replaced traditional hand
posting methods in use since the Commonwealth Bank’s
foundation. In December 1969, we introduced the ‘Black
Light’ Signature System, which recorded ‘invisible’ signatures
in passbooks enabling withdrawals at branches other than
the customer’s own without making prior arrangements.
Computers started to change the way internal processes,
telling facilities and routine operations were conducted. Our
online computer network was complete on 15 July 1985
when the Norfolk Island branch joined in. Plastic credit and
debit cards began to be used as the basis for transactions,
starting with the launch of Bankcard in 1974, then Keycard
in 1981. The Commonwealth Bank affiliated with Visa
International and Interbank Card Association (Master Charge)
in 1979. Automatic telling machines (ATMs) began with
Autobank, launched in 1981. EFTPOS (Electronic Funds
Transfer at Point of Sale) commenced in 1984. and electronic
home and office banking became available in 1985.
Overseas activities and dealings
Whilst the island branch network was being handed over
to established local banking institutions – in Papua New
Guinea (1974) and Solomon Islands (1981) – important points
of representation were opened in New York, Tokyo and
Singapore. We widened our foreign exchange dealings and
provision of services for customers engaged in business
overseas. During February 1989, the Commonwealth Bank
acquired a 75 per cent share in the New Zealand-based ASB
Bank Ltd (expanded to 100 per cent in 2000).
7Commonwealth Bank 100th Anniversary
Commonwealth Banking Corporation
1990Australia’s first banks were established early in the 19th century,
either as private companies or as partnerships.
8 Commonwealth Bank 100th Anniversary
Deregulation of the banking industry
Deregulation of the banking industry and the subsequent
entry of foreign banks into Australia in the mid-1980s
posed significant challenges. These were met initially
with restructuring of the Commonwealth Bank’s internal
organisation. New products and services were developed,
targeted to meet the requirements of groups outside our
traditional customer base. This process culminated in the
organisation’s conversion from a government-owned entity
into a publiccompany. Ovid et aliquia quaersp icabore sint.
Deregulation of the banking industry
Deregulation of the banking industry and the
subsequent entry of foreign banks into Australia in the
mid-1980s posed significant challenges. These were
met initially with restructuring of the Commonwealth
Bank’s internal organisation. New products and services
were developed, targeted to meet the requirements
of groups outside our traditional customer base. This
process culminated in the organisation’s conversion from
a government-owned entity into a publiccompany.
Merger with State Bank of Victoria
On 26 August 1990, the Commonwealth Bank
entered into an agreement with the Treasurer of Victoria
for a merger with the State Bank of Victoria (SBV).
The Commonwealth Bank became the successor in
law to SBV on 1 January 1991, creating Australia’s
largest domestic bank and further strengthening the
Commonwealth Bank’s leadership in retail branch banking.
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1992Privatisation & Subsequent Developments
The Commonwealth Banks Restructuring Act of 1990
converted the Commonwealth Bank from a statutory
authority to a public company with conventional share
capital and part-Government ownership. On 17 April
1991, the organisation became a public company with
a share capital governed by the Corporations Law but
subject to certain overriding provisions of the Com-
monwealth Banks Act 1959. The Commonwealth Bank
was fully privatised in three stages from 1991 until
July 1996.
Focus on customer service
Beginning in September 1993, the centralising of back-
office processing from branches, led to the establishment
of Central Processing sites in all States. This restructuring
of the Branch network gave staff the opportunity to focus
exclusively on retail customer service. Business Banking
Centres were established in 1994 and Customer Service
Centres were opened Australia-wide in capital cities in
1993-1994. The Customer Relationship Model (CRM) was
introduced into branches from August, 1994. This featured
uniform branch interior design and new ways of interacting
with customers. In 1997 the Relationship Management
Program was introduced which provided a personalised and
dedicated level of service through Relationship Managers to
the Bank’s High Value Clients (HVC).
The Which New Bank (2003) program aimed at “great
customer service, engagement of people and simplified
process”. In September 2005, customer service was made
a strategic priority by new Chief Executive Officer, Ralph
Norris. A new business unit, Group Sales and Service
Support, established in April 2006, had the purpose of
imbedding a service and sales culture across the Group.
New information technologies also impacted our
interaction with customers. A computerised customer
service program, ASSIST, was initiated in May 1992.
CommSee, the Commonwealth Bank’s new customer
service system, began by supporting our premium
customers and has developed as a relationship management
service model aimed at providing a single view of dealings
with individual customers, accessible from any branch
across the network. In December 2003, a decision was
made to implement CommSee across the organisation with
the national rollout completed in December 2005. The Core
Banking Modernisation (CBM) program, due for completion
in 2012, is modernising the Group’s core banking systems
and processes and introducing a world class technology.
9Commonwealth Bank 100th Anniversary
Automated banking
The Maestro and Cirrrus services were introduced in April
1993, enabling worldwide EFTPOS, keycard and credit card
transactions. The Commonwealth Bank’s internet site was
launched on 29 September 1995 and, on 28 February 1997,
NetBank was launched as a totally online service, offering 24-
hour internet transaction banking services. Commonwealth
Securities Limited (CommSec), a new stockbroking company,
was established on 25 July, 1995, initially as low-cost
telephone based and by 2008 had won the AFR Smart
Investor Ribbon Award for ‘Online Broker of the Year – Fully
Featured’.
Strengthening the customer base
Institutional Banking was established in 1990 and drew
together the Commonwealth Bank’s various ‘wholesale’
activities under one unit providing a more focused approach to
larger organisational and corporate customers. A restructure
in 2002 provided niche services for premium and business
customers as well as refocusing services for institutional
customers. In 2004 Private Client Services became
Commonwealth Private Bank, catering to the financial needs
of high net worth and high income earning individuals. Since
2006, with the Business Growth Strategy, one of the key
priorities for the Bank’s strategic vision is to expand business
banking.This is done with local business bankers with
specialised staff working in local communities, corporate
and business customers with more complex needs serviced
through a relationship manager and the delivery of total capital
services (TCS) to institutional clients.
Colonial merger and development as a Financial
Institution
In June 2000, the Commonwealth Bank acquired the
Colonial Group of companies which provided us with a well-
established asset management capability, strong distribution
breadth, a pre-eminent wealth brand, and a leading life
insurance and property position in the market. A new
Investment & Insurance Services division was established in
2002 to incorporate the Colonial brand of companies which
included managed funds, master funds, superannuation
and insurance products, as well as the support of third party
financial planners.
The Investment and Insurance Services division was later
renamed Wealth Management to more accurately reflect
the nature of the business. The Commonwealth Bank has
become a financial services institution in the broadest sense.
The Investment and Insurance Services division was later
renamed Wealth Management to more accurately reflect
the nature of the business. The Commonwealth Bank has
become a financial services institution in the broadest sense.
10 Commonwealth Bank 100th Anniversary
Expansion into Asia
In February 2002, International Financial Services was established
to unite numerous offshore operations within the one division
and to leverage our existing expertise into target global markets.
Products also included Asian insurance and New Zealand and
the Pacific banking and insurance. By 2005, the Commonwealth
Bank’s regional expansion strategy was focused on the Asia-Pacific,
particularly China, India, Indonesia and Vietnam, where the demand
for financial services was experiencing particularly rapid growth.
This expansion was illustrated in 2005 by joint ventures with two
Chinese banks, the Jinan City Commercial Bank (now Qilu Bank)
and Bank of Hangzhou (HZB). A branch was opened in Shanghai,
China, in March 2010 and the Bank’s North Asia office is relocating
to Shanghai at the end of 2010. In August, 2010, a branch opened
in Mumbai, India, as a step towards creating a commercial banking
business there. In 2007 the Group’s first merger in Asia was
completed with the acquisition of the Bank Arta Niaga Kencana
(Bank ANK) which doubled the staff and retail branch network
of PT Bank Commonwealth, Indonesia, and continues to grow.
A branch opened in Ho Chi Minh City in August, 2008 and in
September, 2010 the CBA Group and Vietnam International Bank
(VIB) completed arrangements for a joint partnership.Ta cum ex
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Australia’s first banks were established early in the 19th century,
either as private companies or as partnerships.
Australia’s first banks were established early in the 19th century,
either as private companies or as partnerships.
11Commonwealth Bank 100th Anniversary
200212 Commonwealth Bank 100th Anniversary
Australia’s first banks were established early in the 19th century, either as private companies or as partnerships.
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