Commissioner of Geology & Mining Gujarat logo g… · Commissioner of Geology & Mining, Gujarat, India. 18 Logo design by Dr. Tridha Gaar NID 217 1.5. COLOUR SCHEME FOR COLOUR LOGO

1Logo design forCommissioner of Geology & Mining, Gujarat, India.

GUIDELINES FOR LOGO

Commissioner of Geology & MiningGujarat

2 Logo design byDr. Tridha Gajjar, NID 2017



Designed by: NATIONAL INSTITUTE OF DESIGN

PROJECT HEAD

Dr. Tridha Gajjar

Associate Senior Faculty in Communication Design

© Commissioner of Geology & Mining, Gujarat, India. All rights reserved 2017.


Nessecity of guidelines?

For any logo to be memorable and have the desired recall value, it is imperative that it be reproduced across several media of communication in a consistent manner. The most important elements to be consistently used is the logo, it’s colour and the typography. This ensures that the audience experiences the logo in the same manner across all media.

These guidelines have been developed to significantly improve and standardise the visual presentation and application of the logo of Commissioner of geology & mining.

Who should use it?

It is for the use of personnel responsible for communication or graphic designers or professional printers, who may use the logo. The content is specific and technical. This booklet lays down standard guidelines and practices for the use of logo. There are very few rules but please take the time to read and understand how they work, and how they can be used together to ensure a cohesive visual identity. It is crucial that the logo appears correctly and consistently in every communication.

As a technical guide which is meant to inform, the colours as reproduced in this booklet may not be accurate due to limitations of the printing process used. To match the colours during print production, please use the specifications mentioned.


What is visual identity?

Any organisation, big or small, or an event, a campaign or a programme in the public domain, needs to have its own distinct visual identity in the communication era. A visual or an image which can transcend all borders of the written and read text across different languages – a visual which is distinct and represents the organisation’s objectives, purpose or philosophy and activities. This visual identity is the one with which people associate the organisation.

On one hand, there is the tangible, physical, recordable appearance of the organisation, represented by the visual – shape & form, colour, typography and a general relationship of elements unique to the design of its visual identity.

Need for a visual identity

The identity of an organisation is like its personality. It is something that conveys through visuals, the distinctive character of the company and its activities.

Visual identity performs certain vital functions for the organisation, both internally as well as externally. Within the organisation, the identity provides a common umbrella for its employees. This helps reinforce a group identity and loyalty towards the company.

For its public face, the visual identity is the most important and handy tool for an organisation. It is the one means of communication that can provide instant recognition in the public mind. It also establishes a distinct character that identifies the organisation and helps it stand out in a competitive information age.


Components of a visual identity

The visual identity for any organisation broadly comprises of three critical components:• the logo• the colour scheme• type style (fonts)

The logo – either a symbol, a wordmark; or a combination of both the logo and the logotype, gives the visual identity to an organisation. A consistent and undistorted use of the logo across various applications lend the identity a distinctive image, powerful enough to be identified, recognised and associated with the organisation.

Colours are a vital factor in furthering the overall image. Through consistent use of the same set of the colour palette across different mediums, the organisation can build up a very unique image in the public mind.

The type style and the fonts used consistently reinforce the visual identity and help in maintaining a consistent image throughout all the communication materials produced by the organisation.


COMMISSIONER OF GEOLOGY & MINING

Commissioner of Geology & Mining CGM is working under the Industries and Mines Department Government of Gujarat. The total number of staff in CGM is 404 spreaded across the state. It comprises a core team of Commissioner, Sr. Geologist, Geologist, Administrator, Chemists in the Chemical Laboratory etc.

The main functions of Commissioner of Geology and Mining are:

1. Search and Exploration of Mineral wealth of the State by adopting state-of-the-art exploration techniques

2. Mineral Administration with conservation and preservation.

3. Increase State’s mineral revenue through higher production of minerals & their sustainable development framework

Encourage value addition of minerals usage through promotion of mineral based industries in the State

4. Prevention of illegal mining

Geologically, Gujarat is a treasure trove of various mineral-bearing rocks ranging in age from Pre-Cambrian, Jurassic, Cretaceous, Tertiary and Quaternary Formations. Gujarat is endowed with rich minerals like petroleum & natural gas, lignite, bauxite, limestone, bentonite, fire-clay, china-clay, fluorspar, marble, agate, chalk, gypsum and decorative &dimension stones with which, the state possesses a prominent place in mineral production in India. Mineral production has been a major factor in providing employment especially in backward areas, earning valuable royalty and foreign exchange. The existence of high-class infrastructure facilities and business environment, further add to the prospect of +mineral development and mineral based industries in the state.


CONTENT

SECTION 1

1.1 The Logo 12-13

1.2. Minimum Size 14

1.3. Safe Zone/ Clearance Space 15

1.4. Usage with other Logos 16-17

1.5. Colour Scheme for Colour Logo 18

1.6. Colour Scheme for Grey Scale Logo 19

1.7. Incorrect Usage: Do Not Do These 20-21

1.8. Typography 22-23

SECTION 2

2.1. Basic stationary design 26-29

2.2. Specifications for basic stationary design 30-35

2.3. Application of logo on CGM Website 36

2.4. Application of logo on CGM Signage 37

2.5. Application of logo on CGM Badge 38-39

SECTION 3

3. List of digital files in a CD 42-43


SECTION -1


GUIDELINES FOR USING THE LOGO

This section explains the philosophy of the logo, and details out the basic set of guidelines on how to use the logo. It also specifies certain do’s and don’ts pertaining to the usage of the CGM logo. This is to ensure that the identity is used in a consistent manner across all media, without diluting its essence.


1.1. THE LOGO

It is combination of symbol and logotype.

This concept is based on visual simlification.

In this logo, main functioning of CGM to explore mineral resources and royalty collection is depicted.

To depict modern mining equipments, left half of the circle is showing mining bulldozer plow.

To depict royalty collection, right half of the circle is showing coin.

To depict Gujarat state, map of Gujarat is being used.

Colour grey depicts strength.

Gold colour depicts royalty collection from mineral resources.

Name of the organisation COMMISSIONER OF GEOLOGY & MINING is placed in an arc on top.

Tagline ‘Bahuratna Vasundhara’, is used at the base to emphasis richness of the land.


Representing:COIN

Representing:GUJARAT

Tagline: In Hindi

Representing:MINING BULLDOZER

PLOW

Name of the organization: In English


1.2. MINIMUM SIZE

For optimum visibility of the identity, it is advisable to not use the Logo smaller than 14 mm height.

Always re-size the logo proportionately.

h 14 mm


1.3. SAFE ZONE/CLEARANCE SPACE

To ensure maximum visibility of the logo, it is very important that the logo and the typography be used in such a manner that it gets it’s due importance.

Never compose or write anything within the safe zone. Always give breathing space to the logo.

Safe Zone

Safe Zone

Safe

Zon

e

Safe

Zon

e


1.4. USAGE WITH OTHER LOGOS

There may be situations where the CGM identity is placed along with symbols/logos of other organisations. In such a scenario first attempt should be made to give more importance to the CGM identity, however it depends on the relationship with the other organisation and their own branding guidelines.

Preferred combinations are shown on this page as suggestions and are purely indicative.

An attempt should be made to keep the CGM identity towards the left during horizontal layouts, and on the top during vertical layouts, as shown here.

Please ensure that the specifications for the safe zones are followed properly.

Other Identity

Other Identity

Other Identity

Other Identity



1.5. COLOUR SCHEME FOR COLOUR LOGO

Colour plays a very important role in establishing the visual identity in the conscious of people, and is chosen very carefully.

The colours identified for CGM are:GreyGold

It is recommended that the logo be used on a white or a lighter background to enhance its visibility and recall value.

C 030 M 040 Y 080 K 010

C 040 M 010 Y 000 K 070

R 178 G 144 B 074

R 076 G 094B 107

PAN

TON

E 87

1 C

PAN

TON

E 75

45 C

PAN

TON

E 75

46 M

ECKA

RT R

ich

Pale

Gol

d

CMYK - For four colour offset printing

PANTONE C - For Spot colour printing on coated paper

PANTONE U- For Spot colour printing on un-coated paper

RGB - For digital platform


1.6. COLOUR SCHEME FOR GREY SCALE LOGO

C 000 M 000 Y 000 K 100

C 000 M 000 Y 000 K 040

R 000 G 000 B 000

R 155 G 155 B 156

However, in situations where colours cannot be used due to limitations of reproduction processes, it is recommended to use the entire visual identity (logo) in black colour as shown on this page.

An attempt should be made to maintain maximum contrast with the background colour.


To maintain a cohesive singular image across all communication material, it is imperative to follow the guidelines in terms of proportion, type, and colour. The use of the identifier (logo and masthead) should be consistent and should not be distorted or changed in relative proportion, colour etc.

The Logo has been designed with a certain logic. It is very critical to maintain the same relative proportions and colour across applications to ensure a robust and consistent identity.

Please use the files which are provided in the accompanying CD of details of file formats, please refer to page 42-43. Please do not attempt to recreate/redraw the logo. A few examples are shown on this page, which should not be done in any situation or for any kind of purpose.

1.7. INCORRECT USAGE: DO NOT DO THESE

Never give gradient or feather effects to the logo

Never give drop shadow effects to the logo

Never squeeze the logo horizontally or vertically.Always proportionately increase or decrease the size of a logo.

Never give outline to the logo


Never give embossed effect to the logo.

Never use logo without specified colours and configuration.

Note: Never ever try to reproduce the logo. Always use the specified artwork files provided by the designer.

Never rotate the logo

Never tightly compose the logo. Always give white space to the logo.

Never use the logo on textured background.

Never use the logo on a background having the colours of the logo and also avoid the use of the logo on a darker background.

Never compose the logo in an outline box.


1.8. Typography

English font used for identifier: Futura Md BT (TrueType font)

Hindi font used for tagline: DV TTYogesh (TrueType font)

Tagline in Hindi

Identifier in English


On letterhead, visiting card and envelop alignment in arrangement of text should be followed.


SECTION -2


HOW THE LOGO CAN BE USED

This section provides suggestions on how the logo for CGM may be used for creating awareness across various media – both outdoors, and inhouse stationary.

The proposed visual language is a very clean, uncluttered look with lot of white space. This would give importance to the logo and help enhance the recall value, across all media.

The designs of various items shown in the following pages, are not final designs in terms of factual content, and are purely indicative.


LetterheadReduced to 50%

Actual Size: W 210 mm x H 297 mm

For LH Specifications see page-30

Letterhead for Individuals

2.1. BASIC STATIONARY DESIGN


LetterheadReduced to 50%


For LH Specifications see page-30

Common Letterhead for commissioner


Visiting card front side

Visiting card back side

Actual Size Visiting Card


Envelop reduced to 65% For Envelop specifications see page- 30-31

Envelop design for company


2.2. SPECIFICATIONS FOR BASIC STATIONARY DESIGN: LETTERHEAD


Paper suggested:Premium White (100 gsm Alabaster)


LETTERHEAD TO BE PASTED HERE


SPECIFICATIONS FOR BASIC STATIONARY DESIGN: ENVELOP

6 m

m

2 m

m

4 mm

25 m

m

8 mm4 mm

75 mm

12 mm



SPECIFICATIONS FOR BASIC STATIONARY DESIGN: VISITING CARDS

Finished Size w 90 mm x h 55 mm with 3 mm bleed

National Emblem 14 mm x 8.3 mm

Designation: Futura Md BT/ 6 pt Person Name: Futura Md BT/ 9 pt

Organisational Name: Gujarati

Organisational Name: English

CGM Logo 18 mm

8 mm

26 mm

6 mm

3 mm

18 mm

240 gsm Cordenons Natural Evolution White


Finished Size w 90 mm x h 55 mm with 3 mm bleed

Address

Organisational Name: Gujarati

Organisational Name: English

CGM Logo 18 mm

6.2 mm

26 m

m7 mm

3 mm

18 mm


2.3. APPLICATION OF THE LOGO ON CGM WEBSITE

Logo should be placed on white background on website


2.4. APPLICATION OF THE LOGO ON SIGNAGES

Signage background should be white for better visibility of logo and organization name


2.5. APPLICATION OF THE LOGO ON OTHER OBJECTS: BADGE


Belt

cap


SECTION -3


DIGITAL FILES OF LOGO

This section enlists details of the digital files in the accompanying CD. These are broadly divided into two categories – for use on printed material, and for web/on screen applications.

For ensuring that the correct logo is used across all media, please use the digital files from this master CD. Do not attempt to re-create/redraw the logo.


Folder Name File Name. File Extension

CoralDraw 12 file CGM logo_colour.cdr CGM logo_black.cdr CGM logo_grey.cdr

Adobe Illustrator CS5 file CGM logo_colour.ai CGM logo_black.ai CGM logo_grey.ai JEPG CGM logo_colour.jpg CGM logo_black.jpg CGM logo_grey.jpg PDF CGM logo_colour.pdf CGM logo_black.pdf CGM logo_grey.pdf CGM letterhead for chairman.pdf CGM letterhead general.pdf CGM envelop for print.pdf CGM envelop diecut.pdf CGM visiting card.pdf CGM logo application guideline.pdf

CGM stationary CGM stationary CoralDraw 12 file CGM stationary Illustrator CS5 file

3. LIST OF DIGITAL FILES IN A CD


PURPOSE / FILE FORMATS AI CDR JPG

Microsoft word docs Ø Ø √

Brochures & posters √ √ Ø

Display banners √ √ Ø

Signage √ √ Ø

Books & reports √ √ Ø

Stationery √ √ Ø

Vehicle graphics √ √ Ø

Power point documents Ø Ø √

Web sites & blogs Ø Ø √

Videos & TV Ø Ø √

√ RecommendedØ Unacceptable (don’t use)


Logo Designed by:INTEGRATED DESIGN SERVICES

Paldi, Ahmedabad 380 007 (Gujarat)www.nid.edu

for Commissioner of Geology& Mining Gujarat, India

Documents

Commissioner of Geology & Mining Gujarat logo g… · Commissioner of Geology & Mining, Gujarat, India. 18 Logo design by Dr. Tridha Gaar NID 217 1.5. COLOUR SCHEME FOR COLOUR LOGO