Commercial Radio's Heartland Audience: Where Did Their Love Go?' [incomplete draft report] by Grant Goddard

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  • 8/3/2019 'Commercial Radio's Heartland Audience: Where Did Their Love Go?' [incomplete draft report] by Grant Goddard

    1/22

    LGMMITLEBJ TB@EG!\

    !NIBTPJBO@ BY@EIOLI!;QNITI @E@ PNIET JGSI AG7

    Xeolgmvjipi `tbcp tivgtp]

    du

    ATBOP AG@@BT@

    qqq/atbopag``bt`/lg/yh

    Mbu 466>

    http://www.grantgoddard.co.uk/http://www.grantgoddard.co.uk/http://www.grantgoddard.co.uk/
  • 8/3/2019 'Commercial Radio's Heartland Audience: Where Did Their Love Go?' [incomplete draft report] by Grant Goddard

    2/22

    EOLGMVJIPI @TBCP TIVGTP

    Pni jbpi|p TBKBT tb`eg tbpeoa| cgt R2 466> ijelepi` vg|epesi nib`jeoi| pnbpnitbj`i` pni meatbpego gc je|pioeoa ctgm bobjgayi pg `eaepbj tb`eg* dyp pni tibj|pgtu e| pni eoltib|eoa |ptboajingj` gc pni DDL gsit tb`eg by`eioli| gc bjjbai|/ Ne|pgtelbjju* lgmmitlebj tb`eg nb| bjqbu| lgo|e`iti` pni ugyoait`imgatbvnel| b| ep| ngmi pytc* qnej|p bllivpeoa pnbp pni DDL tieoi` |yvtimi

    qepn gj`it by`eioli|/ Ngqisit* 466> nb| qepoi||i` pni `ibpn gc pnbp |emvje|pelirybpego* b| pni DDL ogq `gmeobpi| tb`eg je|pioeoa eo bjmg|p isitu b`yjp baiatgyv/

    Je|pioeoa |nbti gc lgmmitlebj tb`eg

    Eo R2 466>* lgmmitlebj tb`eg tilgt`i` b 02/2) |nbti gc lgmmitlebj tb`egje|pioeoa* ep| jgqi|p jisij |eoli 255

    04/3

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    05 pg 52) gc pni b`yjp vgvyjbpego/ Pniti e|og ise`ioli pnbp pni vgvyjbpego e| pytoeoa bqbu ctgm pni tb`eg mi`eym/

    Pbdji ^Bjj tb`eg qiihju tibln .) gc b`yjp| 29(%

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    Atbop Ag``bt`

  • 8/3/2019 'Commercial Radio's Heartland Audience: Where Did Their Love Go?' [incomplete draft report] by Grant Goddard

    13/22

    EOLGMVJIPI @TBCP TIVGTP

    tb`eg| nibtpjbo` by`eioli gc 29 pg 00 uibt gj`| bo` nb| ti|yjpi` eo|eaoecelbop jg||i| gc je|pioeoa bo` qnbp pni |ilpgt nb` vtisegy|ju lgolitoi` ep|mg|p |eaoecelbop `imgatbvnel/ Pni ti|yjp nb| diio b |eaoecelbop yvjecp eo pniDDL| |nbti bltg|| bjj lgo|pepyiop bai atgyv| gc lgmmitlebj tb`eg|nibtpjbo` by`eioli/

    Pbdji ^DDL tb`eg |nbti du bai atgyv gc je|pioeoa pg bjj tb`eg .) gc bai atgyv%

    /4

    22/

    3

    46/

    2

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    9

    25/0

    / nppv;''qqq/ddl/lg/yh'tb`eg4't4my|el'vjbuje|p'Pni |goa| lgmmgo pg dgpn vjbuje|p| qiti; Segjip Nejj du Lgj`vjbu* Jgsi \goa du \btb Dbtiejji|* @bujeanp du HijjuTgqjbo`* Mgsi Go du @bse` Kgt`bo* @y|p du Tguqgtj`* Qbtqelh Bsioyi du @yccu* Bjqbu| Teanp Dineo` Ugy duPni [ypgo|* Goi @bu Jehi Pne| du Ijdgq* Cbjjeoa Gyp Gc Tibln du Ayejjimgp|* \bu .Bjj E Oii`% du Goitivydjel*bo` Pbhi B Dgq du Tenboob/22

    Pem Jylhnyt|p/ Lnte| Isbo| ep lgyj` pbhi b Qnepi Vbvit pg |nyp nem yv* Pni Eo`ivio`iop* 24 Mbtln 4663/24

    Ebo Dyttijj* Lgmmitlebj tb`eg; Teanp dblh bcpit pni dtibh* Pni Eo`ivio`iop* 9 Cidtybtu 4661/2466> Atbop Ag``bt`

    http://www.bbc.co.uk/radio1/playlist/http://www.bbc.co.uk/radio2/r2music/playlist/http://www.bbc.co.uk/radio2/r2music/playlist/http://www.bbc.co.uk/radio1/playlist/
  • 8/3/2019 'Commercial Radio's Heartland Audience: Where Did Their Love Go?' [incomplete draft report] by Grant Goddard

    19/22

    EOLGMVJIPI @TBCP TIVGTP

    Eo 4669* lgmmitlebj tb`eg| ptb`i b||glebpego ogpi` pnbp Tb`eg Pqg| ti-cgly|nb| `tbmbpelbjju eoltib|i` ep| bvvibj pg ugyoait je|pioit|* qepn ) ctgm pni vb|p cecpiio uibt|/

    21

    B| b ti|yjp* pni atibpi|p atgqpn eo by`eioli eoltib|i e| eo pni ugyoai|p`imgatbvnel| bo` je|pioeoa bmgoa|p png|i bai` 39( nb| `tgvvi`/

    2>

    Eo 4661* lgmmitlebj tb`eg| ptb`i b||glebpego eocgtmi` pni DDL Pty|p gc ep|gd|itsbpego pnbp Tb`eg Goi bo` Tb`eg Pqg bti `ijesiteoa by`eioli||eaoecelbopju `eccitiop eo vtgceji ctgm pnbp gypjeoi` eo pniet \itseli Jelioli|/25Go Tb`eg Goi* ep ogpi` pni `e|vbtepu dipqiio pni |pbpego| bsitbai je|pioit|bai gc

    Lgmmitlebj Tb`eg Lgmvboei| B||glebpego* Ti|vgo|i pg pni Atiio Vbvit go DDL Lnbtpit Tioiqbj du pniLgmmitlebj Tb`eg Lgmvboei| B||glebpego* Mbu 4669* v/

  • 8/3/2019 'Commercial Radio's Heartland Audience: Where Did Their Love Go?' [incomplete draft report] by Grant Goddard

    20/22

    EOLGMVJIPI @TBCP TIVGTP

    Pni DDL seiqvgeop

    Ngqisit* qnio b|hi` ec lgmvipepego i~e|pi` dipqiio pni pqg DDL oipqgth|*Tb`eg Goi Lgoptgjjit Bo`u Vbtcepp ti|vgo`i`; Pni DDL e| `i|eaoi` pg nbsi|gmipneoa cgt isitugoi eo pni vgvyjbpego/ Ep qgyj` di qtgoa pg nbsi pqg

    dtbo`| lgmvipeoa qepn ibln gpnit/ Pniti e| situ jeppji ltg||gsit bo` pnbp|ngyj` timbeo |g/49

    Bo`u Vbtcepp; Dyp Tb`eg Goi e| ogp bjj bdgyp tbpeoa| ep| bdgyp |itseoa bvbtpelyjbt by`eioli eo b dy|u ctbamiopi` mbthip/

    43

    Cgtmit Tb`eg Pqg Lgoptgjjit Kem Mget |be` pnbp* qnio bvvgeopi` eo 255^* pnioipqgth qb| |yepbdji cgt byop|* mym bo` `b`* bo` litpbeoju atboou bo` pnbpE qb| aesio b pb|h; eoptg`yli b oiq by`eioli bo` hiiv pni jgubjpu gc pniXTb`eg Pqg] nibtpjbo` by`eioli/

    41

    Ji|jiu @gyajb|* qng |yllii`i` Mget b| Lgoptgjjit eo 4660* |be`; E pneoh pnime~ gc cbmejebt bo` yocbmejebt Xmy|el]* bo` pni Xbvvibj pg b] dtgb` bai tboainb| bjqbu| diio pni |bmi/

    4>

    Ji|jiu @gyajb|; Bjj pnbp lgmmitlebj tb`eg lbo |ii e| pnbp qi nbsi agpugyoait* dyp qi nbsiop/ Qi nbsi 16-uibt gj`| je|pioeoa pg |gmi |ngq| bo`46-uibt gj`| je|pioeoa pg gpnit|/45

    B|hi` ec Tb`eg Pqg e| yocbetju lgmvipeoa qepn lgmmitlebj tb`eg* Ji|jiu@gyajb|; E `gop pneoh pniti| bou vgeop bo|qiteoa pni ljbem/ Qi bti |g`eccitiop ctgm boupneoa ij|i/ Ec ugy jggh bp pni tboai gc my|el qi vjbu bo` pgdi dgteoa bdgyp ep jggh bp pni |pbpe|pel|* pni ltg||gsit qepn lgmmitlebj tb`ege| bd|gjypiju meoembj/

  • 8/3/2019 'Commercial Radio's Heartland Audience: Where Did Their Love Go?' [incomplete draft report] by Grant Goddard

    21/22

    EOLGMVJIPI @TBCP TIVGTP

    \ymmbtu

    Cgtmit ALbv Mi`eb Lneic I~ilypesi Tbjvn Ditobt`; Pniti| vtgdbdju mgtimgoiu ageoa eopg Tb`eg Pqg pnbo mg|p gc lgmmitlebj tb`eg vyp pgaipnit/

  • 8/3/2019 'Commercial Radio's Heartland Audience: Where Did Their Love Go?' [incomplete draft report] by Grant Goddard

    22/22

    EOLGMVJIPI @TBCP TIVGTP

    Atbop Ag``bt` e| b mi`eb bobju|p ' tb`eg |vilebje|p ' tb`eg lgo|yjpbop qepn pnetpu uibt| gci~viteioli eo pni dtgb`lb|peoa eo`y|ptu* nbseoa nij` |ioegt mbobaimiop bo` lgo|yjpbolutgji| qepneo pni lgmmitlebj mi`eb |ilpgt eo pni Yoepi` Heoa`gm* Iytgvi bo` B|eb/ @ipbej| bpnppv;''qqq/atbopag``bt`/lg/yh

    http://www.grantgoddard.co.uk/http://www.grantgoddard.co.uk/http://www.grantgoddard.co.uk/