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COMMERCIAL EXHIBITOR PROSPECTUS IGA PERTH ROYAL SHOW 23 - 30 SEPTEMBER 2017PERTHROYALSHOW.COM.AU
2 C O M M E R C I A L E X H I B I TO R P R O S P ECT U S 2 0 1 7 R OYA L AG R I C U LT U R A L S O C I E T Y O F WA
The Royal Agricultural Society of Western Australia (RASWA) held the first Perth Royal Show in 1834 and has been expanding its presence and patronage ever since, to become regarded as WA’s largest annual community event.
Each year the IGA Perth Royal Show has up to 400,000 visitors entering the Claremont Showground over the eight days. For our vendors and exhibitors, this creates a great opportunity to have your brand and/or product in front of local, rural and interstate visitors of all ages and demographics.
For 2017, plans are well underway for eight days of great value, including better than ever entertainment, food and beverage experiences and agricultural education.
Join us at the 2017 IGA Perth Royal Show and help us celebrate the State biggest and best event.
WELCOME TO THE 2017 PERTH ROYAL SHOW
3C O M M E R C I A L E X H I B I TO R P R O S P ECT U S 2 0 1 7 ROYA L AG R I C U LT U R A L S O C I E T Y O F WA
2016 KEY HIGHLIGHTS• ‘Plan My Show’ was launched on the
website, replacing Plan My Day. This enabled users to plan via a login, allowing them to add events, attractions and showbags which could be saved and accessed at any time.
• 2016 was the start of the Taste WA marquee, and 97% of survey respondents rated either definitely or maybe to seeing it back in 2017.
• In the new Walk Through WA pavilion, around 200 letters were written to “Thank a Farmer” (for their next meal), including one from Governor Kerry Sanderson.
• In the IGA kitchen, more than 66,000 shortbread cookies were given away, and over 4,000 punnets of strawberries, blueberries and tomatoes were sold.
• A kid and a lamb were born in the PETstock Animal Nursery during show.
• More than 530 businesses exhibited at the Show, both local and national.
• Rio Tino joined the show to celebrate their impressive 50 years in operation, and the exhibit included a monster dump truck, virtual reality goggles, robot explorers and much more.
• Duo Adam and Selina wowed the crowds with spectacular magic and illusion during our evening entertainment.
• Follow the Yellow Brick Road (FYBR)is a showbag trail which produces a combination of commercial and educational outcomes relating to raising positive awareness of the role of WA agriculture. Through RASWA, FYBR endeavours to educate children about agriculture through simple activities designed to help them understand how and where their food comes from. FYBR caters for over 25,000 patrons, young and old activated across eight stops including sport, agricultural areas farming, cattle and sheep as well as food in our famous FYBR Cheese Toasties.
4 C O M M E R C I A L E X H I B I TO R P R O S P ECT U S 2 0 1 7 R OYA L AG R I C U LT U R A L S O C I E T Y O F WA
1 March 2017 Site Sales Open
28 July 2017 Folding Maps Purchase Deadline Discount Coupons Purchase Deadline Website Home Page Banner Purchase Deadline
14 August 2017 Showbag Contents Form Deadline*
15 August 2017 Electrical Requirements Form Deadline Plumbing Requirements Form Deadline
18 August 2017 Authorised showbags to be provided to the IGA Perth Royal Show for inspection by Department of Commerce*
25 August 2017 Folding Map Artwork Deadline Discount Coupons Artwork Deadline Website Home Page Banner Artwork Deadline
31 August 2017 Site Sales Close Final Payments for Sites Due Food Notification Form Deadline* Gas Safety Checklist Deadline*
11 September 2017 Outdoor Sites Bump In Commences
13 September 2017 Town of Claremont Food Hygiene Briefing*
18 September 2017 Indoor Sites Bump In Commence
23 – 30 September 2017 IT’S SHOWTIME!
KEY DATES
* if applicable
5C O M M E R C I A L E X H I B I TO R P R O S P ECT U S 2 0 1 7 ROYA L AG R I C U LT U R A L S O C I E T Y O F WA
THE SHOPPING AND LIFESTYLE PAVILION (ROBINSON PAVILION)
The Shopping and Lifestyle Pavilion allows for businesses to showcase their unique goods and services in a traditional style exhibition setting. The Pavilion is one of the IGA Perth Royal Shows most popular venues and allows for the Perth community to connect with local business owners and explore their products.
Inclusions:• Velcro compatible exhibition booth with carpet• Fascia• 2 x LED spotlights• 1 x 10 amp power outlet• 1 x Supervisor Pass and 16 x Exhibitor Passes
COOKERY PAVILION (SOUTHERN END OF SILVER JUBILEE PAVILION)
The Cookery Pavilion is the perfect setting for businesses who specialise in cookery products and services. These businesses will complement the displays of competition cakes, slices, biscuits, jams, chocolate and preserves located in the same venue.
Inclusions:• Velcro compatible exhibition booth with carpet• Fascia• 2 x LED spotlights• 1 x 10 amp power outlet• 1 x Supervisor Pass and 16 x Exhibitor Passes
FRESH FOOD PAVILION (WEBSTER PAVILION)
The Fresh Food Pavilion attracts tens of thousands of people every day at the IGA Perth Royal Show. This is an ideal opportunity for fresh food companies and producers to display their products to the Perth community.
Inclusions:• Exhibition booth• Optional fascia and counters• 2 x LED spotlights• 1 x 15 amp power outlet• Shared freezer and refrigeration space• Shared sink and hand washing facilities• 1 x Supervisor Pass and 16 x Exhibitor Passes
OUTDOOR SITES (EXCLUDES CATERING, FAIRYFLOSS AND SIDESHOW)
The IGA Perth Royal Show provides an opportunity for businesses to showcase their goods and/or services in an outdoor setting. Outdoor sites come in a range of sizes to suit the business owner’s needs, from 9sqm up to 1500sqm.
Inclusions:• Ground space only• 1 x 15 amp power outlet
EXHIBITION SPACES
PROFILE OF THE IGA PERTH ROYAL SHOW VISITOR
88% of visitors had visited the IGA Perth Royal Show in previous years. 12% were new in 2016.
96% of visitors visited at least one pavilion or agricultural related attraction, the dog pavilion being most popular.
97% of visitors were satisfied with the IGA Perth Royal Show in 2016, with 65% of those being delighted.
DEMOGRAPHIC AGE DEMOGRAPHIC GENDER
64% 36%
8% 10%
19%
22%
41%
8% 14-1719% 18-2422% 25-3441% 35-5410% 55+
69% of visitors were satisfied with value for money in 2016.
75% of visitors were satisfied with the quality and variety of food and beverages.
7C O M M E R C I A L E X H I B I TO R P R O S P ECT U S 2 0 1 7 ROYA L AG R I C U LT U R A L S O C I E T Y O F WA
The IGA Perth royal Show marketing plan included paid print, tv, radio and social media advertising, as well as unpaid editorials.
A new website was launched in 2016 and we received great levels of engagement; 662,886 unique visits to perthroyalshow.com.au between August 16 – October 16. There was an increased 34% average time spent navigating the sire, from 4:04 minutes in 2015 to 5:27 minutes in 2016. This suggests much more engaging content and information was provided on the website than previous years.
• 93,438 Facebook likes• 3,841 Twitter followers• 2,436 Instagram followers• 70, 789 YouTube views
In 2016, live streaming was trialed with great success for Wood Chopping and FEI Horses World Cup.
The IGA Perth Royal show aligned with Ticketmaster in 2016 and initiated a large push for Early Bird and Pre Sale Tickets. Gate entries saw a 24% increase on those in 2015, as more people were opting to purchase tickets from an IGA store.
A comprehensive marketing report was created following the 2016 IGA Perth Royal Show to identify the success and opportunities of that year. This also included research from three Focus Group’s of non-show goers, as well as traditional exit surveys, media reports and sales. These have been taken into account when planning the 2017 IGA Perth Royal Show.
MARKETING COVERAGE
8 C O M M E R C I A L E X H I B I TO R P R O S P ECT U S 2 0 1 7 R OYA L AG R I C U LT U R A L S O C I E T Y O F WA
SITE FEE
Each of the commercial pavilions have a different fee structure. Please contact our Sales Team to secure a commercial site tailored to your specific needs.
STAFF AND OPERATING HOURS
All exhibition stands are to be staffed with engaging staff throughout the hours of operation of the pavilion or area.
08.45am – 21.00pm Outdoor Sites08.45am – 23.00pm Sideshow 08.45am – 20.00pm Shopping and Lifestyle Pavilions (Robinson Pavilion) Cookery (Silver Jubilee Pavilion) Fresh Food Pavilion (Jim Webster Pavilion)
ESSENTIAL INFORMATION
9C O M M E R C I A L E X H I B I TO R P R O S P ECT U S 2 0 1 7 ROYA L AG R I C U LT U R A L S O C I E T Y O F WA
INSURANCES
It is the responsibility of all exhibitors to arrange Public, Product and Workers Compensation Insurance to cover their liabilities in respect to all aspects of their activities at Claremont Showground. The exhibitor will affect and maintain the following insurances:
a. Public and Product Liability Insurance to insure the interests of RASWA, the exhibitor and its contractors and subcontractors for an amount of not less than:
i) Exhibitors operating rides, activities and games $10 million ($10,000,000) and the policy must include a cross-liability clause.
ii) Caterers and showbag retailers $10 million ($10,000,000).iii) All other exhibitors $5 million ($5,000,000).
b. Professional Indemnity Insurance – exhibitors providing treatment including, but not limited to, massage, acupuncture, blood and other tests, will provide evidence of professional indemnity insurance with an indemnity limit of not less than $5 million ($5,000,000).
c. Employers Indemnity Insurance in the name of the exhibitor insuring liability under workers compensation legislation and at common law in respect to employees, contractors and subcontractors and including the interest of RASWA as Principal.
SITE LICENCE AGREEMENT
All exhibitors are required to sign and return their Site Licence Agreement to the Society together with their completed Product Listing before the start of Show, in order to operate as an exhibitor at the IGA Perth Royal Show.
FOOD & BEVERAGE SAMPLING, TASTING AND SELLING
All exhibitors considering sampling and/or selling food and/or beverage must complete and return a Food Notification Form and pay the applicable fees.
SECURITY
RASWA provides routine security for its buildings and ground. RASWA will not accept any responsibility for the protection of exhibits nor for any loss or damage how so ever caused.
The exhibitor must accept responsibility for claims under the Workers’ Compensation Act or any other Act or Regulation related to their activities during the Show.
PARKING
No parking is provided by the IGA Perth Royal Show and limited parking is available nearby. The IGA Perth Royal Show encourages the use of public transport.
10 C O M M E R C I A L E X H I B I TO R P R O S P ECT U S 2 0 1 7 R OYA L AG R I C U LT U R A L S O C I E T Y O F WA
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12 C O M M E R C I A L E X H I B I TO R P R O S P ECT U S 2 0 1 7 R OYA L AG R I C U LT U R A L S O C I E T Y O F WA
ADVERTISING OPPORTUNITIES - PRINT
FOLDING MAPS
Pocket size folding maps will again be provided in 2017, however for the first time, they will be free of charge, which will mean a much larger readership than ever before – every patron to the Showground will receive one.
There will be more than 100,000 folding maps printed and distributed during the Show, with multiple versions to allow for more advertisements as we have been inundated with interest.
This creates a great opportunity to get your brand in front of a large audience during the eight days of the IGA Perth Royal Show and post-Show.
There are 16 spaces available on the reverse side of the each map and each advertisement will be printed in full colour. With a total of 32 spaces available these will be allocated on a first come, first serve basis, so be quick!
TWO SIZES AVAILABLE
HALF SIZE
PRICE $250 + GST
SPECIFICATIONS 70mm (w) x 49.5mm (h)
FULL SIZE PRICE $500 + GST
SPECIFICATIONS 70mm (w) x 99mm (h)
PURCHASE DEADLINE Friday 28 July 2017
ARTWORK DEADLINE Friday 25 August 2017
ARTWORK REQUIREMENTS
All artwork to be supplied in CMYK high resolution at 300dpi with a 5mm bleed. Main content to be 4mm from edge with no border. All images used within artwork to be 300dpi. Text should be converted to outlines or font supplied.
Artwork to be supplied in Adobe Acrobat (.pdf), Adobe Illustrator (.ai or .eps) or Adobe Indesign (.indd) formats.
RASWA is unable to provide design assistance.
THE PERTH ROYAL SHOWat
VALID ANY DAY AFTER 6.30PM
PERTH ROYAL SHOW 17 Hardy Ave, 40 Viveash Ave,
19 Waylen Ave, 158 Robinson Pavillion
Present this coupon at Morish Nuts Perth Royal Show and save $3 off a Morish Nuts Premium, Jumbo, Macadamia
or Nuts & Nougat Show Bag. Not to be used in conjunction with any other offer. While stocks last.
$3OFF
Interested in adopting or fostering a Greyhound?
Come see us at the Show!
⊲ Open from 9am – 5pm
⊲ Food stops from 9am – 7pm
⊲ Cattle Lane is closed 12.30pm-1.30pm
Purchase your FYBR bag at Gate 1, Train Station Gate & Gate 10 or stop 2, 3, 4, 5, 6, and 8!
Complimentary fruit giveaway, bbq sausage, face painting, and lots more
Available at:⊲ Gate 1, Train Station Gate and Gate 10
⊲ Stop 2 Farm Fresh
⊲ Stop 3 Feathered Friends
⊲ Stop 4 Sport & Recreation
⊲ Stop 5 Flowers
⊲ Stop 6 Indigenous Face Painting
⊲ Stop 8 Cattle Lane
FYBR Bags $12.50
Tickets must be purchased between 3-4pm dailyTickets valid until 7pm on day of purchase
Offer Valid Only at the Ashton Gate 10 Kiddie Land
Open 9am - 7pm, 14 Viveash Ave opposite the Animal Nursery
Plus check out our Ambulance tours, Animation theatre and meet our mascots!
ONLY $1!
SHOW MAP & HIGHLIGHTS
PERTHROYALSHOW.COM.AUGOTTAGO TO THIS YEAR’S SHOW
PLAN MY SHOW
Plan your value packed day at Show! Visit perthroyalshow.com.au
Come in and enjoy...Premium Produce Food
Award Winning Beer and WineWA Celebrity Chefs
Live Entertainment till 9pm Bar Open Late
Licensed venue, all minors must be accompanied by an adult
Discover premium produce from around our state. Featuring
DON’T MISS
ice-creams . fudge . chocolate decadent milkshakes . yoghurt . smoothies
legendairy toasties . cheeses
MEET THE FARMERS milk the cows and take your
tastebuds on a
experience
wa_dairy_ad_70x99.indd 1 2016/09/13 10:46 AM
Free Sample!Visit us in the Taste WA Pavillion to receive a free spice sachet and recipe booklet - Just sign up for our Mt Barker Chicken Mailing List or like us on Facebook.
RecipesNew productsCompetitionsPromotions
⊲ Gate 1, Train Station Gate and Gate 10 ⊲ Stop 2 Farm Fresh ⊲ Stop 3 Feathered Friends ⊲ Stop 4 Sport & Recreation⊲ Stop 5 Flowers ⊲ Stop 6 Indigenous Face Painting⊲ Stop 8 Cattle Lane
FYBR bags available at:
⊲ Open from 9am – 5pm
⊲ Food stops from 9am – 7pm
⊲ Cattle Lane is closed 12.30pm-1.30pm
Purchase your FYBR bag at Gate 1, Train Station Gate & Gate 10 or stop 2, 3, 4, 5, 6, and 8!
Complimentary fruit giveaway, bbq sausage, face painting, and lots more
13C O M M E R C I A L E X H I B I TO R P R O S P ECT U S 2 0 1 7 ROYA L AG R I C U LT U R A L S O C I E T Y O F WA
DISCOUNT COUPONS
This year, the IGA Perth Royal Show will continue with PDF coupons (A4 coupons) that will be emailed out in the week prior to the Show to all IGA Perth Royal Show e-news members (currently 35,000+ members on the database).
These coupons can be printed out by the subscriber and redeemed with exhibitors that choose to take up this opportunity. We will be running a campaign to encourage subscription to the IGA Perth Royal Show e-news on the website and social media, so the number of members is likely to increase as the Show gets closer!
When a customer redeems their coupons, they will present either colour or black and white coupons, depending on their printer.
You are welcome to provide a high resolution jpeg or Adobe Illustrator (.ai/.eps) logo or a product image.
PRICE $260 + GST
PURCHASE DEADLINE Friday 28 July 2017
ARTWORK DEADLINE Friday 25 August 2017
WEBSITE HOME PAGE BANNER
The Perth Royal Show website had 662,886 unique views throughout the key months surrounding the Show.
Five advertising banners and tiles will be placed on the Perth Royal Show website home page which will load at random per page load. As there are only four banners available, these will be allocated on a first come, first serve basis.
Artwork is to be supplied as a high resolution jpeg.
PRICE $1,000 each + GST
SPECIFICATIONS 300px (w) x 250px (h) 728px (w) x 90px (h)
PURCHASE DEADLINE Friday 28 July 2017
ARTWORK DEADLINE Friday 25 August 2017
NEED MORE INFORMATION?
Email Susannah Hewitt on [email protected] or call 08 6263 3181.
ADVERTISING OPPORTUNITIES - DIGITAL
14 C O M M E R C I A L E X H I B I TO R P R O S P ECT U S 2 0 1 7 R OYA L AG R I C U LT U R A L S O C I E T Y O F WA
Visitors come to the IGA Perth Royal Show actively seeking immersive, informative and engaging activities, making the event a truly unique opportunity for marketers to connect their brand with the public in a meaningful way. Approximately 45 corporate partners and 350 prize contributors support the IGA Perth Royal Show annually, but as a not-for-profit organization we are always seeking additional involvement.
Being involved as a sponsor of Western Australia’s largest and most iconic annual community event offers the opportunity to connect with up to 400,000 visitors over the eight days of the Show, and approximately 40,000 who are from regional WA.
There are opportunities for sponsors to leverage their involvement by:
• Securing supply rights and/or category rights
• Presenting onsite activations• Securing naming rights to a precinct
or pavilion • Offering ticketing promotions and VIP
experiences for customers• Signage• Hospitality and exclusive experiences• Product placement• Sampling• Utilising the Show’s Digital and
Communication platforms
Our sponsors align themselves with a truly iconic brand, the IGA Perth Royal Show, alongside some of Australia’s leading companies who have seen amazing results since they began supporting our event.
The IGA Perth Royal Show offers a wide range of sponsorship opportunities, from trophy sponsorship to a presenting partner. If you’re interested in supporting our team and help us contribute to build long lasting memories in families’ state wide, please contact:
Rob ShearwoodCorporate Partnerships Executive08 6263 31050437 582 [email protected]
SPONSORSHIP OVERVIEW
THE NEXT STEPSTEP ONE APPLY TO EXHIBIT
To start the process of reaching up to 400,000 potential customers visit www.perthroyalshow.com.au or contact the Event Sales Team on 08 6263 3147.
STEP TWO HAVE YOU BEEN SUCCESSFUL?
Once the IGA Perth Royal Show has reviewed your application to exhibit you will receive a letter of offer if you have been successful, with a quote for your site. If not, the Event Sales Team will contact you to discuss and help you through the process.
STEP THREE SECURE YOUR STAND
Successful applicants are required to pay a 30% non-refundable deposit within five days to hold their site.
STEP FOUR AGREEMENT AND FORMS
After the deposit has been received you will be sent an exhibitor agreement and forms to be signed and uploaded into the IGA Perth Royal Show Exhibitor e-Portal.
STEP FIVE ADDITIONAL SERVICES AND MARKETING
After you have uploaded your agreement you will be offered an opportunity to purchase additional items such as electricity, plumbing solutions and staff passes.
You will also get the opportunity to opt-in to marketing and promotional opportunities.
STEP SIX IT’S TIME TO GET EXCITED
Once final payment has been made you can pick up your official 2017 IGA Perth Royal Show Exhibitor Pack with everything you need to get prepared for the Show, including staff passes, bump in/out passes and a load more.
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16 C O M M E R C I A L E X H I B I TO R P R O S P ECT U S 2 0 1 7 R OYA L AG R I C U LT U R A L S O C I E T Y O F WA
CONTACT US General EnquiriesEvent Sales Team
08 6263 [email protected]
The TeamEvent Sales Manager Event Sales Executive Event Sales ExecutiveMatt Staunton Owen Linehan Erin Farnay08 6263 3111 08 6263 3147 08 6263 [email protected] [email protected] [email protected]
