Comepetitive Strategies of Smart Phone Companies in Emerging Markets

8/2/2019 Comepetitive Strategies of Smart Phone Companies in Emerging Markets

1/36

5/7/12

CompetitiveStrategies of

the Smartphonecompanies in

EmergingMarketsPresented by:

Arsalan Lodhi


2/36

5/7/12

Outline

q Introduction to Smartphone Definition Smartphone industry Development Industry Evolution: Players Success Factors

q Introduction to Emerging Markets Define Emerging Markets Characteristics of Emerging Markets Major Emerging Economies BRICS and Four Asian Tigers

q Strategies of Smartphone companies inEmerging Markets

Related Examples


3/36

5/7/12

Smartphone

Built on a mobile computing platform, with more advancedcomputing ability and connectivity

First smart phones mainly combined the functions ofa personal digital assistant (PDA) and a mobile phoneor camera phone

Modern smart phones have high-resolution touchscreens, web browsers , Wi-Fi, music players and mobilebroadband.

Run on mobile operating systems (OS) E.g. Apple's iOS, GooglMicrosoft's Windows Phone,Nokia's Symbian, RIM's BlackBerr


4/36

5/7/12

Industry development

1992 the firstSmartphone


5/36

5/7/12

Industry development

The widespread adoption of 3Gnetworks and price erosion hasresulted in a significant growth ofSmartphone in the consumer market.

The two fundamental market trendsdriving the next-generation

Smartphone are MobileInternet and Mobile Multimedia.

Smartphone Market OpportunitiesAn in-Depth, Global Analysis of Smartphones,

Chips & Operating Systemshttp://www.fwdconcepts.com/Smartphones/
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


6/36

5/7/12

Key Players
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


7/36

5/7/12

Industry evolution: players

Apple Second quarter of 2011 Apple shipped 20.3 million smart phones making it the market

leader in the smart phone world, wrestling the leading position from Nokia.

Apple earned record revenue of $28.57 billion in Q3 2011 with net profit $7.31 billion.Increased its revenue by 82% and profit by 125% during the same period.

iPhone sale grew at a record 142% year-over-year making it the most valuable technologycompany on the planet

Presence in more than 100 countries globally.
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


8/36

5/7/12


Google

Google is in the smart phone market through its Operating system, Android, used inHTC, Samsung etc

Recently purchased Motorola Mobility

World's leading operating system provider for mobile phones. Android is mostpopular and most widely used smart phone OS, having a share

of about 38.1% of the smart phone market.

Slowly but gradually increasing its market share globally.

Google's phones have not been runaway successes like some of its other products, thecompany's cash hoard and renewed focus on "mobile" put it in a strong position tolead the phone hardware market too.
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


9/36

5/7/12


Blackberry

Research In Motion(RIMM) is known for Blackberry.

RIMM has seen its smart phone market share decline in the

second quarter of 2011 to 11.6% from 17% in the same quarter

last year.

However, its revenue during the same period has increased.

Overall its not all gloomy for RIMM as recent market survey in US shows that out of fivepeople two are still not sure of what smart phone to buy.
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


10/36

5/7/12


Nokia

Once the giant of the telecommunication industry is struggling.

Continuously losing its share to bigger rivals like Apple, Google and Blackberry.

Nokia was a leading smart phone company with 38.1% market share in Q2 2010.Now, in Q2 2011, this share has been reduced to 15% and shipments have seen adecrease of about 30%.

Nokia has recently reached a multibillion dollar deal with Microsoft (MSFT) to useits operating system.
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


11/36

5/7/12

Success Factor

HRA Model of

Success Factors

Constant R & D

Effective Marketing and Communication

Timely entry and emphasis in emerging

markets

3-Emerging Markets

2-Marketing

1- Technology
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


12/36

5/7/12

Emerging

Markets
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


13/36

5/7/12


14/36

5/7/12

Defining Emerging markets

Emerging markets include those which have reached a minimumlevel of GDP and are in the growth phase of the development cycle but

whose economies are vulnerable to internal or external threats

Countries, whether small or large in size, are considered to be emerging

markets due to their developments and reforms. Today, emergingmarket economies are referred to asfast-growing economies
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


15/36

5/7/12

characteristics

Markets and cultures are demanding

High rate of Emigration to the developed world

Limited Income and Space

Populations are Youthful and growing

Distribution channels are weak

Markets are changing rapidly
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


16/36

5/7/12

Major emerging economies
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


17/36

5/7/12

BRIC

Largest economy in SouthAmerica

Well developed agriculture,

mining, manufacturing andservice sector

Amongst the ten largesteconomies of world

Important industries aretextiles, chemicals, iron ore,steel and motor vehicles.

Capital - Brasilia

203.4 millionpopulation

GDP growth: 3.5%
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


18/36

5/7/12

BRIC

Largest country in terms ofarea

Ninth most populous nation in

the world Large manufacturing

capacities, notably in metals,food products, and transport

equipment. Third largest exporter of steel

and aluminium

Capital: Moscow

143 million population

3.7% GDP growth
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


19/36

5/7/12

BRIC

Fourth largest economic systemin terms of purchasing power

Development in agricultural,

service and industrial sector Increase of 85.1% in FDI

Main reasons for boomingemerging market

Perfect competition market

Higher standard of living

Medical facilities

infrastructure

Capital: New Delhi

1.21 billion population

GDP growth rate of8.5%
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


20/36

5/7/12

BRIC

Biggest economy after USA

Predicted to become largesteconomy in this century

Unemployment rate of 4.1%

Per capita income: US$ 2000

Slow but steady economic

reforms

Capital: Beijing

1.341 billionpopulation

11.7% GDP growthrate
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


21/36

5/7/12

Four Asian Tigers

Four Northeast Asian countries South Korea, China, Japan and Taiwan - have growninto major players in the global information technology (IT) industry but the term AsianTigers refers to South Korea, Hong Kong, Singapore and Taiwan

Expanded their production bases and increased their contract manufacturing to access

lower labor costs and large markets in emerging economies.

These nations and areas were notable for maintaining exceptionally high growth ratesand rapid industrialization

Hong Kong and Singapore have become world-leading international financial centers,whereas South Korea and Taiwan are world leaders in manufacturing informationtechnology.

Korea's Samsung Electronics had a 21 percent market share and LG Electronics 9percent
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


22/36

5/7/12

Four Asian Tigers

A vast network of small- and medium-sized suppliers, which enables easy procurementof parts at lower prices, as well as quick and tailored response to clients' orders

The common characteristics of the Four Asian Tigers are:Focused on exports to richer industrialized nations

Sustained rate of double-digit growth for decades

Non-democratic and relatively authoritarian political systems during the early years

The ranks of GDP (by nominal) List of countries by GDP (nominal) of South Korea,Taiwan, Hong Kong, and Singapore are 12th, 21st, 36th, and 44th, respectively.

A high degree of economic freedom. Hong Kong, Singapore, Taiwan and South Korea are

1st, 2nd, 26th, and 36th respectively on the Heritage
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


23/36

5/7/12

Strategies in theEmerging Markets


24/36

5/7/12

Strategies in Emerging

Markets


25/36

5/7/12


MarketsMost analysts expect that majority of that growth will be forlower-pricedofferingsin emerging markets. Its a challenge to companies like Apple andGoogle as they will face tests as lower-end Smartphone use expands.

Apple is reportedly preparing to release a cheaper 8-gigabyte iPhone 4, hinting at itsplans expand its market.

Attract customers who seek a capable Smartphone, but who are not willing to pay thepremium price

Lowered Price Offerings

Samsung's Smartphone sales grew 600 percent sequentially, due primarily to its low-endproducts in China and Latin America.
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


26/36

5/7/12


Markets

Lowered Price Offerings

"Smartphone makers are increasingly moving down the

value chain to target the low-end segment and attractmass customers, especially those in China and India,"said Lee Seung-woo, an analyst at Shinyoung Securities.
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


27/36

5/7/12


Markets

Emphasis on Price controls

Low-cost semiconductor technology has pushed down the price of a basicSmartphone to below $100 in emerging markets over the past year.

Outsourcing

Technology Sharing

CHEAP MODELS VS CHINA COPYCATS
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


28/36

5/7/12

Facebook Partners with Orange toBring Smartphones to Emerging

MarketsTo bring cheap cellphones with dedicated Facebook functionality to emerging markets inAfrica and Europe.

Orange will release three devices with a special "F" button for unlimited Facebook accessto 15 countries starting

To increase its presence worldwide to people that may not have access to a computer butaccess the Internet solely through mobile devices.

Alcatel's series of Android phones
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


29/36

5/7/12


Markets

Innovation, Differentiation and redefining

Blackberry was first in the market ,while other high tech companies were trying toimitate the new Blackberrys smart phone features and design, Apple did theunthinkable.

Standardization and GlobalizationStandardization gives the advantage to converge its efforts towards the development ofspecific standardized applications and on the other hand it maintains the customersatisfaction in every place on the globe.

Adapt your Strategies!
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


30/36

5/7/12


Markets

Marketing

Customer PreferencesNokia has identified aspects of African lifestyle, such as the love of music andfashion to personalize aspects of individuals into the handsets

Marketing Strategies

Differentiation& Communication being done in the local languagesPakistan smart ban raha hai ,Aap kab ban rahay ho

Product Portfolio and QualityMore features being added continuously, Longer talk times, large displays anddurable designs

Time to MarketBillions spent on the launch and carefully planned E.G. Dual Sim by Nokia
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


31/36

5/7/12


32/36

5/7/12 Market Penetration

Strategic Alliance with local operatorsIn country manufacturing facilitiesLocal warrantiesNumerous new sales offices and storesImproved distribution channel
http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/http://www.fwdconcepts.com/Smartphones/


33/36

5/7/12

References

http://business.mapsofindia.com/india-

http://www.economywatch.com/internati

http://www.economywatch.com/indianec http://www.economywatch.com/world_e

http://www.slideshare.net/guestbaefb5/e

http://www.ntt.com/business_e/feature/g

http://www.ftpress.com/articles/article.a

http://internationalinvest.about.com/od/
http://www.fwdconcepts.com/Smartphones/http://internationalinvest.about.com/od/gettingstarted/a/What-Are-Emerging-Markets.htmhttp://internationalinvest.about.com/od/gettingstarted/a/What-Are-Emerging-Markets.htmhttp://business.mapsofindia.com/india-market/emerging.htmlhttp://www.economywatch.com/international-organizations/bric.htmlhttp://www.economywatch.com/indianeconomy/indian-economy-overview/http://www.economywatch.com/world_economy/china/http://www.slideshare.net/guestbaefb5/emerging-markets-presentation-882656http://www.ntt.com/business_e/feature/g_project/data/emerging02.htmlhttp://www.ftpress.com/articles/article.aspx?p=404802&seqNum=3http://internationalinvest.about.com/od/gettingstarted/a/What-Are-Emerging-Markets.htmhttp://internationalinvest.about.com/od/gettingstarted/a/What-Are-Emerging-Markets.htmhttp://www.ftpress.com/articles/article.aspx?p=404802&seqNum=3http://www.ntt.com/business_e/feature/g_project/data/emerging02.htmlhttp://www.slideshare.net/guestbaefb5/emerging-markets-presentation-882656http://www.economywatch.com/world_economy/china/http://www.economywatch.com/indianeconomy/indian-economy-overview/http://www.economywatch.com/international-organizations/bric.htmlhttp://business.mapsofindia.com/india-market/emerging.html


34/36

5/7/12

References

http://www.theatlantic.com/international/archive/2012/02/5-lessons-from-t

http://www.investopedia.com/terms/b/bric.asp#axzz1mSY3a8A7

http://seekingalpha.com/article/287955-4-smart-phone-companies-which-o

http://www.mobiledia.com/news/105033.html

http://beta.fool.com/tdalmoe/2012/01/23/smartphone-usage-expands-eme

http://scotttaylor.eu/strategy-analysis-nokia/

http://www.readwriteweb.com/archives/facebook_partners_with_orange_to
http://internationalinvest.about.com/od/gettingstarted/a/What-Are-Emerging-Markets.htmhttp://internationalinvest.about.com/od/gettingstarted/a/What-Are-Emerging-Markets.htmhttp://internationalinvest.about.com/od/gettingstarted/a/What-Are-Emerging-Markets.htmhttp://www.theatlantic.com/international/archive/2012/02/5-lessons-from-the-rise-of-the-brics/253045/http://www.investopedia.com/terms/b/bric.asphttp://seekingalpha.com/article/287955-4-smart-phone-companies-which-ones-you-should-buyhttp://www.mobiledia.com/news/105033.htmlhttp://beta.fool.com/tdalmoe/2012/01/23/smartphone-usage-expands-emerging-markets/1128/http://scotttaylor.eu/strategy-analysis-nokia/http://www.readwriteweb.com/archives/facebook_partners_with_orange_to_bring_smartphones.phphttp://www.readwriteweb.com/archives/facebook_partners_with_orange_to_bring_smartphones.phphttp://scotttaylor.eu/strategy-analysis-nokia/http://beta.fool.com/tdalmoe/2012/01/23/smartphone-usage-expands-emerging-markets/1128/http://www.mobiledia.com/news/105033.htmlhttp://seekingalpha.com/article/287955-4-smart-phone-companies-which-ones-you-should-buyhttp://www.investopedia.com/terms/b/bric.asphttp://www.theatlantic.com/international/archive/2012/02/5-lessons-from-the-rise-of-the-brics/253045/


35/36

5/7/12

References

http://economictimes.indiatimes.com/tech/hardware/samsung-targets-

http://wearedevelopment.net/2011/12/07/a-success-and-a-failure-in-th

http://blogs.hbr.org/govindarajan/2011/05/smart-phone-a-reverse-inno

http://readperiodicals.com/201201/2562864001.html#b#ixzz1mTvY6
http://www.readwriteweb.com/archives/facebook_partners_with_orange_to_bring_smartphones.phphttp://www.readwriteweb.com/archives/facebook_partners_with_orange_to_bring_smartphones.phphttp://www.readwriteweb.com/archives/facebook_partners_with_orange_to_bring_smartphones.phphttp://economictimes.indiatimes.com/tech/hardware/samsung-targets-emerging-smartphone-markets-unveils-four-new-smartphone-models-under-its-flagship-galaxy-line/articleshow/9717044.cmshttp://wearedevelopment.net/2011/12/07/a-success-and-a-failure-in-the-smartphone-industry/http://blogs.hbr.org/govindarajan/2011/05/smart-phone-a-reverse-innovati.htmlhttp://readperiodicals.com/201201/2562864001.htmlhttp://readperiodicals.com/201201/2562864001.htmlhttp://blogs.hbr.org/govindarajan/2011/05/smart-phone-a-reverse-innovati.htmlhttp://wearedevelopment.net/2011/12/07/a-success-and-a-failure-in-the-smartphone-industry/http://economictimes.indiatimes.com/tech/hardware/samsung-targets-emerging-smartphone-markets-unveils-four-new-smartphone-models-under-its-flagship-galaxy-line/articleshow/9717044.cms


36/36

5/7/12

Thank You
http://readperiodicals.com/201201/2562864001.htmlhttp://readperiodicals.com/201201/2562864001.htmlhttp://readperiodicals.com/201201/2562864001.html

Documents

Comepetitive Strategies of Smart Phone Companies in Emerging Markets