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7/29/2019 Comdex Times August 2012
1/16
A Monthly Journal on
Visit us at www.biztantra.in
Management ideasideasideas
COMDEXCOMDEX TimesPrice 10/-`
Issue 8Pages 16 Volume XVIIIAugust, 2012
Along with Review of Engineering Textbooks
Nowrea
chingov
er
22,000
manage
ment
students
across
India
Editorial 2
Interview of the Month3
Need for Paradigm Shift in Policy
Framework
5
Emerging Trends of IT in Banking
Advertising 7
Emotional Appeals in the
Advertisements
Books Corner 9
Engineering Textbooks12
IT & Banking
Interview of the Month
S
H
O
W
C
A
S
E
Dr. Anoop PantDirector,Accurate Institute of Advanced Management,Greater Noida
Dr. Anoop Pant
Director,Accurate Institute of Advanced Management,
Greater Noida
7/29/2019 Comdex Times August 2012
2/16
Volume XVIII No. 8 August, 2012Publisher
R.K. Gupta
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Rahul Gupta
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A Monthly Journal on
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TimesC M D E X
MANAGEMENT IDEAS
For all your queries related to our Books or Advertising inComdex Times or Subscription, please write to [email protected]
Rahul GuptaEditor, MIE-Mail : [email protected]
Dear readers,
thI extend my warmest greetings to all of you on the occasion of 15 August, the Independence
Day of India. Our country has progressed a lot in the last 65 years and we need better managersin every field to lead India to further progress in the coming years. To this end, our monthly
journal has been playing a leading role as a media for exchange of innovative ideas on
Management among students, the future managers of India. I am happy to hand over to you this
August 2012 issue of our monthly journal Comdex Times Management Ideas.
Through this journal, we aim to present to the vast masses of learning community across India
with the elevated, grotesque, innovative and updated ideas from eminent luminaries. To this
purpose, we have brought to you an enriching informative rendezvous with Dr. Anoop Pant,
Director, Accurate Institute of Advanced Management, Greater Noida. A man with vast genius
and long academic experience, Dr. Pant has also served as Director of Ajay Kumar Garg
Institute of Management, Ghaziabad, and Jaipuria Institute of Management. In his interview, he
stresses that with the emergence of India as a growing global player there is a need to exposemanagement students to the parts of the world that are of great economic and business potential
in this century.
To update you of the latest technological developments in Banks, Mrs. Neha Saini, Assistant
Professor, IITM, Janakpuri, New Delhi, in her article, Emerging Trends of IT in Banking,
highlights the emergence of electronic technology in banking services like ATMS, Credit Cards,Debit Cards, Tele-banking, Mobile banking, Internet banking, Electronic Clearing Service
(ECS), Core Banking Solutions (CBS), Real Time Gross Settlement (RTGS), National
Electronic Funds Transfer (NEFT), Electronic Funds Transfer (EFT), Cheque Truncation
System (CTS), etc.
Emotions influence people's decisions about what, when and how they buy. Advertising appeals
may be rational or emotional. Marketing and advertising use emotion-based communication.
Our next article on Emotional Appeals in Advertisements by Ms. Shachie Sandhu, AssistantProfessor, Hindu Institute of Management, Sonepat, tells us that advertisers have to pay
attention towards the emotional appeal in the advertisements because the advertisements
directly hit the emotions of the consumers.
Finally, to update you on the latest books on Management, we have brought to you some new
titles of Biztantra in the Books Corner. We hope that the erudite and scholastic views of the
scholars will enrich your knowledge and curiosity in the subject of management.
We gratefully acknowledge the research papers and articles from luminaries of management
and publish them free of cost, thus enable spread the views in 22000 copies of this journal
throughout India.
Regards,
7/29/2019 Comdex Times August 2012
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A N A G E M E N T3
Interview of the Month
D
INTERVIEW
Q. 1. What is special about your Institute?
r. Anoop Pant after being awarded
PhD from Banaras Hindu University
entered the world of Professional
Management Education. He is a competent
and dynamic professional, with over 19 years
of rich exposure across teaching Post Graduate
Management Subjects and managing various
Management Institutes. Currently spearheading
as Director and Professor in Accurate Institute ofAdvanced Management, situated at Greater Noida.
He was the Founder Director & Professor and Area
Chairman Research and Development with Ajay Kumar
Garg Institute of Management, Ghaziabad. He has previously
worked with Asia Pacific Institute of Management (PGDM
Programme) as Professor and Programme Director. He has also
served with Jaipuria Institute of Management, as Professor and
Director. He has published many research papers in International
and National journals and has conducted a dozen MDP across
various Industries in India. In his other competencies, He has
been on board of a couple of reputed journals and has been
examiner of many Universities. He is also member of various
Management associations.
The lush green campus of Accurate Institute of Advanced
Management at Greater Noida, combines exquisite natural
beauty & high tech environs of modern times, to set an ideal seat
for higher academic pursuits. The Institute is imbibed with
modern infrastructure with Wi-fi facility and technological
support to facilitate teaching, learning and personality
Need for Paradigm Shift in Policy FrameworkNeed for Paradigm Shift in Policy Frameworkdevelopment. Accurate inculcates its students to have a global
perspective, while at the same time be keenly perceptive about
local conditions.
Needless to say, today's management practitioners must be
thorough with the latest technology and be sensitive to theimportance of ethical and human values. Our Academic and
Training programmes are anchored around the philosophy of
inculcating an analytical orientation to understand and analyze
complex business situations while at the same time possess result
based administrative point of view.
It has the strategic advantage of being located in Greater Noida,
Uttar Pradesh, India. Greater Noida is in the suburbs of the
National Capital Region of New Delhi, the capital city of India.
It is one of the most happening destinations in UP with all the
ultra modern infrastructure, with students forming a large chunk
of population, the city is an ideal spawning ground for
educational excellence.
The Institute is offering MBA Two year's full time programme
(Affiliated to MTU, Noida). Our MBA course has been
developed with innovative teaching methodology
including regular industrial interactions to groom
them as techno business managers.
The Institute has been reckoned among the
premier business schools of the country by
various stakeholders. The faculty at Accurate
emphasizes on quality education with focus on
case teaching method, which communicates
the knowledge and values and impart the skills
necessary for individuals to lead responsible,
productive and personally satisfying life.
My priorities as a Director are to impart quality education to
the students in order to mould them into academically superior,
socially committed, ethically strong and culturally rich citizens.
Moving further I would expose the faculty to career orientation,
research environment and social needs to motivate them to be
committed teachers. They have to be motivated to conduct
relevant research projects to upgrade the standard of academic
delivery. My other and the most important task would be to
improve employability of the students by exposing them to all
possible avenues including entrepreneurship. One has to provide
multidimensional guidance to make the students employable. Westrive to build AIAM not only a centre of quality management
education but also a centre for research, consultancy and
fostering entrepreneurship through development of
Entrepreneurship incubators.
An academic revolution has taken place in higher education
particularly in the past half century marked by a paradigm shift in
Q. 2. What are your priorities as a Director?
Q. 3. How do you view the present scenario of Education in
India?
C MD E XM D E X Times August, 2012
Dr. Anoo p Pant,Director,Accurate Institute of Advanced M anagement,Greater Noida
Dr. Anoop Pant,Director,
Accurate Institute of Advanced Management,
Greater Noida
7/29/2019 Comdex Times August 2012
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Interview of the Month
4A N A G E M E N T
scope and opportunity. With the advent of globalization it has
become imperative to reorient our education system to the global
realities rather than continuing with the age old inward looking
policies. Higher education in India is approaching crisis. The
participation of foreign universities has the potential to address
important deficiencies. Historically, foreign participation has
had an unimpressive record and has faced numerous functionaland ideological barriers. However, subtle changes are emerging
in the government's views on the subject. The ability of foreign
universities to take advantage of these changes will depend to a
great extent on their intentions vis--vis the scale and duration of
their involvement. Ultimately institutions that envision a
symbiotic relationship with the Indian education system are
most likely to succeed in entering and thriving in the domestic
market.
Knowledge is power and therefore has remained one of the most
important driving forces of sustaining human existence. For any
economy to achieve exponential economic growth, it is essential
to gear up skill based activities through a potential, vibrant anddynamic higher education system. Over the years, trade,
investment, mobility of people and the economy have grown
significantly and so the need of revamping the higher education
system replacing the age old and non-relevant practices. Looking
at the deficiencies in most of the key areas of higher education
system of India like accessibility, quality, financing and
governance, a strategic paradigm shift in the policy framework
and overall functioning is needed to meet growing expectations
and societal needs.
It is our earnest effort to arm managers of tomorrow withknowledge accompanied by cutting edge skills and abilities to
apply their knowledge for growth and success of their
organizations. We provide an excellent learning environment
and emphasize on inculcating professional ethos, team work and
all round personality development. Our endeavor is to help
fructify your ambitions of becoming successful managers of
future India. Excellent infrastructure, excellent corporate
interface, mentorship culture, a year round activity calendar and
an innovative pedagogy make us different from the rest.
With seismic shifts occurring in the world's economy, coupledwith accelerating concerns about the sustainability of our planet,
never before has there been a greater need for organizations to
train and develop their people to manage the impact of these
changes. While we respect and learn lessons from the past,
through this qualification we prepare our members to be focused
on the future: driving value; managing performance;
understanding how organizations are best led and inspired; and
helping to sustain vibrant business and government. With the
Q. 4. How is Accurate Institute of Advanced Management
distinct from others?
Q. 5. What according to you is the Future of Management
Education in India?
emergence of India as a growing global player there is a need to
expose management students to the parts of the world that are of
great economic and business potential in this century. This is no
longer just the West but rapidly growing economies of China,
Latin America and in time, Africa. We need change in all areas
of business school functioning. Most importantly we must have
integration so that a post graduate in management has built onthe knowledge imparted in his undergraduate work. Values,
ethics and societal demands must reflect themselves in,
management education.
Management is an applied subject. In Management education
the simulation of practical experience is sought to be achieved
through the use of the case method of teaching; and by 'summer
placements' in companies in the middle of the education
programme.
Some institutions admit only people with some work experience.Many provide opportunities to students to organize and manage
events. Some even encourage them to start and run fledgling
businesses. All Institutions have difficulty finding adequate
faculty. Even higher remuneration does not help. Faculties with
limited teaching experience are able to command professorships
early in their careers. AICTE has done little to develop faculty
numbers and quality. Its successor must demand that all schools
provide generous scholarships and develop PhD's. Since fees are
quite high, business school have enough to pay better and also to
give extra time and facilities to faculty for research. Faculty
quality, their evaluation and incentives related to performance,
determine curriculum, pedagogy and value systems. Faculty
must conduct research, raise funds for research and publishregularly in reputed journals, apart from popular media. These
must determine their evaluation and incentive payments.
Qualified faculty will envision future needs better and develop
courses to meet them. Their research and publication will attract
industry and others to work with them on real life problems.
These will be useful additions to classroom teaching.
Writing a syllabus presents some challenges. On the one hand, as
the first communication with the students, the syllabus needs to
convey the excitement and interest of the course, and give the
students a sense of how this course will change them and whythey might want to take it. The appearance of the syllabus is very
important as well, and it should be carefully proofread. Institutes
offer a variety of syllabi. Institutes should use the case method as
the foundation of their curriculum. Some institutes are already
offering a number of simulation exercises in their courses. It has
become Imperative now that Management Institutes should
integrate their syllabus with the Industry requirements and
orient their students to become effective business professionals.
Q. 6. What are you suggestions for the improvement of
Management Education in India?
Q. 7. Do you feel that the present syllabi of Management,
taught in Indian institutes, adequate for future needs ?
M
C MD E XMD E X Times August, 2012
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IT & Banking
A N A G E M E N T5M D E XM D E X Times August, 2012
Emerging Trends of IT in BankingEmerging Trends of IT in Banking
T
ATMs/ Credit Cards/ Debit Cards:
Tele Banking:
E-Banking:
he banking sector in India is adopting itself to rapid
innovations in technology particularly on the
information based technology front to impart efficiency
in providing wide range of products and services to the public atlarge. Computerization of banking operations as recommended
by Dr. C. Rangarajan's Committee had received high importance
since 2005-06. Indian banking sector is moving towards the
reach of rural areas through its Informational Technology
measures. To comply with that Indian Banking sector is adopting
all internationally accepted standards to make the sector more
powerful and acceptable in all aspects.
With this article I would like to draw the kind attention of
readers towards the Technological Developments in Banks. As
per Central Vigilance Commission(CVC) directive, the banks
are required to cover 70% of their business through
computerization that makes the bank to achieve high level of
automation and have started offering electronic banking whichincludes ATMS, Credit Cards, Debit Cards, Tele-banking, Mobile
banking, Internet banking, Electronic Clearing Service (ECS),
Core Banking Solutions (CBS), Real Time Gross Settlement
(RTGS), National Electronic Funds Transfer (NEFT), Electronic
Funds Transfer (EFT), Cheque Truncation System (CTS) (Verma,
2008). Let us discuss these tools one by one.
ATMs, the customer is
identified by inserting a plastic ATM card with a magnetic stripe
or a plastic smart card with a chip, that contains a unique card
number and some security information such as an expiration
date or CVVC (CVV). Authentication is provided by the customer
entering a personal identification number (PIN). Using an ATM,
customers can access their bank accounts in order to make cash
withdrawals, debit card cash advances, and check their account
balances as well as purchase prepaid cell phone credit. Apart
from that now banks are offering Funds transfer from one bank
account to another, registration for their sms alerts, new cheque
book requirement, opening fixed deposit through ATMs without
visiting to Branch. Through credit cards and debit cards online
purchase can be done very easily.
Digitization of voice has enabled the
introduction of this technological marvel. Facilities included in
Tele Banking include balance enquiry, enquiry about collection
of specific credit and debits, transfer of funds, request for
statement of account and many more. Home banking is the
extended version of Tele Banking whereby the customer is able
to access his branch account from his home of availing a varietyof services which is made available through the customer's
personal computer attached to telephone line or modem.
E-banking allows the customer to access his
account online, he can check balance, obtain statement of
account, request for Demand draft, transfer funds in own
account and to third party, make stop payment, pay bills,
purchase online goods. Several banks provide extended service
like, under HDFC's Freedom account empowers the customer to
apply for loan online. SBI support its customer by opening Term
deposits by e-banking and based on same concept they are
providing the customer with e- invest which bought a new hassle
free solution for investment in IPOs though online mode.
When you are away from home, internet and
bank, simply your mobile will help you to enquire the balance,
transfer the funds, request for stop payment instructions,
request for a cheque book etc. Mobile banking offers simple,
convenient, secure and anywhere banking.
ECS-Creditis a medium of
payment whereby an organization wanting to pay interest,
dividend, salary, pension etc to a large number of beneficiaries,
can make payment electronically instead of issuing paper
instruments. In this scheme companies need not print and
dispatch paper instrument for issuing share warrants, salary,
dividends etc. And ECS makes reconciliation easier for paying
bank. ECS-Debithelps organizations to collect the proceeds ofbills, premium, installments on due date based on the mandate
received from the users of their services.
Under CBS, the number of
services are being provided such as anywhere banking, every day
access, and quick transfer of funds in an efficient manner and at
reasonable cost. Previously a bank's core operations such as
keeping a ledger of various transactions, maintaining customer
information, interest calculation of loans and deposits,
adjustments to accounts on withdrawal and deposits of funds etc.
were done manually. With the advent of ICT (Information &
Communications Technology), a software application records all
transaction, maintain customer information, calculate interest
on loans and deposits etc. The data, instead of huge ledgers, arestored in backend databases in digital form. A customer can
operate his account from any branch of the bank and if the bank
owns Internet Banking or ATM facilities, then the customer can
operate on his account from virtually anywhere. Most of the
private banks, foreign banks have already put this system into
and PSBs are similarly adopting the system of the total number of
PSB branches, 97.8% were fully computerized at the end to
March 2010.
RTGS stands for 'Real Time Gross Settlement', which can
be defined as the continuous (real-time) settlement of funds
transfers individually on an order by order basis (without
netting). 'Real Time' means the processing of instructions at the
time they are received rather than at some later time. 'GrossSettlement' means the settlement of funds transfer instructions
occurs individually. The RTGS system is primarily meant for large
value transactions. The minimum amount to be remitted through
RTGS is 2 lakh. There is no upper ceiling for RTGS transactions.
NEFT System
establishes an electronic funds transfer system to facilitate an
efficient, secure, economical, reliable and expeditious system of
funds transfer and clearing in the banking sector throughout
India, and to relieve the stress on the existing paper based funds
Mobile Banking:
Electronic Clearing Service (ECS):
Core Banking Solutions (CBS):
RTGS:
National Electronic Funds Transfer (NEFT):
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IT & Banking
6A N A G E M E N T C MD E XMD E X Times August, 2012
transfer and clearing system. NEFT is an electronic fund transfer
system that operates on a Deferred Net Settlement (DNS) basis
which settles transactions in batches. In DNS, the settlement
takes place with all transactions received till the particular cut-
off time. These transactions are netted (payable and receivables)
in NEFT whereas in RTGS the transactions are settled
individually.
It includes wide spectra of
computer based payment system and courses that substitute
electronic and digital transfer for movement of cash and paper
instruments. EFT system is result of the Shere Committee
recommendation. It has been introduced by the RBI to help
offering their customers, money transfer service from one
account of bank to another account of any bank/branch, both
inter-city and intra-city. The system is an improvement over the
existing system of Demand draft.
Table1 shows Number and Volume of transactions through
electronic modes for the month of March 2012
Cheque Truncation is a more
secure system than the current exchange of physical documents
in which the cheque moves from one point to another, thus, not
only creating delays but inconvenience to the customer in case
the instrument is lost in transit or manipulated during the
clearing cycle. In addition to operational efficiency, ChequeTruncation has several benefits to the banks and customers
which includes introduction of new products, re-engineering the
total receipts and payments mechanism of the customers,
human resource rationalization, cost effectiveness, adoption of
latest technology etc., In CTS cheques were not transferred
physically for clearing in fact the scanned image of instrument
passes from one bank to another and ensure better clearing. The
Reserve Bank has implemented CTS in the National Capital
Region (NCR), New Delhi and Chennai with effect from February
1, 2008 and September 24, 2011.
RBI is persisting to take initiatives in through
technologically advanced, secured, efficient, accessible payment
settlement system though electronic modes and the results ofthese initiatives are shown with the help of data presented in the
graph.
With this we can conclude that the trend in Banking is changing.
RBI inventing new ideas to make transactions supported by
technological advancement in more secured manner which
reduce the costs of financial transactions, improves the
allocation of financial resources, and increase the
competitiveness and efficiency of financial institutions.
Information technologies and the innovations are strategic tools
Electronic Funds Transfer (EFT):
Cheque Truncation System:
Conclusion:
for enhancing the value of customer relationship also. However
the expansion of such capabilities must be accompanied by a
minimum level of essential security features and continued
compliance with established covenants relating to privacy of
customer transactions (Rajpoot and Gupta 2011)
1. Dr.Verma Ajay and Verma Amita(2008), 'Emerging Trends In
Banking' Journal of Shodh, Samiksha aur Mulyankan, ISSN-
0974-2832 Vol. II, Issue-5
2. Reserve Bank of India, (2004), 'Computerization in Banking
Industry Statistics, http://www.rbi.org.in
3. Rangarajan Committee (1989) Report on the Modernization
of the Banking Sector (Chairman C. Rangarajan)
(http://www.rbi.org.in
4. Mittal R. K. and Dhingra Sanjay(2006-07), Technology inBanking Sector: Issues and Challenges, Vinimay, Vol27, No.4
5. Namita Rajpoot and Monika Gupta(2011),
'Impact Of IT On Indian Commercial Banking
Industry: DEA Analysis' Journal of Enterprise
Information system. Vol. III, Issue-1
References:
Type of No. of Transaction Transactions Transactions
(in millions) (in millions)
NEFT 27.11 2403.89
RTGS 6.32 67174.06
Mobile 3.12 2.32Transactions
Volume of
MI
2008-09 2009-10 2010-110
100
80
60
40
20
83.9 88.3 89.7
16.1 11.7 10.3
Paper Electronic
Percent
2008-09 2009-10 2010-110
100
80
60
40
20
32.8 35.3 40.9
67.2 64.7 59.1
Paper Electronic
Per
cent
Ms. Neha SainiAssistant Professor, IITM Janakpuri, New Delhi
7/29/2019 Comdex Times August 2012
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A N A G E M E N T7
Abstract
Introduction
What are Emotions?
Emotional Appeals
The subject of emotion in advertising tends to bring
certain types of commercials to mind those featuring
touching or heart-rending vignettes, cooing babies,
or romping puppies. Too often an emotional
response to advertising is thought to be one that
elicits tears or smiles. In fact, it does not take a lot to
make people attend to advertising. Anything that
people find enjoyable, interesting, or noteworthy will
be a cue to which they will readily respond and give
some attention. This could be an interesting image, a story,
music, or the brand itself. The real challenge is to focus people's
attention. If an ad is going to evoke a response that will last longer
than a few seconds, it must create a memorable feeling. So has Coca-
Cola. Coke can create fanciful and fantastic ads in the Happiness
Factory campaign because it has spent decades building a
connection between Coke, optimism, and joy in living.
Advertising appeals may be
rational (think) or emotional (feel) where rational means a
factual, logical, objectively verifiable information that consumers
have greater confidence in their ability to assess the merits by
buying the brand after having seen the advertisement. Marketing
and advertising use emotion-based communication to great
effect. Where consumers are more likely to take emotion-based
decisions, stating mere facts often don't work. For instance,
instead of stating what fruits and vegetables contain, effective
emotional communication would appeal to the mother's desire to
do extraordinary things for her children, like offering fruits and
vegetables, which can keep them healthy and have the power to
change their lives. Emotion-based approaches represent an
effective way to capture attention.
Emotion is another word for feelings. Some common emotions are
anger, fear, love, sadness, grief, jealousy, hurt, disappointment and
joy. We may have these feelings or emotions in response to things
that are going on at the moment or when we remember something
that happened in the past. Frequently, we also experience
physiological changes, such as feeling hot; having our heart beat
faster, changes in our breathing, knotting in our stomachs, etc.,
when we feel an emotion.
An advertising appeal refers to the approach used to attract the
attention of consumers and/or to influence their feelings toward
the product, service, or cause. It's something that moves people,
speaks to their wants or need, and excites their interest. Often it is
the underlying content of the advertisement; think of it as a
movie script. Emotional appeal may represent a highly attractive
message strategy for marketers. It means product advertising
appealing to emotional desires rather than logic, economy or
utility. Emotional appeal is the promotional message aimed at
It's no secret that emotions influence people's decisions about
what, when and how they buy.
highlighting emotional factors (such as looks, status
value, popularity) of a product, instead of the logical or
practical factors. Type of advertising in which the
copy is designed to stimulate one's emotions, ratherthan one's sense of the practical or impractical.
When copywriters use emotional appeal in
advertising, they are attempting to appeal to the
consumer's psychological, social, or emotional
needs. The copy is written to arouse fear, love, hate,
greed, sexual desire, or humor, or otherwise create
psychological tension that can best be resolved by
purchase of the product or service.
An emotional appeal is related to an
individual's psychological and social needs for purchasing
certain products and services. Many consumers are emotionally
motivated or driven to make certain purchases. Advertisers aim
to cash in on the emotional appeal and this works particularly
well where there is not much difference between multipleproduct brands and its offerings. Emotional appeal includes
personal and social aspects.
Some personal emotions that can drive individuals to purchase
products include safety, fear, love, humor, joy, happiness,
sentiment, pride, self esteem, pleasure, comfort, ambition, etc.
Social factors cause people to make purchases and include such
aspects as recognition, respect, involvement, affiliation, rejection,
acceptance, status and approval.
Consumers feel before they think. The advertiser has to grab
them right off the bat.
Addresses powerful and immediate want; rationality
addresses needs. The emotion connection must be made first ,
before endeavoring to give rational arguments.
Credibility: Believability is based on gut feeling.
Positive emotional connections help to overcome skepticism
toward advertising.
Emotional connections lay the groundwork for brand loyalty.
Today, definitions of advertising abound. We might define it ascommunication process, a marketing process, an economic and
social process, a public relations process or an information and
persuasion process. Advertiser's primary mission is to reach
prospective customers and influence their awareness, attitudes
and buying behavior. They spend a lot of money to keep
individuals (markets) interested in their products. To succeed,
they need to understand what makes potential customers behave
the way they do. The advertisers goal is to get enough relevant
market data to develop accurate profiles of buyers-to find the
1. Personal Appeal
2. Social Appeal
Why Emotional Appeals Work
Emotions and Advertisements
C MD E XM D E X Times August, 2012
Emotional Appeals in the AdvertisementsEmotional Appeals in the AdvertisementsAdvertising
7/29/2019 Comdex Times August 2012
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8A N A G E M E N T
common group (and symbols) for communications. This involves
the study of consumers' behavior: the mental and emotional
processes and the physical activities of people who purchase and
use goods and services to satisfy particular needs and wants.
Emotions are arguably defined as bodily changes, together with
mental change, influencing one's decisions, sometimes out of the
normal pattern for the individual, used particularly in reference tobuying behavior. The consumer can be emotionally attached to
any particular brand or any particular retail store or he can be
emotional toward any particular color.
A customer makes his purchase out of emotion almost every day
but it depends major on what he has purchased, the product
purchased may be very small or it is a daily us item which he does
not notice that how he has purchased it, either out of emotion or
rationally because these are low involvement items and has less
value or less priced.
People buy not only the products, but also the image that comes
with it. So an image of emotion can impact the behavior of
consumers. A little is known about how people respond
emotionally to products and what aspects of design or interactiontriggers emotional reaction. Advertising research provides
evidence that feelings are elicited by ads and positive moods
evoked by ads facilitate brand-attitude change. Both the ad's
characteristics and feeling-based responses, which are more
susceptible to change over time, account for variances in attitudes
toward the ads. Sometimes, emotions spur an individual onto
action, and at other times emotions may inhibit or constrain
action. It is somewhat difficult to differentiate between emotion
and mood (Bagozzi, Gopinath, and Nyer 1999). But by convention,
several criteria could be used to distinguish the two -from their
duration, intensity, intention, and action tendencies (see Table 1).
Table 1 Differences between emotion and mood
(based on Bagozzi, Gopinath, and Nyer 1999)
Advertisers have long believed that advertising must arouse someemotion to be effective. This affective response is important for
two main reasons. First, the key to branding is the triggering of a
meaningful emotional response, which is often, and perhaps
always, the major benefit of using the particular product. Second,
the process that consumers go through in deciding what brands to
buy has a heavy emotion-based dimension to it. In both cases,
advertising can be an effective source of enhancement of these
emotional responses. The consumer doesn't looks for a
product/service that meets both the needs and rational
processes, but for an object that becomes a center of symbolic
meanings, psychological and cultural, a source of feelings,
relationships and emotions. The purchase decisions of customers
are driven by two kinds of needs: functional needs satisfied by
product functions and emotional needs associated with the
psychological aspects of product ownership. The products must
generate emotions but also present good functionality.
Emotion is at work all through the process of reacting to
advertising from our initial response to our feelings about the
brand to the interest and faith we have in the claims and appeals of
the advertising. The advertisers have to pay attention towards
the emotional appeal in the advertisements because the
advertisements directly hit the emotions of the consumers and in
the control of the emotions they take the instant action. In fact,
every ad generates an emotional response, because everything we
encounter in life generates an instinctive emotional response. And
so in this way, emotion is more important than most advertisers
realize.
http://www2.aaaa.org/news/bulletins/Pages/resmtrsevr_1-
0509
http://psychcentral.com/news/2009/03/11/marketing-
targets-consumer-emotions/4677.html
http://www.articleswave.com/advertising-articles/types-of-
advertising-appeals.html
http://www.megaessays.com/viewpaper/74507.html
http://www.1000ventures.com/business_guide/marketing_
emotional.html
http://www.strategicmarketsegmentation.com/types-of-
advertising-appeals-3/
Nigel Holis, Emotion in Advertising: Pervasive, YetMisunderstood- www.mb-blog.com
Bagozzi, Richard P., Mahesh Gopinath, and Prashanth U. Nyer
(1999), "The Role of
Emotions in Marketing," Journal of the Academy of Marketing
Science, 27 (2), 184-206.
Frank Tian Xie, Naveen Donthu, Ritu Lohtia, Talai
Osmonbekov (2004), Emotional Appeal and Incentive Offering
in Banner AdvertisementsJournal of Interactive Advertising,
Volume 4, Number 2,Spring 2004
Robert Heath, Pam Hyder, Measuring the hidden power of
emotive advertising, International Journal of Market Research,
Vol. 47 Issue 5, pp. 467-486
Adeolu B. Ayanwale, Taiwo Alimi and Matthew A. Ayanbimipe
(2005), The Influence of Advertising on Consumer Brand
Preference, Journal of Social Science, 10(1) pp. 9-16
Chuck Young , John Kastenholz ,Emotion in TV ads,
Advertising Research , Jan 2004, pp. 40-42
Conclusion
References
C MD E XMD E X Times August, 2012
Emotion Mood
Duration Last shorter longerLast
Intensity Higher Lower
Intention Intentional Non -Intentional
Action tendency Direct and explicit Indirect and implicit
MI
Ms. Shachie Sandhu
Assistant Professor,
Hindu institute of Management, Sonipat
Advertising
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Books Corner
A N A G E M E N T9
Salient Features
Table of Contents
PART I-TEXT, Chapter 1: The New Brand Ambassadors, Chapter 2: The New Age HRM,Chapter 3: Human Resource Planning, Chapter 4: Job Analysis, Chapter 5: Recruitment,Chapter 6: Selection, Chapter 7: Reliability & Validity in Selection, Chapter 8: Performance
Management Systems, Chapter 9: Competency Based Performance Management, Chapter10: Learning Process & Trainers, Chapter 11: Employee Training & Development, Chapter 12:Compensation & Benefits, Chapter 13: Performance-based Compensation, Chapter 14:Workplace Health & Safety, Chapter 15: Industrial Relations, Chapter 16: Women Workforce& HR, Chapter 17: Human Resource Automation, Audit & Accounting, Chapter 18: SocialMedia Applications in Managing Human Resources, Chapter 19: Talent Management,Chapter 20: Employee Engagement, PART II Cases: 1 to 21 Business Cases, PART IIIComprehensive Case Studies: 22 to 24, Index
By Debashish Sengupta, Ph. D.
Human ResourceManagement2
4Case
s,
PPTsA
vailable
By Suyash Bhatt, Ph.D.
Security Analysis& Portfolio Management
Chapter 1: Risk Management, Chapter 2: Fundamental Analysis, Chapter 3: Investment Risk and
Return, Chapter 4: Capital Asset Pricing Model, Chapter 5: Modern Portfolio Theory, Chapter 6:
Technical Theory, Chapter 7: Valuation of Shares & Business, Chapter 8: Efficient Market
Hypothesis, Chapter 9: Bond Markets and Valuation, Chapter 10: Derivatives and Option Theory,
Chapter 11: Mutual Funds, Chapter 12: Commodity Market, Chapter 13: Value at Risk, Chapter 14:
Portfolio Management, Chapter 15: Portfolio Performance Measurement, Chapter 16: Behavioral
Finance, Chapter 17: Case Studies, Glossary, Index
Capital market is the market for securities, where companies and governments can raise long-term funds. Selling stock and selling bonds are two ways to generate capital and long-term funds.The Indian Equity Market unlike past depends mainly on monsoons, global funds flowing intoequities and the performance of various companies. The Indian Equity Market is almost whollydominated by two major stock exchanges -National Stock Exchange of India Ltd. (NSE) and TheBombay Stock Exchange (BSE). The benchmark indices of the two exchanges - Nifty of NSE andSensex of BSE are closely followed. The two exchanges also have an F&O (Futures and options)segment for trading in equity derivatives including the indices. To derive profit from the currentmarket we need to learn the basics of Security Analysis and having invested we should also learnPortfolio Management to ensure that our capital does not get eroded.Key Features1. First book in India on SAPM with coverage of topics like VaR, Behavioral Finance and
Commodity Markets.2. Book covers in depth topics like Risk Return, Modern Portfolio Theory, Efficient Market, etc.3. Case-lets included in this book have wide coverage of topics and real life case studies.4. Special online support provided for Faculties adapting this book in curriculum.
Salient Features
Table of Contents
Pages: 334,ISBN 978-81-7722-47-0
Price: Rs. 349/-
Authors InformationDr. Suyash N Bhatt is a Faculty for Finance at K.J.SomaiyaInstitute of Management Studies and Research. He is aBachelor of Engineering from University of Mumbai withSpecialisation in Computers and has done Masters inManagement Science from University of Mumbai withSpecialisation in Finance. He did his Ph.D fromPadamashree Dr. D. Y. Patil University. He hasexperience in Training and Consulting for last 9 years. Hehas worked as an Investment Manager for five years andthen started his own Stock Broking Company.
ISBN 978-93-5004-319-6Pages: 664; Price: Rs.449/-
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This authoritative text appeals to management students in search of excellence, practicingmanagers and HRM professionals who require a thorough grasp of the fields essentialfunctional areas as well as emerging trends. Drawing on their extensive experienceteaching abroad, the author introduces The New Brand Ambassadors issue in the firstchapter and provide ongoing discussion throughout the text. Instructors can discuss andrevisit strategic HRM, ethics, utility (cost/benefit analysis), plus productivity and quality atany point. The high quality text reveals the path to managing human resource with a fair gripon the issues and imperatives for achieving effectiveness.
Authors InformationDr. Debashish Sengupta is a Ph.D. and specializes inTalent Management, Strategic Human resourceManagement and Training & Development. He has more
than a decades academic and corporate experience. Hehas authored three books titled 'You Can Beat YourStress', Floriculture Marketing in India' and EmployeeEngagement. He is an avid researcher and has authored63 research articles till now, published in variousNational and International publications. He occasionallywrites columns for reputed business dailies like TheHindu 'Business Line' and for leading businessmagazines like 'Outlook Business'.
C MD E XM D E X Times August, 2012
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Books Corner
Salient Features
ByDr.C. Appa RaoPerformance Management
Table of Contents
Dr. C. Appa Rao is a distinguished professor of management in the Institute of Management, GITAMUniversity. He has done Master of Business Administration and Master of Arts in English and also holds adoctoral degree from Andhra University. He joined GITAM University after an intensive exposure atvarious corporate offices for many years. Prior to joining this University, he worked as Director(Personal) and I/C CMD of a Public Sector Enterprise. Dr. Rao has authored several books includingStrategic Management and Business Policy, Organizational Behaviour and Performance Management.
10A N A G E M E N T
PART ONE: Fundamentals of Performance Management, 1: Introduction to Performance Management 2: Defining and
Measuring Performance, Chapter 3: Historical Perspective of Performance Management, Chapter 4: Goal Setting Theory and ExpectancyTheory, Chapter 5: Performance Management Model and System, PART TWO: Performance Management Process-I, Chapter 6: Performance
Planning, Chapter 7: Performance Standards, Chapter 8: Key Performance Areas and Key Result Areas, Chapter 9: Competence and
Competency Mapping, Chapter 10: Performance Execution and Monitoring, PART THREE: Performance Management Process-II Chapter 11:
Performance Appraisal, Chapter 12: 360-Degree Apraisal, Chapter 13: Performance Review and Feedback, Chapter 14: Employee Development
through Performance Management, Chapter 15: Coaching, Counseling and Mentoring, PART FOUR: Team and Organizational Performance
Management, CHAPTER 16: Performance Related Pay, Chapter 17: Managing Team Performance, Chapter 18: High Performance Work Teams ,
Chapter 19: Balanced Scorecard, Chapter 20: Integrated Performance and Concept of Maturity Alignment, PART FIVE: Case Studies, Index
Chapter Chapter
Performance Management covers the fundamentals concepts in Performance apprisal with the
contemporary issues in HR from an Indian perspective. It helps you familiarize with the concepts, youneed to understand, to plan and implement HR programs. This hands-on guide with real life Indianexamples makes you understand and utilize various HR concepts and tools to identify and fulfill thecompany needs.
Authors Information
ISBN: 978-93-5004-289-2Pages: 388; Price: Rs. 395/-
Mergers & Acquisitions
Salient Features
Authors Information
By Prof. Jay Desai & Nisarg Joshi
Table of Contents
Prof. Jay Desai is presently Head of the Department of MBA at Ahmedabad Institute of Technology, Nr.Vasantnagar Township, Gota OgnajRoad, Ahmedabad.
Prof. Nisarg Joshi is currently Assistant Professor at Ahmedabad Institute of Technology. He has rich experience of over 10 years. His teachingarea include; Economics for Managers (EFM), Quantitative Analysis (QA) , Operation Research (OR), Financial Mgnt. (FM) , New Enterprise &Innovation Management (NEIM), Corporate Tax Planning(CTP), Corporate Restructuring (CR), and International Finance (IF).
This book specifically caters to the requirement of MBA (Finance) students in every major Universitythroughout India. The chapters have been arranged in a logical manner to facilitate easy comprehension.The book follows a balanced approach with exclusive focus on the MBA (finance) syllabus making it arequired text book for Mergers & Acquisitions.
The book includes numerous application oriented problems with solutions to ease understanding of thematerial. Extra practice problems help in better preparation for the subject. The book has been updatedwith the latest amendments in law. Relevant case laws are mentioned in appropriate sections throughoutthe book
Chapter 1: Introduction to Corporate Restructuring, 2: Mergers & Acquisitions, 3 :Theories of Merger, 4: Takeover &Defense Tactics, Chapter 5: Accounting for Mergers & Acquisition, Chapter 6: Laws for Mergers & Acquisition, Chapter 7: Framework forTakeovers in India, Chapter 8: Clauses for Listing Agreements of NSE & BSE, Chapter 9: Securities and Exchange Board of India Guidelines, 2003Chapter 10: Valuation of Target Companies Final, Chapter 11 : Divestiture and Equity Carve Outs, Chapter 12: Financial Restructuring, Chapter 13:Strategic Alliances, Chapter 14: Joint Ventures, Chapter 15: Employee Stock Ownership Plan, Chapter 16: Leveraged Buy Out, Chapter 17: CrossBorder M&A, Chapter 18: Financing Mergers & Acquisitions, Chapter 19: Due Diligence, Chapter 20: Case Studies, Bibliography, Glossary, Index
Chapter Chapter Chapter
ISBN: 978-93-5004-316-5Pages: 592; Price: Rs. 449/-
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Books Corner
A N A G E M E N T11
Description
Table of Contents
This book titled Managerial Economics provides an in-depth discussion on various concepts and theories of Economics related tobusiness environment. The book follows a logical and systematic flow of text beginning with conceptual framework of economics andconcluding with implications in Indian and global business environment. It discusses the concepts of economics with managerialoutlook, emphasizing the need for the practical application of these concepts.
The book also explains the use and application of mathematical tools in economics. Discussion on the recent issues anddevelopments in economics is the special attribute of the book. Apart from incorporating the latest facts and figures, the bookcontains a vast number of solved problems to highlight the practical aspect of managerial economics
Managerial Economics: Meaning, Nature, Scope, and Importance | Business Objectives of Organizations | Demand and SupplyAnalysis | Utility Analysis of Consumer Demand | Elasticity of Demand and Supply | Demand Forecasting | Production Analysis |Cost and Revenue Analysis | Market and Market Structures | Pricing and Output Decisions: Perfect Competition and Monopoly |Pricing and Output Determination: Monopolistic Competition | Pricing and Output Decisions under Oligopoly | Game Theory |Pricing Strategies and Practices | Factor Pricing | National Income | Theory of Employment |National Income Determination | Roleof Government in an Economy |Money and Inflation |Business Cycles | Banking | Economic Growth and Tools of Economic Analysis| International Economics |Capital Budgeting and Investment Decisions
Prof. (Dr.) Jaswinder Singh, KLSI
ISBN: 978-93-5004-303-5
Pages: 700 | Price: `399/- w/CD
Description
Table of Contents
The book helps you to develop an appreciation of di fferent software and hardware systems available in the industry. It provides anintroduction about computers and operating systems develops a basic understanding about the software programs applied for officeautomation, introduces the basic concepts of database management, and provides an overview about the concepts of datacommunication, Internet, and E-commerce. The book helps you to learn about computer usage in business organizations withspecific reference to commercial data processing systems.
Introduction to Computer Systems | Operating Systems | Getting Started with Word 2007 | Working with Tables and Mail Merge |Macros | Preparing and Printing Documents in MS Word 2007 | Getting Started with Excel 2007 | Working with Formulas andFunctions in Excel 2007 | Working with Graphs in Excel 2007 | Getting Started with PowerPoint 2007 Frames and more...
Niranjan Shrivastava, KLSI | 978-81-7722-850-2 | Pages: 684 | Price: `399/- w/CD
Managerial Economics
Computer Applications in Management
Authors Profile
The book presents a comprehensive blend of important topics on Strategic Financial Management. With the expansion ofbusiness opportunities, the business organizations are exposed to high risk. This can be attributed to increased volatility in asset
prices in financial markets, integration of national financial markets with the international markets, competition, and increasedreliance on capital markets for long term funds. This risk can be reduced or modified with the help of derivatives. Mutual fundsare money-managing institutions that pool money from the public and invest it in capital market (e.g. stocks, bonds and othersecurities). Such schemes are managed by Asset Management Companies (AMC), which are sponsored by different financialinstitutions or companies
rdThis book specifically caters to the requirement of MBA (Finance) students in the 3 semester.lThe chapters have been arranged in a logical manner to facilitate easy comprehension.lThe book is following a balanced approach - which focus exclusively on the MBA (finance) syllabus of Strategic Financial
Management (as a Text Book).lThe book also contains application oriented problems without being a reference book.
Table of Contents
Salient Features
Strategic Financial Management
Dr. Meena Goyal received her Ph. D. from Pune University. She has more than a decade's experience in teaching key management subjects such as FinancialManagement and Security Analysis, Financial Accounting, Management Accounting, and Portfolio Management at Post Graduate Level. She has held faculty positions inprominent management and business institutions under Pune University as well as other reputed Deemed Universities. Currently, she is serving as a Professor at theIndira School of Business Studies, Pune (2011). Her expertise in Project Financing and Financial Decision Making has made her an active corporate consultant in these
areas. Her publications include articles in local papers as well as sections in newsletter publications at the educational institutions.
By Dr. Meena Goyal
IRM
availabl
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Ideasfor Tomorrow!
Pages: 326, Price: 329/-ISBN 978-81-7722-252-4
VCD
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C MD E XM D E X Times August, 2012
Chapter 1: Chapter 2: Chapter 3: Chapter 4: Financial Services, Chapter 5:Chapter 6: Chapter 7: Chapter 8: Chapter 9: Chapter 10:
Chapter 11: Appendix A: Case Studies, Appendix B: List of Tables, Index
Introduction, Valuation of Securities, Capital Budgeting Decisions, Corporate DividendPolicy, Portfolio Management, Derivatives, Mutual Funds, Mergers and Acquisitions, Foreign ExchangeManagement , Project Finance ,
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Engineering Textbooks
Cmpeee/T
ISBN: 978-81-7722-829-8
Pages: 588 | Price: Rs. 349/- w/CD
Khateeb, Thampi, KLSI
ISBN: 978-93-5004-207-6
Pages: 600 | Price: Rs. 499/- w/CD
M. T. Savaliya, KLSI
ISBN: 978-81-7722-843-4
Pages:320 | Price: Rs. 349/-
Kogent Learning Solutions Inc.
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Pages:556 | Price: Rs. 499/- w/CD
Kogent Learning Solutions Inc.
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Pages: 580 | Price: Rs. 329/- w/CD
Dr. G.T. Thampi, Budhadev, KLSI
ISBN: 978-81-7722-830-4
Pages: 742 | Price: Rs. 399/- w/CD
Khateeb, Thampi, KLSI
ISBN: 978-93-5004-042-3
Pages: 600 | Price: Rs. 329/-
B.M. Harwani, KLSI
ISBN: 978-81-7722-994-3
Pages: 744 | Price: 349/- w/CD
Thampi, Mantha, KLSI
ISBN: 978-93-5004-014-0
Pages: 640 | Price: Rs. 399/- w/CD
Dr. G. T Thampi, KLSI
ISBN: 978-93-5004-088-1
Pages: 932 | Price: Rs.599/- w/CD
Dr. Hiren Joshi, KLSI
ISBN: 978-81-7722-933-2
Pages: 268 | Price: Rs. 299/-
Rajesh Kumar Maurya, KLSI
ISBN: 978-93-5004-215-1
Pages: 300 | Price: Rs. 279/-
Rajesh Kumar Maurya, KLSI
ISBN: 978-93-5004-047-8
Pages: 296 | Price: Rs. 229/- w/CD
Pawar, Lad, Shinde, Patil, KLSI
ISBN: 978-93-5004-191-8
Pages: 420 | Price: Rs. 329/-
Kogent Learning Solutions Inc.
ISBN: 978-93-5004-217-5
Pages: 400
Kogent Learning Solutions Inc.
| Price: Rs. 299/-
ISBN: 978-81-7722-802-1
Pages: 688 | Price: 379/- w/CD
Chakrabarti, Dasgupta, KLSI
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Engineering Textbooks
Meh
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Pages: 356 | Price: Rs. 299/- w/CD
Harshal Arolkar, Sonal Jain, KLSI
ISBN: 978-93-5004-048-5
Pages: 248 | Price: Rs. 199/- w/CD
Pawar, Lad, Shinde, Patil, KLSI
ISBN: 978-81-7722-998-1
Pages: 604 | Price: Rs. 299/- w/CD
Vikas Gupta
ISBN: 978-93-5004-236-6
Pages: 230 | Price: Rs. 299/-
Kogent Learning Solutions Inc.
ISBN: 978-93-5004-017-1
Pages: 232 | Price: Rs. 199/-
Deven N. Shah, G.P. Bherde, KLSI
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Pages: 288 | Price: Rs. 229/-
Prof. Ambawade, Prof. D.N. Shah, KLSI
ISBN: 978-93-5004-012-6
Pages: 452
Kadhuskar,
| Price: Rs. 329/- w/CD
Baru, Gaikwad, KLSI
ISBN: 978-81-7722-999-8
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Prof. Sunil T. Gaikwad, KLSI
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Pages: 300 | Price: Rs. 299/-
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Shah, Motwani, KLSI
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Ambawade, Shah, KLSI
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Deven N. Shah, KLSI
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Prof. Gaikwad, KLSI
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Bewoor, KLSI
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Pradhan, Hirey, Shekapure, KLSI
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Complete List of Biztantra Titles
TITLE AUTHOR/s PRICE (Rs.)
14A N A G E M E N T
New Releases
Management
Human Resource Management/Organizational Behavior
Marketing
Retail
Business Communication
Strategic Management
Ethics/Corporate Governance/Business Law
Economics
Finance & Accounting
Operations Management
Computer & IT
[
[Human Resource Management Dr. Debashish Sengupta 449/-[Retail Store Operations Vishal Agarwal 349/-[Introduction to Management Dr. Vijay Pithadia 349/-[Organizational Behaviour: Design, Structure and Culture Dr. Ananda Das Gupta 395/-
[Strategic Financial Management Dr. Meena Goyal 329/[Direct Taxation Dr. Meena Goyal 325/-[Essence of Good Management K.R. Kim 549/-[Marketing management Prof. Vijay Prakash Anand 329/-[Soft Skills for Young Managers Dr. M. S. Rao 375/-[E-Marketing Dr. V.V. Sople 375/-[Employee Engagement Dr. Debashish Sengupta, S. Ramadoss 325/-[Soft Skills for Managers Dr. T. Kalyana Chakravarthi & T. Latha Chakravarthi 249/-[Counselling and Negotiation Skills for Managers Dr. Premvir Kapoor 275/-[Security Analysis and Portfolio Management Dr. Suyash N. Bhatt 349/-
[Cases in Management ( Indian & Inte rna tiona l Perspect ive) Vim i Jham, Bindu Gupta , Poonam Garg 449/- (HB) , 299/ - (PB)[Business & Management: Principles & Guidelines Thomas N. Duening, John Ivancevich 349/-[Management: Principles & Guidelines Thomas N. Duening, John Ivancevich 379/-
[Human Resource Management Lawrence Kleiman 349/-[HRM Ethics Perspectives for a New Millennium Linda Gravett 149/-[Organization Design and Development-Concepts & Applications B.K. Srivastava 399/-[Training & Development B. Janakiram 349/-[Industrial Sociology Deepak Mathur 229/[Change and Knowledge Management B. Janakiram 299/-
[Fish Production & Marketing Management A.K. Asthana 299/-[Marketing: Marketing in the 21st Century Joel R. Evans, Barry Berman 399/-[Shopper, Buyer and Consumer Behavior
Theory and Marketing Applications Jay Lindquist, M. Joseph Sirgy 329/-[Shopper, Buyer and Consumer Behavior A Casebook Jay Lindquist, M. Joseph Sirgy 49/-[International Marketing (with Casebook) Dana-Nicoleta Lascu 399/-[Effective Public Relations Merry Shelburne 249/-[Services Market ing: Operat ion , Management, and Strategy Kenneth E. C low David L. Kur tz 379/ -[Research Methods William M.K. Trochim 349/ -[Contemporary Indian Cases in Marketing Mukesh Pandey 329/-[Customer Relationship Management (CRM): Concepts & Application Alok Kumar, Chhabi Sinha, Rakesh Sharma 379/-
[Strategic Retail Management Srini R. Srinivasan 349/-[Customer Service in Retailing Anil Mishra, Ruchi Gupta 299/-[Cases in Retail Management Sr ini R. S rinivasan, R.K. S rivastava 275/-
[Intercultural Communication John Beatty, Junichi Takahashi 149/-[Business Communication Sangeeta Magan 329/-
[Strategic Management: Theory and Practice John A. Parnell 329/-
[Corporate Governance: Principles, Mechanisms & Practice Swami Parthasarathy 375/- (PB) 425/- (HB)[Business Law for Managers P.K. Goel 349/-[Business Ethics: An Indian Perspective Col. P.S. Bajaj, Raj Agarwal 349/-
[Managerial Economics An Economic Foundation forBusiness Decisions Barry Keating, J. Holton Wilson 369/-
[Financial Management Paresh P. Shah (w/CD) 449/-[Financial Wisdom A.P. Dash 375/-[International Financial Management S.P. Srinivasan, B. Janakiram 199/-
[Production and Operations Management Martin K. Starr 399/-[Supply Chain Management: Theories & Practice R.P. Mohanty, S.G. Deshmukh 299/-[Indian Case Studies in Supply Chain Management &
Other Learning Resources R.P. Mohanty, S.G. Deshmukh 129/-[Total Quality Management S. Rajaram & M. Sivakumar 349/[Management Guide to Quality & Productivity John Bicheno, M.R. Gopalan 349/-[International Logistics Pierre David 399/-[Business Process Reengineering & Change Management B.R. Dey 299/-
[Management Information Systems Shubhalaxmi Josi, Smita Vaze 349/-[Comdex Computer Course Kit : Covers All Versions Upto 2003
(in 4 colour - with CD) Vikas Gupta 349/-[Comdex Computer Course Kit w/CD Vikas Gupta 219/-
Performance Management Dr. C. Appa Rao 395/-
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List of Kogent Management Titles
[Managerial Econimics Prof. (Dr.) Jaswinder Singh 399/-
[International Financial Management Anjala Kalsie 399/-
[Computer Applications in Management Niranjan Srivastava 399/-
[Organizational Behavior Supreet Ahluwalia Joshi 349/-
[Organizational Behavior Kamran Sultan 299/-
[Strategic Management Alpana Trehan 299/-
[Human Resource Management P.K. Gupta 299/-
[Marketing Management Prof. (Dr.) P.K. Chopra & Bhawna Mehra 329/-
[Corporate Governance Sumeet Khurana 299/-
[Financial Management Anil Kumar Dhagat 399/-
[Research Methodology Dr. G. C. Ramamurthy 399/-
[International Marketing Dr. Shakeel Ahmad Siddiqui 349/-
[Princ ip les and Pract ices of Management Dr. Kiran Nerkar, Dr. Vi las Chopde 399/-
[Project Management Dr. Sanjiv Marwah 349/-[
Entrepreneurship Alpana Trehan 349/-
[Comdex Info. Tech. Course Kit ( with CD) Vikas Gupta 199/-[Fundamentals of Computers & Info. Technology A. Jaiswal 299/-
[Global Trade In The New Millennium Swami Dr. Parthasarthy USD 80/- 449/- (HB) 349/- (PB)
[Summer Internship Simplified Anil Mishra 225/-[Entrepreneurship Theory at the Crossroads: Paradigms & Praxis Mathew J. Manimala 499/-[Comdex How to Become a Sales Professional Course Kit ( in Color), w/VCD Vikas Gupta, Sandeep Ghosh 299/-[Comdex Call Centre Training Kit, w/CD Vikas Gupta 219/-
[Passion: The Untold Story of LG Electronics India Dr. Yasho V. Verma 349/-
[Brand Harmony: Achieving Dynamic Results by Steve Yastrow 399/-Orchestrating Your Customers Total Experience[Playing Life from Center Court: The Ultimate Guide to Emotional Fitness Arynne A. Simon 399/-[S-Business: Reinventing the Services Organization James A. Alexander, Mark W. Hordes 399/-[The Leaders Voice: How your communication can inspire action
and get results! Clarke & Crossland 399/-[Mastering the Rockfeller Habits Verne Harnish 399/-[Communicate or Die: Getting Results Through Speaking & Listening Thomas D. Zweifel 129/-[Keys to Da Vinci Code : The Hidden Lineage of Lorenzo Fernandez Bueno,
Jesus and other Mysteries Mariano Fernandez Urresti 399/-[A Journey into the Heroic Environment Rob Lebow 399/-
[Culture Clash: Managing the Global High-Performance Team Thomas D. Zweifel 129/-
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A N A G E M E N T15
Professors / Faculties / Authors
Yoginder Singh, Chief Editor, BIZTANTRA (an imprint of Dreamtech Press)19-A, Ansari Road, Daryaganj, New Delhi-110 002 Tel: +91-11-41563722, 23243075, Fax: +91-11-23243078
Faculties & LibrariansIf you have interest in any of our publications kindly write by E-mail: [email protected]
are requested to send their articles and book proposal to:
List of Kogent Engineering Titles
[Basic Electrical Engineering Prof. Sunil T. Gaikwad 349/-
[Basic Electronics Engineering Baru, Kadhuskar, Gaikwad 329/-
[Engineering Drawing Amar Phatak 279/-
[Manufacturing Process Planning and Systems Engineering Anand K. Bewoor 329/-
[Object Oriented Programming in Java Dr. G.T. Thampi, Budhadev 329/-
[Computer Programming in Java Khateeb, Thampi 349/-
[Advance Java Technology M. T. Savaliya 499/-
[Computer Programming in C++ Khateeb, Thampi 399/-
[Data Structures and Algorithms in C++ B. M. Harwani 329/-
[System Programming Rajesh Kumar Maurya 299/-
[Compiler Design Rajesh Kumar Maurya 279/-
[Introduction to Programming Using C Pawar, Lad, Shinde, Patil 199/-[Computer Concept and C Programming Vikas Gupta 299/-
C MD E XM D E X Times August, 2012
Complete List of Biztantra Titles
TITLE AUTHOR/s PRICE (`)
7/29/2019 Comdex Times August 2012
16/16
l lRNI Regn. No. 62381/95 Postal D. No. DL(C)-05/1262/2012-14l (Posted at Delhi RMS Delhi-110 006)
MDEX Times August, 2012
Printed and Published by Rajender Kumar Gupta on behalf of M/s Dreamtech Press (A Division of Infocom Books India Pvt. Ltd.)19-A, Ansari Road, Daryaganj, New Delhi - 110 002 and printed at Param Offsetters, A-9, Okhla Industrial Area, Phase I, New Delhi - 110 020. Editor: Rahul Gupta
4435-36/7, Ansari Road, Daryaganj, New Delhi-110 002.Tel.: 91-11-43630000, 43630012-15, Fax: 91-11-23275895.
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19-A, Ansari Road, Daryaganj, New Delhi-110 002Tel.: 91-11-41563722, 23284212, 23243075 Fax: 91-11-23243078
Email: [email protected]
Website: www.biztantra.in
Vide U. Licence No. U(C)48/2012-14(Posted without Prepayment of Postage)
Ideas for Tomorrow!
ISBN: 978-81-7722-971-4 |Pages: 724
Author:Dr. G. C. Ramamurthy, KLSI | Price: Rs. 399/-
Includes
5 YearsSolved
ExamQuestions
ISBN: 978-81-7722-797-0 | Pages:425
Author: Kogent Learning Solutions Inc. | Price:Rs. 349/-
Includes
5YearsSolved
ExamQuestions
ISBN: 978-81-7722-798-7 | Pages: 620
Author: Supreet Ahluwalia Joshi, KLSI | Price: Rs. 349/-
Includes
5 YearsSolved
ExamQuestions
Includes
5YearsSolved
ExamQuestions
ISBN: 978-81-7722-850-2 | Pages: 684
Author:Niranjan Shrivastava, KLSI | Price: Rs. 399/- w/CD
ISBN: 978-81-7722-975-2 | Pages: 504
Author: Dr. Shakeel Ahmad Siddiqui, KLSI | Price: Rs. 349/-
Includes
5 YearsSolved
ExamQuestions
Ideas for Tomorrow!
Alok Kumar,
Chhabi Sinha & Rakesh Sharma