ComboApp 2016

Mobile growth partnerTop rated app marketing agencyby Mobyaffiliates in 2015

About UsAbout Us

3Mobile Marketing Agency www.comboapp.com

completed projects

happy clients

worldwidepartners

years of mobile appmarket expertise

740 247 2406


Experience and reputation

ComboApp was founded in 2009, emerging from the marketing department of our parent company, Intersog, a software development company. ComboApp has undergone several growth stages and is currently a global mobile communications and marketing agency with offices in Canada, Europe and the U.S.▪

Named one of the Top App Marketing Agencies of 2015 by MobyAffiliates, we have over 740 projects worth of experience which allow us to provide clients with everything from creative development to product/campaign strategy and analytics to media placement and traditional public relations campaigns.▪

Our staff is comprised of veterans of the mobile marketplace with a wide base of knowledge and skills. Our clients range from FORTUNE 500 companies to indie app creators including Intel, SeaWorld, Infraware and over 200 others.

http://www.mobyaffiliates.com/blog/list-app-marketing-agencies-2015/

About UsOur Services


Data on the state of the market, product competitive advantages and developer’s business goals will be used to prepare the action plan for bringing the app to market. The plan will outline the promotional strategy and include recommended media mix.

Implemented by:● Defining the campaign goals● Developing communication strategy● Preparing a list of required media channels to target● Providing a guidance to recommended media tactics● Forecasting the projected campaign performance

Deliverables:Presenting a go-to market plan supported by explanations and charts.

Timing: 1-2 weeks

Marketing action plan development


Comboapp has access to most of the currently available mobile inventory and is able to use multiple mobile ad networks, mobile ad exchanges, as well as leverage our direct relationships with publishers in order to achieve optimum results in user acquisition campaigns. We strive to acquire high lifetime value (LTV) app users at scale, employing all aspects of the app marketing ecosystem, including affiliate networks, mobile video, social platforms (i.e. Facebook and Twitter), RTB programmatic buying and direct media placement on specific niche outlets. We will also provide you detailed, transparent reporting where you can track progress of your campaign, and, of course, you will get flawless customer support starting from the very first stage when discussing initial campaign objectives.

Implemented by:● Using the latest industry tools and standards for advanced mobile targeting● Driving sustainable long-term campaigns for growing the user base● Continuously measuring, iterating and improving user acquisition strategies● Post-campaign analysis and recommendations

User acquisition


We will engage users via reviews from respected outlets, forum discussions and social media campaigns. We will leverage our many contacts to gain traction for your product with inclusions in popular publications. Our media relations team will create a story behind your app that people will love and remember. This will raise the opportunity your app has to be noticed and picked up by top-tier media as well as build your brand recognition.

Implemented by:● Crafting a tailored media list focused on your particular requirements and media targets● Conducting outreach to specifically targeted audiences● Reaching out to specific media to deliver the promotional message● Securing media reviews across multiple relevant verticals● Featuring your product in high profile media outlets● Engaging potential users via multiple social media channels● Managing special local events and press meetings

PR outreach


The goal is to validate the app idea with the available data, outline major expectations regarding the product and its features and describe the potential market in terms of volume, key metrics and expected growth. This phase also provides a competitor overview that facilitates the understanding of positioning on the market and outlines further business development logic.

Implemented by:

● Studying the app concept● Identifying market segments and key market data● Analyzing the competitive landscape● Defining a primary target audience and its needs● Defining key competitive advantages or potential threats● Converting research into recommendations● Preparing a report outlining the research results

Deliverables:Outlining major expectations regarding the current app concept and its development strategy in terms of competitive positioning. Highlighting existing strengths, weaknesses, opportunities and threats. Mapping the app concept and fitting it into current market trends. Recommendations regarding pivot.Structuring a value proposition.

Required time to complete: 2 - 3 weeks

Market research


Usability testing uncovers flaws in a design that are not obvious at first sight. To ensure the productis facing the real user habits, usability tests should be made throughout the entire product development cycle.

It is recommended to spread the testing across multiple small studies through iterative design. Even one test at each development phase allows developer to significantly lower the consequent marketing and promotional costs and increase user retention thus driving high MAU / DAUs.

Implemented by:● Defining goals and the purpose of the study● Planning and selecting the appropriate tools● Conducting usability of your product● Analyzing findings● Reporting usability findings● Providing design recommendations● Presenting findings

Deliverables depend on the scope of work and include:Usability study findings in presentation format with explanations.

Required time to complete: 2-3 weeks

UX design services


Organic users, those who actively seek and download your app without direct marketing influence, have a much higher lifetime value than ad-driven users. These are the users you should seek out, as they have higher propensity to become loyal users. In order to drive organic downloads, your app must be discoverable by the appropriate keywords in the app store search. We conduct research and create an optimized app title and description that includes the most relevant keywords for your products to be used on your app’s landing page.

Implemented by:● Analyzing the market to understand which keywords are used by your competitors and identify

the market trends● Developing a set of keywords to include into the app title and meta data, what messages should

be stressed in app description● Keeping track of the search results● Making changes based on the observations to constantly improve

Deliverables:Presenting research findings in presentation format with explanations.

Required time to complete: 1-2 weeks

App Store Optimization


Media channel attribution needs to be done before the app release in order to solve the mobile measurement problem while using several paid media sources.With a properly setup attribution solution, app marketers can track virtually any program or traffic source and analyze user behavior.Identifying problem areas in-game or in-app means you can save significantly on attracting new users/keeping existing loyal users by improving the app based on user behavior.

Implemented by:Advising the specific parameters of user behavior that you need to track then helping you analyze the accumulated information so you can obtain a complete picture of user experience and IAP revenues.

Deliverables:System of events and metrics to be tracked during the campaign.

Required time to complete: several days

Monetization strategyand tactics development

About UsServices by Campaign Stages


We can help on all stages of campaign

Growth5

User acquisition

Growing coverage, optimising media towards LTV, conversions, improve user retention

Social Media management

Launch4

User acquisition

PR (reviews & forum announcements) + content development

Social Media management

Measuring and reviewing KPi’s

Pre-launch2

App Store Optimisation

Analytics setup

Community development

Creative assets audit/production

Soft-launch3

User acquisition

Measuring & analysing KPI’s

Community growth

User testing, comparing metrics with initial targets, developing routes for improvement

Development1

Market research and app concept validation

Usability (UI/UX) audit

Acquiring independent feedback by user testing

July 2015 August 2015 September 2015 October 2015 - Till the end of the year

About UsDesign Services by Stages


● Product UX design and consulting

● UI testing and analysis

Development Pre-Launch Launch

● App icon design● Promo screenshots

design● Video trailer production

● Creative assets for all communication channels (banners, video, images, etc.)

About UsCase Studies

Bungee Mummy:Challenges

Instagram and Facebook ad campaigns exceeded planned eCPI and led to organic uplift

Mobile Marketing Agency www.comboapp.com

Client Needs Campaign Results

After the successful launch of “Bungee Mummy: King’s Escape” mobile game last year, ComboApp continued to work on the game sequel, “Bungee Mummy: Challenges”.

User acquisition test campaign goal: Maximize volume of app installs and decrease CPI during the course of the campaign

User acquisition channels:● Instagram ads● Facebook ads

ComboApp managed the test launch campaign. Through constant data analysis and campaign optimization, ComboApp delivered excellent results:

● Successful user acquisition campaign with Instagram ads

● 5 times CPI decrease as a result of 8 week of campaign

● 3,000 installs during test campaign with lower than expected CPI

● An impressive number of organic installs

Efficient User Acquisition Campaign

CPI decrease and install volume boost was reached due to the following optimization methods:

● Creative optimization

● Custom targeting settings (psychographic interests targeting led to 2x CPI reduction)

● Precise GEO targeting (exclusion of lower converting regions)


Average cost per install

Installs (Expon.)

Days of campaign

Office SuiteOffice Suite - the MOST downloaded office app on Google Play partnered with ComboApp to launch a major iOS release

● 50 reviews for US App Store and 50 reviews for Japan, Russia, UK, Germany, China and India in relevant languages

● 10 published reviews on digital media sites with general outreach to 900,000 readers

● Google Play editors’ choice award winner and LifeHacker Best Android office app

● Extensive social media exposure to over 300,000 tech-savvy user community in US and UK


ComboApp agency was picked to support the launch of iOS version of Office Suite Pro 8 in order to increase the media coverage and number of downloads within the first week of release for key selected countries. Agency launched a multifaceted marketing campaign that included:

● Office Suite localization in 9 countries● Creating video on the app’s key benefits and features● Engaging popular digital media outlets and blogs with the

objective of driving reviews for OfficeSuite;● Press release distribution in order to create a buzz around

OfficeSuite within the mobile marketplace


Localization Drives Additional Inflow of Engaged Users

After being carefully localized for key selected markets, Office Suite Free reached highest positions in the App Store and drove significant uplift of in-app revenue for premium features:

● #2 spot in Germany,

● #2 position in Italy,

● #2 title in Spain,

● #3 place in France


Good2GoGood2Go drives over 20,000 downloads within the first week of app release


ComboApp was challenged to support the app release and ensure the media coverage capable of generating significant number of downloads within the first week of release.

Agency ran a series of workshops to develop messaging to shape the appropriate media approach. Media collateral included a core value statement, elevator pitch, talking points, press release and an app store optimized app description.

ComboApp secured a multitude of positive coverage and the app was featured in hundreds of outlets including The Telegraph, Cosmo, the TODAY Show, MSNBC, The Doctors and more.

● 20,000+ downloads during the first launch week

● 200+ Articles released

● Television features included

Today Show, MSNBC, The Doctors and more


GoodToGo coverage

● Good2Go was featured in 210 articles for a reach of 4,056,522,049 (reach is based upon monthly unique visitors).

● Review publication categories included: general interest (news), technology, college, special interest, etc.

● Results were updated daily and added to a shared Google Doc with the article link (example below).


MobileSleepDocMulti-tier marketing push led to massive outreach and increased brand recognition


Client Needs Campaign ResultsComboapp teamed up with board certified sleep specialist Dr. Melissa Lim to evaluate MobileSleepDoc and prepare it for launch.

Pre-launch stage included:• Market research and user behavior analytics • Video trailer and banners production• Standard PR services (creation of media list, press release and pre-launch teaser campaign)

App launch were supported by multi-tier marketing push:• Website SEO and ASO• Media outreach and social media activity

After research ComboApp determined the best monetization model, identified key user behavior metrics and provided media training.

Comboapp has helped to create brand awareness for Mobile Sleep Doc Pro app:

● 200+ Media hits including Yahoo! Finance, The Business Journals, WN.com and more

● 7000000 outreach to niche audience through wellness and fitness bloggers who shared a positive experience of using MobileSleepDoc Pro app with their communities

Extensive PR Outreach Enhanced Brand Recognition

Support from social media, opinion leaders and bloggers has increased app discoverability and brand recognition.

PR and social media activity have helped to build product awareness and ensured long-term effect from marketing campaign.

MobileSleepDoc has an average user review rating of 4.5 stars with over 60% giving 5 star reviews while improving retention and return user rate.


Challenge us!

ComboApp, Inc.Willis Tower, 93rd Floor233 S Wacker Dr., Suite 9390Chicago, IL 60606, USTel: 773 305 0886 ext. 235

[email protected]

mailto:[email protected]

mailto:[email protected]

Documents

ComboApp 2016