Combo Media Kit 2017 - Paradigm Communications Group · IN THE MIX—Arts and cultural events throughout the Alaska Airlines route system. IN FOCUS—Proﬁ les of innovators and

110+ Destinations 28,230 Flights per Month 2.6 Million Passengers Monthly

2017 Media Kit

Alaska Airlines MagazineHorizon Edition Mrizon Edition Mrizon E agazine


Unique, Thoughtful and Capable Travelers

AdventurousUpbeat, energetic, self-confi dent

Well-educatedAlways learning, valuing accuracy and depth

A� luentstay longer, spend more

Intellectually curious

Frequent travelers

Infl uencerEarly

Adopters

living fuller lives through outdoor adventure, exotic locales, live music

By the Numbers


Reason for Travel

Travel Frequency

Gender

Male

Female51%

49%

Average Age49.1 Marital

Status

Married68% Business

46%Vacation

45%

Single32%

67%Education84%College Educated

Employment

46%Professional/

Managerial

Number of round

trips in the last year

6.5

42.3 Nights away from home in the last year

Staying in hotel/resort/

rental home

Household IncomeAverage$125,903

54%$100,000

+33%

$150,000

+15%

$200,000

+

MillionPassengers Monthly

Flights per Month28,230 Average Length

of Flight

2 Hours47 Minutes

Seattle/Tacoma (WA), Portland (OR), Los Angeles (CA), San Francisco (CA), Anchorage (AK)

110+ DestinationsServed

2.69 Major Hubs

Destinations

Quick Facts


CANADACalgary, Edmonton,

Kelowna, Vancouver, Victoria

MEXICOCancun, Guadalajara, Ixtapa /

Zihuatanejo, Loreto, Los Cabos, Manzanillo, Mazatlán, Mexico

City, Puerto Vallarta

COSTA RICALiberia, San Jose

CUBAHavana

Dutch HarborAdak

Dillingham

King Salmon

Kodiak

Anchorage

Fairbanks

BarrowPrudhoe Bay

Kotzebue

Nome

Bethel

Seattle

YakutatCordova

Petersburg

Wrangell

Glacier Bay/Gustavus Sitka

Ketchikan

Juneau

Bellingham

Pullman

Boise

Yakima

Wenatchee

Walla Walla

PascoSpokane

Lewiston

Sun Valley

Portland

Klamath Falls

Redmond/Bend

Eugene

Medford

Missoula

Kalispell

Helena

Bozeman

Steamboat SpringsSalt Lake City

Billings

Great Falls

Reno

Las Vegas

Phoenix

Tucson

Redding

Sonoma County/ Santa Rosa

San Francisco Int'l Oakland

San Jose

Sacramento

Mammoth Lakes

Fresno

Santa Barbara

San Diego

Palm Springs

Monterey

Los Angeles Int'lBurbank

Orange CountyOntario

Long Beach

Albuquerque

Denver

Colorado Springs

Houston

Austin

San Antonio

Dallas/Ft. Worth

Oklahoma City

New Orleans

Atlanta

Nashville

Charlestown

Raleigh/Durham

Tampa

Philadelphia

New York/Newark

New York/JFK

Washington, D.C.Reagan National Airport

Boston

DetroitMilwaukee

Chicago

Minneapolis/St. Paul

St. Louis

Omaha

Kansas City

Orlando

FortLauderdale

Baltimore

Lihue, Kaua‘i Honolulu,

O‘ahuKahului, Maui

Kona, Hawai‘i

ALASKAAnchorage • 129,809Fairbanks • 33,189Juneau • 29,091Ketchikan • 16,559Inside Passage • 21,590Interior Alaska • 18,844Western Alaska • 13,401Total • 262,484

ARIZONAPhoenix • 28,800Tucson • 6,195Total • 34,995

CALIFORNIABurbank • 17,140Fresno • 11,700Los Angeles • 130,418Mammoth Lakes • 1,679Monterey • 2,004Oakland • 34,389Ontario • 13,726Orange County • 38,697Palm Springs • 17,265Sacramento • 33,891San Diego • 81,474San Francisco • 62,989San Jose • 63,441Santa Barbara • 4,216Sonoma Co/Santa Rosa • 11,327Total • 524,353

COLORADOColorado Springs • 1,701Denver • 18,717Steamboat Springs • 453Total • 20,871

FLORIDAFt. Lauderdale • 4,400Orlando • 8,937Tampa • 4,545Total • 17,882

GEORGIAAtlanta • 6,225

HAWAI`IHonolulu • 30,930Kahului (Maui) • 34,260Kona (Hawaii) • 17,347Lihue (Kauai) • 15,220Total • 97,758

IDAHOBoise • 37,431Lewiston • 3,843Sun Valley • 2,365Total • 43,638

ILLINOISChicago • 24,368

LOUISIANANew Orleans • 4,395

MARYLANDBaltimore • 6,017

MASSACHUSETTSBoston • 19,508

MICHIGANDetroit • 4,587

MINNESOTAMinneapolis/St. Paul • 8,001

MISSOURIKansas City • 5,305St. Louis • 7,421Total • 12,726

MONTANABillings • 5,822Bozeman • 7,327Great Falls • 3,998Helena • 2,285Kalispell • 5,821Missoula • 7,658Total • 32,911

NEBRASKAOmaha • 1,899

NEVADALas Vegas • 53,126Reno/Lake Tahoe • 15,173Total • 68,299

NEW JERSEYNewark • 9,673

NEW MEXICOAlbuquerque • 3,581

NEW YORKJFK • 4,570

NORTH CAROLINARaleigh/Durham • 4,090

OKLAHOMAOklahoma City • 1,916

OREGONEugene • 13,405Medford • 16,159Portland • 294,702Redmond/Bend • 14,576Total • 338,842

PENNSYLVANIAPhiladelphia • 4,710

SOUTH CAROLINACharleston • New

TENNESSEENashville • 4,576

TEXASAustin • 7,526Dallas/Forth Worth • 18,643Houston • 5,093San Antonio • 4,137Total • 35,400

UTAHSalt Lake City • 32,615

VIRGINIAWashington-Dulles • 4,219

WASHINGTONBellingham • 20,208Pasco (Tri-Cities) • 11,270 Pullman (Moscow) • 4,924Seattle/Tacoma • 834,024Spokane • 52,248Walla Walla • 3,437Wenatchee • 5,049Yakima • 5,034Total • 936,194

WASHINGTON, D.C.Reagan National • 17,661

WISCONSINMilwaukee • 1,947

CANADACalgary • 5,554Edmonton • 4,878Kelowna • 4,060Vancouver • 20,694Victoria • 8,419Total • 43,605

COSTA RICALiberia • NewSan José • New

CUBAHavana • New

MEXICOCancun • 4,067Guadalajara • 7,906Ixtapa/Zihuatanejo • 2,355Loreto • 1,639Los Cabos • 20,561Manzanillo • 1,136Mazatlán • 1,957 Mexico City • 4,076Puerto Vallarta • 14,640Total • 58,337

Monthly Passengers

MONTHLY PASSENGERS

ANNUALPASSENGERS2,692,852 31,938,615


LIKES—Favorite adventures, beaches, food, short getaways, shopping and much more.

LOOKS—Fashionable clothing and functional gearfor travelers.

FINDS—News, trends, apps and accessories.

IN PLAY—Sports, athletes and sporting events.

FIT—Health tips and fi tness recommendationsfor everyday fl yers.

ISLAND ESCAPES—An insider’s look at the Hawaiian Islands to make your next visit memorable.

PERSONALITY PROFILEIn-depth profi les of West Coast personalities including actors, musicians, athletes and prominent business leaders who are grounded in the authentic, caring and sometimes unconventional attitudes characteristic of the West Coast.

NEAR & FAR A focus on domestic and international travel destinations chock-full of suggestions for what to see and do, helping readers “travel like a local.”

DISTINCTIVE DESTINATIONS & TOPICSA variety of travel destinations and other topics guaranteed to inspire and inform curious travelers.

HOMETOWN - Every monthly issue

Celebrating the intriguing character of the hometown areas of Alaska Airlines: Seattle and Portland, as well as cities in Alaska and California, where favorite foods, music, excur-sions and daily adventures will be highlighted and explored.

Alaska Beyond Magazine • 2017

Alaska Airlines Magazine

Alaska Beyond Magazine represents the voice and personality of Alaska Airlines. Upbeat, genuine and authentic, its content is written from a West Coast perspective that gets below

the surface and provides meaningful insights to inspire more than 2 million flyers every month.

INSIDE ALASKA AIRLINESWHAT’S NEW—The latest Alaska Airlines events, accomplishments and accolades.

PEOPLE BEHIND THE SPIRIT—Profi les of Alaska Airlines “Legends of Customer Service”.

MERGER BUZZ—Updates about the Alaska Airlines/Virgin America merger.

CREW TIPS—Alaska Airlines employees reveal their takes on traveling like a pro.

AIRLINE 101—A behind-the-scenes look at Alaska Airlines.

OLD SCHOOL—Lighthearted celebrations of AlaskaAirlines’ rich 85-year history.

ON POINTCHEF’S TABLE—Guest chefs speak their mind on the dynamic intersection of food and travel.

VIEW—Exploring art and entertainment scenes, up-and-coming artists, musicians and cultural trend setters.

SAVVY TRAVELER—Travel consultant and frequent fl yer Johnny Jet o� ers spot-on travel advice.

MILES MASTER—Loyalty programs expert Scott Mackenzie helps fl yers get the most rewards and experiences from their Mileage Plan memberships.

THE FEEDA rotating series of short takes on travel, lifestyleand trending culture:

IN THE MIX—Arts and cultural events throughout the Alaska Airlines route system.

IN FOCUS—Profi les of innovators and thought shapers.

WEEKEND WANDERER—Three-day trips brought to life with eye-catching images and clever travel ideas.

WHEN IN …—Local gems, trends and happenings to explore while in a favorite city.

OUT & ABOUT—Exploring a city in two ways: urbantours and hiking excursions just outside of town.

PLATES & POURS—Getting to know a destination through its food and beverages.

Seattle Portland Alaska California

12.16

PRELIMINARY (Page 1 of 2)

FEATURED IN EACH MONTHLY ISSUE

JANUARYCubaKey West, FloridaThe TropicsBusiness Travel TipsHawai’i ChefsNYC Central Park

FEBRUARYNew OrleansInland NWRomantic Hawai’iSanta BarbaraPhoenixWines in Flights

MARCHBaja Sur, MexicoSecond-Home GetawaysExplore CaliforniaHawaiian CultureSan Jose, CaliforniaPortland TimbersAlaska Business Profi le

APRILWashington, D.C.SustainabilityNational ParksFamily Time in the IslandsSan DiegoAnchorage, AlaskaEdmonton, Alberta

MAYIndianapolisExplore SeattlePuget Sound AreaBend, Oregon

JUNENashvilleLos AngelesSpotlight on WashingtonVisiting PortlandKetchikan, Alaska

JULYGlobal PartnershipsMileage Plan Partner GuideAlaska, the Frontier StateDetroit

AUGUSTChicagoSan Francisco Bay AreaOregon Revealed

SEPTEMBERBostonWest Coast WineEducationDiscovering Hawai’i Festivals

OCTOBERCaliforniaWestern Home Architecture & Design HonoluluPortland Pursuits

NOVEMBERAustinWinter SportsHawai’i’s Aquatic Play LandCoachella Valley/Palm Springs

DECEMBERNew York CityPhilanthropy: Giving BackNW Getaways

EDITORIAL HIGHLIGHTS

Alaska Beyond Magazine • 2017

Alaska Airlines Magazine

FLYER GUIDE

Valuable information about the Alaska Airlines infl ight experience including alaskaair.com, airport services, Alaska’s fl eet, beverage o� erings, infl ight entertainment, Mileage Plan, global partners, airport maps and more than 110 destinations served by Alaska Airlines and its regional partners.

FUN AND DELIGHTGames—In addition to a crossword puzzle, the Games section includes brain-teasing content and a page specially designed for children.

Guestbook—Flyers have the opportunity to share their experiences with other travelers with this open-form page devoted to reader participation.

#iFlyAlaska—The fi nal editorial page in the magazine focuses on a single photo or a montage of photos drawn from the #iFlyAlaska hashtag.

12.16

PRELIMINARY (Page 2 of 2)

FEATURED IN EACH MONTHLY ISSUE

Horizon Edition Magazine

Alaska Airlines received the highest numerical score in the proprietary J.D. Power 2008–2015 North America Airline Satisfaction StudiesSM among traditional carriers (tied in 2008) and in the J.D. Power 2014–2015 Airline Loyalty Rewards Program Satisfaction Report SM.

2015 Airline Study based on responses from 11,354 passengers who fl ew on a major N. American airline between March 2014 and March 2015. 2015 Airline Loyalty Report based on 3,073 responses and measures the opinions of members with their current airline loyalty rewards

program. Proprietary study results are based on experiences and perceptions of consumers surveyed from April 2014 to March 2015. Your experiences may vary. Visit jdpower.com.

Horizon Edition Magazine • 2017 Editorial Highlights PRELIMINARY

JANUARYSun ValleyBusiness Travel: While You’re ThereMontereyNW Snowshoe Excursions

FEBRUARYGreat Escapes: Bellingham Eugene/Springfi eldInland NWRomantic LocalesMontana

MARCHCalifornia TravelNW Architecture and DesignSpring GetawaysPortland Timbers

APRILNational ParksExperience BoiseDIY on VacationBirding TrailsWalla Walla

MAYExplore SeattlePuget Sound AreaSonoma/NapaMontana State Parks

JUNESpotlight on WashingtonMammoth LakesPortland PursuitsOrca Watching

JULYWine SamplerSecond-Home RetreatsMileage Plan Partner Guide

AUGUSTOregon GetawaysFun in the Sun ResortsVolcanic Western WondersAlfresco Dining around Puget Sound

SEPTEMBERGreat Escapes: Inland NW Reno/TahoeTravel ApparelEducation in ActionFall Foliage

OCTOBERDiscovering IdahoVisiting Portland Winter Wining and DiningHalloween FunRoseburg

NOVEMBERSkiing the WestChefs’ ThanksgivingWildlife Photography

DECEMBERNW GetawaysVolunteer VacationsTheme Park DiscoveriesMendocino County

ALASKA RANKS HIGHEST IN CUSTOMER SATISFACTIONAlaska Airlines ranked “Highest in Customer Satisfaction Among Traditional Carriers in North America, Eight Years in a Row” by J.D. Power in its 2015 North America Airline Satisfaction StudySM. Alaska is proud to receive this recognition and applauds the 14,733 employees who have helped make it happen eight years running.

Travelers also ranked Alaska Airlines’ Mileage Plan “Highest in Customer Satisfaction with Airline Loyalty Rewards Programs” for the second straight year in J.D. Power’s Airline Loyalty Rewards Program Satisfaction ReportSM.

Each issue provides a smartly curated group of short-read topics of broad interest and appeal, including communities, events, arts, business, recreation, entertainment, innovation and trends; plus AIR TIME—an engaging, fi rst-person essay.

12.16


2017 Ad Specs

MONTHAD SPACE RESERVATION

AD FILE / MATERIALS

January 2017 Nov 15 Nov 22February Dec 15 Dec 22March Jan 13, ’17 Jan 20, ’17April Feb 15 Feb 22May Mar 15 Mar 22June Apr 14 Apr 21July May 15 May 22August June 15 June 22September July 14 July 21October Aug 15 Aug 22November Sept 15 Sept 22December Oct 13 Oct 20January 2018 Nov 15 Nov 22February Dec 15 Dec 22March Jan 15, ’18 Jan 22, ’18April Feb 15 Feb 22May Mar 15 Mar 22June Apr 13 Apr 20

SUBMISSION REQUIREMENTSPRINTING: Heat-set web o� set TRIM: 8.375 x 10.875 BINDING: Alaska Airlines: Perfect Horizon Edition: Saddle-stitchCOLOR: 4-color process (AAAA/MPA/SWOP) LINE SCREEN: 133-line screen. Dot size 5% to 95%.DENSITY: Overall printing density of all colors cannot exceed 300%.COLOR PROOFS: Provide a SWOP-standards contract proof produced from the supplied advertising fi le. If not supplied, one can be provided at a charge of $85. If no proof is provided and you choose not to purchase a proof, the publisher is not responsible for any color issues with the printed advertisement.PMS/SPOT COLORS: PMS or spot colors must be converted to 4-color process equivalents in fi le.PRODUCTION CHARGES: Changes requested to new or existing ad fi les are subject to a production charge, which is in addition to the advertising space charge. In order to minimize production charges, ad fi les should be supplied in the sizes and formats specifi ed.

ACCEPTED FILE TYPESPDF FILES: Ads should be submitted as press-ready PDF fi les (PDF/X-1a preferred). Please embed all fonts, and convert all photos and spot colors to CMYK. Digital photos and graphics fi les should be at a resolution of 300 dpi or higher at the size which they are used in the PDF. On bleed ads (only FP, spread, ½-page spread), o� set crop marks .25 inches outside of the trim area so they do not appear within the bleed area.

AD SUBMISSIONFTP TRANSFERS: Connect to the following Web-based site using a current Internet Explorer, Safari, Firefox or Chrome browser.SITE: www.pcg4.biz USER NAME: upload PASSWORD: infl ightPLEASE NOTE: “Alaska” and “Horizon” as they relate to the airlines may not be used in any advertising without permission and cannot be used as part of a URL. All advertising content is subject to approval by the publisher and Alaska Airlines. We recommend all artwork, images and text be airline- and fl ying-friendly.

DEADLINES

AD DIMENSIONS

PARADIGM COMMUNICATIONS GROUP | 2701 First Avenue, Suite 250, Seattle, WA 98121 | (206) 441-5871 | [email protected] | alaskabeyondmagazine.com

• 1/6 page ads must be supplied in both vertical and horizontal shapes.• 1/2 page ads only available in horizontal shape.• Fractional ads are grouped together on a page.

SIZE (in inches) WIDTH DEPTHFull Page

Live Area 7.75 10.25Trim Size 8.375 10.875Bleed Size 8.875 11.375

2/3 Vertical 4.8125 9.8751/2 Horizontal 7.3125 4.81251/3 Vertical 2.3125 9.8751/3 Square 4.8125 4.81251/6 Vertical 2.3125 4.81251/6 Horizontal 4.8125 2.3125

SIZE (in inches) WIDTH DEPTHSpread

Live Area 16.125 10.25Trim Size 16.75 10.875Bleed Size 17.25 11.375

1/2 Page Spread (bleed on sides and foot) Live Area 16.125 5.125 Trim Size 16.75 5.4375 Bleed Size 17.25 5.6875

Full Page

1/3

Ver

tical

2/3Vertical

1/6

Vert

ical

1/3 Square

1/2 Horizontal

1/3 Square

1/3

Ver

tical

1/6 Horizontal

1/6 Horizontal

Documents

Combo Media Kit 2017 - Paradigm Communications Group · IN THE MIX—Arts and cultural events throughout the Alaska Airlines route system. IN FOCUS—Proﬁ les of innovators and