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Combining
SEO + Community
to Create the Perfect Marriage
By: Jen Sable Lopez@jennita
When you hear “SEO”
you think…
SERPs
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Getting Links
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Creating Content
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Sharing Content
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Technical Stuff
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Keyword Research
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Analytics
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All About the Robots?
And What About Community?
Customer Service
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Blogging
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Social Media
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Events
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Learning
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All About the people
How can they work together?
Hello Relationship Building!
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Brand Advocates
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They’re searching for you
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*They* link to you!
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http://www.mybakingaddiction.com/nutella-cupcakes/
They’re your sharers
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Likes: 1103Shares: 1382Comments: 2134Total: 4619
UGC Baby!
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IRL FTW!!!
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Let’s Talk Tactics!
Get your community to
create links to your site
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Make it super easy to share
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Easy to share How Quickly it’s being shared
Focus on *your* community
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Give them data!
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Or something they want
Embed code
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Site badges
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Gamification
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Gamification
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Make sure they’re sharing the way you
want them to
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@jennita #NMX
Wait... What?
Use Open Graph Tags
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Ahh better!
Open Graph
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<meta property="og:url" content="http://www.huffingtonpost.com/2012/10/08/recipes-with-nutella_n_1942810.html"/>
<meta property="og:title" content="21 Of The Best Recipes Featuring Nutella" />
<meta property="og:description" content="Hey fellow Nutella lovers, we've got just the thing that'll make your week, your month... maybe your life. Since we already showed you how to make Nutella from scratch, we're now sharing with you all of our favorite recipes that use Nutella."/>
<meta property="og:image" content="http://i.huffpost.com/gen/803293/thumbs/o-RECIPES-WITH-NUTELLA-facebook.jpg" />
Open Graph Tags
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http://www.ginzametrics.com/cheatsheet
Make them do the work
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They’ll create ideas
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And Content
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Lots of comments
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Google+ is your friend
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Search+ Your World
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That’s me!
Google+ in SERP
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Google+ SEO
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Title+Description
Google+ = Quick Indexation
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Google+ Authorship
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plus.google.com/authorship
Community authors show up in search!
Test, test, test
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If you’re on top of your SEO, they’ll
find you
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@jennita #NMX
Us
Community +
SEO=
An investment in the future,
not just in today
@jennita #NMX
