Combination of Design Thinking and Systems Thinking to handle complexity in early stage innovation project

Prof. Dr. Patrick Link Dr. Michael Lewrick

Prof. Dr. Patrick Link Lucerne University of Applied Sciences & Arts School of Engineering and Architecture Technikumstrasse21 CH 6048 Horw patrick.link@hslu.ch +41 79 571 34 89

2, Combination of Design Thinking and Systems Thinking - Prof. Dr. Patrick Link and Dr. Michael Lewrick

Agenda

My Background Introduction into Design Thinking

− Team − Space −Mindset − Process

Combine Design Thinking and Systems Thinking − Problem solving process −Use Cases − Framework − Prototypes − Playbook

3, Combination of Design Thinking and Systems Thinking - Prof. Dr. Patrick Link and Dr. Michael Lewrick

My Background

- Mechanical Engineer - 5 years: Chemical industry - phD at the BWI

(now: M-TEC of ETHZ) - 8 years Siemens - Since 2010:

Prof. for Product Innovation Design Thinking Coach Support of Start-ups

- Research in new methods

4, Combination of Design Thinking and Systems Thinking - Prof. Dr. Patrick Link and Dr. Michael Lewrick

My Background

Systems Engineering = Problem Solving Cycle http://www.oose.de/archive/blogpost/wie-funktioniert-design-thinking

Solutions Variants

Evaluation Implementation

Problem Decision Solution

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My Background - Simplified Process

Systems Engineering = Problem Solving Cycle

Situation Analysis

Define Objectives

Solutions

Evaluation

Solution

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Introduction into Design Thinking

Design Thinking

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Many Iteration (Simplified Design Thinking Process)

© 2007 by oose GmbH

Actual Path

Measurable partial results

Iteration

Actual Solution at the end of the project

Fuzziness, reduced during project

Planned Solutions

Project Start

Co-evolution of the Problem- and Solution Space

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Exploration of the solution space

Exploration of the problem space

! ? ?

Many Iteration (Simplified Design Thinking Process)

Co-evolution of the Problem- and Solution Space

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What is Design Thinking? Main Pillars

Mindset Space Process

Mindset Space Team Room

Team

10, Combination of Design Thinking and Systems Thinking - Prof. Dr. Patrick Link and Dr. Michael Lewrick

Team

- Work in inter- or multidisziplinary teams („radical collaboration“) - Constructive team work („build on ideas of others“) - Distinctive questioning of the problem („change perspective“) - Positive attitude towards uncertainty („embrace ambiguity“) - Joint Vision (e.g. How might we…) - Common and agreed values (e.g. brainstorming and feedback rules) - Concrete, open and positive feedback - Trust and respect

Mindset Space Team Room

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Space

Make Meaning

Prototyping Material

Flexible, mobile furniture

High tables Different visualisation possibilities

Mindset Space Team Room

12, Combination of Design Thinking and Systems Thinking - Prof. Dr. Patrick Link and Dr. Michael Lewrick

Mindset

Driven by curiosity - Human and User centered

Co-Create, Grow & Scale - With varying mental states

Accept complexity

Visualize and show

Experiment & iterate Reflect your actions and acting

Develop process awareness

Networked Collaboration

Mindset Space Team Room

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Design Thinking Process

Empatize

Define POV

Ideate

Prototype & Test

Solution

Mindset Space Team Room

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Design Thinking Process

Design Thinking = Problem Solving Tool

Mindset Space Team Room

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Starting Point

Systems Engineering = Problem Solving Cycle

Design Thinking = Problem Solving Tool

???

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Combine Design Thinking and System Thinking

Combine DT+ST

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Starting Point: Commonalities and Challenges

Commonalities - Holistic View - Interdisciplinary approach - Objective: manage and understand complexity - Usage of different methods and tools - Visualisation Challenges of Systems Engineering - Describe and understand the system and create the models - Human element

Challenges of Design Thinking - Understand the «big picture» - implementation

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Joint Problem Solving Process

Empatize

Define POV

Ideate

Prototype & Test

Situation Analysis

Define Objectives

Solutions

Evaluation

Solution Solution

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Idea Phase

Conception Technical Feasibility

System Definition

(Requirements Engineering)

Detailled Design

(Modelling, simulation)

Production Integration, validation

Market launch

Stakeholder Management

Radical Collaboration

Interaction with the User and Usability

Radical new products,

services, business models and ecosystems

Conception

Requirements Engineering

Interaction of components

Integration, verficiation

and validation

Understand the problem

Analyse customer

needs

Problem solving

Use Cases for Design Thinking and System Thinking

Design Thinking

System Thinking

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Framework

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BUILD

MEASURE

LEARN Problems, not

worth to be solved

Problem- / Customer-Fit

Problem- / Solution-Fit

Product- / Markte-Fit Scale

Framework: Lean and Agile Innovation Process

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Problems, not worth to be

solved

Problem- / Customer-Fit

Problem- / Solution-Fit

Product- / Markte-Fit Scale

Framework: Lean and Agile Innovation Process

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Prototypes

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Mock-up’s, Paper-Prototypes and Pinocchios

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Paper Prototyp (also Powerpoint possible)

Software Prototype

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Explanation Video Example: Dropbox

Quelle: http://scalemybusiness.com/the-ultimate-guide-to-minimum-viable-products/

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Wizard of Oz or Mechanikcal Turk Example : Zappos

Quelle: http://scalemybusiness.com/the-ultimate-guide-to-minimum-viable-products/ , Image Source: Archive.org.

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Types of Prototypes

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Playbook

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Thank you for your attention