Volunteering for Humanity

Building Futures One Wall at A Time...

Outline

Executive Summary..3-4Strategies and Tactics..5Campaign Goals..6Publics and Audiences8Media Choices.10Measurements12Budget..13References.15

Executive SummaryHabitat for Humanity was created in 1976 by Millard and Linda FullerThe funds money would come from the new homeowners house payments, no-interest loans provided by supporters and money earned by fund-raising activities (Habitat.org, para. 6).

Executive SummaryThe Dow Chemical Company and Habitat for Humanity have been partners more than thirty years and plan to expand into new countries.Dow is a major contributor of weatherization tools and building materials for the builds

Strategies and TacticsBuilding adequate housing with sanitation facilitiesCreating an environment that will attract businesses and tourists

Use the scientific knowledge of Dow and technical ability of Habitat to enhance the citizens quality of livingBringing the community together to take initiative and improve their country

Campaign GoalsAs long-lasting partners, Dow and Habitat plan to establish a positive reputation with Argentina, Nepal, Columbia and Ethiopia By combining Dows commitment to solving global challenges such as water and sanitation, Habitats expertise in creating affordable and decent housing and the passionate support of volunteers, our partnership is able to create more sustainable, safer communities (Habitat.org, 2015, para. 7).

Reference: The Dow Chemical Company. (2015). Dow and Habitat for Humanity Partner to Address Global Challenges in 2015. Retrieved from Website: http://www.dow.com/news/press-releases/dow%20and%20habitat%20for%20humanity%20partner%20to%20address%20global%20challenges%20in%202015

Publics and AudiencesThose impacted by the build, poverty stricken communities and governmentsExisting volunteersBanks and previous donorsProspective volunteers

SWOT Analysis

This chart enables Habitat for Humanity and Dow Chemical company to assess the strengths, weaknesses, opportunities and threats and the SWOT analysis allow those involved to better understand the campaign and the targeted audience, creating a campaign that will address the shortcomings of the brand.

Media ChoicesSend press releases to the major news stations, television and newspapersConnect to existing followers using social media platformsProvide information on company websites

This is an example of an advertisement that will show the audience the main objectives of the campaign, as well as the expectations of the volunteers. When this is shared on social media, the websites for the company and organization and YouTube.

Measurements The audiences feedback will allow the company and organization to measure the success. The feedback will show how the audience received the message and how it has effected their lives.

Lend a hand to build a future

Budget

The average homeowner is paying $1500 USD total for the homes that were built in Ghana, therefore the campaign budget should be $360, 000 USD in order for the campaign to be successful

13

These graphs show how the money that is raised and contributed to the campaign is dispersed among the different aspects of creating a successful campaign. The totals that are presented are a combined total for a years worth of service.Habitat for Humanity. (2014). Because of this House. Retrieved from Website: http://www.habitat.org/sites/default/files/annual-report-2015.pdf

Resources

2014). 2014 Annual Report. http://www.habitat.org/support/annual-report/2014Adarkwa, K. K., & Oppong, R. A. (2007). Poverty reduction through the creation of a liveable housing environment.Property Management,25(1), 7-26. doi:http://dx.doi.org/10.1108/02637470710723236Chemical companies; dow and habitat for humanity honor world habitat day with renewed global partnership and 32 new homes in brazil. (2010).Politics & Government Week,, 70. Retrieved from http://ezproxy.snhu.edu/login?url=http://search.proquest.com/docview/759346710?accountid=3783Habitat for humanity international; dow and habitat for humanity partner to address globalchallenges in 2015. (2015).FDA Law Weekly,, 7. Retrieved fromhttp://ezproxy.snhu.edu/login?url=http://search.proquest.com/docview/1674741704?accountid=3783Habitat for Humanity International mission statement and principles. (2015). Retrieved fromWebsite: http://www.habitat.org/how/mission_statement.aspxRetrieved from http://ezproxy.snhu.edu/login?url=http://search.proquest.com/docview/906851351?accountid=3783Habitat for Humanity. The history of Habitat. Retrieved from Website: http://www.habitat.org/how/historytext.aspxHabitat for Humanity. (2015). Dow and Habitat for Humanity partner to address globalchallenges in 2015. Retrieved from Website: http://www.habitat.org/newsroom/2015archive/4-16-15-Dow

Resources

Hays, R. (2002). Habitat For Humanity: Building Social Capital Through Faith Based Service.Journal Of Urban Affairs,24(3), 247-269.Holmes. (2015). Chemical company reputation rests on ability to improve consumers' lives.Retrieved from Website: http://www.holmesreport.com/research/article/chemical-company-reputation-rests-on-ability-to-improve-consumers'-livesMission and Vision. (2015). Retrieved from Website: http://www.dow.com/en-us/about-dow/our-company/mission-and-visionStoddart, H., & Rogerson, C. M. (2004). Volunteer tourism: The case of habitat for humanity South Africa.GeoJournal,60(3), 311-318. Retrieved from http://ezproxy.snhu.edu/login?url=http://search.proquest.com/docview/223667837?accountid=3783 Weaver, R. D. (2011). Predictors of social capital among persons in receipt of TANF: Resultsfrom the georgia welfare reform research project.Social Work and Christianity,38(4), 417-439.