ColorME eBook Part 1

7/25/2019 ColorME eBook Part 1

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color

ME

color

ME

CU CHUYN V

Cun sch tip theo ca colorMEv nhng kin thc chung cho cng ng

LOGO

U CHUYN V

GN


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color

ME

LI NI U

U CHUYN V

INh vy, colorME tn ti v pht trin c 9 thng,9 thng l mt chng ng thc s di vi colorME.

tri n cc hc vin v cc bn lun ng h colorME.colorME quyt nh xut bn 3 tp EBOOK gip mingi pht trin k nng thit k.

Khng ging nh tp trc ca EBOOK ch o su vokin thc c bn v thit k k thut s, cun sch nych tp trung chia s vi mi ngi v nhng iu mcolorME bit v Logo.

Rt hi vng mi ngi s c thm nhiu cm hng saukhi c xong cun sch ny.

Mi gp xin vui lng lin h: [email protected] cm n mi ngi.


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color

ME

MC LC

U CHUYN V

NH NGHA1

PHN LOI2

NGHA MU SC LOGO3CC XU HNG THIT K LOGO4

PH LC5


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ME

Chng 1 s cho mi ngi nh ngha chnh thc vLogo, mi ngi c ci nhn ng n v n hn.

NH NGHA1


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ME

KHI NIM

Thut ng Logo du nhp vo Vit Nam t nm 1980Ting Php: Symbole.

Ting Anh: Symbol.Ngha l biu tng v biu trng hoc mt tn hiu thgic - du hiu th gic gi chung l Logo

NH NGHA


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ME

NH NGHA

NH NGHA

N

Logo cn gi l Logo Type - ngh thut sng tc Logo.

L mt tn hiu th gic hay l cch to hnh tn mt cngty, mt t chc vi nhng thuc tnh c trng nht, mthnh nh tnh lc n gin nht d nhn bit v mt nv, mt c quan, mt t chc x hi no khng nh bnquyn ca n v, c quan t chc x hi i vi sn phmbiu trng ca mnh.


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color

ME

C IM

NH NGHA

C

+ Tnh khi qut cc cao bng tng trng qua s tnh lc.+ Tnh thm m.

+ Tnh c o, tnh sng to.+ Tnh d nh.


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color

ME

Vy chnh xc l c bao nhiu loi Logo trn th gii?

Hy cng colorM tm hiu nh.

PHN LOI2


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ME

PHN LOI

LOGO HNH

Cn c gi l Logo tng hnh, y l loi Logo em ncm gic hng th cho ngi xem nu Logo ca bn emli mt hnh nh p hoc k l. Chng ta c nhng ci tnhuyn thoi nh Apple, Nike, Audi ang s dng Logo loi

ny.


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color

ME

HN LOI

LOGO CH

Khc vi Logo tng hnh, Logo ch tp trung vo xydng Logo t tn thng hiu/ Doanh nghip. Loi Logony l mt chin lc an ton trong nh v tn ca doanhnghip trong u ngi dng. Vi trng hp ny, nhng

ci tn nn c nhc n l CocaCola, Converse, GAP.


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color

ME

HN LOI

LOGO CH&HNH

y l phng php an ton nht trong xy dng Logo,a Logo i km vi tn doanh nghip bo m ngidng c th nhn ra c Logo ca mnh. Chng ta cAdidas, c Kappa, c Puma l nhng hng ang dng chin

lc ny.


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ME

Nu bn l mt nh thit k, chc hn ngha mu sc lth m bn nm lng.

colorME xin php c chia s li nhng kin thc nyvi bn c. V, vi xu th hin nay, mu ca Logo cngchnh l mu ca doanh nghip, nn n ng v tr khngnh trong qu trnh thit k.

MU SC3


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ME

MU S C

XANH LAM


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MU S C

XANH LAM

Xanh lam, mu ca bu tri, bin c l mu c s lngngi yu thch nhu nht th gii. Mu ny em li cmgic tin tng, bn vng, l l do v sao nhng cng tycng ngh ln v mng x hi nh Facebook, Twitter, Dell.

IBM u chn tng mu ny lm mu ch o.


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color

ME

MU S C


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ME

MU S C

, l mu sc i din cho tnh yu, s gin d, khn cp,v c bit, mu lin quan n cn i. Mu ny khinngi xem tr nn thm kht hn, l l do v sao hnglot ca hng n trn th gii nh KFC, Lotteria, Pizza Hut,Burger King chn mu ny lm mu ch o.


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ME

MU S C

VNG


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ME

MU S C

VNG

Mu vng i din cho nng lng, s ti tr, tinh khi,l mt mu rt sng v kh phi mu. Mu vng thngc ng cho nhng cng ty nng lng hoc thc

phm. i lc, mu vng cn i din cho vng tc,nhng iu t , qu phi.


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ME

MU S C

XANH L


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ME

U S C

XANH L

Xanh l, i din cho mu sc ca mi trng, y l muc ph nhiu th 2 trn th gii. Nhng cng ty chnmu sc ny thng lin quan n thin nhin, mi trng

v s trng tn.


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ME

MU S C

HNG


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ME

MU S C

HNG

Hng l mu c phi n a chung, khi nhn vo tngmu ny, ngi ta thy c s lng mn, tinh t, nhnhng, nhiu cm xc.


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ME

MU S C

CAM


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ME

MU S C

CAM

Mu cam li l mu em li cm gic cp tc v khe mnh,mt mu sc em li s ti mi, tr trung cho ngi xem,


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color

ME

MU S C

TM


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color

ME

MU S C

TM

Mu tm i din cho s b n, sng to, qu phi. y lnguyn nhn v sao nhng Logo c mu tm thng lienquan n nhng cuc thi sc p, nhng ca hng ph

kin cao cp.


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ME

MU S C

EN


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ME

U S C

EN

Mu en em li cm gic an ton, vng chi cho ngixem. N em li cm gic quyn uy v ma m.

Vic s dng mu ti nht tron tt c cc mu lm mu caLogo cng l mt s liu lnh.


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ME

Trong nhng nm gn y, c rt nhiu xu hng Logomi ra i, vy nhng xu hng l g v nguyn dom n xut hin l ra sao.

Hy cng colorME tm hiu trn nhng xu hng sau.

XU HNG4


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ME

U HNG

NEGATIVE SPACE


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U HNGKhng gian m, trong Typography chnh l phn rng cach, t nhng phn rng ny, nhaf thit k c th sng tov b sung thm nhng hnh nh lin quan n tnh cht

ca cng ty.

Loi Logo ny bt ngun t Logo ca hng FedEx.

NEGATIVE SPACE


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ME

U HNG

FUSION


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U HNGLogo dung hp l loi Logo ph cch, c t phi thc t khicy ghp nhng yu t khng lin quan li v bin nthnh Logo.

Tuy nhin, phng php ny, nu xy dng thnh cng, s

em li mt s khc bit rt ln cho Logo ca bn.

FUSION


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ME

U HNG

PLAY WITH TEXT


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ME

XU HNG

PLAY WITH TEXT


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ME

U HNGLogo theo kiu chi ch, l mt loi Logo kh.

Bn cn c tng r rng v t kha bn nh dng a vo Logo, tm thm nhiu cm hng v suy ngh v ccphng php dung ha nhng con ch vi hnh nh i

km mt cch tt nht.

PLAY WITH TEXT


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ME

U HNG

SHAPE UP


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ME

U HNG

SHAPE UP


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ME

XU HNGng nh tn gi ca n, loi Logo ny n thun l pmt hnh nh cho trc vo nhng khung hnh.

SHAPE UP


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ME

XU HNGNhng khung hnh thng c dng lng ghp lnhng hnh nh hnh trn, hnh vung, hnh tam gic, hoci khi l bt c hnh g bn c th tng tn ra c,nh hnh con c chng hn.

SHAPE UP


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ME

ng qu phc tp Logo ca mnh, i khi, vic to Logony bn cht ch l c gng a ton b phn bn vvo mt khung hnh cho trc.

XU HNG

SHAPE UP


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ME

Nh vy l bn va c xong cun sch v Logo cacolorME.

xy dng c mt Logo tt, i hi nhiu thi gianv cht xm, hi vng cun sch ny gip bn phnno trong vic ci tin v nng cp kin thc ca bnthn.

Trong cun sch ny s dng rt nhiu hnh nh ctrch t 3 ti khon Instagram sau:

@logoplace@logothorns@logodesigns

Tip , mi bn c qua nhng cp nht ca colorME.

PH LC5


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color

ME

H LC5CP NHT


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color

ME

H LC5CP NHT


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ME

PH LC

CP NHT


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color

ME

H LC5CP NHT


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ME

PH LC5CP NHT


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ME

H LC5CP NHT


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ME

H LC5CP NHT


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ME

Xin chn thnh cm n cc bn quan tm v ng hcolorME.

Cun sch ny cng nh colorME cn rt nhiu thiu st,mong cc bn gip .

C bt c vn hay chia s no, lin h vi chng mnhqua [email protected] bn nh.

Cm n bn rt nhiu!

PH LC

CM N

Documents

ColorME eBook Part 1