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How to create your personal brand

Contrasting color

Complementary color

Color palette example

90% of your

palette

10% of your

palettePrimary color

Complementary color

Use this guide and worksheet to learn how to create your personal, authentic brand.

The three most important keys to effective branding are:

• Consistency: Your pattern of expression affects what people think about your business. The more consistent your look (visuals) and words (messaging) are, the more recognizable your brand will be.

• Simplicity: Don’t underestimate the power of simple branding. It’s easy for you to maintain and easy for your audience to understand.

• Authenticity: When creating your brand, you want it to represent who you are! If you try to create a personality or feeling in your brand that isn’t truly you, it will only confuse your customers.

How would you describe your style and personality?

When thinking about your style and personality, consider how you dress or how you decorate your home. Do you prefer to be expressive and colorful? Flowy and relaxed? Classic and traditional? What’s on your Pinterest board? How would your best friend describe your personality?

Choose three words to describe your authentic self:

What makes up your personal brand?

1. Color paletteFirst impressions of a brand are often made through colors. The colors you use incite feelings (for example, red feels bold and yellow feels happy). An established color palette also helps boost brand recognition. Choose one primary color and two complementary colors close to it on the color wheel, and then one contrasting color from the opposite side of the color wheel.

Example:

Colorful Casual Fearless

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How to create your personal brand

2. Fonts*Fonts are another powerful tool that can be used to support brand recognition. Fonts are available in a range of styles and formats, from fun and whimsical to clean and traditional. But no matter which fonts you use, legibility is vital. So, if you choose a script font, make sure it’s very easy to read and is in a high contrast color to the background. And avoid using two script fonts together.

Keep it simple and stick to two fonts: a primary and a secondary.

Tip! Editing apps such as Photofy offer design templates (or you can create your own) to establish a consistent look and feel for your brand. Register for your Scentsy + Photofy subscription at http://photofy.com/scentsy.

Tip! Scan Pinterest and Instagram for inspiration from your favorite social influencers to create a compelling look and feel for what you share. Just remember to keep it simple, consistent and true to you!

Example: Fun and trendy

Example: Bold and eye-catching

Example: Simple and approachable

Let’s Party! Let’s Party!My backyard

Let’s Party!Monday Monday, August 12

8/12 • My backyardMonday, August 12 | My backyard

3. Styling and propsA consistent style will solidify your business and encourage consumers to remember you. Brand recognition can be highly profitable, as consumers are much more likely to choose brands they recognize, connect with and enjoy.

4. LightingWhen creating your own photos and videos, proper lighting is crucial. Lighting can evoke feelings or moods — for example, low light pictures can suggest a darker style. Keep it simple with indirect, natural light from a window to capture your subject or product. Or use white poster boards to reflect light from the window or other light source into your scene.

Windowonly

=

Window...

...plus white board

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* The fonts we have included here are simply suggestions; they are not required. Some of these fonts may require purchasing and/or licensing. Please make sure you don’t use any illegally obtained versions.

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Worksheet | Create your personal brand

What are three ways personal branding can help you achieve your business goals?

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2.

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How would you describe your style and personality?

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2.

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Which styling elements fit your personality?

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What font (or fonts) will you use?

Which color palette fits your style and personality? Feel free to create your own!

Which Independent Scentsy Consultant logo fits your style and works the best with your branding?

Primary font:

Secondary font:

Fun and cheery Warm and timeless Outdoorsy and down-to-earth

Bold and eye-catching

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Branding example No. 1

Fun and trendyConsistent fonts, color palette and styling make it easy for you to design — and easy for your customers to identify you!

Better TimesABCDEFJHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890Montserrat RegularABCDEFJHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Fonts Colors

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Janel’sJune Top Earners

You’ll love it!Congratulations!Mariposa Lily

Janel Consultant

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Jenny ConsultantKarene DelMar

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Patsy Burgen

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Branding example No. 2

Bold and eye-catchingConsistent fonts, color palette and styling make it easy for you to design — and easy for your customers to identify you!

Fonts Colors

Avenir RomanABCDEFJHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Cooper BlackABCDEFJHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Dave Consultant

2020Incentivewinners!

You wanna be the boss?

Um,yum!

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Join Scentsy for only $99 and live your dream!

Congrats!devan lynnecandace warrendylan cho

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Branding example No. 3

Simple and approachableConsistent fonts, color palette and styling make it easy for you to design — and easy for your customers to identify you!

Fonts Colors

Cocogoose abcdefghijklmnopqrstuvwxyz 1234567890ArcherABCDEFJHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Drink it in!Janel Consultant

www.janelsteam.scentsy.us

Janel’s

Earners in June

Jenny ConsultantKarene DelMar

Michael PoeD’Anne Morgan

Patsy Burgen

David JohnstonAlly McBeal

Dwayne CannonGretchen LarsenMonique DuBois

Please join me this Saturday at noon for an Open House, showcasing all new

Spring/Summer Scentsy products!

Top 10

Congrats!

Let's Party! Janel Consultant

www.janelsteam.scentsy.com(555) 215-5437

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Great branding examples from Scentsy Consultants

Consistent color palette and background textures.

Consistent use of graphics.

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Great branding examples from Scentsy Consultants

Products used in lifestyle images to draw customers in.