COLORCHAPTER 3

Color - The most important element of design

Terms: Hue: Property that give

the color it’s name. Color wheel – 12 colors &

3 Categories Primary: Red, yellow &

blue ( foundation colors ) Secondary: Orange,

Green, Purple Tertiary or

Intermediate: Red-orange Yellow-green Blue-purple

Value:

A measurement of the amount of light reflected from a colored object. Shade – add black Tint - add white Tone - add white

& black = gray

Psychological Effects:

Warm Colors: Red, Orange, Yellow (happy feelings)

Cool Colors: Blue, Green, Purple ( peaceful, soothing)

Individual Colors

White – Elegance, Sophistication, Protection

Red – Strength, Dominance, Love

Pink – Femininity, Love, Happiness, Self- Love, Good Friends

Orange – Halloween, Self – worth, self-esteem, success

Yellow – Cheerful, Friendship, protectiveness, Digestion, nerves, Mental Awareness

Individual Colors Green – Fertility,

Wealth, Creative, Health, Restful

Blue – Peace, Calm, Tranquility, Depression

Purple – Spiritual, Peace, Mental Stress, Rich or Wealth

Black – Death, Celebration of suffering

Color In Design:

1. Balance 2. Depth 3. Focal

Point 4. Rhythm 5. Harmony

& Unity

Color Schemes:Monochromatic – One Color

AnalogousSimilar Colors – Reds, Pinks, Lavendars

Complimentary – two hues that are directly opposite from one another.

Split – Complimentary – Yellow plus the hues opposite of the purple hues

Triadic – Three primary colors Red, Blue & Yellow

Color Inspiration: Seasons or

Holidays – Halloween –vs- Christmas 

Special Occasions - Babies

Symbolism - Red = Love, Yellow = Friendship

Favorite Color – ??? Existing colors -

Interior colors

The End