Color Digital Printing & Personalized Communications

in Higher Education:Market Analysis

A new INTERQUEST study, based on an in-depth survey of Communications/Marketing departments and

In-plant/CRD operations at college and universities. This study complements “Digital Printing in Government:

Market Analysis” published in January 2007

Color Digital Printing & Personalized Communications

in Higher Education:Market Analysis

Table of ContentsIntroductionExecutive OverviewPart 1 Higher Education Market Analysis Highereducationtrends Printing&mailingtrends

oConventionalprintingoDigitalprintingoMailing

ColordigitalprintingoKeytrendsoApplications/userstories

uHigh-speedcopiers/printersuDigitalpresses

oKeyissues Personalizedcommunications&color variabledataprinting

oKeytrendsoTheneedsandwantsoftheMillenialgenerationoEffectivecommunicationswiththeMillenialgenerationoColorvariabledataprintingadoptionoApplications/userstoriesoKeyissues

Marketsize&forecast Leadingplayers

Part 2 Survey ResultsBackground/Methodology

IN-PLANT/CRD SURVEY Organization Profiles Typeofdepartment Numberofemployees NumberofyearsinexistenceDigital Printing Involvement/adoptionlevel Volumebreakdown ProjectedgrowthColor Digital Printing Digitalandoffsetvolume(size&growth) Equipment

oType(copier/printerversusdigitalpress)oVendors’marketshareoLevelofsatisfactionwithcurrentsystem(s)oImprovementsrequestedoPurchasingplans

ApplicationsoOriginofdigitalcolorpagesoTypeofdocumentsprintedoRunlengthsoColorversusmonochromepagesoPagecontentoSimplexandduplex

Paper&finishingoTypeofsubstratesbeingusedoPaperweightsbeingusedoCollatedversusuncollatedoutputoTypeoffinishingusedoOff-lineversusin-linefinishingoOvercoating

Color Variable Data Printing (CVDP) Background

oCurrentuse/projectionsoReasonsforoffering/notofferingoLengthofinvolvement

ApplicationsoTypeofdocumentsoPrintvolume&projectedgrowthoLevelofpersonalization(now&future)oWebfulfillmentuse

IssuesoTopbarriersoProductioncycleoCostcomponentsbreakdownofCVDPjobsoPricing&ROIoWhotracksROI?

LevelofsuccesswithCVDPprojectsOutsourcing & Insourcing Currentuse/projections(volume)

oConventionalprintingoDigitalprinting

MARKETING/COMMUNICATIONS DEPARTMENTS SURVEY Organization Profiles Typeofdepartment Studentenrollment In-houseproductionprintingcapabilitiesPersonalized Communications Electronicdocuments

o Useofpersonalizationo Reasonsforusing/notusingo Planforusinginthefutureo Applications

uTypeofdocumentsuVolumeuLevelofpersonalizationuUseofPURLs

PrintedDocumentso Genericinformation

uOffsetversusdigitalvolumeuColorversusmonochromevolumeuMethodsforproducingvariabledatajobs

o ColorVariableDataPrinting(CVDP)uCurrentuse/projectionsuReasonsforusing/notusinguLengthofinvolvementuApplications

u Typeofdocumentsu Volumeu Levelofpersonalization

uIssuesu Topbarriersu Productioncycleu Costu ROI

uLevelofsuccesswithCVDPprojects

ConclusionsAppendices

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Order on our Website! www.inter-quest.comINTERQUEST / P.O. Box 6568 / Charlottesville, VA 22906 USA

Tel. 434-979-9945 / Fax 434-979-9959 / E-mail: iquest@inter-quest.com

Study Methodology Thisstudyisbasedontheresultsofanin-depthsurveyof40NorthAmericanhighereducationIn-plant/CRDmanagersand40marketing/communicationsmanagers,whichwasconductedfromFebruarythruApril2007.Thestudyalsoincorporatesfindingsfrominterviewswithequipmentvendorsaswellasfromprovidersservicingthehighereducationmarket.

Pleasesendme_____copy(ies)of Color Digital Printing & Personalized Communications in Higher Education: Market Analysis

Containsover120pagesoftextwith80tablesandcharts(PublishedJune2007).

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Who Should Buy? Manufacturers,OEMs,Resellersof:

o Digitalprintingsystemso Conventionalprintingequipmento Pre-andpost-processing/finishingequipmento Printingsoftwaresolutions

HigherEducationUserso Publishing&graphicserviceso In-plantprintshops/CRDso Print&mailoperationso IT&datacenteroperationso Marketing/communicationsdepartmentso Printbuyers

Print-for-payOperationsInvolvedintheHigherEducationMarketo Commercialprinterso Digitalservicebureauso Quickprinterso Outsourcingorganizations

MarketingFirms/AgenciesServicingHigherEducationCustomers

For Industry ProfessionalsInvolved in:

Salesandmarketing Productmanagement Engineeringandproductdevelopment Applicationandtechnicalsupport Marketresearchandstrategicplanning Salesandtechnicaltraining Selectionandpurchaseofprintingsolutions Printingandpublishingoperations

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Price U.S.$795.00 Int’l$830.00Priceincludesshippingandhandling.Virginiaresidentsadd5.0%salestax

About

For more information about INTERQUESTvisit our Website at www.inter-quest.com or call 434/979-9945.

Foundedin1989andheadquarteredinCharlottesville,Virginia,INTERQUESTisamarketandtechnol-ogyresearchandconsultingfirminthefieldofdigitalprintingandpublishing.INTERQUESThasmorethan2,000clientsworldwide;approximatelytwo-thirdsareenduserorganizationsandone-fourthisoutsidetheUnitedStates.INTERQUESTactivitiesandservicesinclude:

Multi-client Market Research Studies & Industry ReportsOverthelast17years,INTERQUESThasproducednumerouslandmarkmulti-clientmarketresearchstudiesontopicssuchasdigitalprinting,print-on-demand,transactionalprinting,colorprintingandvariableimaging,pre-andpost-processing/finishing,andMICRprinting.

Consulting servicesWehaveconductedmultipleconsultingprojectsforleadingindustryplayersaroundtheworld.Theseincludeprintingandfinishingequipmentvendors,softwarecompanies,servicebureaus,endusercom-panies,andtradeorganizations.

Seminars and Industry ForumsSince2003INTERQUESThasconductednumerousseminarscoveringtopicssuchascolorproductionprintingandvariableimagingingraphicsartsandverticalmarkets,digitalbookpublishingandprint-ing,aswellasdigitalprintingingovernment.Recently,INTERQUESTorganized“PersonalizedCommu-nications&VariableDataPrintinginHigherEducationForum”duringthe2007AssociationofCollege&UniversityPrinters(ACUP)ConferenceheldinSanFrancisco.

Books & guidesWeofferbooksandguidesthatarebeingusedbymanyorganizationsincludingequipmentvendors,printproviders,andusercompaniestoeducatetheirsales,marketing,andtechnicalstaffaswellastheircustomersandresellers.

Educational video/CD ROM programsINTERQUEST—inassociationwithXplorInternational—hasproducedaseriesofvideo/CD-ROMsrelatedtoelectronicdocumentoutput.Theseprogramsaddresstheneedsofbothvendorandenduserorganizations.Wehavealsodevelopedcustomizedvideo/CD-ROMprogramsforanumberofindustryclients.

Multimedia training programsUsingitsextensiveresourcelibrary(e.g.researchmaterial,booksandguides,videoandCD/ROMs,INTERQUESThasdevelopedmultimediatrainingprogramsfornumerousindustryleadingcompanies.