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1
Colorand The NewBusiness of Printing
Ursula Burns
2
Today’s Discussion
Color and New Business of PrintingMarket Opportunities
Focus on Color
Leading Technology
New Business of Printing:Applications Focus
Summary
3
Xerox Served Market
Source: Xerox Internal Analysis
Color Market GrowthColor Market Growth
EligibleOffsetProd
Office$21B
$11B
$35B
$12BEligibleOffset
Prod
Office
$32B
$47B
2005 2010
$117B
2005
Eligible Offset: incrementalopportunity
Color in Officeand Productionmarkets: large and growing
Office$71B
Services $21B
Elig. Offset$17B
Prod. $8B
4
Color Market Growth Dynamics
Color Pages % of Total Pages
6%
17%
26%
41%
2005 2010 2005 2010
Production Color11-40ppm Color Cop/MFD1-10ppm Color Cop/MFDColor Page printer
Color pages and revenue are growingIn 2005, 6% of the 3 trillion market pages = 26% of market revenueStrong growth in our focus areas: 11 - 40 ppm and Production Color
Technology advances drive down cost and price
Source: Xerox Internal Analysis consists of Production and Office pages; excludes Eligible Offset and Services
Color Revenue % of Total Revenue
…this exciting growth excludes Eligible Offset
5
Focus on Color Drivers…
Growth Opportunity Xerox Strategy
Color Adoption in the Office
Technology investments:Easy to use, reliable, secure, low costAdvantaged product offerings focused on high-page volume segments
Expanding office servicesOptimizing go-to-market to extend reach
Emerging Applications
Customer-driven research Continued innovationWorkflow improvements
...to capture color pages and revenue
New Business of Printing:Unmatched product breadthMarket and business development toolsWorld-class industry partnersIntegrated end-to-end applications
Digital Print Ready“Eligible Offset”
6
Hardware, Software, Services…
Steady Stream of Value-Added Services
Softw
are
DC 3535
WCP3545, 2636, 2128
DC12
CopyCentre® 3545, 2636, 2128
WC 7132Phaser
6110MFP
WC 7665,7655
DC240 / 250
WC 7245, 7235, 7228
Laser MFD
WorkCentre®
C2424
Phaser8500 / 8550
Phaser6350
Phaser6300
Phaser6120
Phaser®
7400
Laser Printer
Phaser6110
Phaser7760
Solid Ink iGen3®
iGen3 110
iGen3 110 with UV Coater
DocuColor®
DC6060
DC8000
DC5000
DC7000
iGen3 90
DocuTechHLC
OFFICE PRODUCTION
Tech
nolo
gyCo
mp-
etiti
on HP HP Ricoh, Canon,Konica Minolta
Canon HP, Kodak Oce
…the best and broadest color portfolio
7
Hardware, Software, Services…So
ftwar
e
…and much more to come in 2007
Steady Stream of Value-Added Services
DC 3535
WCP3545, 2636, 2128
DC12
CopyCentre® 3545, 2636, 2128
WC 7132Phaser
6110MFP
WC 7665,7655
DC240 / 250
WC 7245, 7235, 7228
Laser MFD
WorkCentre®
C2424
Phaser8500 / 8550
Phaser6350
Phaser6300
Phaser6120
Phaser®
7400
Laser Printer
Phaser6110
Phaser7760
Solid Ink iGen3®
iGen3 110
iGen3 110 with UV Coater
DocuColor®
DC6060
DC8000
DC5000
DC7000
iGen3 90
DocuTechHLC
OFFICE PRODUCTION
Tech
nolo
gy
8
Xerox Patent PortfolioXerox Patent Portfolio
Continued Innovation Drives Leadership…
...and profitable growth
DocumentCreation
and Handling
Toner, Inks,Materials
Electronics/Digital Printing
InformationProcessing/
Communications
Imaging
Toner, Inks,Materials
Imaging
Media Handling
Custom Colors
Device-Centric Services
Document Management
WorkflowAutomation
VI Applications
Diagnostics
TIPP*
Image on ImageAutomatic Image
Enhancement
EA TonerSolid Ink
*TIPP = Tightly Integrated Parallel Printing
Electronics/Digital Printing
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The New Business of Printing…
Unleash the power of Workflow
Process Data
Design Compose RIP Finish Fulfill Distribute TrackResponseRepository Print
iGen3Xerox NuveraDocuTech DocuColor
DocuTech HLC
$25BMarket
Opportunity
…the right technology, workflow, business model and partners
ColorMonochrome Digital ComplementLeverage power ofdigital printing in
offset market
10
0 100 200 300 400 500 1000
Collaterals
Books/Book-like
Billion Pages
Delivering Integrated, End-to-End Support…
Direct Mail
Source: Caslon & Company 2006 N. America Forecast ….for high page volume applicationsSource: Caslon & Company 2006 N. America Forecast
Promo/Transactional Printing68
DigitalOffset
23
68
120
11
Customer Example: Mercury Print Xerox Teacher’s
Edition Books
Xerox SolutionXerox iGen3 110, lightweight paper with DocuSheeterTM
FreeFlow DocuSP with Teacher’s Edition Book Software
Customer ValuePreparation time reduced from approximately 30 hours to 30 minutesOverall productivity improves by 40%Potential savings of $20M by 2008
“I can sit here today and honestly say that the TE workflow software has enabled us to streamline the prepress workflow, enabling us to save valuable time, money, and labor…This is truly a complete digital front-end solution for the educational publishing market that will revolutionize and streamline the way we work and handle digital files today.”
Christian SchambergerDirector of Print Operations, Mercury Print Book Division
12
Emerging Applications…
…incremental to $117B served market
Digital Photo PrintsPersonalized GiftsHome Décor
Packaging
Greeting CardsPhoto Memory Books
13
Customer Example: Shutterfly
Xerox SolutionXerox iGen3 110 devices with DocuSP front end with VIPP and Image EnhancementCustomized training and support to build a world-class service programXerox Partnership Strategy
Customer ValueThe Shutterfly Company & brand is built on industry-leading quality and is currently experiencing hyper-growthProducing more products faster & with increasingly superior qualityPartnering with Xerox to lead industry with innovative use of digital imagesPartner for future technology needs
Doug GalenSenior Vice President
Business and Corporate DevelopmentShutterfly
“Because the quality of our products means so much to us, we're only willing to work with companies that look at this as a partnership. And Xerox and Shutterfly are building what we expect to be a meaningful partnership together for years to come.”
14
Summary
Color market is expected to increase 50% by 2010
New applications are fueling the New Businessof Printing
Xerox is driving growth…
Xerox is creating growth…