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1 Color and The New Business of Printing Ursula Burns

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Colorand The NewBusiness of Printing

Ursula Burns

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Today’s Discussion

Color and New Business of PrintingMarket Opportunities

Focus on Color

Leading Technology

New Business of Printing:Applications Focus

Summary

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Xerox Served Market

Source: Xerox Internal Analysis

Color Market GrowthColor Market Growth

EligibleOffsetProd

Office$21B

$11B

$35B

$12BEligibleOffset

Prod

Office

$32B

$47B

2005 2010

$117B

2005

Eligible Offset: incrementalopportunity

Color in Officeand Productionmarkets: large and growing

Office$71B

Services $21B

Elig. Offset$17B

Prod. $8B

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Color Market Growth Dynamics

Color Pages % of Total Pages

6%

17%

26%

41%

2005 2010 2005 2010

Production Color11-40ppm Color Cop/MFD1-10ppm Color Cop/MFDColor Page printer

Color pages and revenue are growingIn 2005, 6% of the 3 trillion market pages = 26% of market revenueStrong growth in our focus areas: 11 - 40 ppm and Production Color

Technology advances drive down cost and price

Source: Xerox Internal Analysis consists of Production and Office pages; excludes Eligible Offset and Services

Color Revenue % of Total Revenue

…this exciting growth excludes Eligible Offset

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Focus on Color Drivers…

Growth Opportunity Xerox Strategy

Color Adoption in the Office

Technology investments:Easy to use, reliable, secure, low costAdvantaged product offerings focused on high-page volume segments

Expanding office servicesOptimizing go-to-market to extend reach

Emerging Applications

Customer-driven research Continued innovationWorkflow improvements

...to capture color pages and revenue

New Business of Printing:Unmatched product breadthMarket and business development toolsWorld-class industry partnersIntegrated end-to-end applications

Digital Print Ready“Eligible Offset”

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Hardware, Software, Services…

Steady Stream of Value-Added Services

Softw

are

DC 3535

WCP3545, 2636, 2128

DC12

CopyCentre® 3545, 2636, 2128

WC 7132Phaser

6110MFP

WC 7665,7655

DC240 / 250

WC 7245, 7235, 7228

Laser MFD

WorkCentre®

C2424

Phaser8500 / 8550

Phaser6350

Phaser6300

Phaser6120

Phaser®

7400

Laser Printer

Phaser6110

Phaser7760

Solid Ink iGen3®

iGen3 110

iGen3 110 with UV Coater

DocuColor®

DC6060

DC8000

DC5000

DC7000

iGen3 90

DocuTechHLC

OFFICE PRODUCTION

Tech

nolo

gyCo

mp-

etiti

on HP HP Ricoh, Canon,Konica Minolta

Canon HP, Kodak Oce

…the best and broadest color portfolio

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Hardware, Software, Services…So

ftwar

e

…and much more to come in 2007

Steady Stream of Value-Added Services

DC 3535

WCP3545, 2636, 2128

DC12

CopyCentre® 3545, 2636, 2128

WC 7132Phaser

6110MFP

WC 7665,7655

DC240 / 250

WC 7245, 7235, 7228

Laser MFD

WorkCentre®

C2424

Phaser8500 / 8550

Phaser6350

Phaser6300

Phaser6120

Phaser®

7400

Laser Printer

Phaser6110

Phaser7760

Solid Ink iGen3®

iGen3 110

iGen3 110 with UV Coater

DocuColor®

DC6060

DC8000

DC5000

DC7000

iGen3 90

DocuTechHLC

OFFICE PRODUCTION

Tech

nolo

gy

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Xerox Patent PortfolioXerox Patent Portfolio

Continued Innovation Drives Leadership…

...and profitable growth

DocumentCreation

and Handling

Toner, Inks,Materials

Electronics/Digital Printing

InformationProcessing/

Communications

Imaging

Toner, Inks,Materials

Imaging

Media Handling

Custom Colors

Device-Centric Services

Document Management

WorkflowAutomation

VI Applications

Diagnostics

TIPP*

Image on ImageAutomatic Image

Enhancement

EA TonerSolid Ink

*TIPP = Tightly Integrated Parallel Printing

Electronics/Digital Printing

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The New Business of Printing…

Unleash the power of Workflow

Process Data

Design Compose RIP Finish Fulfill Distribute TrackResponseRepository Print

iGen3Xerox NuveraDocuTech DocuColor

DocuTech HLC

$25BMarket

Opportunity

…the right technology, workflow, business model and partners

ColorMonochrome Digital ComplementLeverage power ofdigital printing in

offset market

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0 100 200 300 400 500 1000

Collaterals

Books/Book-like

Billion Pages

Delivering Integrated, End-to-End Support…

Direct Mail

Source: Caslon & Company 2006 N. America Forecast ….for high page volume applicationsSource: Caslon & Company 2006 N. America Forecast

Promo/Transactional Printing68

DigitalOffset

23

68

120

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Customer Example: Mercury Print Xerox Teacher’s

Edition Books

Xerox SolutionXerox iGen3 110, lightweight paper with DocuSheeterTM

FreeFlow DocuSP with Teacher’s Edition Book Software

Customer ValuePreparation time reduced from approximately 30 hours to 30 minutesOverall productivity improves by 40%Potential savings of $20M by 2008

“I can sit here today and honestly say that the TE workflow software has enabled us to streamline the prepress workflow, enabling us to save valuable time, money, and labor…This is truly a complete digital front-end solution for the educational publishing market that will revolutionize and streamline the way we work and handle digital files today.”

Christian SchambergerDirector of Print Operations, Mercury Print Book Division

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Emerging Applications…

…incremental to $117B served market

Digital Photo PrintsPersonalized GiftsHome Décor

Packaging

Greeting CardsPhoto Memory Books

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Customer Example: Shutterfly

Xerox SolutionXerox iGen3 110 devices with DocuSP front end with VIPP and Image EnhancementCustomized training and support to build a world-class service programXerox Partnership Strategy

Customer ValueThe Shutterfly Company & brand is built on industry-leading quality and is currently experiencing hyper-growthProducing more products faster & with increasingly superior qualityPartnering with Xerox to lead industry with innovative use of digital imagesPartner for future technology needs

Doug GalenSenior Vice President

Business and Corporate DevelopmentShutterfly

“Because the quality of our products means so much to us, we're only willing to work with companies that look at this as a partnership. And Xerox and Shutterfly are building what we expect to be a meaningful partnership together for years to come.”

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Summary

Color market is expected to increase 50% by 2010

New applications are fueling the New Businessof Printing

Xerox is driving growth…

Xerox is creating growth…