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Collective Impact in SNAP-Ed
Julia L. Carboni, PhDIU School of Public and Environmental AffairsIU Lilly Family School of PhilanthropyIndiana University Purdue University Indianapolis
The Big Question• How can SNAP-Ed maximize impact in
communities AND communicate impact to policy makers?• Collective impact models for policy, systems and
environmental change
• Today we will focus on the role of SNAP-Ed• Backbone organization• Shared measurement
• Two Examples• Fresh Bucks (Indiana)• Shape Up Somerville
What is Collective Impact?
Traditional Approaches CI approachSystematic collaboration
• Common Agenda
• Shared Measurement Systems
• Mutually Reinforcing Activities
• Continuous Communication
• Backbone Support Organizations
• Isolated, unsystematic efforts for large scale social change
• Lack of involvement of key stakeholders
SNAP-Ed
A Video Introduction to Collective Impact• Developed by FSG (fsg.org)• https://
www.youtube.com/watch?v=HNOnrrIYvdo&feature=BFa&list=PLA0ABC0814D553AE4
• FSG provides resources for developing and evaluating collective impact strategies.
The Role of SNAP-Ed - Backbone Support
• Agenda setting• Participants
Establishing CI
• Mutually reinforcing activities
• Continuous communication
Maintaining CI
• Measuring the impact• Measuring the CI
partnershipsMeasuring
CI
• Building internal and external legitimacy
• Develop political support
Promoting CI
This work is about system activities and change rather than direct service.
Establishing CI Partnerships• Agenda setting• What is the goal of the partnership?
• Start small
• Recruiting participants• Environmental scans
• Going beyond the usual suspects
• Relationship building
Establishing CI Partnerships
Fresh Bucks Participating Farmer’s Markets
Fresh Bucks Program Partners
Maintaining CI• Relationship building• The bulk of the work of coordinators is to build
trust and relationships among participants• Constant work
• Fresh Bucks- back bone work is done by staff from the Indy Hunger Network• Maintain relationships and coordinate the program
among 5 (and counting) farmer’s markets and one farm stand
• Each partner contributes something slightly different – it is the coordinator’s job to bring contributions together
Measuring the Impact- Interventions• SNAP-Ed Evaluation Questions (WRO Framework)• Individual: To what extent does SNAP-Ed programming improve
participants’ diet, physical activity, and health?
• Environmental: To what extent does SNAP-Ed programming facilitate access and create appeal for improved dietary and physical activity choices in the settings where nutrition education is provided?
• Sectors of Influence: To what extent is the SNAP-Ed grant program integrated into comprehensive strategies that collectively impact lifelong healthy eating and active living in low-income communities?
• Social/Cultural: To what extent do community-level obesity prevention strategies impact the public’s priorities, lifestyle choices, and values for healthy living?
• Two measures in Fresh Bucks assessed by backbone• Tokens requested• Tokens spent
Measuring the Impact- Community Partnerships
3 Questions- Who do you interact
with?- How do you interact?- What is the quality of
your relationship?Multiple points in time
Promoting Collective Impact
Continuous Communicati
on
Local Collective Impact Partners
External Stakeholders-
Policy and Community
SNAP-Ed Peers
Shape Up Somerville• Shape Up Somerville is a city-wide collective
impact campaign to reduce obesity and promote health in Somerville, Massachusetts.
• Video:• https://www.youtube.com/watch?v=aBHz-GzDX8c
• More information on collective impact of Shape Up Somerville: • http://
www.fsg.org/tabid/191/ArticleId/980/Default.aspx?srpush=true
Discussion• SNAP-Ed Evaluation Questions• Environmental: To what extent does SNAP-Ed
programming facilitate access and create appeal for improved dietary and physical activity choices in the settings where nutrition education is provided?
• Sectors of Influence: To what extent is the SNAP-Ed grant program integrated into comprehensive strategies that collectively impact lifelong healthy eating and active living in low-income communities?
• Success with the CI model on these levels?
• Roadblocks to the CI model on these levels?
