Collection

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Collecion.T H E P O RT FO L I O O F J O S I K I M B R E L

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3

Collecion.

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“We adore chaos because we love to produce order.”—M. C. Escher

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Table of Content P R OJ E C T N º 0 0

Table of Content.I N T R O D U C T I O N Collecion.

P R O J E C T N º 0 1 Make.

P R O J E C T N º 0 2 Burrell School Winery.

P R O J E C T N º 0 3 Fenced In.

P R O J E C T N º 0 4 RB/760.

P R O J E C T N º 0 5 Grow.

P R O J E C T N º 0 6 Twinnings of London.

P R O J E C T N º 0 7 Supersiion.

P R O J E C T N º 0 8 Cosco.

P R O J E C T N º 0 9 Logo Study.

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9 Introduction P R OJ E C T N º 0 0

Nº 00

Introducion.Many people collect things—some collect tea cups, and some collect robots. As designers we collect graphic elements and styles to create amazing designs. As collectors we are attracted to things that are unique and rare, things we swear we cannot live without. As consumers we are attracted to items of the same stature, items that are thoughtfully made, beautiful packaged and too good to pass up. That is the wonder of great design, and the basis for collections. Many people have collections, these are mine. Enjoy.

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O B J E C T I V E / S O LU T I O N

Develop an identity for the Indie Craft Fair Make. Establish a unique style to represent the diy nature of indie crafting. Create a style that will appeal to the public and target audience of 20-40 year-old creative professionals. Design a booklet, poster series, admission ticket, website, signage and give away item. The use of textiles, hand drawn illustrations and stitches all became a part of the identity for this brand.

B AC KG R O U N D

Make is a lifestyle indie craft fair that imparts a sense of beauty, optimism and discovery to both its visitors and its vendors. For the visitor it is an escape from the everyday and is a source of inspira-tion and delight. This experience is more than just about collecting one-of-a-kind goods. Make is as much about the experience as it is the takeaway. People leave inspired to create.

D E L I V E R A B L E S

Poster series, brochure, ticket, website, give away item.

P R OJ E C T

N º 0 1

T Y P E FAC E S

ArcherAblassled

T I T L E

Make I N ST R U C TO R

Nicole Flores C L AS S

Graphic Design 3

Make P R OJ E C T N º 0 1

Nº 01

Make.

1 2 Collection T H E P O RT FO L I O O F J O S I K I M B R E L

1 3 Make P R OJ E C T .0 1

“Crat is personal. To know that somethingis made by hand, by someone who cares that you like i, makes that objec much more enjoyable.”—Cratifeso







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Collection T H E P O RT FO L I O O F J O S I K I M B R E L

2 1

Make P R OJ E C T .0 1



24 Collection T H E P O RT FO L I O O F J O S I K I M B R E L



27

Make P R OJ E C T .0 1

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Burrell School Winery is an extraordinary small winery, rich with history nestled inside an 1800’s

school house. The Burrell School Winery redesign was initiated because of its need to stand out from

competition while holding strong to their heritage. Implement a two-tier design, one for high-end

bottles, and a second design for a mid-range bottles.

B AC KG R O U N D

Burrell School Winery is stationed in a school house that dates back to 1854 in the Santa Cruz

Mountains of California. Burrell School takes pride in the old school house. With the redesign it was

important to keep the history of the school house alive while updating the look. Sustainability

was also considered with the redesign and the choice of screw top bottles.


3 Wine bottles.

T Y P E FAC E S

GothamMrs. Eves

Burrell School Winery P R OJ E C T N º 0 2

P R OJ E C T

N º 02

T I T L E

Burrell School WineryI N ST R U C TO R

Tom McNulty C L AS S

Package Design 3

Nº 02

Burrell School Winery.


3 1 Burrell School Winery P R OJ E C T N º 0 2

“Wine is the mos civilized thing in theworld.” —Ernes Hemingway






37 Burrell School Winery P R OJ E C T N º 0 2

3 8


3 9

Burrell School Winery P R OJ E C T N º 0 2

The bell tower honors The historic

1890 Burrell School

where we nurture our

estate vines & handcraft

distinctive wines.

harvest dateoct. 12, 2005

I Promise To Sip My Wine.



grown, produced & bottled by BURRELL SCHOOL VINEYARDS

24060 Summit Road, Los Gatos, Ca 95033

Phone(408)353-6290

www.burrellschools.com

Notes of sandalwood, cardamom & bay with hints of exotic earthiness. 22 months of oak aging, this is a massive wine. Truly ‘the Head of the Class’ at Burrell School, this rich wine will be speaking out for many memorable years.

limite

d pr

od

uc

tion

of 3

00

ca

sescontains sulfates alc. 14.2% by vol

Government Warning: (1) According To The Surgeon General, Women Should Not Drink Alcoholic Beverages During Pregnancy Because Of The Risk Of Birth Defects. (2) Consumption Of Alcoholic Beverages Impairs Your Ability To Drive A Car Or Operate Machinery, And May Cause Health Problems.

2005 VA L E D I C T O R I A N

cabernetsauvignon

Santa Cruz Mountains

BURRELL S C H O O L

-1973-7

50

ML


41 Burrell School Winery P R OJ E C T N º 0 2

4 2

4 3


Fenced In is a book published by Equine Advocates Inc. to inform readers of the harsh treatment of

wild mustangs and burros given by the Bureau of Land Management. The goal was develop a unique

layout system that reflects the concept of being fenced in. The layout system was used to elude the

trapped feeling that the wild mustangs are subject to because of their ever shrinking spaces.

B AC KG R O U N D

Fenced In is a book to inform people about the way the Bureau of Land Management treats the wild

mustangs and burros that inhabit the land that they own. This book was made to shed light on the

poor treatment of these wild animals.


Book

T Y P E FAC E S

Knockout

Fenced In P R OJ E C T N º 0 3

P R OJ E C T

N º 0 3

T I T L E

Fenced InI N ST R U C TO R

Carolina de Bartolo C L AS S

Typography 4

Nº 03

Fenced In.


4 5 Fenced In P R OJ E C T N º 0 3

“To me horses and fredom are synonymous.” —Veryl Goodnight


47 Fenced In P R OJ E C T N º 0 3













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61


Develop a spf skin care line for Ray-Bans. Create unique display, bottles and design for active men age 20 and older. Inspiration for this design was taken from their Wayfarer sunglasses. The use of bright red and tortoise shell was put in use to give this brand a lot of personality and presence in the marketplace. This bold look will also help them stand out from competitors.

B AC KG R O U N D

Ray-Ban is one of the oldest and most trusted brands of eye wear on the market today. Ray-Ban

broke into the sunglass industry during World War II with the release of their Aviator glasses and have

had a huge presence in the sunglass industry ever since. Because Ray-Ban is known for sunglasses,

branching into an SPF-based skin care line is a logical move.


Display, 6 Skin Care Bottles

T Y P E FAC E S

BlenderGotham

RB/760 P R OJ E C T N º 0 4

P R OJ E C T

N º 0 4

T I T L E

RB/760I N ST R U C TO R


Package Design 3

Nº 04

RB/760.


6 3 RB/760 P R OJ E C T N º 0 4

“Live in the sunshine, swim the sea, drink the wild air.”—Ralph Waldo Emerson


6 5 RB/760 P R OJ E C T N º 0 4


67 RB/760 P R OJ E C T N º 0 4


6 9 RB/760 P R OJ E C T N º 0 4


7 1 RB/760 P R OJ E C T N º 0 4

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Join up with Sequence Design Firm to become a part of the creative team to revamp Chipotle’s adver-

tising campaign. Chipotle was seeking a fresh approach to emphasize the natural and organic qualities

of their food without making it feel like the company has been ‘green washed’. This problem was

solved with the development of the new program Grow. Grow is an educational-community garden

and elementary school program. It was developed as a fun and interactive way to teach the value of

freshly grown and responsibly-raised food to emphasize Chipotle’s philosophy of Food with Integrity.

B AC KG R O U N D

Chipotle is a fast food restaurant that is trying to redefine what fast food is. Chipotle’s ‘Food with

Integrity’ is their promise to find the very best ingredients raised with respect for the animals, the

environment and the farmers.


3 Posters, Grow kit, Website, Burrito wrapper, Style guide.

T Y P E FAC E S

Gotham

Grow P R OJ E C T N º 0 5

P R OJ E C T

N º 0 5

T I T L E

GrowI N ST R U C TO R


Identity 2

Nº 05

Grow.


75

Grow P R OJ E C T N º 0 5

“è greates service which can be renderedany country is to add a useful plant to is culture.”—òmas Jeferson

76


7 7

Series 05 A G A R D E N FO R G O O D


7 9 Grow P R OJ E C T N º 0 5






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BASIC ELEMENTSBASIC ELEMENTSGROW IDENTITY GUIDELINES GROW IDENTITY GUIDELINES

01.01 The Identifier 01.02 Colors

The simplicity makes the logo stand out. The logo should always be clear

as possible, without distraction from other visual elements. The logo was

designed as an integral unit, and because its effectiveness depends on the

exact relationship of type and the design elements, the organization of the

design must not be changed under any circumstances.

Colors are important to our visual identity; consistency is essential. Our

colors are specified as Pantone colors and these colors are therefore our

“ideal colors.” All colors should match the value for “uncated Pantone” as

much as possible to ensure identitcal color in all media.

In four color processing, GROW Green can be simulated with 73% Cyan,

27% Magenta, 100% Yellow, and 12% Black. GROW Brown can be simulated

with 45% Cyan, 81% Magenta, 84% Yellow, and 69% Black, GROW Cream

can be sumlated with 5% Cyan, 3% Magenta, 49% Yellow, and 0% Black.

GROW Green

C=73 M=27 Y=100 K=12

PMS 327

GROW Brown

C=45 M=81 Y=84 K=69

PMS 4625

GROW Cream

C=5 M=3 Y=49 K=0

PMS 83

Application Note

The GROW logo should always be used in its entity.

Always consult your printer regarding recommendations for the most accurate reproduction.

The logotype should never be manipulated or adjusted.

Always use approved artwork when using the GROW identity.

GROW IDENTITY GUIDELINES GROW IDENTITY GUIDELINES

01.05 Clear Space (Lock-Up) 01.06 Color Usage (Lock-Up)

To be most effective, the GROW identifier and Chipotle lock-up should

always be surrounded by the most precise prescribed minimum amount of

clear space. The recommended minimum distances that define this territory

are derived from the GROW identifier, shown on this page.

The dotted lines surrounding the GROW identifier and Chipotle lock-ip

deliniate the minimum territory that no copy of illustrative elements may

intrude. This minimum space, also called the clear space, may never be

violated. The clear space is derived from the identifier’s Cap height, which

equals the space above the identifier (X). The left, right, and bottom areas

should have a space of one X around the identifier.

To be used effectively, the GROW identifier and Chipotle lock-up should

be used in only 3 color variations in all applications for the system. On

all applications, the logo may be presented in any of the three above

illustrated variations. The choice of the color(s) will depend on which of

the three variations will clearly present the GROW signature along with

the Chipotle lock-up.

BASIC ELEMENTSBASIC ELEMENTS

Black & White

One color

Reversed out0.5

87 Grow P R OJ E C T N º 0 5


01.05 Clear Space (Lock-Up) 01.06 Color Usage (Lock-Up)

To be most effective, the GROW identifier and Chipotle lock-up should

always be surrounded by the most precise prescribed minimum amount of

clear space. The recommended minimum distances that define this territory

are derived from the GROW identifier, shown on this page.

The dotted lines surrounding the GROW identifier and Chipotle lock-ip

deliniate the minimum territory that no copy of illustrative elements may

intrude. This minimum space, also called the clear space, may never be

violated. The clear space is derived from the identifier’s Cap height, which

equals the space above the identifier (X). The left, right, and bottom areas

should have a space of one X around the identifier.

To be used effectively, the GROW identifier and Chipotle lock-up should

be used in only 3 color variations in all applications for the system. On

all applications, the logo may be presented in any of the three above

illustrated variations. The choice of the color(s) will depend on which of

the three variations will clearly present the GROW signature along with

the Chipotle lock-up.


Black & White

One color

Reversed out0.5


01.07 Unacceptable Uses of Logo 01.08 Unacceptable Uses of Lock-Ups


NEVER

Use a different typeface for the logo

NEVER

Outline the logo

NEVER

Distort the logo

NEVER

Change the scaling of

either logos

NEVER

Change the lock-up

NEVER

Use a different typeface

for the logo

NEVER

Skew or distort the logo

NEVER

Use the logo in a color other than specified in this guide

NEVER

Turn the logo diagonally

NEVER

Change the colors

NEVER

Turn the logo diagonally

or to the side

NEVER

Use another Chipotle

logo other than specified

Note Note

When in doubt about correct logo usage, contact the marketing team.

When in doubt about correct logo usage, contact the marketing team.



02.03 Youth T-Shirts

Youth t-shirts will be given away to children as promotional items during

grand opening events. The t-shirts not only raise awareness of the GROW

program, but they also act as interactive games for children. Attached to

each t-shirt will be a packet of vegetable-shaped velcro pieces that are used

to play tic-tac-toe on the shirt itself.

The different combination of vegetable appliques will vary. As such, children

will be able to trade them amongst each other.

APPLICATIONSAPPLICATIONS

Front Front with Velcro Appliques

Packaging for Velcro AppliquesBack

www.chipotle.com/plantingawareness

velcro vegetable appliques


02.04 Burrito Wrapper & Sticker

These burrito wrappers should be used to wrap burritos only, and the

time period in which they should be used is during back-in-school periods.

Stickers should be used in combination with the burrito wrappers. These

stickers display the logo of the GROW program, as well as the website in

which customers may visit to learn more about the program.

The wrapper should be wrapped in a manner where the Chipotle logo and

illustrations would be displayed on the exterior.


Burrito with WrapperBurrito Wrapper Stickers


01.10 Correct Uses of Typography 01.11 Incorrect Uses of Typography

Typography plays a major role in the GROW identity. Consistent use of the

typography in accordance to the standards in this guide will establish the

GROW indentity program’s continuity, quality, and effectiveness throughout.

Three typefaces from the Gotham family are selected for use within the

GROW identity program. Available worldwide, these three typefaces are the

most appropriate choice for use with the GROW identitfier.

The typeface is Gotham set in

7/10.5, upper and lowercase 20

picas wide, flush left.

The typeface is Gotham set in 7/10.5,

upper and lowercase 20 picas wide,

flush left.

The typeface is Gotham set in 6.5/9,


flush left.

The typeface is Gotham set in 6.5/9,


flush left.

In body copy, paragraphs are always

separated by a full line space. There

are no indentations at the beginning of

paragraphs. Adhering to all of the

guidelines for setting type, as outlined

in the guide, will create visual aid

continuity among all communications.

















are no indentations at the beginning

of paragraphs. Adhering to all of the




The examples of the left page demonstrate the correct usage of typesetting,

and the examples on the right page demonstrate the incorrect use of

typesetting. For maximum readability all body copy should be set flush left

and with usage of upper and lowercase letters.

Correct Examples Incorrect Examples

Note

Headlines should beset flush right.

BASIC ELEMENTSBASIC ELEMENTSGROW IDENTITY GUIDELINES GROW IDENTITY GUIDELINES

01.09 Primary Typography

By using different script variations of the same font, we can optimize

legibility and help the reader obtain a better overview. At the same time

we establish consistent expression throughout our communications.

The Gotham font has a lot of flexibility, but the different script variations

should be chosen carefully. Available worldwide, this typeface is the most

appropriate choice for the use with the GROW identifier.

Gotham, Light Gotham, Light Gotham, Light, 7/9

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890$%$(,.;:#!?)

Lorem ipsum dolor sit amet, consectur adipis cing elit. Integer consequat suscipit diam, quis accumsan nunc consequateh egestas. Pellentesque eu porta velit vellu.



Aa GROW

GROW

GROW

BbCc

Gotham, Regular Gotham, Regular Gotham, Regular, 7/9

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890$%$(,.;:#!?)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890$%$(,.;:#!?)Gotham, Bold Gotham, Bold Gotham, Bold, 7/9

Note

The next page provides examples of usage of primary typography.




02.05 Bag Stuffers

Bag stuffers mimic the posters inside the restaurants, but contain more

information than that of the posters. These leaflets are to be inserted in bags

once a customer receives their order. Bag stuffers act as reading material for

customers to read while consuming inside or outside the restaurants.

The back of the bag stuffers contain brief information about the GROW

program and the purpose behind its existence. The back also displays the

logo and the program’s official website.


Front

Back


02.06.01 Planters & Flags 02.06.02 Seed Packets

Each planter will be color coordinated to match the color of indicator flags

and seed packets. Indicator flags are used to display what kind of plant is

growing in a particular planter.

Each seed packet will contain seeds for one specific vegetable. Seed packets

are color coordinated to match the planters and indicator flags.


Front

Back


02.02 Employee T-Shirts

Employee t-shirts function to spark curisoty of the GROW program. “STOP.

DROP. GROW!” is a parody of the well-known “Stop, Drop, Roll” fire drill

learned by children in elementary schools. Employees will only wear these

shirts during back-to-school periods.

Note

Ate dolore ver tion sequisis nonumsan exeratem



Front (set of 3) Back


02.01 Posters

These posters shall be installed indoors on the walls of the restaurants, just

near the waiting line. The purpose of these posters is to increase awareness

of the GROW program and to encourage customers to learn more about the

program on the website. These posters will only be installed during back-to-

school periods.

All three posters should be installed near each other in the above sequence.


12.5”

31”



Join us in our GROW program & help to educate children at local elementary schools the importance behind growing sustainable food. Let’s GROW!






92

9 3


Redesign Twinnings of London packaging to gain more shelf presence and new customers without

alienating the existing customer base. Create an inviting, sophisticated, vintage-inspired design

that will reflect the old ‘tea time’ custom, while adding a modern edge to the design. The packaging

should stand out from competitors’ but not so far that they no longer look like a tea brand. Bright

fresh, kitchen-friendly colors will be used along with a vintage letterpressed inspired look.

B AC KG R O U N D

Twinnings is a trusted tea brand imported from England. The packaging for the grocery store was to give a sophisticated look that would encourage buyers to take time out of their day to enjoy a cup of tea. The high-end design was meant to showcase the beautiful landscape where the tea is grown. The structure and design was created to elevate the product and make the customer want to interact and take a closer look.


3 tea boxes.

T Y P E FAC E S

CochinGothamTribute Italic

Twinnings of London P R OJ E C T N º 0 6

P R OJ E C T

N º 0 6

T I T L E

RB/760I N ST R U C TO R


Identity 2

Nº 06

Twinnings of London.


9 5 Twinnings of London P R OJ E C T N º 0 6

“ère are few hours in life more agreable than the hour dedicated to theceremony known as aternoon tea.” —Henry James


97 Twinnings of London P R OJ E C T N º 0 6


20 Individually Wrapped Tea Bags

A rich & robust tea, blended with Kenyan & Assam black teas.

enjoy by:

Brewing Suggestions:

Pour freshly boiled water over tea bag and

allow to brew for 2-5 minutes, depending on

desired strength.

Cl�sics

English Breakfast Tea

Engl�h Break� Reward Yourself

A cup of Twinings Tea provides a delicious diversion from the everyday. For over 300 years we’ve pursued our passion and commitment to one thing assuring you the world’s finest tea experience. Twinings travels thousands of miles through exotic tea gardens across many continents to capture the best possible tea and flavours.

With expert blending.

Twinings creates the richest journey in black, green and herbal teas.

BY APPOINTMENT TO HER MAJESTY QUEEN ELIZABETH II

NET WT. 1.41 OZ (40g)

Twinings English Breakfast Tea was

originally blended to complement

the traditional old, hearty English

Breakfast, from which its name

derives. The refreshing and invigora-

tion flavour makes English Breakfast

one of the most popular black teas

to drink at any time or occasion.

TWININGSO F L O N D O N

ESTD. 1706


ESTD. 1706


ESTD. 1706


ESTD. 1706


ESTD. 1706

Cl�sics

The Twinings Story

In 1706 Twinings of London was one of the first companies to introduce tea drinking to the English. In 2006, Twinings celebrated 300 years of supplying the finest teas. Twinings’ founder Thomas Twining first began selling tea from premises on The Strand in London, which remains today. Word of this exotic, new drink quickly spread and soon Twinings’ tea was de rigueor–eighteenth century English novelist Jane Austin and Charles II Earl Grey were Fans. Thomas Twining's pledge to create exceptional teas for everyone has remained the companies cornerstone for generation and the Twining family have contributed much in establishing tea drinking as the well loved

tradition it is today.

9 9

20 Individually Wrapped Tea Bags

A rich & robust tea, blended with Kenyan & Assam black teas.

enjoy by:

Brewing Suggestions:

Pour freshly boiled water over tea bag and

allow to brew for 2-5 minutes, depending on

desired strength.

Cl�sics

English Breakfast Tea

Engl�h Break� Reward Yourself

A cup of Twinings Tea provides a delicious diversion from the everyday. For over 300 years we’ve pursued our passion and commitment to one thing assuring you the world’s finest tea experience. Twinings travels thousands of miles through exotic tea gardens across many continents to capture the best possible tea and flavours.

With expert blending.

Twinings creates the richest journey in black, green and herbal teas.

BY APPOINTMENT TO HER MAJESTY QUEEN ELIZABETH II

NET WT. 1.41 OZ (40g)

Twinings English Breakfast Tea was

originally blended to complement

the traditional old, hearty English

Breakfast, from which its name

derives. The refreshing and invigora-

tion flavour makes English Breakfast

one of the most popular black teas

to drink at any time or occasion.


ESTD. 1706


ESTD. 1706


ESTD. 1706


ESTD. 1706


ESTD. 1706

Cl�sics

The Twinings Story

In 1706 Twinings of London was one of the first companies to introduce tea drinking to the English. In 2006, Twinings celebrated 300 years of supplying the finest teas. Twinings’ founder Thomas Twining first began selling tea from premises on The Strand in London, which remains today. Word of this exotic, new drink quickly spread and soon Twinings’ tea was de rigueor–eighteenth century English novelist Jane Austin and Charles II Earl Grey were Fans. Thomas Twining's pledge to create exceptional teas for everyone has remained the companies cornerstone for generation and the Twining family have contributed much in establishing tea drinking as the well loved

tradition it is today.

Twinnings of London P R OJ E C T N º 0 6

1 0 0 Collection T H E P O RT FO L I O O F J O S I K I M B R E L

1 0 1 Twinnings of London P R OJ E C T N º 0 6

1 02

1 0 3


Design a type promotional book and type specimen for Emigre’s Tribute. Create a book to showcase

the typeface Tribute and find one that will be interesting to view and have substance with a subject that

connects back to the typeface. Tribute was modeled after a french typeface cut in 1565. Influenced by

the old heritage of typeface superstitions were chosen to be the subject of the book.

B AC KG R O U N D

Superstitions have been around since nearly the beginning of time, both good luck charms and of-

fenses that are deemed to give you bad luck. People often have good luck tokens and little keepsakes

that they believe give them good luck. The idea behind this book is that if one small token can change

your attitude and declare that you will have a good day —then why not rely on it, and let your attitude

turn your days into great ones.

D E L I V E R A B L E

Book, Poster, cd Packaging

T Y P E FAC E S

Sabbath BlackTribute

Supersiion P R OJ E C T N º 07

P R OJ E C T

N º 0 8

T I T L E

SuperstitonI N ST R U C TO R

Ariel Grey C L AS S

Typography 3

Nº 07

Supersiion.


1 0 5 Supersiion P R OJ E C T N º 07

“For myself I am an optimis—i dos notsem to be much use being anything else”—Winson Churchill


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1 1 9


Create a new look for Costco and develop a new system of brands under the Costco umbrella. Put

a system into place that utilizes house of brands, branded house and private-label strategies of brand-

ing. This project included the redesign of the Costco and Kirkland logo, and the creation of new

brands to help gain new customers and reach a wider audience.

B AC KG R O U N D

Costco is bulk store that sells grocery and household items at affordable prices. Costco is a friendly

store that is great for families and small business to buy quality goods.

D E L I V E R A B L E

Packaging for multiple brands

T Y P E FAC E S

VetesseWhitneyGothamDin Pro

Costco P R OJ E C T N º 0 8

P R OJ E C T

N º 0 8

T I T L E

CostcoI N ST R U C TO R

Michael OsborneC L AS S

Package Design 4

Nº 08

Cosco.


1 2 1 Costco P R OJ E C T N º 0 8

“Whover said money can’t buy happinesssimply didn’t know where to go shopping.”—Bo Derek


CO STCO B R A N D M AT R I X

S U STA I N

Multi-vitamins, calcium, vitamin C, everyday health items

H E A L

Allergy medication, cough syrup, pain medication, first aid

T H R I V E

Protein powders, fish oil, coconut milk, acai berry powders, supple-ments, energy drinks

S O F T L I N E S

Detergent, bath tissue, light bulbs, paper towels, cleaning supplies.

H A R D L I N E S

Blenders, steam irons, mixers, power tools, kitchen equipment.

G R O C E R I E S Dry foods, fresh produce, deli

O R G A N I C S Hand soap, 100% recycled napkins, eggs, olive oil, milk, pasta, juice

B O DY

Shower puff, shave kit, toothpaste, shampoo, conditioner, body wash


Classic books offered at affordable prices, collectors edition sets and reading accessories.

Photo printing, albums, calendars, envelopes, memory cards and film.

In store fast food including hotdogs, french fries, pizza, and soda. Frozen foods such as hot wings and pizza.

Gas station and brand selling motor oil, degreaser, oil change kits, gloves, micro fiber towels, car wax, and air freshener strips.

H O M E E S S E N T I A L S

Decor, sheets, pillows, clocks, side tables, lamps.

K I TC H E N WA R E S

Pots and pans, utensils, china, table ware, silverware, glasses

TO I L E T R I E S

Towels, robes, air freshener, bath accessories


CO STCO K I R K L A N D G R O C E RY




1 27 Costco P R OJ E C T N º 0 8








CO STCO K I R K L A N D H A R D L I N E S





CO STCO V E RT E X



CO STCO V E RT E X

1 3 9


CO STCO V E RT E X



CO STCO H E M LO C K ' S K I TC H E N









CO STCO O LYM P I A D B O O K S



CO STCO O LYM P I A D B O O K S


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1 5 3


Creating identities that represent the name, personality and values of the company.

B AC KG R O U N D

Logos are the identity and face of a company, creating an identity that is unique and memorable is

the ultimate goal for any sucessful logo design.


Logos

T Y P E FAC E S

Various

Logo Study P R OJ E C T N º 0 9

P R OJ E C T

N º 0 9

T I T L E

Logo StudyI N ST R U C TO R

Various C L AS S

Various

Nº 09

Logo Study.


1 5 5 Logo Study P R OJ E C T N º 0 9

“Simpliciy is not the goal. It is the by-produc of a good idea and modes expecations.”—Paul Rand


1 57 Logo Study P R OJ E C T N º 0 9




O


O




OWGIRLS


OWGIRLS









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1 75

T H A N K YO U

From the bottom of my heart to all of my friends

and family for the support and encouragement.

Without all of you I would not have been able to

follow my dream. To my instructors for the end-

less inspiration and encouragement.

CO LO P H O N

CO PY R I G H T © 2 0 1 1 A l l R i g h t s Re s e r ve d .

N o p a r t o f t h i s p u b l i c a t i o n m a y b e re p ro d u c e d ,

s t o re d i n a re t r i eva l s y s t e m o r t ra n s m i t t e d , i n a n y

f o r o r b y a n y m e a n s , w i t h o u t t h e w r i t t e n p e r m i s -

s i o n o f J o s i K i m b re l .

J o s i K i m b re l

P h o n e — 8 3 1 .70 6 .7 1 7 2

E m a i l — j o s i k i m b re l @ g m a i l . c o m

We b s i t e — w w w. j o s i k i m b re l . c o m

A c a d e m y o f A r t U n i ve r s i t y

7 9 N ew M o n t g o m a r y—S a n Fra n c i s c o , C A

D e p a r t m e n t D i re c t o r— M a r y S c o t t

Co u r s e N a m e — Po r t f o l i o S e m i n a r

I n s t r u c t o r— M a r y S c o t t

P r i n t e r — B l u r b , S a n Fra n c i s c o , C A

B i n d e r— B l u r b , S a n Fra n c i s c o , C A

Ty p e fa c e —W h i t n ey, M r s . Eve s

S o f t wa re —A d o b e S u i t e 5

P h o t o g ra p h y—J o s i K i m b re l

Colophon P R OJ E C T N º 0 0

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