Collaboration Across Communications

Caitlin McConoughey

July 22, 2010

Case Study: Ivy UniversityCollaboration tools• SharePoint – established in other departments• Jive – some employees may be using

Issues• no centralized document storage• future viability? operation costs?

Goal for collaboration• seamless interdepartmental communications

to improve rankings in the sciences

Metrics• needs to be developed

Case Study: Ivy Hospital

Collaboration tools• SharePoint – limited to document sharing and project

management• custom – for sharing information and photos

Issues• SharePoint – too technical, intimidating

Goal for collaboration• maintain unified voice and vision

Metrics• employee surveys, compliance, XX goals

Case Study: Medical SchoolCollaboration tools• none

Issues• competitive internal environment• possible external confusion, conflict• internal charge-back for technology• redundancy creating higher costs

Goal for collaboration• no formal goals - lack of leadership on this issue

Metrics• none

Case Study: Consumer ProductsCollaboration tools• SharePoint established across company• mini-site for communications team in use

Issues• IT support is critical to launch and understand

all of the features

Goal for collaboration• improve engagement and information flow• reduce duplication of efforts

Metrics• usage will be measured

A larger perspective

37% of employeesunderstand their

organization’s goals

Four of 11 soccer playersknow which goal

is theirs

15% are equipped to execute against

those goals

Two of 11 soccer playersknow how they

can help the team score

p.144-146, Stephen Covey cited in Made to Stick by Dan Heath and Chip Heath

SharePoint vs. Jive

SharePoint

Advantage• established vendor

Disadvantage• potential high cost• needs IT launch

Jive

Advantage• ability to scale usage

Disadvantage• start-up company

SharePoint

Each document has a “permalink” based on its unique ID, which lets people retrieve the document even after it has been moved to a new area.

Jive

Metrics from Yum Brands using Jive

Jive use on iPhone

Caitlin McConougheyCommunications professional • 15 years of experience• persuasive writing/editing• management strategy orientation

Strategic initiative at GE Corporate • led cross-functional teams• managed outside vendors• reduced development time by 75% (vs. J&J)

“Essential Tools to Become a Leader” PRWeek

• best practice for developing an online tool • launched across all business units • improved standards of communications team

How I can help you

Challenges Solutions• decentralized staff • 10 years as an

interdepartmental supervisor

• possible cost containment issues

• investigated and corrected errors in a $6.4 million program

• need for tech-savvy, internal champion

• led five internal initiatives to improve technology

• requisite for metrics • initiated benchmarking for GE toolkit