IT’S NICE TOMEET YOUA look into Cole Anneberg’s portfolio as a strategic journalist

THE FACTSI’m a junior at the University of Kansas studying Strategic Communication through the William Allen White School of Journalism. I’m ecstatic to travel this summer to Washington D.C. for a Social Media Strategist internship with the United States Congressional Award office. My passions include graphic design, public relations, digital content management and social media engagement.

This portfolio showcases my most significant accomplishments as a strategic journalist. I have experience as a publication designer, feature writer, public relations manager and digital content strategist. You can also read about my skills on LinkedIn.

References may be provided upon request by emailing anneberg@ku.edu.

WHAT’S INSIDE4: The University Daily Kansan5: Jerusalem Farm6: The Congressional Award7: Snapchat8: Contact

THE UNIVERSITY DAILY KANSANThe University Daily Kansan is the student newspaper of the University of Kansas. The mission of The University Daily Kansan is to serve as a primary, credible news source for a diverse University community.

1. Collaborated with digital/advertising teams on promotion efforts to grow Twitter following by *16% from 9.3k to 10.8k.

2. Led the art direction and identity development for the Day in the Life special section. The section, composed entirely of features on people in the KU community, focuses on what makes someone’s typical day unique and how the University fits into their lives. Day in the Life won “Best Special Section in the Nation” at the College Media Business & Advertising Managers 2014 awards.

3. Proposed, developed and managed Kansan Snapchat account. This particular social media type grew a following of +520 followers within the first three days of its opperation -- setting a record for the organization.

Cole Anneberg | 4

31

*16% increase in Twitter following via conversational tweets, planned promotions and stellar visuals

2

JERUSALEM FARMJerusalem Farm is a Catholic Intentional community located in Kansas City, Missouri, built on four cornerstones of Prayer, Community, Service and Simplicity. This organization works to transform the KCMO community through service retreat experiences, sustainable living and home repair.

1. Wrote weekly press releases regarding events, community news and sustainability initiatives in an attempt to spread information about the non-profit to the Greater Kansas City area.

2. Oversaw summer development for the organization’s fall fundraising campaign: Harvest in the Park. Duties included designing promotion materials, financial-planning, targeting businesses and organizations as well asprogram outreach.

3. Assisted management with writing three grants and visual brochures to achieve a 66.6% success rate. Grants received include: Catholic Diocese of Kansas, and Greenpeace.

5 | Cole Anneberg

1via Wordpress

3

3

THE CONGRESSIONAL AWARD FOUNDATIONThe Congressional Award is the United States Congress’ award for young Americans. It is non-partisan, voluntary and non-competitive. The program is open to all 14-23-year-olds. Participants earn Bronze, Silver and Gold Congressional Award Certificates and Bronze, Silver and Gold Congressional Award Medals. Each level involves setting goals in four program areas; Volunteer Public Service, Personal Development, Physical Fitness, and Expedition/Exploration.

1. Managed social media portolio to show a record setting 9.5% *average increase across all platforms

2.Planned and assisted with preparation for five national events: Gold 2015 Ceremony, Gold Classic 2015, Texas State Dinner 2015, Poker 2015 and the Technology Dinner 2015.

3. Engaged with 435 U.S. Representatives and over 300 national companies with press releases, social media and event fundraising mailouts

Cole Anneberg | 6

1

*Average comes from these four platforms:

Twitter: 9%Facebook: 4%LinkedIn: 12.5%Instagram: 12.5%

2

3via Wordpress

SNAPCHATSnapchat users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as “Snaps”. Users set a time limit for how long recipients can view their Snaps (as of March 2015, the range is from 1 to 10 seconds), after which they will be hidden from the recipient’s device and deleted from Snapchat’s servers.

Geofilters allow Snapchat users to share where they are through filter overlays. They are designed to be in specific neighborhoods and special locations. Geofilters can also be designed for temporary use during special events.

1. Designed filters for various locations in the Midwest region of the United States. A few of the locations included Lawrence, KS, Manhattan, KS, St. Louis, MO, Kansas City, MO, Potomac, MD, Washington, D.C., ect. These were accomplished by researching these locations, reviewing trends via social media and designing these filters using Adobe products.

7 | Cole Anneberg

LET’S TALKHave questions, feedback or love getting coffee? Please feel welcome to email me at anneberg@ku.edu to chat.

STAY CONNECTED