ANNEXURE B

THESIS SYNOPSIS FORMAT:

NAME:

CONTACT NUMBER:

E-MAIL ADDRESS:

COURSE TO WHICH ADMITTED:

YEAR & MONTH OF ADMISSION:

IIPM STUDY CENTER:

GENERATED THESIS ID:

THESIS TOPIC SELECTED: Study on Role of Marketing Communication Coca Cola

SPECIALIZATION AREA: MARKETING

INTRODUCTION:

This study belongs to Coke marketing communication strategies. As we know that coke is a

world known brand have presence in different geographical area. There is very big diversity in

perception of consumer in different geographical area. So there in very big importance of

marketing communication.

RESEARCH OBJECTIVES:

Study on transition of communication in Advertising used by the Coca Cola.

To identify the different new opportunity for Coke to advertise its brand

To do the Situational Analysis of marketing communication within Strategic Marketing.

To Outline major environmental forces that impinge the marketing communication

management function.

RESEARCH METHODOLOGY:

Secondary data –I will collect the data from Book, Journal, Internet research paper and online news paper circulation , both companies website are good for information.

Primary data- Surveys, Interviews through questionnaire method

IF TOOLS USED ANY:

______________________________________________________________

SAMPLING METHOD: Out of the entire industry, I will choose random sampling method also in Delhi/NCR region.

SAMPLE SIZE: Out of the universe 100 would be sample size

TARGET AUDIENCE: Marketing and branding professional

Sampling plan:

Sampling unit - Coke.

Sampling size : Brand Executives 10

Consumers : 100

Tools and Techniques used ( Qualitative or Quantitative or both) – I will cover my topic with qualitative and quantitative both for the study .

LIMITATIONS OF THE STUDY: Sampling error, data error

BOOKS REFERRED IF ANY:

1. kothari c. r. ; by Research methodology , New Padma Publication , new Delhi.

ANNEXURE B

JUSTIFICATION OF CHOOSING THE TOPIC:

The Global Marketing environment is constantly changing and poses a big challenge is to build the place for the product itself with the mutual understanding in the form of marketing and corporate communication of different media(s) and the market which is fragmented and also the very needs of consumer are quite different. This research will be conducted by taking Coke into consideration and the key finding will be how customers associate themselves with a brand and how effective it is with their lifestyle. To create a brand so successful in terms of sales along with other aspects how IMC (360 Brand Communication) takes place with few examples.T he Advertising, the premium tool of marketing communication in particular, because of its creative skills pervasiveness, has created a materialistic culture of conspicuous consumption in which not only are people persuaded to buy goods and services they want or need, but brand messages present and idealistic profile of glamour, opulent lifestyles, and happiness that supposedly can be had by buying the right brands. In this way eventually we can say, marketers to a large extent shape how we live.